6 billion streams served during the first half of
2004

Of that number, 1.86 billion, or 33.2% were music videos

Slightly over 1 billion (18.2% in '04

Conversely, Internet TV rose substantially, to 14.
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2%) were news and information videos

Approximately 15.

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Research and Markets: What's Hot and What's Not When it Comes to Kids' Choices These Days

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Laura Wood
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Research and Markets
press@researchandmarkets.

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com /cgi-bin/prnh/20040820/RESEARCH )
Streaming media viewing share in 2004 follows a similar pattern revealed
over the past few years: Music videos, news and sports content are typically
the top content categories on a monthly and annual basis. Each content
category analysis includes the sites , channels and networks that deliver the
content.

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Some of
the areas covered include: media trends, shopping patterns, software, toys,
entertainment and club membership.

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Research and Market: There Were a Total of 5.6 billion Streams Served During the First Half of 2004: Streaming Media Share What is in Store for 2005?

Information gives you the competitive edge in the kids' market.

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5% viewing share (up
from 6% in 2003) on the strength of cross platform programs such as Survivor
and Big Brother , but also AOL for Broadband offering broadcast network
previews for shows such as Jack and Bobby

Also included in the report are listings of the top ten streaming video
sites and networks from 1999 through the present, and the top ten Internet
music radio networks from 2001 through the present

For more information visit
http://www. It
explores consumer attitudes, lifestyles and purchasing behavior.com
Fax: +353 1 4100 980

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6% were sports videos, which includes download and
embedded and or pre-cached video applications such as ESPN Motion

The biggest negative change in viewing share was in the news category,
which dropped from 28% in 2003 to 18.

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DUBLIN, Ireland, Research and Markets
(http://www.

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DUBLIN, Ireland, Research and Markets
(http://www. Top line research findings from the report:

There were a total of 5.researchandmarkets .com/reports/c18641

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

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This 352- page
report analyzes viewing share and trends from 1999 through the first half of
2004, with content category analysis that includes total streams by music,
news , film, sports, general entertainment and Internet TV.newscom. Some of the
areas covered include: kids' hobbies, TV viewing patterns, toys, games,
computer usage, snack and food preferences, favorite restaurants, music,
fashion, and much more.

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com/reports /c18904 ) has announced the addition
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