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Today, on the first anniversary of her passing,
the company launches a national search to provide charitable contributions on
behalf of young heroes like her who are doing the extraordinary.

However , if your site is more of a critical examination of a media source (or sources) than an activist one , it should be submitted to Media: Analysis and Opinion.

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For more information or to nominate a hero, visit
http://www.

This category is for two kinds of sites.

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Nominate a Wyoming Hero for the Fourth Annual Volvo for life Awards at
http://www.volvoforlifeawards.volvoforlifeawards .com.

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In March, Volvo will announce the names of 100 semi-finalists and honor
their individual accomplishments with a Certificate of Merit.com by Jan.

The second are the ones that protest specific media sources.

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Previous winners include
an amputee who is working to collect and donate used but reusable limbs to
amputees overseas; a domestic abuse survivor helping American women escape
abusive relationships while living abroad; and an activist bringing timber
proponents and environmentalists together to revitalize her community and the
environment.
On April 12, Volvo will honor the three category winners at the Volvo for
life Awards Ceremony in New York City at the Rainbow Room .

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Wyoming Hero Round Up


For their efforts, Volvo will also donate $25,000 to Alex's Lemonade Stand .


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volvoforlifeawards.com.

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Now in its fourth year, the Volvo for life Awards initiative honors
hometown heroes with $1 million in financial contributions. There, Volvo will present their charitable contribution.

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Though Alex passed away a year ago today, her dream lives on stronger than
ever. The Scott's set their 2005 fundraising goal at $5 million.
"Alex's enduring spirit will forever inspire individuals to passionately
care about helping others," said Anne Belec, president and chief executive
officer for Volvo Cars of North America.


Also, if your site promotes the 'public interest' generally, and is not tied to any specific issue, it may belong here.

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com Through Jan . Each year Volvo
calls on people to nominate a hero that they know doing the extraordinary in
the areas of safety, quality of life or environment. Three finalists
in each nomination category then will be selected. The category winners each will
receive $50,000 to be donated to the charities of their choice.Volvo's Second Annual 'Alexandra Scott Butterfly Award' to Honor Youth Heroes
With $50,000 Charitable Donation

Nominate at http://www.

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"We are honored to recognize other
youth heroes and their accomplishments through the Butterfly Award .

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One overall winner, to be named "America's Greatest Hometown
Hero," will receive a new car every three years for life. Through Jan.
To learn more or to nominate a hero, visit http://www. 15 , 2006

IRVINE, Calif.

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The remaining
six finalists each will receive a $25,000 charitable donation.volvoforlifeawards.

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"The Alexandra Scott Butterfly Award" is part of the Volvo for life
Awards, Volvo Cars of North America's annual program to seek out and celebrate
heroes of all ages . Today through Jan. In
2003, she became one of the first Volvo for life Awards winners for her fund
raising efforts.

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com to nominate a Wyoming hero.

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31

Financial Contributions to the Fourth Annual Volvo for life Awards Heroes
Total $1 Million, Include a Volvo Car for Life

NEW YORK, Do you know a Wyoming hometown hero
seeking to improve the safety, quality of life and/or environment of others?
Volvo Cars of North America is calling on people statewide to nominate a hero
they know in the nation's largest annual search for and celebration of
everyday heroes. A Spanish version of the site can also be
accessed at this address.

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Volvo's goal is to highlight and honor the remarkable accomplishments
people make in their communities on a daily basis.com to nominate a child hero they
know. Parents Jay and Elizabeth Scott continue promoting Alex's cause and
raising money for pediatric cancer research through their foundation, Alex's
Lemonade Stand."
In March, Alex's parents will select the winner of the Butterfly Award.volvoforlifeawards .

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Alex and her incredible story served as inspiration for the Butterfly
Award., spent her lifetime battling cancer.

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volvoforlifeawards. 15, 2006, individuals nationwide are
encouraged to visit http://www.


In addition, if your site is more oriented towards educating the public in how to consume the media in general, it should be submitted to Media Literacy.

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Nominees from 49 states have been nominated; Wyoming is the only state not
represented. A
Spanish version of the site can also be accessed at this address. Her
name was Alexandra Scott and her mission: to raise money for pediatric cancer
by holding lemonade stands.
The event will feature top music entertainment and a celebrity host, as well
as documentaries profiling the Butterfly and Volvo for life Award winners .

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31, 2006,
visit http://www. The initiative
has recognized nearly 10,000 individuals from all 50 states for their
extraordinary service since its inception in 2001.
A panel of distinguished judges representing some of the world's foremost
experts on conscience, care and character -- including Hank Aaron, Bill
Bradley, Richard Branson, Caroline Kennedy, Maya Lin, Paul Newman, Sally Ride,
Eunice Kennedy Shriver and last year's top winner Hope Bevilhymer -- will name
one winner for each of the three categories. Each year the
event features top music entertainment and a celebrity host, as well as
documentaries profiling the category winners. The overall winner, selected by
the judges , will be named "America's Greatest Hometown Hero" and presented
with a Volvo car every three years for the rest of his or her life.

Volvo Launches National Search for Young Heroes


What started as a simple but passionate idea has inspired a worldwide
grassroots fundraising effort that raised more than $1 million in 2004 alone.

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She quickly gained national media attention and motivated
kids nationwide to hold their own lemonade stands to raise funds for charity.


There is a fine line between having a site that criticizes a specific source and one that promotes activism in opposition to it.

It also should also be submitted to Media: Public Interest.

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, Three years ago a young girl with a
rare form of cancer and a very big dream captured the attention of Volvo Cars
and forever galvanized the way the company approaches community service. Volvo will donate $25,000 to the Butterfly Award winner 's charity of
choice. Alex, from Wynnewood, Pa.
The Butterfly Award winner will be flown to New York City on
April 12, 2006 to be honored at the fourth annual Times Square Volvo for life
Awards Ceremony.

The first are sites that utilize media to promote grassroots social activism.

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