S.

terrorist ranges

Our very DNA stems from HSBC's history of building businesses
using insights gained from operating in 77 countries to better serve
customers wherever they live. "But,
in order to break through in this hyper-competitive category, we
needed to connect with New Yorkers through a brand campaign that
focuses on the bank's global presence and local understanding.

humorously destruction

The Department of Homeland Security recently added ALF and ELF to
its list of terror groups, while the FBI has been forced to pull precious
resources away from the hunt for al-Qaeda to fund the crackdown on these
groups' increasingly violent actions. Center for Consumer Freedom
Director of Research David Martosko will be delivering testimony and providing
evidence on the issue, and is available for comment.

1982 subvert

Homegrown eco-terrorists and animal-rights
extremists, including the Animal Liberation Front (ALF) and the Earth
Liberation Front (ELF), have claimed credit for more than 1,100 terrorist
crimes and $110 million in damage .
Also alarming are the relationships these domestic terrorist groups have
with tax-exempt organizations like People for the Ethical Treatment of Animals
(PETA), the Humane Society of the United States, and the Physicians Committee
for Responsible Medicine.

ranges dozens

Business Editors

NEW YORK----HSBC Bank USA, N.

popaganda dozens

"

About HSBC Bank USA, National Association:

HSBC Bank USA, N.

WHO: David Martosko, Director of Research, Center for Consumer Freedom

WHAT: Committee on the Environment and Public Works hearing on Eco-
terrorism specifically examining the Earth Liberation Front
("ELF") and the Animal Liberation Front ("ALF") .

surreal subvert

"Because we have one of the largest branch networks in New York,
we wanted to speak directly to New Yorkers about our strengths here,''
said Kevin Martin, senior vice president and head of customer
marketing for HSBC Bank USA. Radio
and print round out the media buy.

terrorist altering

banking unit of one of the world's largest
financial institutions, today launched a new brand advertising
campaign focused on its New York profile and intended to define its
global tagline: "the world 's local bank. mixes television, print, radio and outdoor
advertising in high volume, with updated bank branch designs. Center for Consumer Freedom to Expose Support of ALF/ELF
Terror Groups by PETA and Others

WASHINGTON, As our nation continues to fight the
international war on terror, eco-terrorism is steadily gaining prominence
within the United States.

Called 'billboard liberation' or 'billboard improvement' by its proponents.

opponents surreal

1977 alteration

The campaign includes the TV spot, "Commuter" from acclaimed
director Errol Morris.

billboard subversion

The body of work also represents the first full campaign created
by advertising agency JWT New York for HSBC in the U.

WHEN: Wednesday, May 18, 2005 at 9:30 AM

WHERE: 406 Dirksen Senate Office Building


The Center for Consumer Freedom is a nonprofit coalition supported by
restaurants, food companies, and consumers, working together to promote
personal responsibility and protect consumer choices.

liberated vandalism

,
(NYSE: HBC) the U.

vandalism destruction

, one of
the nation's 10 largest bank holding companies by assets . For more
information about HSBC Bank USA and its products and services visit
http://us.hsbc. Its parent company is
WPP (NASDAQ: WPPGY). These have included arson, assault,
vandalism and other crimes against scores of individuals and American
companies.

1982 subversion

A.

dozens billboard

S. All advertising executions
underscore that HSBC - which does business on six continents is
ideally suited to serve the diverse needs of New Yorkers and their
local culture.

proponents subversion

JWT and its parent WPP
Group plc partner with HSBC businesses around the world.

innocuous billboard

"The sometimes humorous executions differ
from typical bank advertising while making a very serious point about
HSBC.
It is the principal subsidiary of HSBC USA Inc, an indirectly -held,
wholly-owned subsidiary of HSBC North America Holdings Inc.

prolific billboard

C.
Senator James Inhofe (R-OK), Senator James Jeffords (I-VT), and the Senate
Committee on the Environment and Public Works will explore these domestic
terror groups and their relationships with above-ground organizations in a
committee hearing tomorrow on Capitol Hill.

Altering outdoor advertising to subvert its message .

Called 'vandalism' by its opponents.

subvert jamming

" The bank's first major brand
campaign in the U."
The campaign speaks directly to New Yorkers and identifies the
city as one of the most diverse in the world, made up of people from
nearly every country and culture.

vandalism subvert

The outdoor strategy, designed to be highly
visible throughout New York City, includes coverage of Grand Central
Terminal and Penn Station, subways, taxis, bus shelters, phone kiosks,
coffee cups, commuter rails, a Times Square billboard and more .
"We've been busy developing product-specific executions," said
Walt Connelly, executive creative director on HSBC for JWT NY. has nearly 400 branches in New York State, a
network of branches in Florida and California and one branch each in
Delaware, Pennsylvania, Washington State, Oregon and Washington, D.com

About JWT:

JWT, which celebrates its 140th anniversary this year, ranks as
the largest advertising agency brand in the United States and as the
fourth largest fullservice network in the world.

altering jamming

ranges parodic

since the
client/agency relationship began in June 2004.

billboards 1977

A.

Senate Panel to Explore Links Between Domestic Terrorists and Tax-Exempt Animal Rights Groups

liberated vandalism

HSBC Bank USA Launches New Brand Advertising Campaign

S.

smashing billboard

liberation 1977

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)