The one-hour special features interviews with the
police who have worked on the case for years, the church parishioners who
worshipped beside him, the only known survivor of a BTK attack, the reporters
who tracked the story, and the co-workers who are shocked by the arrest. Especially not the people most connected to the case: the police, media
and family members of the victims.
To learn more about the BTK program on TLC, go to http://www.
Forman says you don't have to hire outside help to get publicity.

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Married with two children, a Cub Scout troop leader, president of the
congregation at his local church and regularly employed, Dennis Rader, the
alleged BTK serial killer, has been hiding in plain sight in a suburb of
Wichita for three decades.publicityprofessor."
"A media alert is another tool for getting press coverage.

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Communication resumed.

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BTK: KILLER NEXT DOOR? is produced for TLC by NBC News Productions., a unit of Discovery Communications, Inc.

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, Bind.
"Newspapers, magazines and radio and television news programs are
filled with stories about businesses and organizations just like
yours.

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Neighbors, friends and family of the accused killer relive the terror and
share their reactions as they learned he may be one of their own."
Using real-world examples from two decades as a PR consultant to
individuals, nonprofit organizations and local, national and
international companies, Publicity Professor
(www.com

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The
executive producer for TLC is Kathy Davidov and the executive producer for NBC
News is Carol Williams.
Public Relations veteran David Forman says, "Companies and
organizations that understand the importance of publicity are
generally more successful than those who use advertising alone to
reach their target audience.

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newscom. and into a community once gripped by fear.

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tlc. Publicity is
having others tell the world how great you are ," Forman says. Those who know how to present materials professionally to the
right people will get media coverage for free, while those who don't
understand how publicity works have to rely on large advertising
budgets to reach their audience, usually with less impressive
results," says Forman .

' (for Bind - Torture - Kill) was active in the Wichita, Kansas, area.

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Torture.

It should
contain enough information, specifics and quotes that a story could be
written from it without a writer having to call you."
For more information, call (866) NEWS-400 or visit
www.

In February , 2005, Dennis Rader was arrested.

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"
Publicity Professor contains all of the basic, fundamental
information you'll need about the business of media publicity in order
to get results.

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com/cgi-bin/prnh/20030530 /TLCLOGO )
Premiering Monday, March 14 at 9 PM (ET/PT) on TLC, BTK: KILLER NEXT DOOR?
travels to Wichita, Kan. It
had been 30 years since the first victim was discovered, 25 since the killer 's
last communication.com) shows you how to give editors and
producers exactly what they're looking for to get your story covered
for free.

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At the start of 2004, Wichita's local
newspaper ran an anniversary article about the notorious serial killer. In 2004, there were 11
communications from BTK to police and media regarding the murders and various
clues surrounding them.S., operates and manages Discovery
Channel, TLC, Animal Planet, Travel Channel, Discovery Health Channel,
Discovery HD Theater, Discovery Kids Channel, Discovery Times Channel, The
Science Channel, Discovery Home Channel, Military Channel, Discovery en
Espanol and Fit TV. The unit also distributes BBC AMERICA in the United
States.

Business Editors/Publicity Professor, a
just released workbook by a noted public relations expert, teaches
business owners, organization leaders, authors and speakers how to get
free news publicity.

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In June, 2005, he confessed to the murders of ten people between 1974 and 1991.

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One-Hour Special Premieres Monday, March 14, at 9 PM ET/PT

SILVER SPRING, Md.
"Whether you have a SOHO (Small Office Home Office), a retail shop or
restaurant; if you're a youth club leader or a church pastor; a
nonprofit organization executive or an Internet entrepreneur, no one
knows your business like you. Its
purpose is to reach news assignment desks with specifics about an
event in a way that entices editors or television news directors to
send a reporter or camera crew."
"There are dozens of other ways to get news coverage: placing
feature stories (just like this one), writing pitch letters that get
you called upon as an expert in your subject for quotes, on-air
interviews or even packaging your story as a news segment with your
own video.

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Kill. Over the past several weeks, many shocking facts have come to
light about this mysterious serial killer. Discovery Networks,
U. You simply have to reach the appropriate
person with your message in a format media professionals expect.

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(Logo: http://www. Its main purpose is to get an editor or producer
interested in what you have to say or in what you are doing.publicityprofessor .

T.

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TLC is dedicated to high-quality, intelligent and relatable nonfiction
entertainment: authentic personal stories that inspire, engage, inform and
unite our audience in the spirit of life 's possibilities."
"Advertising is telling the world how great you are.

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TLC intimately
connects more than 94 million homes in North America to the human experience
through its "Life Unscripted " approach to storytelling.

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This
was the method used by the BTK killer that became his calling card to police
and the media.
BTK: KILLER NEXT DOOR? follows the BTK story from the first killing in
1974 to the recent arrest. It was this undying lust for publicity and
recognition that may ultimately prove to be his undoing.

''Publicity Professor'' Presents Secrets to Getting News Coverage for Your Business or Organization

Publicity Professor includes easy-to-follow templates of press
releases, media alerts, feature stories and pitch letters; suggestions
on creating newsworthy special events and award programs; and
resources for contacting local, regional and national media .

'B.

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After the article ran, the newspaper received an envelope
containing photographs of an unsolved murder case believed to have been
committed by BTK.com.

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According to police, he is an insatiable killer,
now charged with the torture and murder of at least 10 people. "If you
can get a news organization to report about your company or praise
something you're doing, you have gained an enormous amount of
credibility that simply couldn't be generated through paid
advertising.

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TLC Presents a Portrait of a Serial Killer With BTK: KILLER NEXT DOOR?

Was he desperate to be caught?
Did he think he was smarter than everyone else? Was he leading a double life?
Is a "solid citizen" really a monster? BTK: KILLER NEXT DOOR? reveals more
about the man accused of 10 murders over the past 30 years and the case
against him.

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Even though BTK dropped in and out of the headlines, Wichita never forgot
him. For example:
"The press release is your main vehicle for reaching any media
professional.

K.

1974 transcripts

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