Developed in partnership with Affinion Group
(http://www. For more information or orders, please go to
www ."
Citigroup's involvement with the NDAA is the latest of many
innovative steps the company has taken since the late 1980s to protect
consumers and the card payment and financial services industry from
those who commit identity theft and fraud. and
has extensive experience in data warehousing , analytic modeling,
identity verification and identity fraud detection.

Theft is the broad act of stealing, that is the taking of property from another, depriving the rightful owner of the same.

kleptomania looting

Other Citigroup detection and prevention measures include:

groundbreaking efforts to educate consumers

a free, in-house victim assistance program -- Citi Identity
Theft Solutions -- with a 98 percent customer satisfaction
rate

Citi Photocard

a pioneering merchant -data-compromise detection process

These and other programs are part of Citigroup's commitment to
protecting and educating consumers. Consumer, who has an outstanding credit rating
and owns a home in Colorado suddenly opens up a check-cashing outlet
at a vacant lot in the greater Los Angeles area?
Reported Fact: Nearly 150,000 consumers may have had their
identities stolen from ChoicePoint 's data warehouse. His company has
developed patent-pending technology for identifying address
manipulation .

Burglary, on the other hand, entails the breaking and entering a structure, usually by stealth and usually to commit a theft or other crime.

robberies pickpocketing

For more than 20 years, Citigroup has worked closely with law
enforcement to arrest and prosecute those involved with these types of
crimes. However, their use should increase
as a result of the FACT Act, which has new provisions that direct
financial services companies and providers of data to verify the
legitimacy of address changes.

rightful entails

(MPI) was founded in Arlington, Virginia, in 2004 and is
the leading provider of consumer identity and public records management
services. Based in Norwalk, Conn., Affinion Group has
approximately 3,600 employees throughout the United States and in 13
countries across Europe.

Business Editors/Banking Writers /Government Writers

NEW YORK----In a new collaboration
with the National District Attorneys Association (NDAA), Citigroup
(NYSE:C) will work with state and local prosecutors nationwide to
develop new strategies for the arrest and prosecution of identity
thieves.
In February, the NDAA created the National Center for Prosecution
of Identity Crime to provide training, research and technical
assistance related to identity-related crime. PAUL, Minn. The service currently is available for financial services
companies of all sizes in the United States.

entails vandalism

com), a
leader in consumer identity protection, today announced the launch of
IdentitySweep, the first real-time identity management service for
consumers." "Punishment for fraud and recovery
of stolen funds are so rare, prevention is the only viable course of action
and IdentitySweep's multiple features provide unsurpassed prevention .

3. Sessions will cover current trends in financial
identification fraud, legal process and multi-jurisdictional issues,
maximizing investigative resources and more. The
funding and resources we're providing will help the DAs, Citigroup and
consumers.

Embezzlement is the misappropriation of property which has been entrusted with an indivual, by that individual, for his or her own use.

burglary commit

"IdentitySweep combined with MyPublicInfo and
Affinion's other protection products marks a new era of identity fraud
protection and the creation of a new, one-of-a-kind product that will
benefit Affinion's over 4,500 marketing partners and their customers across
multiple industries. Customers deserve protection
from and education about identity fraud, and we will continue to work
on meaningful new ways to address their concerns and deepen our
relationship with them. Fraud artists
used the stolen identities of consumers to apply for access to the
ChoicePoint system.

rightful vandalism

com, partner web sites ,
and other marketing channels. Major
brand names under Citigroup's trademark red umbrella include Citibank,
CitiFinancial, Primerica, Smith Barney, Banamex, and Travelers Life
and Annuity.
Reported Fact: ChoicePoint Inc. All this was accomplished by
directing mail to alternate addresses - typically post boxes at
packing and shipping companies.

About ID Insight Inc.

pickpocketing mugging

IdentitySweep includes a leading-edge identity fraud detection
technology that scans billions of public records for suspicious activity
associated with identity fraud, including attempts to create a synthetic
identity.

Affinion Group Web site

2 . It instantly notifies consumers by email of any
suspicious activity related to their personal information before the
consumer is victimized.com.
According to Elliott: ChoicePoint experienced a breakdown in its
credentialing process - the process by which the company verifies a
business customer and allows it access to its database.

When force or intimidation against the victim is used to effect the theft, as in a mugging or carjacking, the charge is robbery.

embezzlement robbery

This $4.
Harold Kraft , CEO of MyPublicInfo. Citigroup is sponsoring and participating in NDAA workshops,
and is working with the NDAA to enhance the transfer between law
enforcement and financial institutions of information vital to
effective prosecution.

looting embezzlement

affiniongroup.

Citigroup Teams with State and Local Prosecutors to Lock Up ID Thieves

Citigroup has helped to
fund the center, and several other major institutions have pledged
support. "While identities are compromised each and every day,
the one common element in virtually every identity theft is a change
in address from that of the victim to that of the thief .

robber rogues

MyPublicInfo (http://www.95 per month service can be accessed at
http://www. "The increase in availability of public
information combined with easy Internet access has left consumers
vulnerable to multiple identity threats. Its diversified base of affinity partners includes leading
companies in a wide variety of industries, including financial services,
retail, travel, telecommunications , utilities and Internet. Establishing the truth, ensuring that justice
prevails and protecting victims of crime is the mantra of those who
serve as our local prosecutors.

This ODP category therefore focuses on criminal larceny and its near-cousins.

mugging robber

We want to give identity theft
and fraud-related crimes as much attention as we possibly can by
empowering prosecutors and law enforcement. This is neither practical nor
economical," said Elliott. Paul, Minn.

robbery vandalism

"

IdentitySweep protects consumer identities in three ways:

1.com. With more than 30 years of experience, Affinion Group currently
offers its programs and services worldwide through more than 4,500 affinity
partners. will attend. NDAA is the nation's
only organization representing local prosecuting attorneys who handle
about 95 % of all criminal cases and 99% of cases involving violent
crime in America. For example, does it
make sense that John P.

Larceny is simple theft, such as shoplifting from a store, or pickpocketing .

vandalism robberies

PRESS RELEASE MyPublicInfo and Affinion Group Launch the First Proactive Consumer Identity Management Service IdentitySweep

MyPublicInfo.IdentitySweep. They posed as owners of check-cashing outlets and
debt-collection firms and became ChoicePoint customers. "By looking at the address reported for the
business, as well as the address reported as the related residential
address, ChoicePoint would have spotted trouble.

depriving commit

"Our
goal is to stop fraud and identity theft., a data warehouse company , will
now re-screen 17,000 business customers to make sure they are truly
legitimate businesses and not criminals setting up false companies for
the purpose of stealing consumers' personal data .
According to Elliott: Once the fraud artists obtained stolen
consumer identities, they opened new accounts or took over the
existing accounts of the victims.

rogues kleptomania

"

"As the leader in credit monitoring and identity theft protection, we are
excited to incorporate IdentitySweep in our suite of solutions that
includes PrivacyGuard, PC Safety Plus, HotLine, and the Personal
Information Profile," adds Tom Rusin, Chief Revenue Officer and General
Manager of Affinion."

Established in 1950, NDAA was formed in response to crime and the
need for community protection.

Business Editors/High-Tech Writers/Consumer Products Writers

ST.
"Identity thieves don't receive mail at the victim's house,"
Elliott said.

looting entrusted

IdentitySweep searches Internet newsgroups, search engines , blogs, and
hundreds of thousands of chat rooms and websites looking for personal and
financial information. MPI sells the most comprehensive consumer products available
through www. This is an area that
Citigroup has worked on for many years and it makes sense for us to
share knowledge and leverage resources to deal with the proliferation
of identity theft. Other major financial
institutions are also participating."
There are new technologies in the market that can help companies
cost -effectively verify new customers to a much greater extent,
Elliott explained. By comparing the commonly used address
to the new address being supplied by the fraud artist, the identity
thefts could have been prevented.

embezzlement construed

com/ and allows users to proactively manage their
identity and potentially avert identity crimes. For more information, please go to
http://www.affiniongroup.
"We are proud of our efforts to provide products, services,
education and protection to all of our customers," said Burns.

Citigroup (NYSE:C), the leading global financial services company,
has some 200 million customer accounts and does business in more than
100 countries, providing consumers, corporations , governments and
institutions with a broad range of financial products and services,
including consumer banking and credit, corporate and investment
banking, insurance, securities brokerage, and asset management.
might have been alerted to identity thieves if they had used available
technology that detects address manipulations, according to Adam
Elliott, an expert on solutions that help prevent and detect identity
theft and fraud.
"We know from extensive research that most identity theft cases
could have been prevented if someone had paid attention to suspicious
address activity, " Elliott said.

theft robber

IdentitySweep. Affinion Group
also has a growing loyalty solutions operation which administers
points-based loyalty programs. The new partnership augments the company's
industry -leading efforts in fraud prevention, detection, assistance
and education. This comprehensive
repository of expertise and experience focused exclusively on the
complex challenges of identity crimes can significantly enhance
prosecution of identity crimes across the U. "Together, Citigroup and the NDAA have
taken that commitment to a new level by encouraging more collaboration
between leading financial institutions and law enforcement.citigroup.

Expert from ID Insight Reveals How ChoicePoint Situation and Related Fraud Losses Could Have Been Prevented

looting shoplifting

IdentitySweep scans the online directories that list a consumer's
information and requests removal of that information to prevent abuse by
telemarketers and identity thieves.

About Affinion Group

Affinion Group is a leading affinity direct marketer of value-added
membership, insurance and package enhancement programs and services to
consumers .
"Identity theft cost consumers, businesses and financial
institutions billions of dollars last year," said Steve Cooley, Los
Angeles County District Attorney and NDAA Board member. "DAs and law
enforcement face crushing workloads. Fifty prosecutors from across the
U.
"We appreciate the NDAA's commitment to protecting consumers from
ID thieves," said Ronni Burns, Director of Business Practices for Citi
Cards, a division of Citigroup.

robbers burglary

MyPublicInfo.

"
On May 4-6 at the Citi Cards facility in Nevada, Citigroup is
sponsoring and participating in the first of many NDAA workshops on
Prosecuting Financial Identity Fraud. Additional information may be found at www.com

They could have taken
steps to prevent this unfortunate incident.

pickpocketing indivual

"

About MyPublicInfo

MyPublicInfo, Inc.S.
"Companies like ChoicePoint would love to conduct more thorough
background checks on business customers by visiting their place of
business and meeting them in person.

rightful mugging

The service analyzes the suspicious activity to provide a 'risk
score' that indicates how much and for how long a consumer's identity has
been compromised. This technology works much faster than the credit
card and credit bureau monitoring services, which alert a consumer after
they become a victim . IdentitySweep is the first service
that proactively defends a consumer's identity by continuously monitoring
his or her public information for early signs of manipulation.S.----ChoicePoint Inc. These technologies can compare the home address
provided with the new business address and identify situations that
require further investigation to rule out fraud."
Technologies for detecting address manipulation have not yet been
widely deployed, explained Elliott.
About Adam Elliott: Elliott is president of ID Insight Inc. Founded in 2002, ID
Insight's patent-pending Address Differential (ADA(SM)) solution is
focused on detecting identity thefts where an address change is
present.

As all crimes are acts of deprivation, a wide variety of acts including arson, fraud, plagiarism, kidnapping, looting , piracy, extortion, counterfeiting, or vandalism could be construed as forms of theft.

carjacking burglary

"IdentitySweep is the consumers' best chance at avoiding
identity-related criminal abuse," said Frank Abagnale, an Affinion Group
spokesperson and one of the world's most respected authorities on the
subjects of forgery, embezzlement and secure documents, who inspired Steven
Spielberg's film "Catch Me if You Can.

"IdentitySweep is the answer to a pressing consumer need," explains Dr. NDAA has a membership of approximately
7,000, who represent over 30,000 prosecutors.: This privately held identity theft
detection company is located in St.

mugging larceny

com), the leader in credit monitoring and
identity theft protection since 1992, IdentitySweep is more proactive than
any other service available to consumers, businesses , or government
agencies. He is available for further comment on this topic at
651-343-5380 or 651-291-3557.