Each visit should last about an hour, except for the initial
screening visit, which will last approximately three hours and will
include a physical examination and laboratory tests that involve
providing a blood sample. The ALRT500 and Home
Health System is a disease management compliance reminder and monitoring
system that allows healthcare providers and caregivers access to monitor a
patient 's compliance to their medication regimen and intervene when
necessary.

ALR Technologies products have proven in clinical trials with Columbia
University to improve patient compliance with medication regimens by 97%
and 168% improvement of patients taking medications at the correct time of
day . "Americans have become
highly sensitized to risk and death since 9/11, yet at the same time they 've
become used to getting their feel-good gratification quickly-get-it-now-pay-
later credit, broadband, wireless connectivity, and everything-on-demand have
made everything quicker and have narrowed the gap between wanting and getting. Americans
have long-term anxieties the insurance industry can help to address, provided
the industry can figure out how to connect with people on today's terms ." We believe in being
anthropologists first, advertising people second.

incidents deliberate

PRESS RELEASE ALR Technologies Announces Sales and Distribution Agreement for Its Disease Management Medication Compliance Reminder Devices With Lydion a Neth

Lydion has placed its initial purchase order, which includes the ALRT Med
Reminder, and is looking forward to the availability of the ALRT500 disease
management reminder and Home Health Monitoring System as they become
commercially available in the third quarter of 2006. For many people, the essential
pay-now-get-it-later nature of insurance is too abstract , too far off, and
does very little to reduce their feelings of anxiety in the here and now.

death reminder

It affects 3 to 6
percent of the adult population in the United States and differs from
"regular depression " -- what is commonly referred to as major
depression -- in having fewer symptoms present at one time (three to
five vs. While the Food and Drug Administration has
approved this drug for the treatment of depression, it has not been
approved for treatment of dysthymia.
It is just an illness that starts early in life and persists.
Insurance products are competing for consumer dollars against great swathes of
more tangible products offering much greater feel-good benefits. In 1939, JWT pioneered the
first national consumer research panel.

triggering contagion

Despite the clear feelings of anxiety, the picture is not unrelieved gloom
and doom. And American optimism is apparent in the 61% who expect to live
longer and healthier lives than their parents did, with the highest level of
optimism (71%) found among the oldest age cohort of over-60s. The most-
represented states were California (9.

About JWT
JWT's heritage of brand-building excellence extends back to 1864, making
us the world's oldest advertising agency brand.

contagion memoriam

Participants are required to make 10 visits to the clinic over a
period of 13 weeks, and participants will be interviewed at those
times. In early May 2005 , the agency conducted a survey of the general
American population online, netting a total of 2,568 (1) respondents from all
50 states, plus Washington, D.
Making matters worse, the survey revealed widespread unfamiliarity with
many of the insurance products designed to help Americans address their
anxieties.

memoriam incidents

Eli Lilly + Co, the maker of duloxetine,
is funding the study."
Koran, lead investigator on the study, said he believes treatment
is important to relieve unnecessary suffering, to improve functioning
in work and family roles, to allow normal enjoyment of life's rewards
and to prevent the onset of major depression, with its great risk of
total disability and suicidal behaviors."
A substantial 73% of the sample think America has become a more frightened
society that's more afraid of physical danger than it used to be, 83% rate
themselves as being more aware of the fragility of life than they used to be,
and an even higher 94% agree that 9/11 made Americans feel more vulnerable .

painless commits

Business Editors/Health/Medical Writers

STANFORD, Calif.

reminder worse

The drug acts to increase the
availability of two chemical messengers in the brain, serotonin and
norepinephrine, both of which are involved in the abnormal physiology
that gives rise to depression and dysthymia.stanford. "In addition to improved medication compliance, our products allow
caregivers to intervene, which adds even greater value to the patient and
can lower the overall cost of care," states Stan Cruitt, President of ALR
Technologies. The average household
income before taxes was approximately $53,000-female respondents averaged
lower than men ($51,800 vs.

myth death

The problem with insurance is that it just
doesn 't fit into this emotional environment.5%), Texas (7.0%), New York (5. $55.

(1) Weighted total; unweighted total was 2,153.

facilitated morality

They cannot be pregnant or
breastfeeding, have problems with drugs or alcohol or have other major
psychiatric diagnoses such as bipolar disorder.

reminder triggering

The opportunities lie in the fact that so many
Americans are feeling anxious and so many are inadequately insured," says
Salzman.

morality euthanasia

The words "estimate," "expect,"
"anticipate," "believe" and similar expressions are intended to identify
such forward-looking statements. "Unfamiliar" ratings were high for Variable Annuity (50%), Variable
Universal Life Insurance (53%), Second to Die Life Insurance (68%), Mortgaged
Disability Income Health Insurance (42%), Hospital Income Health Insurance
(44%), and even the Health Savings Account (38%). Today we rank as the fourth
largest global agency and the largest U .

ircnet leaving

This release contains "forward-looking statements" relating to ALR
Technologies' business , and these statements reflect the current views of
ALR Technologies with respect to future events and are subject to certain
risks, uncertainties and assumptions. But
even the older cohorts aren 't properly covered: 73% of 40-49s, 83% of 50-59s,
and 81% of over-60s. "The challenges are more complex .0%), Illinois (4.

attempters incidents

five to 12). Dysthymia sufferers are less likely to go to
college, complete college and get a job consistent with their
educational level, and the condition is associated with increased loss
of work time as well as decreased life satisfaction.

Within today's general climate of free-floating anxiety, the survey turned
up some very specific concerns about death itself. Insurance industry products are
abstract and complicated, whereas most Americans want simple and easy.2%), and Michigan (4.

euthanasia suicide

Stanford University Medical Center integrates research, medical
education and patient care at its three institutions -- Stanford
University School of Medicine, Stanford Hospital + Clinics and Lucile
Packard Children's Hospital at Stanford.0%).
The sample ranged in age from 18-60+, with the following spread: 18-29 (32%),
30-39 (10%), 40-49 (32%), 50-59 (20%), and 60+ (5 %)(2).S.

suicide leaving

New Study from JWT Uncovers 'Ostrich Syndrome' Among Today's Consumers

NEW YORK , A new survey of American attitudes toward
Life and Death shows a nation of citizens who are worried about illness,
accidents, old age, and death, yet who are unwilling or unable to spare the
money or attention required to prepare for what they fear.C.7%),
Pennsylvania (5.

causing death

"In fact, it is not part of personality at all. There are many factors that could cause
the actual results, performance or achievements of ALR Technologies and its
products to be materially different from any future results , performances
or achievements that may be expressed or implied by such forward-looking
statements .400).

contagion incidents

This is an open-label study with no placebo, meaning that everyone
in the study will receive the drug.
To sign up or to obtain additional information, please contact the
research study line at (650) 725-5180.
ALR Technologies Inc.
Despite these concerns, the survey shows many Americans don't even have
insurance coverage for the most basic contingencies.

myth deliberate

Volunteers Needed for Stanford Study of Drug for Mild Depression

Further management discussions of risks and uncertainties can
be found in the company's' quarterly filings with Securities Exchange
Commission.
Given the continuing impact of 9/11, the Iraq situation, and talk of
looming crises in everything from healthcare to Social Security, to the
real-estate market, communications group JWT decided it was time to explore
the nation's preparedness for life and death, and its attitudes toward
insurance .
"This is a delicate time in which two big trends are coming together,"
notes Marian Salzman , EVP of Strategic Content at JWT. The survey netted an unweighted total of 2,153
respondents from all 50 states, plus the District of Columbia; that number
became 2,568 when the sample was weighted to balance men and women.

This is the most general category related to suicide.

leaving attempters

Volunteers will be prescreened and, if eligible, will receive the
drug duloxetine for 12 weeks. (OTC BB: ALRT),
headquartered in Winston-Salem, NC, announces that it has entered into an
agreement with Lydion, a health services company based in the Netherlands,
to distribute and sell ALR Technologies disease management compliance
reminders in the Netherlands and other areas of Europe.

ALR Technologies designs and manufactures medication compliance products
and compliance home-monitoring and intervention systems for the health and
disease management marketplace. Overall, 55% of respondents
have become more concerned about dying unexpectedly, 52% have become more
concerned about a friend dying, 76% have become more concerned about an
elderly relative dying, and 81% have become more concerned about a close
family member dying. And while 37% agree that, these days, Americans value
human life more than they used to, an even higher 42% disagree.5%), Florida (6. agency.
(2) All percentages are weighted for a 50:50 spread of men and women.

reminder suicidal

A substantial
majority of 79% agree that Americans have become generally more anxious, yet
only 16% feel up to contemplating the costs of old age and illness, 48% prefer
not to think about the costs associated with illness and death, and 41%
percent say that, at this point in their lives, they don't have money to spare
for insurance. Only 53% of the sample
have homeowners insurance, for instance, and only 12% have renters insurance;
fully a third of respondents (33%) are without any form of housing insurance,
leaving them open to potentially enormous costs in the event of fire or
another such event.
Although 66% of respondents agree Americans have lost touch with the fact
that death is a normal part of being human, there are clear signs of what
might be described as a pro-death culture: 74% tend to support the death
penalty, 68% tend to support euthanasia, and 64% tend to support a woman's
right to an abortion.

leaving asbs

"Since dysthymia usually starts before age 21, most people who
have it think it's just 'part of my personality -- I have always been
that way,'" said Lorrin Koran, MD, professor of psychiatry and
behavioral sciences. Products are now in use by patients taking
medications or treatments for conditions such as hypertension, high
cholesterol, Parkinson, diabetes, organ transplant, depression, anxiety,
asthma, glaucoma and more. More information on ALR Technologies and its
products can be found at http://www.com.

Even fewer are prepared for other contingencies. But respondents
don't want old age at any cost; 58% disagree that they want to live as long as
is medically possible, whatever their state of health.

worse causing

----Having trouble
making decisions? Struggling with feelings of hopelessness? Suffering
from low self-esteem?
Researchers at the Stanford University School of Medicine need
volunteers who are suffering from these and other symptoms to test the
safety and efficacy of a drug for the treatment of dysthymia, a
low-grade and long-lasting type of depression.
Dysthymia is defined as chronic sad or depressed mood, accompanied
by additional symptoms such as sleep disturbances, low self-esteem,
difficulty concentrating or making decisions, low energy, feelings of
hopelessness and/or weight or appetite change. For more information, please
visit the Web site of the medical center's Office of Communication +
Public Affairs at http://mednews.edu

American Anxiety is High - But Few People are Adequately Insured Against the Things They Fear Most

The dwellings of the youngest cohort, those aged 18-29,
are predictably the least insured-just 42% have home or renters insurance. Asked whether they and
their families have adequate insurance for a range of circumstances , 27%
indicated they are not covered for general medical costs, 33% have no
critical-illness coverage , 46% are short on income protection in case of
disability, 32% are vulnerable on personal liability , 35% have no life-
insurance coverage, 37% have inadequate coverage for funeral costs, and a very
high 55% are short on coverage for their "twilight years" care in a
residential home with medical facilities.

incidents lieberman

To be eligible for the study, subjects must be age 18 or older,
and in relatively good health. In
fact, the prospect of having to pay for the insurance now may well add to the
anxiety, which is a big disincentive. In 1988, we created the first research
study of consumer lifestyles, "Lifestages.

incidents contagion

alrt.
We expect to get our paybacks fast. American can-do spirit shows through in the 68% of respondents who
have made changes to improve their health and life expectancies over the past
five years.
"Findings from the survey present both challenges and opportunities for
the insurance industry."

About the Sample
JWT conducted the "Life and Death" survey of the general American online
population in early May 2005.