S.

About Rivendell Media
Rivendell Media is the leading authority on the gay and lesbian press in
the United States. Company Signs Global Agreement With m-Qube, Leading Distributor of
Mobile Content and Applications

SAN FRANCISCO and BOSTON, PlanetOut Inc.
(Nasdaq: LGBT), a leading global media company offering consumer services,
news and entertainment to the lesbian, gay, bisexual and transgender
community , announced today that it has signed an agreement with m-Qube Inc.S.com ranked number one, among all websites
measured, for average time spent per visitor in September, October and
December 2004 , according to Nielsen//NetRatings' Loyalty Stickiness Report for
at-home visitors in the U.
Headquartered in Boston, Massachusetts, m-Qube has offices in Bellevue,
Washington, Toronto, Ontario and sales offices across other major US cities. Words
such as "anticipates," "expects," "intends," "plans, " "believes," "seeks,"
"estimates," or variations of such words are intended to identify such
forward -looking statements.

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The 2004 Gay Press Report survey found that over 150 Fortune 500(R) brands
were active in the gay consumer market in 2004, up from 72 in 2001 and only
19 in 1994.
Rivendell Media represents over 200 gay and lesbian publications in the U.pdf

Among other findings in the 2004 Gay Press Report:

* Revenues for gay press have soared 182% since 1996. Founded in 1979, Rivendell currently works with most
advertising agencies providing effective media schedules nationally,
regionally or by market.glbtdallas."
The website features pages of content tailored for gay travelers.

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In the gay and lesbian market, Prime Access
represents more Fortune 500 companies than any other advertising agency. "The m-Qube team has
successfully promoted mainstream branded content for major brands and content
providers worldwide and we intend to fully leverage their experience as well
as their relationships with all of the major carriers.S. m-Qube has the ability to distribute interactive content to more
than 160 million wireless subscribers in North America.com.

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"
Gay media also saw an astonishing surge in ads with "gay-specific"
content, the report revealed. "Marketers have seen that this holds true not just on the
coasts, but in the Midwest too, which contributed to increased advertising in
local GLBT publications across the board . It
lists special events and nightlife along with a growing number of gay-friendly
accommodations , restaurants, art museums and cultural venues.com.

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Overall ad spending in gay and lesbian publications in 2004 reached
$207 million, an increase of 28.
"All of the research indicates that ads created specifically for gay
consumers get the strongest results," said Todd Evans, president and CEO of
Rivendell Media. This year's
survey analyzed 139 individual publications targeting gay and lesbian
consumers, which include local and national newspapers, magazines and
entertainment guides. The gay index is a study published by
Gary Gates, a demographer at the Urban Institute.

PlanetOut Inc . Breaks New Ground on Mobile Content and Community Features

PlanetOut and m-Qube are committed to working with industry
associations, carriers and governmental organizations to insure that all the
content available through these offerings complies with current U.

About m-Qube, Inc.

m-Qube enables world-class companies to build a mobile channel by
providing the most comprehensive technology and services available. All statements in this release about the future
outlook related to PlanetOut Inc.

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and gay media representative firm Rivendell Media.
This year's upward trends reversed three consecutive years of decline in
gay print ad spending. We understand that the GLBT traveler wants to know
if they are going to a place that welcomes them unconditionally, and this
website is our city's answer. The mobile services will begin to roll
out in the second quarter of 2005 on web mobile storefronts and expand to WAP
sites, JAVA applications, and Brew applications in both U.

About PlanetOut Inc. The company works with
major wireless carriers including Verizon Wireless, Cingular Wireless,
T-Mobile Sprint, Nextel, Bell Mobility, Rogers Wireless and Telus Mobility and
with major brands, content providers and media companies worldwide. The Company intends for the forward-looking statements to be
covered by the safe harbor provisions for forward -looking statements.

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Spotlight on Same-Sex Marriage Helps Push Ad Spending in Gay Media to Four-Year High 2004 Gay Press Report Reveals

Prime Access, Inc.glbtdallas. "Gay.4 million
active members worldwide through a comprehensive group of branded businesses
featuring diverse chat, news, entertainment , travel, dating, personal finance,
career, shopping and community services at Gay.com and
Kleptomaniac .

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com . Copies of these filings are available
through the SEC's electronic data gathering analysis and retrieval system
(EDGAR) at http://www.

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com and PlanetOut branded mobile phone content and
subscription services worldwide.com mobile is a great example of the growing global demand for mobile
content and applications," said Andy Miller, senior vice president, business
development, m-Qube.

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"The findings in this report represent the biggest increases in spending
for the gay press since 2000," said Howard Buford, founder and president of
Prime Access Inc.com ).
"The Dallas CVB has created this site to speak directly to the interests
of GLBT travelers," said Phillip Jones, president + CEO, Dallas Convention +
Visitors Bureau. Think Big. to
develop and distribute Gay .com
personals subscription services, PlanetOut network news, daily features,
ringtones, wallpapers , games, and access to the company's gay-friendly yellow
pages and community events calendar.
"Gay.
For more information, visit http://www.

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9% over the previous year."
The Gay Press Report has been produced annually since 1994 to provide a
unique, historical perspective on the gay and lesbian market.gaymarket.com and PlanetOut.gov.

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Dallas offers a multitude of attractions and activities that appeal to
many different tastes. Each year, 25,000 people gather to celebrate the Alan
Ross Texas Freedom Parade. This richly diverse city is home to some of the best
shopping in America, one of the largest gay, lesbian, bisexual and transgender
populations, over 6,500 dining options -- more per capita than New York City,
and outstanding performing and visual arts in the largest urban arts district
in the nation. All
forward-looking statements made in this press release are made as of the date
hereof, and the company assumes no obligation to update the forward-looking
statements included in this news release whether as a result of new
information, future events , or otherwise.

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"Conventional wisdom held that controversy around marriage
would deter marketers.

9% in
2004. Other notable events include
the Dallas-Fort Worth Black Tie Dinner, State Fair of Texas Gay Day, Out Takes
Dallas Film Festival and AIDS Arms Life Walk -- 5K Walk and Run. Live Large.
"We are excited about the opportunity to extend our brands into the mobile
market" , said Mark Elderkin, president of PlanetOut Inc. and international
markets.com provides PlanetOut with another avenue to
monetize their properties by using wireless to provide their content directly
to members.

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The number of gay-specific ads, which feature
messages directly aimed at gay and lesbian consumers through their copy or art
direction, jumped 241. Additionally, with the launch of
MTV Networks' LOGO cable channel later this year, advertisers will have a
national outlet for placing television spots created for a GLBT audience.
* More ads from wedding-related services , including consultants, planners
and lawyers contributed a jump in the Services-Non Medical Product
category, which captured the largest number of total ads with 14. is a full-service advertising agency that creates
award-winning URBAN MAJORITY(TM) marketing communications to reach America's
emerging dynamic of multicultural consumers. Founded in 1990, the agency's
multicultural staff creates the advertising, marketing, public relations and
event planning services its clients need to reach these consumer segments. Our city has the sixth largest gay population in the United
States , and we score the highest among the nation's 10 largest cities based on
the gay index," said Ross Crusemann, senior vice president of marketing,
Dallas Convention + Visitors Bureau. Dallas is an authentic, sophisticated and distinctive getaway. This is yet another
example of how we are extending our state technical infrastructure and taking
advantage of new distribution opportunities to generate incremental revenue
for the company, while serving our members in new ways.

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The parade is part of a weekend celebration in
mid-September that includes Gay Day at Six Flags.com, Gay. is a leading global online media company offering consumer
services, news and entertainment to the lesbian, gay , bisexual and transgender
community.com. Gay. The forward-looking
statements are based on current expectations, estimates and projections made
by management.

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And while the Gay Press Report focuses on print
advertising, a recent survey found that online ad spending for gay and lesbian
web sites was also up significantly in 2004. and statements related to our ability to
leverage our existing content and state-of-the art technical infrastructure to
take advantage of new distribution opportunities and generate incremental
revenue for the company, and the outcome of any contingencies are
forward -looking statements.

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4% over the year before, according to the 2004
edition of the Gay Press Report , the annual survey produced by advertising
agency Prime Access Inc. Currently, the most popular product categories are
automotive, travel, financial services and fashion, said Buford. And the most efficient placement of
that advertising is in gay media.
"Oak Lawn, our GLBT neighborhood , is out, proud, always bustling and full
of things to do.
For additional GLBT visitor information , please visit
http://www.

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Instead, the debate had a powerful effect in the
opposite direction . joined forces with Rivendell Media to
co-publish The Gay Press Report."
PlanetOut's mobile offerings will complement the company's suite of
web-based services and will feature extensions to the popular Gay."
PlanetOut has secured the short code PRIDE (#77433) and will aggregate and
market the company's mobile services and mobile storefront through its network
of sites, including Pride.

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To view the 2004 report in its entirety, please visit:
http://www. The Eat and Drink category, which includes bars and restaurants,
captured the second most ads with 14%. The website stands to be one of the most
comprehensive CVB sites focused solely on gay, lesbian, bisexual and
transgender (GLBT) travelers.sec.

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Dallas Convention + Visitors Bureau Launches a New Website for Gay Travelers

Under the terms of the agreement, m-Qube will
provide mobile platform and gateway services to PlanetOut, and together the
companies will develop new wireless applications to serve the LGBT community,
and PlanetOut will designate m-Qube as its global developer, promoter and
distribution partner for wireless applications and content.com, PlanetOut. Please refer to the Company's Form
10-K and other filings with the SEC for additional information regarding risks
and uncertainties, including, but not limited to, the risk factors listed from
time to time in such SEC reports.

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and Canada. and
international market standards.
PlanetOut Inc. PlanetOut, based in San Francisco, offers FORTUNE 1000
advertisers access to what it believes to be the most extensive network of gay
and lesbian people in the world.

This news release contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended.

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And for the first time, the majority (59 %) of ads in national gay,
lesbian, bisexual and transgender (GLBT) publications are specifically created
for gay consumers.
Starting in 1999, Prime Access Inc.

About Prime Access , Inc. DALLAS, The Dallas Convention + Visitors Bureau
(CVB) is reaching out to minority travelers by launching a new website
(http://www. The
company provides a single interface for connectivity , content management,
application development, monitoring, billing and cross carrier transport to
enable brands of all types to offer their consumers a wide variety of mobile
products including music, images, messaging, games and other mobile
applications.

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NEW YORK, Same-sex marriage might have polarized
lawmakers, but it has galvanized advertisers in the gay press, according to a
closely watched survey released today. "It's an approach that underscores our city's accepting,
gay-friendly environment.m-Qube. The forward-looking statements are subject to
risks and uncertainties that could cause actual results to differ materially
from those set forth or implied by any forward-looking statements.

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As a media rep firm, we represent over 200 local and
national gay and lesbian publications in the United States and Canada.
Dallas is a destination that inspires big ideas and promises many
memorable experiences.

Resources and programs for gay, lesbian, and bisexual webmasters .

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com/gaypressreport2004. This includes African American,
Hispanic, and gay/lesbian consumers. Yes . We are pleased to provide global cross-carrier delivery, content
management, billing and settlement to help PlanetOut build an extensive mobile
channel for their growing member network. The company serves its growing base of approximately 3.