Gaywheels.
(Photo: http://www.newscom. Please refer to the
Company's Form 10-Q and other filings with the SEC for additional information
regarding risks and uncertainties, including, but not limited to, the risk
factors listed from time to time in such SEC reports.

ribbons orginal

First GLBT-Focused Automotive Site Launches at Los Angeles Gay Pride Parade

com, today launched a major market print and outdoor
campaign in the U.sec.

conceptions unity

Gaywheels. "The
campaign depicts two men who overcome their political division by finding a
personal connection as they debate their passionate viewpoints," she said.

ribbons glbt

com, the First Automotive Web Site Specifically Targeted to the Gay,
Lesbian, Bi-Sexual and Transgender (GLBT) Buyer, Is 'Coming Out' On June 12th
at the 35th Annual Los Angeles Gay Pride Parade in West Hollywood, CA

WEST HOLLYWOOD, Calif. (Nasdaq: LGBT), and
its flagship site Gay.S. The company serves its growing base of more than 3.

flag symbolism

"It is our corporate policy to only work with progressive companies," says
LaMuraglia.

Contact:
Celeste Speier
Inspired PR
pr@gaywheels.

"We strongly believe that
gay people deserve to love, to be together and to enjoy all the ideals and
privileges that the American flag represents.com.

symbols flag

com site user finds the "gay-friendly factor" for a
brand, he or she can send in a lead to a dealer, get a free online insurance
quote and apply for a loan -- all with business partners that are
gay-friendly. The forward-looking
statements are based on current expectations , estimates and projections made
by management. All statements in this release about the future
outlook related to PlanetOut Inc. Copies of these filings
are available through the SEC's electronic data gathering analysis and
retrieval system (EDGAR) at http://www.

rainbow ribbons

gov.

flag camaraderie

"Research tells us that approximately 71 percent* of GLBT consumers have
said that they want to spend their money with companies that have progressive
policies toward their GLBT employees, but don't want to spend a lot of time
tracking down the information to help make that choice," said Gaywheels. Words
such as "anticipates," "expects," "intends," "plans," "believes," "seeks,"
"estimates," or variations of such words are intended to identify such
forward-looking statements.

symbolism biologically

Gay.com Asks America to 'Come Together'

featuring two gay men who find understanding, love and
comfort under the protection of the American flag.com and PlanetOut Inc.

symbol flag

com provides a gay-friendly way to research and buy a car or
truck and related services. Gaywheels.com premier partners for these services are Esurance,
E -LOAN and Dealix.com are forward-looking statements.

icon brotherhood

In the first
execution, called "Anthem," two men stand defiant before the American flag,
strong in their separate beliefs. PlanetOut, based in San Francisco, offers FORTUNE 1000
advertisers access to what it believes to be the most extensive network of gay
and lesbian people in the world.

conceptions symbolism

com is owned by Targeted Diversity Marketing, LLC -- a marketing
firm dedicated to promoting responsible consumerism and affecting change.
"For our campaign, we chose the American flag as the object of debate and the
hero.

About PlanetOut Inc.

icon significance

com
Tel.
"This is a message about inclusion in an environment of exclusion," said
Lowell Selvin, chairman and CEO of PlanetOut Inc. The campaign
was shot by San Francisco photographer Erik Butler.com ranked number one, among all websites
measured, for average time spent per visitor in September, October and
December 2004, according to Nielsen//NetRatings' Loyalty Stickiness Report for
at-home visitors in the U.

transgender meanings

PlanetOut Inc.4 million active
members worldwide through a comprehensive group of branded businesses
featuring diverse chat, news, entertainment, travel, dating, personal finance,
career, shopping and community services at Gay.

symbolism conceptions

is a leading global online media company offering consumer
services, news and entertainment to the lesbian, gay, bisexual and transgender
community.com.

flag biologically

" With
that information at hand, they can make an educated choice when beginning the
car-buying process.com
founder Joe LaMuraglia.
Once the Gaywheels. "We won 't partner with or accept advertising from any company
that doesn't offer domestic partner benefits for their GLBT employees.: 404-373-9177

*Source: Witeck-Combs/Harris Interactive (2000-2004 )

This press release distributed by PRWEB ( http://www.com brand, will be
featured on wallscapes , billboards, and transit shelters and in gay-focused
print media in key markets including San Francisco , New York, Los Angeles and
Boston, as well as in mid-sized markets including Houston, Dallas, Atlanta and
San Diego. The story
of the campaign evolves through each of three executions.com and
Kleptomaniac .

symbol pride

"
Gaywheels.com, PlanetOut.

symbol significance

Users of the site will be able to investigate
which automakers and other automotive companies offer domestic partner
benefits to their employees, thus qualifying them as "gay-friendly.prwebdirect.S.

Forward Looking Statements
This news release contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 , as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended. The forward-looking
statements are subject to risks and uncertainties that could cause actual
results to differ materially from those set forth or implied by any forward-
looking statements.

Information on the history and purposes of the various flags and symbols used in Gay, lesbian, and bisexual culture.

symbol icon

com, the first
automotive Web site specifically targeted to the Gay, Lesbian, Bi-sexual and
Transgender (GLBT ) buyer, is "coming out" on June 12th at the 35th Annual Los
Angeles Gay Pride Parade in West Hollywood , CA. "We gather the information on their behalf, and make
it available to them at no charge."
The "Come Together" campaign is designed to make a strong, affirming
statement, as well as to draw members and subscribers to Gay. and statements related to our ability to
further our Gay. brand identities and to attract members
and subscribers to Gay.

militant icons

"Gay issues were an emotional and polarizing force in the last election,
and we wanted to speak to that very relevant experience for our audience,"
said Christy Schaefer, director, Creative Services Group, PlanetOut Inc.

conceptions pride

com/cgi-bin /prnh/20050301/SFTU069-a
http://www. All forward-looking statements made in this press release
are made as of the date hereof, and the company assumes no obligation to
update the forward -looking statements included in this news release whether as
a result of new information, future events , or otherwise.

homosexuality transgender

homosexuality transgender

com/cgi-bin/prnh/20050301/SFTU069-b )
The landmark campaign, designed to promote the Gay."
"Come Together" was produced by an internal creative team which included
Schaefer and graphic designers Ivan Vargas and Donovan Smandra. The Company intends for the forward-looking statements to be
covered by the safe harbor provisions for forward-looking statements.

conceptions rainbow

, Gaywheels.com ), a
service of eMediaWire. SAN FRANCISCO, In its latest provocative
advertising campaign, global media company PlanetOut Inc. We also think that this campaign
will elicit an emotional response in gay and straight people alike. Gay.

awarenes homosexuality

"
Gaywheels.com's presence at the LA Gay Pride Parade is being sponsored by
Scion, a Brand of Toyota Motor Sales, which continues its support of GLBT
marketing .newscom. Through the next two executions, called
"Embody" and "Comfort," the men unite, finding love and companionship.

symbols rainbow

---

- - kjjkjk

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