Bristol-Myers Squibb Co.
On its 20th anniversary of providing dental
care for people living with HIV/AIDS in Los Angeles County, AIDS Project
Los Angeles (APLA) will launch a new mobile dental clinic at a ceremony to
take place at The Antelope Valley Hope Center in Lancaster, CA on March
25th.

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A. 60th Street West, Lancaster, CA 93536.

-- Dental care was ranked as the second most needed service by people
living with HIV/AIDS in Los Angeles County's comprehensive needs assessment
of this population.

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In 2005, approximately 1,700 patients from across Los Angeles County will
receive treatment in the main APLA dental office in the Samaritan Medical
Tower.

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The launch ceremony will take place on Friday, March 25 , 2005, with a
program from 11:30 A.

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It is believed to be the first
company to make such a promise but many drug makers have been changing the
tenor of their advertising in response to rising complaints from doctors,
patients and lawmakers about the amount and accuracy of the advertising. The clinic , initially staffed by volunteers, was the
nation's first 100 percent AIDS-dedicated dental facility operated by a
community based organization.

-- Nearly two-thirds (61 percent) of APLA Dental Services patients are
people of color, and half (51 percent) have annual incomes under $10,000 .

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Some facts about APLA Dental Services and oral health for people with
HIV/AIDS:

- - Approximately one-third of all people living with HIV/AIDS have
experienced oral conditions that have arisen due to a weakened immune
system.

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Funding for the mobile dental
clinic was provided by The Los Angeles County Department of Health
Services, Office of AIDS Programs and Policy , The Ahmanson Foundation, and
the S. Mark Taper Foundation.

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It also comes as anger and
frustration against the industry and its government regulators grows among
consumers concerned with drug safety , efficacy and affordability..

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" When the page was turned, the reader saw a
photo of two men at the beach and heard (via an electronic chip insert) a
cellular telephone ring and a male voice proclaim: "Hey, we're at the beach,
catch you later!"
At the time of the February Wall Street Journal article, AHF's Weinstein
said, "HIV is no day at the beach.

PRESS RELEASE AIDS Project Los Angeles Launches Mobile Clinic to Mark Twenty Years of Dental Services

APLA Dental Services treats all HIV-positive patients, regardless of their
ability to pay.

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APLA began
planning for the launch of a mobile dental clinic to reach under-served
regions of Los Angeles County in 2004.'s epidemic ," said APLA Executive Director
Craig E. The Antelope Valley Hope Center, part of High Desert Health
System, is located at 44900 N. Founded by four friends in 1982, APLA is a community-based,
volunteer -supported organization with local, national and global reach.

Sites relating to physical and mental health , disabilities and diseases which affect gay men.

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"People living with HIV/AIDS have complicated oral
health needs.

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AHF, long an outspoken critic of drug industry pricing and practices,
spoke out against that particular ad in a story that ran in the Wall Street
Journal in mid-February."

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Company Pledges Not to Run Direct-to-Consumer Drug Ads for Any New Drugs for
at Least One Year

Pharmaceutical Industry Has Come Under Greater Public Scrutiny Since Vioxx,
Other Scandals

LOS ANGELES, AIDS Healthcare Foundation, the
nation's largest AIDS group which operates free AIDS treatment clinics in the
US, Africa, Central America and Asia, today praised drug giant Bristol-Myers
Squibb (BMS ) for its announcement earlier today that the company will no
longer run direct-to-consumer advertising for any of its new drugs for at
least one year.
"We applaud Bristol-Myers Squibb today for its commitment to pull
direct-to-consumer ads for its new drugs," said Michael Weinstein, President
of AIDS Healthcare Foundation. "While this is a welcome step in the right
direction and we encourage other drug companies to follow BMS' lead, we
ultimately would like to see all drug advertising be 'help-seeking'
messages -- unbranded outreach -- designed to encourage consumers to consult
with their health care providers rather than sell specific drugs.
In 2001, many drug companies were widely criticized for misleading AIDS drug
ads that featured attractive, healthy-looking HIV positive men climbing
mountains and running marathons, something that many AIDS advocates believed
minimized the seriousness of contracting an HIV infection and then living with
its consequences. The ad in question was a talking four page, fold
over insert ad that ran in both the February and March issues of Out Magazine,
a New York-based gay magazine with a reported circulation of just over 100,000
that targets a demographic of upscale male readers.

During 20 years of growth, APLA's clinic became the nation's largest
provider of dental services to people living with HIV/AIDS.

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. We are calling on BMS to
immediately pull this irresponsible ad and also call on the industry for a
moratorium on direct-to-consumer ads that mislead the public about HIV/AIDS.

Responding to the need for professional and confidential dental care for
people living with HIV/AIDS, APLA opened The Greene / LeBaron Dental Clinic
in March of 1985. The mobile clinic will reach another 375 patients.

-- APLA Dental Services are provided to men and women living in all areas
of Los Angeles County.

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"
Today, Weinstein added, "While we again acknowledge and thank
Bristol-Myers for its action earlier today, we still want to voice our
objection to certain drug industry ads that are currently running for drugs on
the market that may have bigger concerns regarding health, safety and
efficacy. Antonovich, Los
Angeles County Board of Supervisors, Fifth District; John F. For
more information, visit www.

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Thompson, Executive
Director, AIDS Project Los Angeles.

- - The mobile dental clinic will be professionally staffed by three
experienced dentists, a trilingual (English, Spanish, Tagalog) dental
hygienist, and three dental assistants, two of whom are bilingual (English
and Spanish).

AIDS Project Los Angeles, one of the largest non-profit AIDS service
organizations in the United States, provides bilingual direct services,
prevention education and leadership on HIV/AIDS-related policy and
legislation.

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The ad copy read, "The
Word on HIV: Fight HIV Your Way.

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AHF Praises Bristol-Myers Squibb for Halting New Drug Ads

The company's self-imposed moratorium comes amid widespread
turmoil in the drug industry and on heels of several high profile industry
scandals such as Merck's Vioxx debacle."
According to an Associated Press news story published earlier today, " .

"We are pleased to be able to expand a vital program that we have offered
since the very beginning of L. to 12:00 Noon and tours of the mobile clinic to
follow .apla.

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We are grateful that we were able to assemble government
support and generous Los Angeles foundation support to allow us to meet
those needs in a professional, safe setting that can reach people in
underserved areas. Schunhoff,
Chief of Operations, Public Health, Los Angeles County Department of Public
Health, Department of Health Services; and Craig E.

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-- The mobile clinic is currently scheduled to provide services in
Claremont, Lancaster, Pasadena, Santa Monica, West Hollywood and Whittier.org.

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At the time, the industry relented and adjusted its
advertising; however , as recently as this February and March, the industry
appeared to fall back to its old patterns with one AIDS drug ad -- for the
AIDS drug, Reyataz (atazanavir), made by Bristol-Meyers Squibb -- that
literally and figuratively portrayed AIDS treatment as a day at the beach.

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"
The lucrative , multi-billion dollar AIDS drug market has seen its share of
such industry advertising complaints and consumer frustration over the years. While we are grateful that we have these
AIDS drugs to treat patients today, this ad sends the wrong message by
minimizing the seriousness of the disease and lessening the concern in the gay
community about the danger of contracting HIV.

Speakers at the program currently include: Michael D. Approximately 41 percent of clients receive free services;
other patients pay on a sliding-scale fee basis or through insurance
billing as appropriate.

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pledged not to promote any of its new medicines
directly to patients for at least a year. Thompson.M.