com 28 41 27
Priceline., Odysseus
, Damron) 22
Gay-specific newspapers (e. They include refusals
to be interviewed
(nonresponse), question wording and question order and
weighting.'s dedicated LGBT women's Web site
,
expected to launch in the summer of 2006.
Additional information concerning factors that could
affect PlanetOut's future
business and financial results is included in the company's Annual Report
on
Form 10-K for the year ended December 31, 2004 and other public filings filed
from time to
time with the Securities and Exchange Commission (SEC), which are
available at the SEC's website
at http://www.hivplusmag.
iac sober
About Witeck-Combs Communications, Inc.novatris.com, PlanetOut
.com. Additionally, the advertiser-
supported television network SHOWTIME is available in Turkey through
a joint
venture with UK-based Zone Vision.gayhealth egroup
Unfortunately, there are several
other possible sources
of error in all polls or surveys that are probably more
serious than theoretical calculations of
sampling error. It is impossible to quantify the errors that may result from these
factors.PlanetOut
.com Pairs Off With Showtime Networks' 'The L Word(R)' to Help LGBT Women Find Their Match
chatting avert
Y.com compared with 40% of
non-gays).com 34 46
33
Hotel website (e.
Figures for table 1 were not propensity weighted and are representative
of the
total U.com) is the
nation's premier strategic marketing communications firm, specializing
in
reaching the gay and lesbian consumer market.
Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316
Kelly Gullo
Harris Interactive
585-214-7172
John Butler
Witeck-Combs Communications
202-887-0500 ext
. 12
Jbutler@witeckcombs."
About PlanetOut Inc.com,
Kleptomaniac.hivplusmag. For
more information, please
visit http://www.com); and, HIVPlus
(http://www.aileen transvestite
In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25
years who have made significant contributions to the fields
of demographics, market research, media
and trendspotting for their
pathbreaking work on the gay and lesbian market.com/lword.
PlanetOut Inc.sec. is the leading global media and entertainment company
exclusively serving the
lesbian, gay, bisexual and transgender (LGBT)
community.lgbt sober
harrisinteractive.com/lword. and being able
to
offer "The L Word(R)" online community an opportunity to connect with other
fans," said Robert
Hayes, senior vice president, new media, Showtime Networks.planetoutinc. SNI is also an owner and
manager
of SUNDANCE CHANNEL, a venture of NBC Universal, Robert Redford and
SNI. Eastern Standard Time.
For more information, please
visit http://www.sobriety chatting
S.com 22 24
22
Hotwire., Gay.g.
Methodology
Harris Interactive(R) conducted the study
online within the United States
between March 8 and 14, 2005, among a nationwide cross section of
2,630 adults
who are online, of whom 177 self-identified as gay, lesbian, or bisexual
(GLB). This
online sample is not a probability sample. Co-branded Personals Leverage Vast Online Audience, Fervent
Fan Base
SAN FRANCISCO, PlanetOut Inc.com but
will eventually migrate to PlanetOut Inc
.com will provide Showtime Networks' "The L Word(R)" fans with a
way to connect through personals
, via different links and promotional
placement on Showtime Networks' official "The L Word(R)" Web
site at
http://www.com.com), as well as other publishing, direct marketing and
e-commerce properties
, including Alyson Publications, SpecPub, Inc. SAN FRANCISCO, PlanetOut Inc.com), or by clicking
on the following link:
http://www.stds barney
, According to a recent nationwide
survey, gay, lesbian
and bisexual (GLB) adults who are online are more likely
to book hotel reservations through online
portals than heterosexual online
adults. Forty-six percent of GLB respondents are likely to visit
Orbitz. adult online
population.g. (http://www.-based global research company that blends premier
strategic consulting
with innovative and efficient methods of investigation, analysis and
application
.hieurope.com and the
enthusiastic fan base of Showtime Networks' "The L Word(R)," PlanetOut and
Showtime
believe this match will build on the expansive reach of both brands
into the lesbian community.advocate
.com); and, HIVPlus
(http://www.com, and OUT+ABOUT Travel, as well as localized versions of the
Gay
. PlanetOut, based in San Francisco with additional offices
in New York, Los Angeles, London and
Buenos Aires, offers FORTUNE 1000 and
Global 500 advertisers access to what it believes to be the
most extensive
network of gay and lesbian people in the world.homophobia vaccinated
com, outandabout., Washington Blade
, Bay Windows,
Dallas Voice) 14
None
of these 27
Note: Data within this table
were weighted to reflect total U.com.com and Showtime Networks' drama
series "The L Word(R)" will
provide co-branded, online personals for the
millions of women who tune into this popular television
show. Additionally, PlanetOut. and Triangle
Marketing Services.hevesi avert
Outside of the assistance gays
seek from friends and relatives (58%),
gay-specific websites (32%), such as Outandabout.com, top
the list
of resources gays use to learn about future leisure travel destinations they
consider
visiting.g. GLB adult
population. With over nine years experience
in this unique market, Witeck
-Combs Communications has developed respected
relationships throughout the community and serves as
a bridge between
corporate America and gay and lesbian consumers.com), Tokyo-based Harris Interactive
Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy
firm ranked 25th largest in the world, and through an
independent global network of affiliate market
research companies.com created an on-going "The L Word(R)" subchannel
at http://www.com/the_l_word
.
Co-branded personals create another dimension for fans of the show. is the leading global media
and entertainment company
exclusively serving the lesbian, gay, bisexual and transgender (LGBT)
community
. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors
which may cause the actual results,
performance or achievements of the company to differ materially
from any
future results, performance or achievements expressed or implied by such
forward-looking
statements.planetoutinc.planetoutinc.com.leygraf counsellor
, a strategic public relations and marketing communications
firm with
special expertise in the gay market.g. Although we
remain interested in the consumer
attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish
sexual
orientation from gender identity. (http://www.Y.
PlanetOut.sho. )
"We are very
excited about working with PlanetOut Inc. PlanetOut's brands include Gay.
About Showtime
Showtime Networks Inc. Such factors include, among others, the company's
limited operating
history and variability of operating results; the timeliness
and success of the launch of PlanetOut
's LGBT women's brand; the company's
ability to leverage its reach into the LGBT women's market to
attract and
retain subscribers and advertisers; competition; timing of product launches;
and the
company's dependence on technology infrastructure and the Internet.counsellor leygraf
S.PlanetOut Inc. to Present at Deutsche
Bank Securities Small Cap Growth Conference
psychotherapist chodorow
While fully 35 percent of heterosexual respondents
said they don't
book travel online, fewer than one in five (18%) GLB respondents said they did
not
.
Additional Note: Previous research conducted by Harris Interactive in
conjunction with
Witeck-Combs Communications, Inc.harrispollonline.com
The personals will premiere on PlanetOut
.planetout. marketing, PlanetOut Inc, said,
"We've got your lesbian power couple right here with this
match harnessing the
power of 'The L Word(R)' and utilizing the resources of PlanetOut. PlanetOut
's brands include Gay.com site, in English, French, German, Italian, Portuguese and Spanish.com); Out
(http://www.psychotherapist hevesi
com
compared to 33 percent of non-gays.S. Figures for age, sex, race, education, region
and income were weighted
where necessary to bring them into line with their actual proportions in
the
population.com), the 15th
largest and fastest-growing market research firm in the world, is
a Rochester,
N.S. PlanetOut, based in San Francisco with additional
offices in New York, Los Angeles
, London and Buenos Aires, offers FORTUNE 1000
and Global 500 advertisers access to what it believes
to be the most extensive
network of gay and lesbian people in the world.avert lgbt
These statements
conform to the principles of disclosure of the National
Council on Public Polls. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online
surveys, visit http://www.corporate-ir.outtraveler.Sites relating to physical and mental health, disabilities
and diseases which affect gay, lesbian, and bisexual people.
sobriety sober
TABLE 1
Travel Websites and Hotel Reservations
"When making your hotel
reservations, which of the following websites are you
likely to visit?
"
Base: All Adults
Total GLB
Heterosexual
(n=2,630) (n=177) (n=2,361)
% % %
Travelocity.com
40 45 40
Orbitz.com, Marriot.
TABLE 2
Future Leisure Travel Plans
"Which of the following do you use to learn about future leisure travel
destinations
you are considering visiting?"
Base: GLB Adults
GLB
(n=177)
%
Friend/ Relative/ Personal Experience 58
Gay-specific websites
(e. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.witeckcombs
.com/Lword.
PlanetOut brands also include The Advocate (http://www.
PlanetOut's presentation
is currently scheduled for Friday, February 17,
at 10:00 a. Representing the company at the
conference
will be Mark Elderkin, president and Jeff Soukup, executive vice
president and chief operating officer
.
codependent egroup
g.com) 32
Gay-specific magazines (e.
In theory, with a probability
sample of this size, one can say with 95
percent certainty that the results for the overall sample
have a sampling
error of plus or minus 2 percentage points.com), Paris-based
Novatris (http:/
/www.
(Nasdaq: LGBT), the leading global media and entertainment company exclusively
serving the
lesbian, gay, bisexual and transgender (LGBT) community, has
intensified its networking tools for
LGBT women looking for a partner by
announcing today, flagship Web site PlanetOut.planetout.com's
sister site
Advocate.
(http://www.com); Out
(http://www.
PlanetOut Inc.barney iac
Close behind
are national gay magazines (25%), such as
Passport, Genre, and Out Traveler, and gay-specific travel
books (22%), such
as Damron and Odysseus guides.com 15 21
15
Other 7 12 7
I don
't make travel reservations online 34 18 35
Note: Data within this table
weighted to reflect total U.S. Personals
provide a connection between Showtime Networks' official
'The L Word(R)' Web
site and the popular, fan-friendly content found on the PlanetOut.com
entertainment
channel. We're excited about teaming up with the 'The L Word(R)'
and believe we can carry and grow
this partnership through the launch of our
new LGBT women's brand, currently scheduled for this summer
.com site in English, French, German, Italian, Portuguese and Spanish.
Forward-Looking Statements
In addition to the historical information contained herein, this press
release contains forward
-looking statements, including statements regarding
PlanetOut's anticipated launch of its new LGBT
women's brand, as well as
statements containing the words "believes," "anticipates," "expects," and
similar words.zhtml?ticker=LGBT+item_id=1168688
About PlanetOut Inc.com), as well as other
publishing, direct marketing and e-
commerce properties, including Alyson Publications, SpecPub,
Inc.avert consent
When making leisure travel destination
decisions, GLB travelers are seeking direction on how
they can spend their
dollars on both gay-friendly travel channels and destinations," said John
Butler
, Senior Marketing and Communications Strategist for Witeck-Combs
Communications. Known for The Harris
Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary
and public research
to help its clients achieve clear, material and enduring results.
(Nasdaq:
LGBT) today announced its plans to present at the Deutsche Bank
Securities Small Cap Growth Conference
, to be held February 15-17, 2006, at
the Ritz-Carlton Hotel in Naples, Florida.m.com, PlanetOut.barney consent
com
did not vary much (45
percent of GLBs said they are likely to visit Expedia.com
27 32 27
Cheaptickets.S.
Harris Interactive combines its
intellectual capital, databases and
technology to advance market leadership through U.
By
leveraging the online capabilities of PlanetOut.com developed a section for fans of the show.advocate
.asp.outtraveler. and
Triangle Marketing Services. SNI markets
and distributes sports and entertainment
events for exhibition to subscribers
on a pay-per-view basis through SHOWTIME(R) PPV.iac psychotherapist
These
are the results of a survey of 2,630 U.
Many GLB online consumers rely on gay-specific travel
expertise when
queried on the type of resources used when planning destination travel. offices and
wholly owned
subsidiaries: London-based HI Europe (http://www.
Showtime Networks' "The L Word
(R)," which recently began its third season
as the lesbian world's most watched drama series, follows
a group of
friends -- both gay and straight -- through stories of career, family, inner
struggle
, friendship and romantic relationships. The channel includes up-to-date show recaps;
interviews with
all cast members, interactive polls and trivia related to the
show; member-generated slideshows;
"The L Word(R)" fashion slideshows;
soundtrack reviews; and more. All SNI feeds provide enhanced
sound using Dolby Digital 5.com,
Kleptomaniac.
PlanetOut brands also include The Advocate (http:
//www.chatting homophobia
New National Study Shows Gays More Likely Than Non-Gays to Book Travel Online
com when making
hotel reservations, compared to 40 percent of
non-gay respondents. Gay and non-gay use of Expedia
. adults, of whom 177 were
self-identified as gay, lesbian or bisexual. The online survey was conducted
between March 8 and 14, 2005 by Harris Interactive(R), a worldwide market
research and consulting
firm, in conjunction with Witeck-Combs Communications,
Inc. adult population of GLB adults.
Witeck-Combs Communications, Inc.
About Harris Interactive(R)
Harris Interactive
Inc.
Previously, due to the overwhelming popularity of the Showtime Networks'
"The L Word
(R)," PlanetOut. (SNI), a wholly-owned subsidiary of CBS
Corporation, owns and operates the premium
television networks SHOWTIME(R),
THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels
SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME
BEYOND(R), SHOWTIME NEXT
(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC
XTRA.gov.advocate.counsellor sobriety
com and Gay.
"Clearly
, the honeymoon with online travel sites is likely to grow as more
gay and lesbian consumers flock
to specialized media and other gay-specific
travel and tourism resources.com
41 52 40
Expedia. Hilton.com) 31 33 31
Hotels
., Out Traveler, Genre, Passport) 25
Gay-specific reference books (e. Propensity score weighting
was also used to adjust for
respondents' propensity to be online for the question in table 2, and
those
figures are representative of the general U. "L Word" fans who are interested in personals
will
seamlessly click-through to co-branded personals at http://www.com, and OUT+ABOUT Travel, as
well as localized versions of the
Gay.net/ireye/confLobby.homophobia sobriety
One third of GLB adults use gay-specific
websites to learn about future
leisure travel destinations
ROCHESTER
, N.
About one-half (52%) of GLB respondents were likely to visit
Travelocity. adult online
population.homophobia egroup
Sampling error for GLB adults
(177) is plus or minus 9 percentage points. In addition
, given the low incidence of
response from transgendered individuals, it is extremely difficult to
draw
conclusions from the data captured.S.
Anne Moellering, vice president, U. SNI also offers
SHOWTIME HD(R), THE MOVIE CHANNEL HD(TM), SHOWTIME ON
DEMAND(TM) and THE MOVIE CHANNEL ON DEMAND
(TM).1. A webcast of the presentation will be
available on the "Investor Center" section of the company
's corporate website
(http://www.sober egroup
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