The website stands to be one of the most
comprehensive CVB sites focused solely on gay, lesbian, bisexual and
transgender (GLBT) travelers.
"The Dallas CVB has created this site to speak directly to the interests
of GLBT travelers," said Phillip Jones, president + CEO, Dallas Convention +
Visitors Bureau.
To view the 2004 report in its entirety, please visit:
http://www.

discussion society

and gay media representative firm Rivendell Media."
The Gay Press Report has been produced annually since 1994 to provide a
unique, historical perspective on the gay and lesbian market.

for society

It
lists special events and nightlife along with a growing number of gay-friendly
accommodations, restaurants, art museums and cultural venues.

Spotlight on Same-Sex Marriage Helps Push Ad Spending in Gay Media to Four-Year High 2004 Gay Press Report Reveals

"All of the research indicates that ads created specifically for gay
consumers get the strongest results," said Todd Evans, president and CEO of
Rivendell Media.
* More ads from wedding-related services, including consultants, planners
and lawyers contributed a jump in the Services-Non Medical Product
category, which captured the largest number of total ads with 14.

conferences gay

"
The website features pages of content tailored for gay travelers .
"Oak Lawn, our GLBT neighborhood, is out, proud, always bustling and full
of things to do .
For additional GLBT visitor information, please visit
http://www. Think Big. "Marketers have seen that this holds true not just on the
coasts, but in the Midwest too, which contributed to increased advertising in
local GLBT publications across the board.
Starting in 1999, Prime Access Inc .pdf

Among other findings in the 2004 Gay Press Report:

* Revenues for gay press have soared 182% since 1996. The Eat and Drink category, which includes bars and restaurants,
captured the second most ads with 14%.

conferences discussion

DALLAS, The Dallas Convention + Visitors Bureau
(CVB ) is reaching out to minority travelers by launching a new website
(http://www. The parade is part of a weekend celebration in
mid-September that includes Gay Day at Six Flags.com . NEW YORK, Same-sex marriage might have polarized
lawmakers, but it has galvanized advertisers in the gay press , according to a
closely watched survey released today.4% over the year before, according to the 2004
edition of the Gay Press Report, the annual survey produced by advertising
agency Prime Access Inc. This year's
survey analyzed 139 individual publications targeting gay and lesbian
consumers , which include local and national newspapers, magazines and
entertainment guides. joined forces with Rivendell Media to
co-publish The Gay Press Report.
Rivendell Media represents over 200 gay and lesbian publications in the U.
and Canada.com/gaypressreport2004. This includes African American ,
Hispanic, and gay/lesbian consumers.

issues gay

com ). Dallas is an authentic, sophisticated and distinctive getaway. Instead, the debate had a powerful effect in the
opposite direction.

About Prime Access, Inc.

conferences for

Our city has the sixth largest gay population in the United
States, and we score the highest among the nation's 10 largest cities based on
the gay index," said Ross Crusemann, senior vice president of marketing,
Dallas Convention + Visitors Bureau.
Dallas offers a multitude of attractions and activities that appeal to
many different tastes. Other notable events include
the Dallas-Fort Worth Black Tie Dinner, State Fair of Texas Gay Day, Out Takes
Dallas Film Festival and AIDS Arms Life Walk -- 5K Walk and Run.
"The findings in this report represent the biggest increases in spending
for the gay press since 2000," said Howard Buford, founder and president of
Prime Access Inc. In the gay and lesbian market, Prime Access
represents more Fortune 500 companies than any other advertising agency.

bisexual for

Yes. "Conventional wisdom held that controversy around marriage
would deter marketers. Additionally, with the launch of
MTV Networks' LOGO cable channel later this year, advertisers will have a
national outlet for placing television spots created for a GLBT audience.9% in
2004. is a full-service advertising agency that creates
award-winning URBAN MAJORITY(TM) marketing communications to reach America's
emerging dynamic of multicultural consumers .

glbt for

"
Gay media also saw an astonishing surge in ads with "gay-specific"
content, the report revealed .
Prime Access, Inc.

held society

Each year, 25,000 people gather to celebrate the Alan
Ross Texas Freedom Parade. This richly diverse city is home to some of the best
shopping in America, one of the largest gay, lesbian, bisexual and transgender
populations, over 6,500 dining options -- more per capita than New York City,
and outstanding performing and visual arts in the largest urban arts district
in the nation.
Overall ad spending in gay and lesbian publications in 2004 reached
$207 million, an increase of 28. The number of gay-specific ads, which feature
messages directly aimed at gay and lesbian consumers through their copy or art
direction, jumped 241. And the most efficient placement of
that advertising is in gay media. As a media rep firm, we represent over 200 local and
national gay and lesbian publications in the United States and Canada.

gay discussion

Dallas Convention + Visitors Bureau Launches a New Website for Gay Travelers

"It's an approach that underscores our city's accepting ,
gay-friendly environment. We understand that the GLBT traveler wants to know
if they are going to a place that welcomes them unconditionally, and this
website is our city's answer. Live Large .

And while the Gay Press Report focuses on print
advertising, a recent survey found that online ad spending for gay and lesbian
web sites was also up significantly in 2004.S. Founded in 1979, Rivendell currently works with most
advertising agencies providing effective media schedules nationally,
regionally or by market.

Conferences held for women attendance, for the discussion of GLBT and women issues.

women issues

glbtdallas. The gay index is a study published by
Gary Gates, a demographer at the Urban Institute.
Dallas is a destination that inspires big ideas and promises many
memorable experiences.glbtdallas.9% over the previous year.
The 2004 Gay Press Report survey found that over 150 Fortune 500(R) brands
were active in the gay consumer market in 2004, up from 72 in 2001 and only
19 in 1994. And for the first time, the majority (59%) of ads in national gay,
lesbian , bisexual and transgender (GLBT) publications are specifically created
for gay consumers. Currently , the most popular product categories are
automotive, travel, financial services and fashion, said Buford.
This year's upward trends reversed three consecutive years of decline in
gay print ad spending.gaymarket.

About Rivendell Media
Rivendell Media is the leading authority on the gay and lesbian press in
the United States. Founded in 1990, the agency's
multicultural staff creates the advertising, marketing, public relations and
event planning services its clients need to reach these consumer segments.