68% of non-gays).
Not surprisingly, given the higher incidence of children in non-gay
households, heterosexual adults (68%) are more likely than gays (24%) to say
that they would put money aside for children or grandchildren. 59 71 59
I am not very knowledgeable about the
stock market.)?"

All Adults

Total GLB Heterosexual
% % %
Bundled products managed
by one representative or
company 39 48 39
Multiple vendors for
financial services 30 25 30
Neither of these 10 7 11
Does not matter 20 20 20

Methodology
Harris Interactive (R) conducted the study online within the United States
between May 4 and 10, 2005, among a nationwide cross section of 2,322 adults
(aged 18 and over), of whom 158 self-identified as gay, lesbian, or bisexual
(GLB). Figures for age, sex, race, education, region and income were weighted
where necessary to bring them into line with their actual proportions in the
population. (http://www.com), Novatris in
Paris (http://www.

PlanetOut Inc. to Report First-Quarter 2005 Results on May 4 2005

com).

A telephonic replay is also
available for two weeks after the live call at 800-405-2236 (international
parties dial 303-590-3000), access code 11028062.
These are a few highlights of a nationwide survey of 2,092 U.
The online survey also presented factors that would most influence GLB's
loyalty to consumer brands." One-third (33%) of gay adults
also agreed with the statement that they trust brands more if they incorporate
gay or lesbian images into their advertising."

Percentages represent combined "1" and "2" responses

Base: GLB Respondents
%
The advertisement is informative , funny or witty and
includes images of gay and lesbian people 51

The very same advertisement, which is clearly tailored
to a gay audience with gay imagery , people or copy
that speaks to me as a gay person, appears in both
mainstream publications and in gay publications 48

The very same advertisement, which is not tailored
to a gay audience, appears in both mainstream publications
and in gay publications 44

The advertisement is informative, funny or witty but
does not speak to me specifically as a gay person 38

The advertisement is informative, funny or witty, but only uses
advertising copy to speak specifically to me as a gay person 18

TABLE 4
LIKELIHOOD OF CONSIDERING BRANDS OR PRODUCTS
"How likely are you to .

TABLE 5
AWARENESS OF GAY-FRIENDLINESS
"If you wish to be aware about a company's reputation for gay-friendliness,
where do you look?"

Base: GLB Respondents
%
Word of mouth 45
Gay websites 29
Gay magazines or newspapers 29
Close friends 27
Gay and lesbian nonprofit organizations 20
Mainstream news sources 11
Advertisements by the company 7
Other general interest websites 7
Personal customer experience 5
Gay and lesbian chambers of commerce 5
Family members 5
Other 5

Note: Multiple-response question.

personal bisexual

Witeck-Combs Communications /Harris Interactive Survey Suggests Gays More
Likely to Reinvest Assets and Remain More Wary of Financial Institutions

ROCHESTER, N. 24% of heterosexuals)."
(% Very/Somewhat agree)
Base: All Adults

Total GLB Heterosexual
% % %
I am in control of my finances.
This online sample is not a probability sample . In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured.S.

* The most common ways GLB adults become aware of a company's reputation
for gay-friendliness is by word of mouth (45%), gay websites (29%) or
gay magazines or newspapers (29%). ?"

Base: GLB Respondents

Extremely Very Likely Somewhat Not At
Likely Likely Likely All
Likely
Consider brands that support
nonprofits and/or causes
that are important to you
as a gay, lesbian, bisexual
or transgender person % 28 22 14 28 7

Consider a brand that is
known to provide equal
workplace benefits for all
of their employees, including
gay and lesbian employees % 41 29 16 12 2

Consider purchasing everyday
household products and
services from companies that
market directly to gays and
lesbians over competing
brands that do not % 15 22 28 24 11

Consider purchasing services
such as legal advice or
banking services from
companies that market
directly to gays and
lesbians over competing
brands that do not % 23 20 25 20 11

Note: Percentages may not add up to 100% due to rounding.

Methodology
Harris Interactive(R) conducted the study online within the United States
between December 8 and 15, 2004, among a nationwide cross section of 2,092
adults, of whom 107 self-identified as gay, lesbian, or bisexual (GLB).
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 3 percentage points.com) is the
nation 's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market.hieurope.wirthlinworldwide.

personal lesbian

(1)
For example, when U. 36% of non-gays). 27 36 26
I am dissatisfied with the assistance
that has been provided to me by
financial institutions. Sampling error for the GLB sample
results is plus or minus 8 percentage points.
These statements conform to the principles of disclosure of the National
Council on Public Polls.

About Witeck-Combs Communications, Inc.com, and Kleptomaniac. adults, of
whom 107 have self-identified as gay, lesbian or bisexual.
They include refusals to be interviewed (non -response), question wording and
question order and weighting. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market.com

Kelly Gullo
Harris Interactive
585-214-7172
kgullo@harrisinteractive.com

Personal websites about lesbians.

gay x

Y.S.
Similarly, eight out of ten (80%) gays say they would reinvest the
$100,000 in checking, savings or money market accounts (vs., a
strategic public relations and marketing communications firm with special
expertise in the gay, lesbian, bisexual and transgender market. They include refusals to be
interviewed (non-response), question wording and question order and weighting.com), and through an independent global network of
affiliate market research companies.
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, http://www.harrispollonline .

(1) Please note that base size for the GLB sample is very low, so caution
should be used when considering comparisons to heterosexuals or adults
overall.com

ET /1:30 p. PT

Parties in the United States and Canada can dial 800-218-4007, access code
11028062 , to participate in the teleconference.planetoutinc.4 million active members worldwide through a comprehensive group of branded
businesses featuring diverse chat, news, entertainment, travel, dating,
personal finance, career, shopping and community services at Gay., According to a recent nationwide
online survey, one in four (24%) gay, lesbian and bisexual (GLB) adults report
that they always or often "like to keep up with the latest styles and trends,"
compared with 17 percent of heterosexual adults .
Seven in 10 (70%) GLB respondents say they are extremely or very likely to
consider a brand that is known to provide equal workplace benefits for all of
their employees, including gays and lesbians.

* More than two-thirds (69%) say they are at least likely to consider
purchasing services, such as legal advice or banking services, from
companies that market directly to gays and lesbians over competing
brands that do not.

* Half (51%) of the GLB people polled find advertising that is
informative, funny or witty and includes images of gay and lesbian
people either the most important or a very important factor that
influences their likelihood to consider a company's products or
services. Sampling errors for GLB adults
aged 18 and over (107) is plus or minus 10 percentage points.harrisinteractive.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.novatris.harrispollonline.com.

x society

adults, of
whom seven percent (158) identified themselves as gay , lesbian or bisexual.)
"Managing, protecting and growing financial assets are important to
everyone . It is growing clearer however that gays and lesbians share these
concerns but have different attitudes toward investing and toward forming
trusted relationships with financial institutions," said Jake Stafford, senior
communications strategist at Witeck-Combs Communications.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications , Inc. The
company's management will host a teleconference and live webcast for all
investors to discuss the results.m.
A brief slide presentation will be utilized during the call and webcast
from the "Investor Center" section of the company's corporate website
(http://www. PlanetOut , based in San Francisco,
offers FORTUNE 500 advertisers access to what it believes to be the most
extensive network of gay and lesbian people in the world. Specifically, when making purchasing decisions ,
they were asked how likely they were to consider a company's nondiscrimination
and benefit policies , its advertising strategy, and other forms of corporate
outreach.
These latest findings corroborate what earlier studies by Witeck-Combs
Communications and Harris Interactive revealed -- particularly research
conducted in May 2001 which concluded that 48 percent of GLB respondents
"trust brands more if they are manufactured by companies that have progressive
policies towards gay and lesbian employees.

"For several years, in-depth research has allowed us to measure consumer
decision -making and to test what factors may truly influence gay consumers,"
said Jake Stafford, senior marketing strategist at Witeck-Combs
Communications. "These new data confirm that a company's internal and external
behaviors matter very much to gay households."

TABLE 1
KEEPING UP WITH STYLES AND TRENDS
"Now, we'd like to you to tell us how often you do the following. I tend to
upgrade to the latest model or version of a product. It is impossible to quantify the errors that may
result from these factors. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers . (http://www.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.com), a
Reston, Virginia -based research and consultancy firm ranked 25th largest in
the world, and through an independent global network of affiliate market
research companies.com

Jake Stafford
Witeck -Combs Communications
202-887-0500 ext.

gay lesbian

24 24 25
In my case, investment decisions are
about luck, not skill.witeckcombs.harrisinteractive.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through its U. International parties can
access the call at 303-262-2140. When ordering mixed drinks, 36 percent of GLB
respondents aged 21 and over say they always or often specify the alcoholic
brand name, contrasted with 28 percent of non-gay respondents aged 21 and
over. Half (51%) of GLB respondents
also report they are extremely or very likely to consider brands that support
nonprofits and/or causes that are important to them as GLB people.(1)
The findings from this most recent Witeck Combs/Harris Interactive survey
also suggest that gay-specific marketing practices can influence how GLB
people connect with brands and form purchasing decisions:

* Almost two-thirds (64%) of GLB respondents say they are at least likely
to consider purchasing everyday household products and services from
companies that market directly to gays and lesbians over competing
brands that do not.

About Witeck-Combs Communications, Inc.
Witeck-Combs Communications, Inc.

About Harris Interactive(R)
Harris Interactive Inc.

bisexual pages

National Survey Reveals Gay and Heterosexual Personal Financial Decisions May Differ

adults are asked how they likely would use some or part
of $100,000 they earned due to investing, approximately eight out of 10 (82 %)
gays and 73 percent of heterosexuals say they would reinvest the money into
tax-free accounts .S.
The survey was conducted online between May 4 and 10, 2005 by Harris
Interactive(R) in conjunction with Witeck-Combs Communications, Inc. 19 19 19
Investing is something I feel obligated
to do, but I don't enjoy doing it.
It is impossible to quantify the errors that may result from these factors. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.novatris.
(Nasdaq: LGBT) plans to announce its financial results for the first quarter
ended March 31, 2005 after the close of market on Wednesday, May 4, 2005.com .

National Survey Shows Gay-Specific Marketing Practices May Influence Brand Loyalty and Purchase Decisions of Gays Lesbians and Bisexuals

, a strategic public relations and marketing
communications firm with special expertise in the gay, lesbian, bisexual and
transgender market. Understandably, gays like to
spend their money with companies that treat their gay employees equitably,
value them as customers and represent them openly and accurately in marketing
initiatives. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity. In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured.Y.S.

personal z

44 49 44
I worry about my individual privacy
when dealing with financial
institutions.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage points.
Witeck-Combs Communications, Inc . In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics , market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market . 19
bwiteck@witeckcombs. SAN FRANCISCO, PlanetOut Inc.m.

About PlanetOut Inc .
PlanetOut Inc. is a leading global online media company offering consumer
services, news and entertainment to the lesbian, gay, bisexual and transgender
(LGBT) community. ROCHESTER, N .Y. Seventeen percent of GLB
adults also state that they always or often "tend to upgrade to the latest
model or version of a product," while 15 percent of their heterosexual
counterparts do the same .
Please rank the statements from 1 to 5 where 1 is most important and 5 is
least important.com), Paris-based
Novatris (http://www. between
May 3 and 16, 2001 among 2,692 adults aged 18 and over, of whom 128
self-identified as gay, lesbian , bisexual or transgender. Sampling
error is plus or minus 2 percentage points.

society websites

, According to a recent nationwide
online survey, gay, lesbian and bisexual (GLB) adults may differ from
heterosexuals when considering their personal financial needs -- especially
decisions on investing, spending and working with financial institutions.
In addition, if reaping windfall earnings such as $100,000 , over half of
GLB respondents (55%) say they would be somewhat or very likely to treat
themselves to "a luxury item" such as jewelry, clothes or a car, compared to
44 percent of heterosexual adults . Seven out of ten (71%) GLB adults and 59 percent of non-gay
respondents say, "It is important to me to know that a financial institution
does not discriminate. 46 45 47
I feel confident enough to make
sensible investment decisions. 18 15 18

TABLE 3
BUNDLED OR UNBUNDLED SERVICES
"If there is little difference on price, quality and function of a product or
a service, would you prefer to bundle your financial services and products
from one financial institution or broker/representative, or use different
financial institutions for each financial product (such as insurance,
investing, general banking, etc . There are several other possible
sources of error in all polls or surveys that are probably more serious than
theoretical calculations of sampling error.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.

About Harris Interactive(R)
Harris Interactive Inc.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
NY-based global research company that blends premier strategic consulting with
innovative and efficient methods of investigation, analysis and application.

How to Participate:

PlanetOut 1Q05 Results Teleconference
May 4, 2005
4:30 p. The company serves its growing base of more than
3.

* Nearly half (48%) of all GLB respondents say they find it most important
or very important -- when considering products or services -- to see
advertising that is clearly tailored to a gay audience with gay imagery,
people or copy that speaks to them as a gay person and that appears in
both mainstream publications and gay publications. Please rank in
order of importance the factor that most influences your likelihood to
consider that company's products or services, when you see an advertisement. Propensity score weighting was also used to adjust for
respondents' propensity to be online.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc. (http://www . EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316
nwong@harrisinteractive. 16 or (cell) 202-215-2210
jstafford@witeckcombs.

q personal

The new survey also asked both GLB and non-gay respondents whether they
agree or disagree with a number of statements about their financial health and
the financial institutions that serve them." Only three out of ten (30%) gays also say they "trust
financial institutions to respect customers like me" (vs.
Perhaps underscoring how gays believe trust plays a role in choosing a
financial vendor, if there is little difference on price, quality and function
of a product or a service, gays (48%) would prefer to bundle their financial
services and products from one financial institution or broker/representative
while one in four (25%) gay adults say they prefer different financial
institutions for each financial product (such as insurance, investing, general
banking, etc. 39 40 39
I enjoy learning about investing and
talking with friends and family about
it. 24 34 24
I worry about bad investment
decisions I have made in the past. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals , for accuracy and consistency we distinguish sexual
orientation from gender identity. (http://www .S. EOE M/F/D/V.
PlanetOut encourages you to review the site to ensure that your computer
is configured properly to access the webcast. The survey was
conducted online between December 8 and 15, 2004 by Harris Interactive(R), a
worldwide market research and consulting firm, in conjunction with Witeck-
Combs Communications, Inc."

Base: All Adults
GLB Heterosexual
% %
Always/often (NET) 17 15
Always 7 2
Often 10 13
Sometimes 57 59
Rarely/never (NET) 27 26
Rarely 25 23
Never 2 3

TABLE 3
ORDERING ALCOHOLIC BEVERAGES BY BRAND NAME
"When you order mixed drinks away from home, do you purchase or order a
specific brand of alcohol, or do you just mix or order the drink you want
without regard to the brand?"

Base: Adults aged 21 and over
GLB Heterosexual
% %
Often/Always order alcoholic beverage
by brand name (NET) 36 28
With mixed drinks , I always order an
alcoholic beverage by brand name 28 18
With mixed drinks, I often order an
alcoholic beverage by brand name 9 10
Sometimes/Never order alcoholic beverage
by brand name (NET) 43 41
With mixed drinks, I sometimes order an
alcoholic beverage by brand name 17 20
With mixed drinks, I never order an
alcoholic beverage by brand name 26 21
I do not consume alcoholic beverages 21 31

TABLE 3
INFLUENCE ON DECISION MAKING
"Assume you have an interest in a specific product or service..
Figures for age, sex, race, education, region and income were weighted where
necessary to bring them into line with their actual proportions in the
population .witeckcombs.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide (http://www.

gay websites

Trusting and welcoming
institutions remain a far higher priority to GLB adults than to non-gay
respondents.
And GLB respondents (34%) say they are dissatisfied with the assistance
provided by their financial institutions (vs.
These are a few highlights of a nationwide survey of 2,322 U. "These data provide
many insights financial institutions may use to successfully reach out to
their current and prospective gay customers in a direct manner that meets
their needs as individuals and families."

TABLE 1
LIKELY INVESTMENT DECISIONS WITH $100,000
"If you were to make $100,000 due to investing, how likely would you be to use
some part of that money for each of the following?
(Percentages of those who say very or somewhat likely)

Base: All Adults

Total GLB Heterosexual
% % %
Traveling for pleasure 75 80 75
Reinvest the money into tax-free
accounts (such as retirement
accounts/bonds) 73 82 73
Improving your home, or buying a
vacation or retirement home 69 67 70
Reinvest the money in checking,
savings, or money market accounts 68 80 68
Putting money aside for your children
or grandchildren 64 24 68
Making substantial contributions to
charities, institutions, or causes
you agree with 61 57 62
Reinvest in the stock market 53 59 53
Treating yourself to a luxury item
such as expensive jewelry, clothes,
or a car 45 55 44
Early retirement 39 48 39
Starting your own business 26 31 26

TABLE 2
AGREE WITH STATEMENTS ABOUT FINANCIAL HEALTH
"Please tell us how strongly you agree or disagree with the following
statements. 59 56 60
It's important to me to know that a
financial institution does not
discriminate. 33 36 33
I don't trust financial institutions
to respect customers like me. Propensity score weighting was also used to adjust for
respondents' propensity to be online.
Known for The Harris Poll(R ) and for pioneering Internet-based research
methods, Harris Interactive conducts proprietary and public research to help
its clients achieve clear, material and enduring results. offices and wholly
owned subsidiaries, HI Europe in London (http://www.hieurope.com.

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316

Kelly Gullo
Harris Interactive
585-214-7172

Bob Witeck
Witeck-Combs Communications
202-887-0500 ext.com,
PlanetOut.

I like to
keep up with the latest styles and trends."

Base: All Adults
GLB Heterosexuals
% %
Always/often (NET) 24 17
Always 3 3
Often 21 14
Sometimes 42 48
Rarely/never (NET) 34 35
Rarely 24 29
Never 10 6

TABLE 2
KEEPING UP WITH LATEST PRODUCTS
"Now, we'd like to you to tell us how often you do the following.. Unfortunately ,
there are several other possible sources of error in all polls or surveys that
are probably more serious than theoretical calculations of sampling error. This online sample is not a probability sample .
These statements conform to the principles of disclosure of the National
Council on Public Polls. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.

(1) Harris Interactive(R) conducted this online survey in the U.S.