g.g. Men's Health)
Frequently 3 2 12
Occasionally 8 7 16
Seldom 13 13 20
Never 76 77 52
Women's magazines (e.hieurope.

z through

The survey was
conducted online between March 8 and 14, 2005 by Harris Interactive(R), a
worldwide market research and consulting firm, in conjunction with
Witeck-Combs Communications, Inc.
Not surprisingly, there's virtually no distinction between gay and non-gay
viewing habits related to conventional broadcast television channels. Nylon,
Paper, Interview, Surface)
Frequently 2 2 4
Occasionally 3 2 11
Seldom 8 8 15
Never 87 89 69
Art magazines (e. Propensity score weighting was also used to adjust for
respondents' propensity to be online. Sampling error for the GLB sample
results is plus or minus 8 percentage points.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application. in the West Hollywood City Hall lobby, 8300 Santa
Monica Boulevard .

lesbian perspective

New National Survey Looks at Differences in Media Consumption by Gay Lesbian Bisexual (GLB) and Heterosexual Adults

"This research tells us they are looking beyond traditional mass media for
news and entertainment trends that intrigue them and, more importantly, that
also include them.g.g.

News Editors/Community Editors
ADVISORY.. The City wants
to ensure that same-sex married couples are given the same
rights as other married couples.

wanting gay

Y. Likewise, three
in 10 (31%) GLB respondents say they frequently or occasionally listen to
independent and alternative radio stations, compared with one-quarter (25%) of
non-gay respondents.
Architectural Digest,
Elle D cor, Met Home)
Frequently 2 2 4
Occasionally 7 7 13
Seldom 17 17 20
Never 73 73 62
Urban magazines (e.com

The legal milestone , if upheld on appeal,
would pave the way for California to follow Massachusetts in
allowing same-sex couples to wed.

enough cares

6%) and entertainment
(40% vs.

others personal

interests anyone

While one-half of GLB
respondents (49%) state they frequently or occasionally read the alternative
press, one-quarter (27%) of heterosexual adults say they do. HBO, Showtime, Cinemax)
Frequently 21 20 30
Occasionally 17 17 16
Seldom 17 17 23
Never 45 46 32
Mainstream radio
Frequently 34 35 41
Occasionally 28 29 26
Seldom 17 16 20
Never 21 21 14
Independent and alternative
radio
Frequently 8 8 17
Occasionally 17 17 14
Seldom 20 20 22
Never 54 55 47
Talk radio
Frequently 19 20 9
Occasionally 21 20 31
Seldom 23 23 25
Never 38 37 35
Lifestyle, home decorating and
design magazines (e.g.g.witeckcombs.

----

News Conference to be held TODAY at 5:30 p.

through seek

Time,
Newsweek)
Frequently 13 13 18
Occasionally 24 24 33
Seldom 30 30 27
Never 33 34 22
Mainstream online channels
(e. ESPN, CNN, MTV)
Frequently 38 38 43
Occasionally 29 29 34
Seldom 14 14 9
Never 19 19 14
Specialty cable networks
(e.g.g. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.

who pages

Gays also read web logs (or "blogs") more often than
their non-gay counterparts (27% of GLB adults versus 18% of heterosexual
adults frequently or occasionally seek out blogger websites).g. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents .com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate market research companies.

what know

These are a few highlights of a nationwide survey of 2,630 U. Art News,
Art in America, Artforum )
Frequently 1 1 5
Occasionally 5 5 11
Seldom 16 15 20
Never 78 78 64
Travel magazines (e. With over nine years experience
in this unique market , Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.

gay enough

"Gays, lesbians and bisexuals are as avid as ever about connecting to
television programming and publications that are directly relevant to their
lives, needs and tastes," said Bob Witeck, CEO of Witeck-Combs Communications.

"
Expanding on what previous Harris Interactive studies have shown about GLB
Internet use, this survey indicates that two-thirds (66%) of GLB adults
frequently or occasionally visit mainstream online channels (compared with 57%
of heterosexual adults). BET, Lifetime, HGTV)
Frequently 26 27 23
Occasionally 30 29 39
Seldom 17 17 18
Never 27 27 19
Premium cable networks
(e. Sports
Illustrated, Golf Digest,
Field + Stream )
Frequently 6 6 7
Occasionally 13 13 8
Seldom 23 23 20
Never 59 58 66
Entertainment magazines
(e. Entertainment Weekly,
People, Us )
Frequently 10 10 19
Occasionally 18 18 21
Seldom 30 31 29
Never 41 42 30
Fashion magazines
(e.g.com.

WHO: West Hollywood City Council; leaders of the Gay, Lesbian,
Bisexual and transgender community; supporters of same-sex
marriages.m.

anyone interests

This difference is particularly
apparent with travel (31% vs. Martha
Stewart Living, O, Real Simple)
Frequently 10 11 11
Occasionally 18 18 17
Seldom 23 23 27
Never 49 49 45
Sports magazines (e.g.

seek cool

28%) publications . They include refusals to be
interviewed (non-response), question wording and question order and weighting. (http://www.Y.

ADVISORY/City of West Hollywood Celebrates Ruling by California Superior Court Judge That Same-Sex Marriages Are Protected by the United States Constitution

interests go

For example , GLB adults (76%) frequently or occasionally watch basic
cable, compared with two-thirds (67%) of heterosexual adults. 19%), the arts (16% vs.

TABLE 1
FREQUENCY OF WATCHING OR READING MEDIA
"How often do you read or watch each of the following?"

Base: All Adults

Total Heterosexual GLB
(n=2,630) (n=2,361) (n=177)
% % %
Local television networks
Frequently 57 59 44
Occasionally 26 25 39
Seldom 11 10 15
Never 6 6 3
Local newspapers
Frequently 51 52 37
Occasionally 27 26 38
Seldom 16 15 18
Never 7 7 7
Independent and alternative
newspapers
Frequently 9 8 24
Occasionally 20 19 25
Seldom 23 23 18
Never 49 50 33
Broadcast television networks
(e.

About Witeck-Combs Communications, Inc.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.

other others

The online survey also highlights preferences toward reading alternative
newspapers among GLB and heterosexual adults. Self, Shape)
Frequently 3 3 1
Occasionally 9 9 9
Seldom 17 17 20
Never 71 70 70
Shelter magazines (e.g. Rolling Stone)
Frequently 3 3 2
Occasionally 9 8 22
Seldom 20 20 30
Never 68 70 47
Satellite radio stations
Frequently 3 3 5
Occasionally 7 7 10
Seldom 10 10 18
Never 80 80 66
Web logs online ("bloggers")
with special interests
Frequently 5 5 4
Occasionally 14 13 24
Seldom 23 23 29
Never 58 59 44

Methodology
Harris Interactive (R) conducted the study online within the United States
between March 8 and 14, 2005, among a nationwide cross section of 2,630 adults
(aged 18 and over), of whom 177 self-identified as gay, lesbian, or bisexual
(GLB).
Witeck-Combs Communications, Inc.

About Harris Interactive(R)
Harris Interactive Inc. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results. Robertson Boulevard, West Hollywood.

collection perspective

, According to a recent nationwide
online survey, the media consumption habits of gay, lesbian and bisexual (GLB)
adults differ from those of their heterosexual counterparts - particularly
when it comes to cable television, alternative print media, online media and
magazines., a strategic public relations and marketing
communications firm with special expertise in the gay, lesbian, bisexual and
transgender market. ABC, CBS)
Frequently 58 59 56
Occasionally 24 24 29
Seldom 11 11 14
Never 7 7 1
National newspapers (e.g.g. InStyle, Vogue, WWD)

Frequently 5 4 7
Occasionally 12 12 15
Seldom 19 19 26
Never 64 65 52
Niche magazines (e.g.g.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage points. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.harrisinteractive.

collection bisexual

VIBE,
Essence, Honey, One World)
Frequently 3 3 1
Occasionally 6 5 14
Seldom 9 8 14
Never 83 84 70
Music magazines
(e.
This online sample is not a probability sample.

These statements conform to the principles of disclosure of the National
Council on Public Polls. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research , media and trendspotting for their
pathbreaking work on the gay and lesbian market.

Since its incorporation in 1984, the City of West Hollywood
has championed the rights of same-sex couples. In 1985, the
City became one of the first cities in the country to
establish a domestic partnership registry and enacted the
Domestic Partnership Ordinance, which provides equal rights
for domestic partners and married couples.

anyone cool

19 or (cell) 202-977-4055
bwiteck@witeckcombs.

through cool

USA
Today, Wall Street Journal)
Frequently 9 9 9
Occasionally 22 22 27
Seldom 30 29 37
Never 39 39 27
News magazines (e.g.g. Redbook,
Cosmopolitan, Glamour)
Frequently 11 12 4
Occasionally 16 17 5
Seldom 20 19 33
Never 53 52 58
Women's fitness magazines
(e. In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured.

WHAT: West Hollywood Mayor John J.

wanting other

ROCHESTER, N. AOL, MSN, Yahoo!)
Frequently 36 36 41
Occasionally 22 21 25
Seldom 15 16 13
Never 27 27 20
Basic cable networks
(e.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.com), Paris-based
Novatris (http://www.

Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316

Kelly Gullo
Harris Interactive
585-214-7172

Bob Witeck
Witeck-Combs Communications
202-887-0500 ext.m.

lesbian different

Furthermore, GLB respondents are more likely to read specialty or niche
magazines than are heterosexual adults (15% GLB versus 4% heterosexuals
frequently or occasionally read them ). More
than eight in 10 gay and non-gay adults alike say they frequently or
occasionally watch national and local broadcast channels.g. Esquire,
Details)
Frequently 4 3 15
Occasionally 7 6 15
Seldom 16 15 24
Never 73 75 46
Men's fitness magazines
(e.

other who

Figures for age, sex, race, education, region and income were weighted
where necessary to bring them into line with their actual proportions in the
population. There are several other possible
sources of error in all polls or surveys that are probably more serious than
theoretical calculations of sampling error.
It is impossible to quantify the errors that may result from these factors.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc. (http://www.harrispollonline.

pages lesbians

S . Duran, Mayor Pro Tempore Abbe
Land, members of the West Hollywood City Council and
Equality California will celebrate a San Francisco County
Superior Court Judge 's ruling today that withholding
marriage licenses from gays and lesbians is unconstitutional
at a news conference this afternoon, March 14, 2005 at 5:30
p.

pages different

Similarly, six
in 10 (62%) GLB respondents report they frequently or occasionally watch
specialty cable networks (compared with 56% of heterosexuals) and 45 percent
report they frequently or occasionally watch premium (pay) cable networks
(compared with 37% of heterosexuals). Conde Nast
Traveler, Travel + Leisure,
Out Traveller)
Frequently 6 6 12
Occasionally 13 13 19
Seldom 25 25 18
Never 56 56 51
Men's magazines (e.g.

WHEN: TODAY, March 14, 2005
5:30 p.

WHERE: West Hollywood City Hall Lobby
8300 Santa Monica Boulevard
West Hollywood

Editor's Note: The press is invited to a "Wedding Cake and
Champagne Reception" immediately following the news conference at The
Abbey Food and Bar, 692 N.

personal enough

adults, of
whom 177 have self-identified as gay, lesbian or bisexual.g.novatris ..m.