NEW YORK, Same-sex marriage might have polarized
lawmakers, but it has galvanized advertisers in the gay press, according to a
closely watched survey released today. Instead, the debate had a powerful effect in the
opposite direction. And while the Gay Press Report focuses on print
advertising , a recent survey found that online ad spending for gay and lesbian
web sites was also up significantly in 2004.com is very clear," said Hammerberg.

spirituality fourth

Spotlight on Same-Sex Marriage Helps Push Ad Spending in Gay Media to Four-Year High 2004 Gay Press Report Reveals

"The findings in this report represent the biggest increases in spending
for the gay press since 2000," said Howard Buford, founder and president of
Prime Access Inc. "Conventional wisdom held that controversy around marriage
would deter marketers. Additionally, with the launch of
MTV Networks' LOGO cable channel later this year , advertisers will have a
national outlet for placing television spots created for a GLBT audience . "Marketers have seen that this holds true not just on the
coasts, but in the Midwest too, which contributed to increased advertising in
local GLBT publications across the board. As a media rep firm, we represent over 200 local and
national gay and lesbian publications in the United States and Canada. DENVER, Gay Real Estate, Inc.Send2Press.GayRealEstate.Send2Press.

Information and resources on the Forth Way for gay, lesbian, and bisexual.

society gay

The 2004 Gay Press Report survey found that over 150 Fortune 500(R) brands
were active in the gay consumer market in 2004, up from 72 in 2001 and only
19 in 1994."
The Gay Press Report has been produced annually since 1994 to provide a
unique, historical perspective on the gay and lesbian market.S.
* More ads from wedding -related services, including consultants, planners
and lawyers contributed a jump in the Services -Non Medical Product
category, which captured the largest number of total ads with 14. The Eat and Drink category, which includes bars and restaurants,
captured the second most ads with 14%.

Gay Real Estate Inc. Announces Their 2004 Closings Double Previous 2003 Record

(http: //www.

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The number of gay-specific ads, which feature
messages directly aimed at gay and lesbian consumers through their copy or art
direction, jumped 241. And for the first time, the majority (59%) of ads in national gay,
lesbian, bisexual and transgender (GLBT) publications are specifically created
for gay consumers.
*(Logo: http://www."
Gay Real Estate, Inc."

For more information please visit http://www.

forth way

Currently, the most popular product categories are
automotive, travel , financial services and fashion, said Buford. And the most efficient placement of
that advertising is in gay media. This year's
survey analyzed 139 individual publications targeting gay and lesbian
consumers, which include local and national newspapers, magazines and
entertainment guides. In the gay and lesbian market, Prime Access
represents more Fortune 500 companies than any other advertising agency.jpg)
"Our 8 years of record growth are a testament to the service we provide to
the LGBT (Lesbian, Gay, Bisexual and Transgender) community," said Jeff
Hammerberg, President of Gay Real Estate, Inc. We expect
to close seventy-five million in 2005, and are on track to close a deal a day
by 2006. include gayforrent.

on bisexual

"All of the research indicates that ads created specifically for gay
consumers get the strongest results," said Todd Evans, president and CEO of
Rivendell Media. is a full-service advertising agency that creates
award-winning URBAN MAJORITY(TM) marketing communications to reach America's
emerging dynamic of multicultural consumers.

GayRealEstate . continues to add new resources and support for
buyers and sellers. "We
want to ensure that members of the gay and lesbian community have a resource
to guide them to quality agents who will represent them without bias in the
purchase and/or sale of residential and commercial real estate. Our numbers
demonstrate that we're not only meeting that goal, but surpassing it.

resources way

9% over the previous year.

About Prime Access, Inc.
Prime Access, Inc. Founded in 1990, the agency's
multicultural staff creates the advertising, marketing, public relations and
event planning services its clients need to reach these consumer segments.com), a premier national real estate company serving the
LGBT (Lesbian, Gay Bisexual and Transgender) community, and the largest online
database of gay and gay -friendly Realtors(R) in the world, today announced
that they have closed twice the number of real estate deals in 2004 than they
did in 2003, effectively doubling last year's record numbers.GayMortgageLoans .com .

bisexual way

Overall ad spending in gay and lesbian publications in 2004 reached
$207 million, an increase of 28.
Rivendell Media represents over 200 gay and lesbian publications in the U. Founded in 1979, Rivendell currently works with most
advertising agencies providing effective media schedules nationally,
regionally or by market. This includes African American,
Hispanic, and gay/lesbian consumers. "We closed over thirty million
dollars in real estate sales and purchases, coast-to-coast in 2004. These include a Free Relocation Kit to any City in
America, instant e-mail on newly listed properties (available for all US
cities), a worldwide database of gay, lesbian and gay friendly real estate
agents and instant access to mortgage professionals at
http://www.

resources on

and gay media representative firm Rivendell Media.
Starting in 1999, Prime Access Inc.
and Canada.gaymarket.com/gaypressreport2004 .pdf

Among other findings in the 2004 Gay Press Report:

* Revenues for gay press have soared 182% since 1996.
"Our mission at GayRealEstate.com

on way

4% over the year before , according to the 2004
edition of the Gay Press Report, the annual survey produced by advertising
agency Prime Access Inc."
Gay media also saw an astonishing surge in ads with "gay-specific "
content, the report revealed.

About Rivendell Media
Rivendell Media is the leading authority on the gay and lesbian press in
the United States.com, a service designed to assist the LGBT
rental community in finding gay and gay-friendly rental properties, byoffering free access to gay-friendly rental agencies, properties and
communities coast to coast.com

This release was issued on behalf of the above organization by
Send2Press(TM), a unit of Neotrope(R).

forth society

This year's upward trends reversed three consecutive years of decline in
gay print ad spending. joined forces with Rivendell Media to
co-publish The Gay Press Report.
To view the 2004 report in its entirety, please visit:
http://www.9% in
2004.com/mediadrome/logo-gayreal_72dpi.
Other buyer and seller resources currently in development at Gay Real
Estate, Inc. http://www .