m.
"Gays, lesbians and
bisexuals are as avid as ever about connecting to
television programming and publications that are
directly relevant to their
lives, needs and tastes," said Bob Witeck, CEO of Witeck-Combs Communications
. Gays also read web logs (or "blogs") more often than
their non-gay counterparts (27% of GLB adults
versus 18% of heterosexual
adults frequently or occasionally seek out blogger websites).
Adults
).com site, in English, French, German, Italian, Portuguese and Spanish. Additional information concerning
factors that could affect PlanetOut's future business and financial results is
included in the
company's Annual Report on Form 10-K for the year ended
December 31, 2004 and other public filings
filed from time to time with the
Securities and Exchange Commission (SEC), which are available at
the SEC's
website at http://www.
Relating to religion and spirituality, Buddhism, Christianity,
Judaism, Pagan, Radical Faery, Unitarian Universalism.
atheism differing
WHAT: West Hollywood Mayor John J
. More
than eight in 10 gay and non-gay adults alike say they frequently or
occasionally watch
national and local broadcast channels.g. AOL, MSN, Yahoo!)
Frequently
36 36 41
Occasionally 22
21 25
Seldom 15 16 13
Never 27 27 20
Basic cable networks
(e. InStyle, Vogue, WWD)
Frequently 5 4
7
Occasionally 12 12 15
Seldom 19 19 26
Never
64 65 52
Niche magazines (e.
It is impossible
to quantify the errors that may result from these factors.
Additional Note: Previous research
conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc.harrispollonline
.
"The acquisition of RSVP, a strong, versatile and trusted LGBT travel
brand, will advance
our strategy of building a diversified media,
entertainment and lifestyle company by offering our
online and print audience
a suite of compelling products and services," said Jeff Soukup, executive
vice
president and chief operating officer, PlanetOut Inc.5 times the average for people who take
foreign cruises, 3.
As a result, PlanetOut will reflect the post-closing portion of RSVP's 2006
financial
performance on its 2006 financial statements.
atheism shamanism
Not surprisingly, there's virtually
no distinction between gay and non-gay
viewing habits related to conventional broadcast television
channels. Sports
Illustrated, Golf Digest,
Field + Stream)
Frequently
6 6 7
Occasionally 13
13 8
Seldom 23 23
20
Never 59 58 66
Entertainment magazines
(e.g.g.com) is the
nation's premier strategic marketing communications
firm, specializing in
reaching the gay and lesbian consumer market.-based global research company
that blends premier strategic consulting
with innovative and efficient methods of investigation,
analysis and
application.
RSVP, a privately held company based in Minneapolis with 12 employees
,
posted $7.com members are six times more likely to travel and 10
times more likely to go on a
cruise than the average Internet user. PlanetOut's brands include Gay.glbtq homosexuality
New National Survey Looks at Differences
in Media Consumption by Gay Lesbian Bisexual (GLB) and Heterosexual Adults
These are a
few highlights of a nationwide survey of 2,630 U.g. (RSVP), a leading marketer of gay
and lesbian
travel events, for $6.com and PlanetOut.
PlanetOut brands also include The Advocate (http://www.gov
.sodom reconcile
6%) and entertainment
(40% vs. Known for The Harris Poll(R) and for pioneering Internet-based
research
methods, Harris Interactive conducts proprietary and public research
to help its clients achieve
clear, material and enduring results. offices and wholly owned
subsidiaries: London-based HI Europe
(http://www.
(Nasdaq: LGBT), the leading media and entertainment company exclusively
serving the
lesbian, gay, bisexual and transgender (LGBT) community, today
announced that it has signed a definitive
agreement to acquire substantially
all of the assets of RSVP Productions, Inc.3 million in revenue
for the
first nine months of 2005.S.'s powerful demographic through what we believe
to be the
world's largest audience of gays and lesbians anywhere creates
opportunities for RSVP to offer even
more people in our worldwide community
the chance to experience the best vacation of their lives
, with more options,
more destinations and an expanded schedule of RSVP tours, cruises and events
as a part of PlanetOut," said Paul Figlmiller, president, RSVP.
* Community Marketing
, Inc.homosexual standpoint
The City wants
to ensure that same-sex married couples are given the same
rights as other married couples.5 million in cash plus up to $3.com.com,
Kleptomaniac.
Forward-Looking Statements
In addition to the historical information contained herein
, this press
release contains forward-looking statements, including the impact of
PlanetOut's acquisition
of RSVP, as well as statements containing the words
"believes," "anticipates," "expects," and similar
words.reconciled homosexuality
g. Nylon,
Paper, Interview, Surface)
Frequently 2
2 4
Occasionally 3 2
11
Seldom 8 8 15
Never 87 89 69
Art magazines (e.PlanetOut
Inc. Agrees to Acquire RSVP Vacations
Leverages Reach of PlanetOut Media Properties to Fuel Business
Growth Into
Significant Gay and Lesbian Travel Market
- Purchase price
of $6. RSVP joins PlanetOut and its established audience of
LGBT travelers served by PlanetOut's
award-winning travel content, including
dedicated travel channels on its flagship Web sites Gay. Such
factors include,
among others, the company's limited operating history and variability of
operating
results; the company's ability to attract and retain subscribers and
advertisers; the company's ability
to integrate the acquired assets of RSVP;
competition; timing of product launches; and the company
's dependence on
technology infrastructure and the Internet.barred universalism
.m. ABC, CBS)
Frequently
58 59 56
Occasionally
24 24 29
Seldom 11 11
14
Never 7 7 1
National newspapers (e.g.4
million to RSVP, which will be repaid upon closing, and will also reimburse
RSVP for approximately $300,000 of expenses at closing.advocate. and
Triangle Marketing Services
.atheism faery
Robertson Boulevard, West Hollywood.g. HBO, Showtime, Cinemax)
Frequently
21 20 30
Occasionally 17
17 16
Seldom 17 17
23
Never 45 46 32
Mainstream
radio
Frequently 34 35 41
Occasionally
28 29 26
Seldom
17 16 20
Never 21 21
14
Independent and alternative
radio
Frequently
8 8 17
Occasionally 17
17 14
Seldom 20 20
22
Never 54 55 47
Talk radio
Frequently 19 20 9
Occasionally
21 20 31
Seldom
23 23 25
Never 38 37
35
Lifestyle, home decorating and
design magazines (e. Conde Nast
Traveler, Travel + Leisure,
Out Traveller)
Frequently 6
6 12
Occasionally 13 13
19
Seldom 25 25 18
Never 56 56 51
Men's magazines (e.g
. Rolling Stone)
Frequently 3 3 2
Occasionally 9 8 22
Seldom
20 20 30
Never
68 70 47
Satellite radio stations
Frequently
3 3 5
Occasionally 7
7 10
Seldom 10 10
18
Never 80 80 66
Web logs
online ("bloggers")
with special interests
Frequently 5
5 4
Occasionally 14 13
24
Seldom 23 23 29
Never 58 59 44
Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8 and
14, 2005, among a nationwide cross section of 2,630 adults
(aged 18 and over), of whom 177 self-identified
as gay, lesbian, or bisexual
(GLB).
About Harris Interactive(R)
Harris Interactive
Inc.Y.
Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316
Kelly Gullo
Harris Interactive
585-214-7172
Bob Witeck
Witeck-Combs Communications
202-887-0500 ext.com is the number one site for reaching single
men who take cruise vacations and earn more than $150,000 per year, according
to media research
firm @Plan (Spring 2005).
Established in 1985, RSVP was the originator of the gay and lesbian
cruise
concept, and offers distinctive travel packages designed for gay and lesbian
travelers
.awakenings minorities
m.
Since its incorporation in 1984, the City of West Hollywood
has championed
the rights of same-sex couples. adults, of
whom 177 have self-identified as gay, lesbian or bisexual
."
Expanding on what previous Harris Interactive studies have shown about GLB
Internet use
, this survey indicates that two-thirds (66%) of GLB adults
frequently or occasionally visit mainstream
online channels (compared with 57%
of heterosexual adults).
About Witeck-Combs Communications
, Inc.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston
, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent
global network of affiliate market research companies. EOE M/F/D/V
To become a member of the
Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.planetout universalism
WHERE: West Hollywood City Hall Lobby
8300 Santa Monica Boulevard
West
Hollywood
Editor's Note: The press is invited to a "Wedding Cake and
Champagne Reception
" immediately following the news conference at The
Abbey Food and Bar, 692 N. Esquire,
Details
)
Frequently 4 3 15
Occasionally
7 6 15
Seldom
16 15 24
Never 73 75
46
Men's fitness magazines
(e. With over nine years experience
in this
unique market, Witeck-Combs Communications has developed respected
relationships throughout the community
and serves as a bridge between
corporate America and gay and lesbian consumers.
- Further
diversifies and balances PlanetOut's revenue mix among
advertising, subscription and transaction
businesses.
- Connects RSVP's trusted gay and lesbian travel marketing platform with
PlanetOut
's online and print properties, including Gay.5 times the
average for people who take more than nine
domestic trips per year and 6.3
times the average for people who take more than nine foreign trips
per year,
according to The Advocate/OUT 2005 MRI Custom Study (Index: Spring 2004 U.com); and, HIVPlus
(http://www. extrapolated five percent (based on the
national population figures) of the annual
$1.differing selfishness
, According to a recent nationwide
online survey, the media consumption habits of gay, lesbian
and bisexual (GLB)
adults differ from those of their heterosexual counterparts - particularly
when
it comes to cable television, alternative print media, online media and
magazines.
For example
, GLB adults (76%) frequently or occasionally watch basic
cable, compared with two-thirds (67%) of
heterosexual adults.g. Propensity score weighting was also used to adjust for
respondents' propensity
to be online.
These statements conform to the principles of disclosure of the National
Council
on Public Polls. Although we
remain interested in the consumer attitudes and characteristics of
transgendered
individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity
.
- Leverages PlanetOut Inc.
This acquisition substantially increases PlanetOut's
position in the $65
billion gay and lesbian travel market*, as estimated by research firm
Community
Marketing, Inc. PlanetOut
Inc.strommen barred
ADVISORY/City of West Hollywood Celebrates Ruling by California Superior
Court Judge That Same-Sex Marriages Are Protected by the United States Constitution
ROCHESTER
, N.
"This research tells us they are looking beyond traditional mass media for
news and entertainment
trends that intrigue them and, more importantly, that
also include them.
Furthermore, GLB
respondents are more likely to read specialty or niche
magazines than are heterosexual adults (15
% GLB versus 4% heterosexuals
frequently or occasionally read them). ESPN, CNN, MTV)
Frequently
38 38 43
Occasionally
29 29 34
Seldom 14
14 9
Never 19 19 14
Specialty cable networks
(e.g.g.harrisinteractive. A pioneer
in the travel industry since
1985, RSVP has hosted more than 80,000 guests
from all over the world. The acquisition leverages
our existing
travel media assets, established LGBT audience, customer lists and capital
resources
to fuel RSVP's growth. "Among these
opportunities are tours, where both gays and lesbians, as well
as their
families and friends, can come together for life-enriching travel adventures. More than
80,000 men and women have participated in RSVP's big and
small ship cruises, riverboat cruises, land
tours, and resort vacations.discredit reconcile
Y. This difference is particularly
apparent with travel (31% vs. 19%
), the arts (16% vs.
Architectural Digest,
Elle D cor, Met Home)
Frequently
2 2 4
Occasionally
7 7 13
Seldom 17
17 20
Never 73 73 62
Urban magazines (e. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents
. PlanetOut expects to
close this transaction in March 2006, subject to the satisfaction of
regulatory
and business requirements, and expects it to be immediately
accretive. is the leading global media
and entertainment company
exclusively serving the lesbian, gay, bisexual and transgender (LGBT)
community
.selfishness differing
The legal milestone, if upheld on appeal,
would pave the way for California to follow
Massachusetts in
allowing same-sex couples to wed.
The online survey also highlights
preferences toward reading alternative
newspapers among GLB and heterosexual adults.
TABLE 1
FREQUENCY OF WATCHING OR READING MEDIA
"How often do you read or watch each of the following?"
Base: All Adults
Total Heterosexual GLB
(n=2,630) (n=2,361) (n=177)
% % %
Local television networks
Frequently
57 59 44
Occasionally 26
25 39
Seldom 11 10
15
Never 6 6 3
Local newspapers
Frequently 51 52 37
Occasionally 27 26 38
Seldom
16 15 18
Never
7 7 7
Independent and alternative
newspapers
Frequently 9 8 24
Occasionally
20 19 25
Seldom 23
23 18
Never 49 50
33
Broadcast television networks
(e.com), the 15th
largest and fastest-growing
market research firm in the world, is a Rochester,
N.hieurope.com
0 million in
additional
consideration based on achievement of certain financial performance
targets for 2007 and 2008. RSVP
is headquartered in Minneapolis and is marketed through travel
agencies dedicated to the gay and
lesbian community as well as through direct
sales.com); Out
(http://www.hivplusmag. For more information
, please
visit http://www.3 trillion U.
planetout glbtq
, a strategic public relations and marketing
communications
firm with special expertise in the gay, lesbian, bisexual and
transgender market. BET, Lifetime,
HGTV)
Frequently 26 27 23
Occasionally
30 29 39
Seldom
17 17 18
Never 27 27
19
Premium cable networks
(e. Self, Shape)
Frequently
3 3 1
Occasionally 9
9 9
Seldom 17 17
20
Never 71 70 70
Shelter
magazines (e.
In theory, with a probability sample of this size, one can say with 95
percent
certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage
points.novatris.
- Expands PlanetOut's footprint in the estimated $65-billion-a-year gay
and lesbian travel market.
- Addresses advertisers' desire to target the gay and lesbian
market with
multi-media, multi-platform marketing and sponsorship programs.
PlanetOut Inc
.barred soulforce
News Editors/Community Editors
ADVISORY.
WHO: West Hollywood City Council; leaders
of the Gay, Lesbian,
Bisexual and transgender community; supporters of same-sex
marriages.g.g. Figures for age, sex, race, education, region and income were weighted
where
necessary to bring them into line with their actual proportions in the
population.
This online
sample is not a probability sample. (http://www.0 million in
additional consideration based on achievement
of certain financial performance
targets for 2007 and 2008.com, the number one
site for reaching
single men earning more than $150,000 who take cruise
vacations, as well as, The Advocate, OUT and
The Out Traveler, which combined
index 2. Moreover, according to @Plan
(Spring 2005), Gay.com
, and OUT+ABOUT Travel, as well as localized versions of the
Gay. Such forward-looking
statements
involve known and unknown risks, uncertainties and other factors
which may cause the actual results
, performance or achievements of the company
to differ materially from any future results, performance
or achievements
expressed or implied by such forward-looking statements. travel industry
as stated
by the Travel Industry Association of America.strommen homophobia
Similarly, six
in 10 (62%) GLB respondents report
they frequently or occasionally watch
specialty cable networks (compared with 56% of heterosexuals
) and 45 percent
report they frequently or occasionally watch premium (pay) cable networks
(compared
with 37% of heterosexuals). The survey was
conducted online between March 8 and 14, 2005 by Harris
Interactive(R), a
worldwide market research and consulting firm, in conjunction with
Witeck-Combs
Communications, Inc. Men's Health)
Frequently 3 2
12
Occasionally 8 7 16
Seldom 13 13 20
Never
76 77 52
Women's magazines (e.
Harris Interactive
combines its intellectual capital, databases and
technology to advance market leadership through
U.3 times the
average for people who take more than nine foreign trips per year. "RSVP is an excellent
strategic fit for PlanetOut, giving us an additional platform to serve the
varied needs of the
LGBT community. property Gay.com.atheism discredit
WHEN: TODAY, March 14, 2005
5:30 p. 28%) publications
.g. Redbook,
Cosmopolitan, Glamour)
Frequently 11
12 4
Occasionally 16 17
5
Seldom 20 19 33
Never
53 52 58
Women's fitness magazines
(e.
Witeck-Combs Communications, Inc.witeckcombs.com), Paris-based
Novatris (http://www
.5 million in cash plus up to $3.com,
as well as the travel magazine, The OUT Traveler. magazine properties
The Advocate, OUT and Out Traveler in combination
index 2. 14, 2006, and expects to provide its business
outlook for the first
quarter, including the estimated financial impact of the RSVP acquisition.
For more information, please visit http://www.rsvpvacations.
About PlanetOut Inc.sec.universalism discredit
Duran
, Mayor Pro Tempore Abbe
Land, members of the West Hollywood City Council and
Equality California will celebrate a San Francisco County
Superior Court Judge's ruling
today that withholding
marriage licenses from gays and lesbians is unconstitutional
at a news conference this afternoon, March 14, 2005 at 5:30
p.g. Martha
Stewart Living, O, Real Simple)
Frequently 10 11
11
Occasionally 18 18 17
Seldom 23 23 27
Never
49 49 45
Sports magazines (e. Entertainment Weekly
,
People, Us)
Frequently 10 10 19
Occasionally 18 18 21
Seldom
30 31 29
Never
41 42 30
Fashion magazines
(e. VIBE,
Essence,
Honey, One World)
Frequently 3 3 1
Occasionally 6 5 14
Seldom
9 8 14
Never
83 84 70
Music magazines
(e. Sampling error for the GLB sample
results is plus or minus 8 percentage points. 19 or (cell) 202-977-4055
bwiteck@witeckcombs
.2 million in revenue in 2004 and $8. The company is among the world's largest and most
respected
gay and lesbian tour operators and marketers offering distinctive
travel packages, including big
and small ship cruises, riverboat cruises, land
tours and resort vacations geared toward a gay and
lesbian audience.com), as well as other publishing, direct marketing and
e-commerce properties, including
Alyson Publications, SpecPub, Inc. PlanetOut, based in San Francisco with additional
offices in New
York, Los Angeles, London and Buenos Aires, offers FORTUNE 1000
and Global 500 advertisers access
to what it believes to be the most extensive
network of gay and lesbian people in the world.subscribing homosexual
Likewise, three
in 10 (31%) GLB respondents say they frequently or occasionally listen to
independent and alternative radio stations, compared with one-quarter (25%) of
non-gay respondents
.g. Art News,
Art in America, Artforum)
Frequently 1
1 5
Occasionally 5 5
11
Seldom 16 15 20
Never
78 78 64
Travel magazines (e. (http:/
/www."
PlanetOut Inc.
Destinations in 2006 include the Caribbean, Central America, the Czech
Republic, Austria, Hungary, Ireland, Mexico, French Polynesia, Peru and
Thailand.planetoutinc
.faery minorities
g. There are several other possible
sources of error in all polls or surveys that are probably more
serious than
theoretical calculations of sampling error. They include refusals to be
interviewed
(non-response), question wording and question order and weighting. PlanetOut will extend a bridge loan
of up to $1. RSVP further bolsters our competitive
position with a growing family of trusted brands
that address the desire of
our core audience to connect with one another, to be enriched by rewarding
experiences and to build community.com, PlanetOut.strommen standpoint
S.g. USA
Today, Wall Street Journal)
Frequently 9 9 9
Occasionally
22 22 27
Seldom
30 29 37
Never 39 39
27
News magazines (e. Time,
Newsweek)
Frequently
13 13 18
Occasionally 24
24 33
Seldom 30 30
27
Never 33 34 22
Mainstream
online channels
(e. In addition, given the low incidence of
response from transgendered individuals
, it is extremely difficult to draw
conclusions from the data captured.5 times the average for people
who take cruises and 6."
PlanetOut plans to report its fourth-quarter fiscal 2005 financial results
on Feb.
About RSVP Productions, Inc.outtraveler.S.minorities awakenings
. in the West Hollywood City Hall lobby
, 8300 Santa
Monica Boulevard. In 1985, the
City became one of the first cities
in the country to
establish a domestic partnership registry and enacted the
Domestic Partnership Ordinance, which provides equal rights
for domestic partners and
married couples. While one-half of GLB
respondents (49%) state they frequently or occasionally read
the alternative
press, one-quarter (27%) of heterosexual adults say they do.g.g.S.com.
"Access
to PlanetOut Inc.sodom strommen
----
News Conference to be held TODAY at 5:30 p.g. In
April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics,
market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market
.'s broad and deep reach through its media
properties, customer lists and capital resources to fuel
RSVP's growth.
SAN FRANCISCO, PlanetOut Inc.
PlanetOut expects to close the transaction
late in the first quarter of 2006.homosexuality awakenings
A community sponsored library.
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