Admission is $10; $5 for
students and CHS members with valid ID.org .
Concluding its second year of public programs, "Out at CHS: Exploring the
LGBT Past" is a multi-year initiative that explores the history of the LGBT
community both in Chicago and across the country through research , collecting
and public programs.com and PlanetOut.

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with a cocktail reception at The Second City, 1616 N Wells
Street. For more
information, call 312-642-4600 or visit us at http://www.

SAN FRANCISCO, PlanetOut Inc.
(Nasdaq: LGBT), a global online media company serving the gay and lesbian
market, today announced the winners of the annual PlanetOut Advertising
Awards , which honors companies showing innovation and excellence in
advertising within the gay and lesbian community."
Wrigley won the Best Rich Media campaign award for their cowboy-themed
Eclipse advertising execution. websites. Online advertising is seen as an effective way to reach
gay consumers because of low CPM rates, impression tracking and demographic
targeting. is a leading global online media company offering consumer
services, news and entertainment to the lesbian, gay, bisexual and transgender
(LGBT) community. Gay. For more information,
please visit http://www.planetoutinc .com.

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The
discussion will address the roles that lesbian, gay, bisexual and transgender
(LGBT ) individuals have in cinema, both in front of and behind the camera.
Joining Peirce in the discussion will be Bill Zwecker, Chicago Sun-Times
entertainment columnist, and Ron Gregg, programming director for the Committee
on Cinema and Media Studies at the University of Chicago.
The Chicago Historical Society gratefully acknowledges the Chicago Park
District's generous support of all of the museum 's activities.

PlanetOut Inc. Names Gay Media Advertising Award Winners

"We are very pleased with the results of our online
marketing program and look forward to the future of online and LGBT
marketing .3 million active registered members, the PlanetOut network is
a leader in gay media. PlanetOut, based in San Francisco, offers
FORTUNE 500 advertisers access to what it believes to be the most extensive
network of gay and lesbian people in the world.

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"Out at CHS" 2005 Series Concludes with "The Celluloid Closet: LGBT in Film"

CHICAGO, A lively discussion featuring Kimberly
Peirce, writer and director of the Academy Award(R)-winning film Boys Don't
Cry, will wrap up this year's "Out at CHS" series on Thursday, June 23. The event will begin
at 5:30 p.m. "Out at CHS" is a joint presentation of the Chicago
Historical Society (CHS), Center on Halsted and the University of Chicago
Lesbian and Gay Studies Project.
The Elizabeth Morse Charitable Trust is the generous sponsor of "Out at
CHS: Exploring the LGBT Past," with additional support provided by UBS. The museum is open
Monday through Wednesday from 12:00 p.
Thursday through Saturday 9:30 a., and Sundays from noon to
5:00p .org . "The winning advertisers
successfully leveraged engaging creative and the mass reach of our network to
positively impact their brands within the gay community.
"Wrigley, with the help of OMD Chicago and San Francisco-based EVB,
developed an on-line campaign that took our mainstream messages and made them
more relevant for an important consumer demographic. We couldn't be happier
with the results," said Tierney Monaco, Wrigley's marketing manager. "This
award is a positive recognition of Wrigley's commitment to reaching our
consumers with meaningful and on-target advertising ."
Scion won the Automotive Industry Category Leadership award, with one of
their winning ads playing off the acronym LGBT (Lesbian, Gay, Bisexual and
Transgender), also the PlanetOut Inc. ticker symbol.
"Scion is proud to be among the companies who are successfully reaching
out to the LGBT community," said Brian Bolain, Scion's national sales
promotions manager.
PlanetOut Inc . The company serves its growing base of more than 3.com,
Kleptomaniac.com ranked number one,
among all websites measured, for average time spent per visitor in September,
October and December 2004 , according to Nielsen//NetRatings' Loyalty
Stickiness Report for at-home visitors in the U.S.

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Discussion Will Explore LGBT Roles in Film Industry June 23

Tickets may be purchased by phone at
312-642 -4600 or online at http://www.m. Suggested admission is $5 for adults; $3 for seniors and students
(ages 13-22) with valid school ID; $1 for children (ages 6-12); free for
members and children under 6.3 million
active members worldwide through a comprehensive group of branded businesses
featuring diverse chat, news, entertainment, travel, dating, personal finance,
career, shopping and community services at Gay.com, PlanetOut.com and Gay.

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chicagohisory.m.m.m. Admission is free on Mondays.com Advertising Award Winners

Best Gay and Lesbian Interactive Campaign: General Motors, Saturn
(agency: GM Planworks)
Best Branding Campaign: NIVEA FOR MEN (agency: RDA International)
Best Rich Media Campaign: Wrigley, Eclipse
(agency: OMD Chicago and San Francisco-based EVB)
Automotive Industry Category Leadership Award: Scion (agency: ATTIK San
Francisco )
Best DTC Creative Execution: Glaxo Smith Kline, Paxil (agency: Beyond
Interactive )
Best Overall DTC Campaign: Bristol-Myers Squibb, Sustiva and Reyataz
(agency: mOne Worldwide)
Best Direct Response Campaign: AOL (agency: Digitas)

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At 6:30 p. the program will move next door for a panel discussion,
to Loews Piper's Alley Theater, 1608 N Wells Street.
The Chicago Historical Society, a major museum and research center for
Chicago and American history, is located on Clark Street at North Avenue, and
can be reached by CTA buses 11, 22, 36, 72, 151 and 156. to 8:00 p."


The Gay.com Travel.

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m.m. to 4:30 p.chicagohistory .
"The quality of gay advertising has taken a giant leap forward this year,"
said Mark Elderkin , PlanetOut's president. Scion is the first car
company to use LGBT-specific ads on the PlanetOut Inc.

About PlanetOut Inc.

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