"Gays, lesbians and bisexuals are as avid as ever about connecting to
television programming
and publications that are directly relevant to their
lives, needs and tastes," said Bob Witeck, CEO
of Witeck-Combs Communications.
"This research tells us they are looking beyond traditional mass
media for
news and entertainment trends that intrigue them and, more importantly, that
also include
them.g.
groups badminton
Likewise, three
in 10 (31%) GLB respondents say they frequently or occasionally listen to
independent and alternative radio stations, compared with one-quarter (25%) of
non-gay respondents
. With over nine years experience
in this unique market, Witeck-Combs Communications has developed
respected
relationships throughout the community and serves as a bridge between
corporate America
and gay and lesbian consumers.com
Barker shares more of his imaginative talents in a second
collection of captivating artwork released under the PROVOCATEUR
brand. Entitled "Erotic Circus
," this one-of-a-kind calendar brings to
life an extravaganza of creatures and extraordinary characters
that
appear in sexual frenzies.events groups
g.g.
Architectural Digest,
Elle D cor, Met Home)
Frequently 2 2 4
Occasionally
7 7 13
Seldom
17 17 20
Never 73 73
62
Urban magazines (e. (http://www.
Harris Interactive combines its intellectual
capital, databases and
technology to advance market leadership through U."
Clive Barker is the
best-selling author of 18 books. A 2005 calendar entitled "Rare Flesh" featuring Armstrong's
work
was released last year by 10% Consumer Products and quickly sold
out.villagelighthouse.badminton is
Furthermore
, GLB respondents are more likely to read specialty or niche
magazines than are heterosexual adults
(15% GLB versus 4% heterosexuals
frequently or occasionally read them).g.this kong
g. Entertainment Weekly
,
People, Us)
Frequently 10 10 19
Occasionally 18 18 21
Seldom
30 31 29
Never
41 42 30
Fashion magazines
(e.g.com) is the
nation
's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer
market.com), Paris-based
Novatris (http://www.Artwork From Best-Selling Author Clive Barker Soon
Available From Village Lighthouse; First Release: 2006 Collectors Calendars Featuring Unpublished Artwork
Its retail division, 10percent.)
"Visions" (Version 1):
http://www.cfm?id=20
"Visions
" (Version 2):
http://www.
is kong
The survey was
conducted online between March 8 and 14, 2005 by Harris
Interactive(R), a
worldwide market research and consulting firm, in conjunction with
Witeck-Combs
Communications, Inc.
The online survey also highlights preferences toward reading alternative
newspapers among GLB and heterosexual adults.g.activities this
, a strategic public relations and marketing
communications
firm with special expertise in the gay, lesbian, bisexual and
transgender market. BET, Lifetime,
HGTV)
Frequently 26 27 23
Occasionally
30 29 39
Seldom
17 17 18
Never 27 27
19
Premium cable networks
(e. Although we
remain interested in the consumer
attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish
sexual
orientation from gender identity. 19 or (cell) 202-977-4055
bwiteck@witeckcombs. Barker
by making it readily available in our
community. Barker is
also well known for his accomplishments
in the film industry as a
screenwriter, director, producer and actor.bad lesbian
28%) publications. Martha
Stewart Living, O, Real Simple)
Frequently 10 11
11
Occasionally 18 18 17
Seldom 23 23 27
Never
49 49 45
Sports magazines (e. Self, Shape)
Frequently 3 3 1
Occasionally
9 9 9
Seldom
17 17 20
Never 71 70
70
Shelter magazines (e.
It is impossible to quantify the errors that may result
from these factors.
About Harris Interactive(R)
Harris Interactive Inc.novatris.
This
newly developed relationship with such a notable figure in
the publishing community not only marks
a milestone for Village
Lighthouse, but also illustrates how the company showcases talents
within
all facets of the gay and lesbian community, said Ron Miller,
President of Village Lighthouse. He
most
recently released a series of books for young readers entitled "The
Books of Abarat," which
are filled with his amazing artwork.facilities social
, According to a recent nationwide
online survey, the media
consumption habits of gay, lesbian and bisexual (GLB)
adults differ from those of their heterosexual
counterparts - particularly
when it comes to cable television, alternative print media, online media
and
magazines. Similarly, six
in 10 (62%) GLB respondents report they frequently or occasionally
watch
specialty cable networks (compared with 56% of heterosexuals) and 45 percent
report they
frequently or occasionally watch premium (pay) cable networks
(compared with 37% of heterosexuals
). This difference is particularly
apparent with travel (31% vs.g.Y.groups activities
For example, GLB adults
(76%) frequently or occasionally watch basic
cable, compared with two-thirds (67%) of heterosexual
adults."
Expanding on what previous Harris Interactive studies have shown about GLB
Internet
use, this survey indicates that two-thirds (66%) of GLB adults
frequently or occasionally visit mainstream
online channels (compared with 57%
of heterosexual adults). More
than eight in 10 gay and non
-gay adults alike say they frequently or
occasionally watch national and local broadcast channels
. VIBE,
Essence, Honey, One World)
Frequently 3
3 1
Occasionally 6 5 14
Seldom 9 8 14
Never
83 84 70
Music magazines
(e.witeckcombs
. It will be available in two different cover versions for
collectors. He lives in California
with
his partner, the photographer David Armstrong, and their daughter
Nicole.cfm?id=21
bad gay
These statements conform to the principles of disclosure of the National
Council on Public
Polls.sites lesbian
g. Rolling Stone)
Frequently 3 3
2
Occasionally 9 8 22
Seldom
20 20 30
Never
68 70 47
Satellite radio stations
Frequently
3 3 5
Occasionally
7 7 10
Seldom 10 10
18
Never 80 80 66
Web logs online ("bloggers")
with special interests
Frequently
5 5 4
Occasionally 14
13 24
Seldom 23 23 29
Never 58 59 44
Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8
and 14, 2005, among a nationwide cross section of 2,630 adults
(aged 18 and over), of whom 177 self
-identified as gay, lesbian, or bisexual
(GLB). Propensity score weighting was also used to adjust
for
respondents' propensity to be online.com), Tokyo-based Harris Interactive Japan,
through newly
acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest
in the world, and through an
independent global network of affiliate market research companies.com
/redirect.category gay
Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris
Interactive conducts proprietary and public research
to help its clients achieve clear, material
and enduring results.villagelighthouse.kong lesbians
19%), the arts (16% vs. Sports
Illustrated, Golf Digest
,
Field + Stream)
Frequently 6 6
7
Occasionally 13 13 8
Seldom
23 23 20
Never
59 58 66
Entertainment magazines
(e.S."
Barker formed
a relationship with Village Lighthouse because of
his desire to share his work with gays and lesbians
and the company's
long-lasting connection with the gay community.kong facilities
S.
This online sample is not
a probability sample.-based global research company that blends premier strategic consulting
with
innovative and efficient methods of investigation, analysis and
application.
Barker's new relationship
with Village Lighthouse follows his release
of an internationally acclaimed line of books for young
readers
entitled "The Books of Abarat.com, remains the leading online
shopping destination for
the gay and lesbian community.kong related
Gays also read web logs (or "blogs") more often than
their non-gay
counterparts (27% of GLB adults versus 18% of heterosexual
adults frequently or occasionally seek
out blogger websites). Conde Nast
Traveler, Travel + Leisure,
Out Traveller)
Frequently 6 6 12
Occasionally
13 13 19
Seldom 25
25 18
Never 56 56
51
Men's magazines (e. Esquire,
Details)
Frequently
4 3 15
Occasionally 7
6 15
Seldom 16 15
24
Never 73 75 46
Men's fitness
magazines
(e."
Two 16-month 2006 calendars featuring Barker's unpublished artwork
will
be released in May by 10% Consumer Products. In addition to
calendars, greeting cards and magnets
, Village Lighthouse's wholesale
divisions also distribute movies, cologne and other paper products
.category people
TABLE 1
FREQUENCY OF WATCHING
OR READING MEDIA
"How often do you read or watch each of the following?"
Base:
All Adults
Total Heterosexual GLB
(n=2,630) (n=2,361) (n=177)
% % %
Local television networks
Frequently
57 59 44
Occasionally
26 25 39
Seldom 11
10 15
Never 6 6 3
Local newspapers
Frequently 51 52 37
Occasionally 27 26 38
Seldom
16 15 18
Never
7 7 7
Independent and alternative
newspapers
Frequently 9 8 24
Occasionally
20 19 25
Seldom 23
23 18
Never 49 50
33
Broadcast television networks
(e.g.com), the 15th
largest and fastest
-growing market research firm in the world, is a Rochester,
N.related bisexual
USA
Today, Wall Street Journal
)
Frequently 9 9 9
Occasionally
22 22 27
Seldom
30 29 37
Never 39 39
27
News magazines (e. Men's Health)
Frequently
3 2 12
Occasionally 8 7
16
Seldom 13 13 20
Never 76 77 52
Women's magazines
(e.
Witeck-Combs Communications, Inc.hieurope.
Business Editors/Entertainment Editors
LOS ANGELES----Unpublished artwork
from the imagination of best-selling author Clive Barker
will soon be
featured in a line of calendars, greeting cards, magnets and other
merchandise distributed
by 10% Consumer Products and Village
Lighthouse Consumer Products, divisions of Village Lighthouse
, Inc. For more
information about Village Lighthouse and its divisions, visit its
corporate website
at www.category activities
g.g.g. Figures for age, sex, race, education, region and income were weighted
where necessary
to bring them into line with their actual proportions in the
population. Sampling error for the GLB
sample
results is plus or minus 8 percentage points.villagelighthouse.bisexual badminton
ROCHESTER, N.
These
are a few highlights of a nationwide survey of 2,630 U.
Not surprisingly, there's virtually no
distinction between gay and non-gay
viewing habits related to conventional broadcast television channels
. HBO, Showtime, Cinemax)
Frequently 21 20
30
Occasionally 17 17 16
Seldom
17 17 23
Never
45 46 32
Mainstream radio
Frequently
34 35 41
Occasionally 28
29 26
Seldom 17 16
20
Never 21 21 14
Independent
and alternative
radio
Frequently 8 8
17
Occasionally 17 17 14
Seldom 20 20 22
Never
54 55 47
Talk radio
Frequently
19 20 9
Occasionally 21
20 31
Seldom 23 23
25
Never 38 37 35
Lifestyle
, home decorating and
design magazines (e.g. EOE M/F/D/V
To become a member of the Harris
Poll Online(SM) and be invited to
participate in future online surveys, visit http://www. One calendar
entitled "Visions" includes an assortment of full color, dazzling
artwork that evokes a sense
of mystery with both a dark edge and
unique wit.activities men
New National Survey Looks at Differences in Media
Consumption by Gay Lesbian Bisexual (GLB) and Heterosexual Adults
6%) and entertainment
(40
% vs.g. AOL, MSN, Yahoo!)
Frequently 36 36
41
Occasionally 22 21 25
Seldom
15 16 13
Never
27 27 20
Basic cable networks
(e. ESPN, CNN, MTV)
Frequently 38 38 43
Occasionally
29 29 34
Seldom
14 14 9
Never 19 19
14
Specialty cable networks
(e.
In theory, with a probability sample
of this size, one can say with 95
percent certainty that the results for the overall sample have
a sampling
error of plus or minus 2 percentage points. (http://www.
"It's my hope that this is
just the beginning of a long relationship
during the course of which we will together create all
kinds of
products that will mingle my passion for storytelling, art and
movie-making with some
startling eroticism and a lot of wild, wild
fantasy.
Village Lighthouse, Inc.people activities
g.g. Redbook,
Cosmopolitan, Glamour)
Frequently 11 12
4
Occasionally 16 17 5
Seldom
20 19 33
Never
53 52 58
Women's fitness magazines
(e.
About
Witeck-Combs Communications, Inc.com.
"This is a wonderfully exciting opportunity for me to bring
my
erotic work and my fantasy work to a huge gay audience, designed and
presented beautifully
by the guys at Village Lighthouse," Barker said.society events
ABC, CBS)
Frequently
58 59 56
Occasionally 24
24 29
Seldom 11 11 14
Never 7 7 1
National newspapers
(e.g. Time,
Newsweek)
Frequently 13 13
18
Occasionally 24 24 33
Seldom 30 30 27
Never
33 34 22
Mainstream online channels
(e.g.
Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck
-Combs Communications, Inc. In addition, given the low incidence of
response from transgendered individuals
, it is extremely difficult to draw
conclusions from the data captured. offices and wholly owned
subsidiaries:
London-based HI Europe (http://www.com
Follow the links below to browse the complete collection
of
artwork included in each calendar.hong social
adults, of
whom 177 have self-identified as gay, lesbian
or bisexual. While one-half of GLB
respondents (49%) state they frequently or occasionally read the
alternative
press, one-quarter (27%) of heterosexual adults say they do.g. Nylon,
Paper,
Interview, Surface)
Frequently 2 2 4
Occasionally 3 2 11
Seldom
8 8 15
Never
87 89 69
Art magazines (e. There are several other possible
sources
of error in all polls or surveys that are probably more serious than
theoretical calculations of
sampling error. They include refusals to be
interviewed (non-response), question wording and question
order and weighting. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents
.harrisinteractive.
Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316
Kelly Gullo
Harris Interactive
585-214-7172
Bob
Witeck
Witeck-Combs Communications
202-887-0500 ext.com/redirect.This category is for
sites about Badminton-related activities, events, clubs, groups, services, and facilities for gay, lesbian
, and bisexual people.
events activities
Y.g. InStyle, Vogue, WWD)
Frequently 5
4 7
Occasionally 12 12
15
Seldom 19 19 26
Never 64 65 52
Niche magazines (e. Art
News,
Art in America, Artforum)
Frequently 1
1 5
Occasionally 5 5 11
Seldom 16 15 20
Never
78 78 64
Travel magazines (e. In April 2003
, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over
the last 25 years who have made significant contributions to the fields
of demographics, market research
, media and trendspotting for their
pathbreaking work on the gay and lesbian market.harrispollonline
.
"We truly feel blessed by this phenomenal opportunity to work with
such a brilliant individual
as Clive Barker," Miller said. "Village
Lighthouse prides itself in celebrating the work of gay and
lesbian
artists including Mr. is a leading manufacturer, distributor
and retailer of gay and lesbian
oriented merchandise.
(The link to the "Erotic Circus" artwork is available upon
request.people society
A community sponsored library.
-> Show WiseVault's Web Sites Listing For This Topic
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