The site is free
of charge for all -- including league, team and pickup game organizers.

Playnotwatch.

"We are pleased to enter this partnership with Mitsui & Company. Head protection is now
being promoted by seven state youth soccer associations and mandated by
numerous youth soccer clubs in the US.
It involves in a range of global business activities, including worldwide
trading of various commodities; arranging financing for customers and
suppliers in connection with its trading activities; organizing and
coordinating industrial projects; participating in financing and investing
arrangements; assisting in the procurement of raw materials and equipment;
providing technologies and processes for manufacturing; and coordinating
transportation and marketing of finished goods. on DIRECTV, the
country's leading digital television service, on April 26, 2005, it was
announced today by Setanta Sports North America Ltd.S.

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The
company was established in 1947 and is headquartered in Tokyo, Japan. (DRI) has conducted extensive tests on the Full90
Performance Headguards and documented the reduction of transmitted
forces in typical head impacts in soccer. Setanta Sports
will continue to operate and expand on its commercial businesses as it
launches this new channel of program offerings for residential and commercial
customers.setanta.com
DIRECTV, Inc.

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PLAYNOTWATCH. "With the 2002 introduction of head protection
in soccer, Full90 Sports has been widely seen as pioneering the use of soft
padded head protection. E.S.S.

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SAN FRANCISCO, The newest arrival on America's
sports broadcasting scene is a premium channel that will offer the most
extensive line-up of popular European football (soccer) programming ever in
the U.
The network's parent company, Setanta Sports, has already delivered
successful, pay-per-view sports event programming on DIRECTV and has attracted
a loyal following with its closed-circuit television business that broadcasts
unique , LIVE sporting events around the country.

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COM is the premier
destination for athletes everywhere to post their athletic profiles, join
local teams and leagues, and meet other athletes with whom they share a
connection; including former teammates and competitors. Anthony has consulted with some of the
country's leading private investment firms and professional sports
franchises for the past five years.

PRESS RELEASE Mitsui +amp; Company Invests in the Future of Head Protection in Soccer

Full90 Sports, a maker of head protection for
soccer players, today announced that it has entered into a comprehensive
agreement with Japan-based Mitsui & Company, a $29b entity with over 170
offices worldwide. It allows
Full90 to dramatically increase our presence around the world," said Jeff
Skeen , CEO of Full90 Sports. We're happy that Mitsui is a believer in soccer
headgear. In addition, the company invests in areas, such as information
technology, biotechnology, and nanotechnology, as well as provides
financial services to minimize its customers' business risks, through the
use of derivatives and other hedging instruments.
Mitsui & Company's Lifestyle Unit will be managing the business
relationship with Full90 Sports.

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In less than two weeks, Playnotwatch. Further, it
develops natural resources , such as oil and gas, and iron and steel raw
materials. Unlike other headguards, the Full90
Performance Headguard was designed within the concept of Performance
Protection Technology (PPT), a new category and guideline process
for developing protective athletic equipment that Full90 engineers
pioneered .T. Setanta Sports is also negotiating digital distribution deals with
other cable, satellite, broadband and wireless providers. The channel will also provide integrated sponsorship packages for
sponsors and advertisers to reach this passionate football audience. led to a major brand identity
initiative unveiled across a number of mechanisms including Setanta's
international network of television channels , a new consumer
website http://www. With the growing phenomenon and interest in soccer in the U .

category sports

, Ltd.S.
and will be available to residential subscribers for $11.
The channel will be offered as a premium subscription service and is
expected to attract an audience from various ethnic communities and
predominantly male 25-54 European, expatriate football fans living in the U. The company's success has
been in providing European football programming that is not shown by any other
sports networks to Europeans living in the U.

is this

Setanta Sports Launches on DIRECTV as a Premium Subscription Service April 26 2005

S. and Canada.

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, Ltd. Full90's signature product, the
Performance Headguard, provides soccer players a heightened level of
protection by reducing risks associated with to hard surface contact,
without affecting their style of play.99 a month and
commercial subscribers for $100 a month. It
provides top sports leagues and events to more than 60 million digital
television homes globally and to commercial venues in six countries including
the U. Setanta Sports operates more sports channels than any other
broadcaster in the United Kingdom and Ireland.

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WWW.com is to encourage friendships through sports and
competition, promote exercise alternatives to people of all ages, and make
all sports and local athletes more accessible to the global community. A New FIFA funded study
published in the British Journal of Sports Medicine concluded that Full90
Sports flagship product, the F90 Performance Headguard, significantly
reduced impact forces and the probability of concussion in certain
instances, such as head-to-head impacts. Setanta Sports programming will feature top-quality LIVE sports
productions from renowned European broadcasters. and those of European ancestry whose
passion for popular national sports keep them connected to their country of
origin .,
Setanta Sports expects its European-style on-air presentation and programming
line-up will also attract sports fans from all walks of life.

sports facilities

According to founder Anthony Yannatta, "The mission of
PlayNotWatch.

S.

soccer rugby

"

The use of head protection is now becoming widely accepted as numerous
medical studies indicate that concussions are just as prevalent as in other
contact sports such as American football and hockey.

About Full90 Sports

Full90 Sports is credited with pioneering a new product category in soccer,
protective headgear, on a worldwide basis. It will air seven days a week,
18 hours a day through August and then expand to a full, 24-hour channel. and Setanta Sports has
extensive experience and expertise in serving these ethnic and expatriate
audiences.S. The
company was founded in 1992 and began operating its close-circuit television
business in the U .net
Setanta Sports

Bob Marsocci, 310-726-4656, ramarsocci@directv .

This category is for sites about Football-related activities, events, clubs, groups, services, and facilities for gay, lesbian, and bisexual people.

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As of July 1, 2005,
Mitsui had 20 branches and offices located in Japan; and 155 branches,
offices, and trading subsidiaries located worldwide.m. The
DIRECTV carriage agreement is part of a long-term strategy by both parties to
serve the increasing demand for European and international football (soccer)
in the American market.
The launch of Setanta Sports in the U.

clubs activities

com went live on July 19, 2005, and was created by Anthony
Yannatta, who played basketball professionally in Europe before attending
MIT's Sloan School of Management. Anthony is a Southern California
native who played basketball for UC Santa Cruz and maintains close ties to
his alma matter Crossroads High School of Santa Monica. The company's trading
activities include the sale , distribution, purchase, marketing, and supply
of various products, including iron and steel, nonferrous metals,
machinery, electronics, chemicals, energy-related commodity and products,
food products , textiles, general merchandise, and real estate. At its core, PPT combines applied physics, engineering and
design with an appreciation for the youth athlete, as well as respect for
the game of soccer .
Setanta Sports debuts on DIRECTV on Tuesday, April 26 at 6:00 a.
DIRECTV reaches over 13 .
Setanta Sports will feature no less than 1,000 LIVE and short-delay sports
events, including the UEFA Champions League, the premiere club competition for
European Club teams; the FIFA World Cup Qualifying matches; the UEFA Cup, the
secondary, Europe-wide knock-out competition for Club sides; the Coca Cola
Championship (previously the National League); Manchester United and Chelsea
matches , the British and Irish Lions rugby tour and Tri-Nations rugby.

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and its subsidiaries engage in general trading business. July and August, 2005, will mark the beginning of a major
marketing campaign to kick off the European football season with plans to
include targeted print and on-line advertising , television campaigns, and
event promotions. The network is designed primarily, but not exclusively , for
European expatriates living in the U.S. Privately owned, Setanta
Sports has offices in Dublin , London, Glasgow, San Francisco and Sydney.

sports about

There are approximately 200
million soccer players worldwide and 10 million in the US.

About Mitsui & Co. The channel, Setanta Sports, launches in the U ., the channel's sole
owner.9 million homes across the U.S.

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Mitsui & Company made a strategic investment in Full90 Sports. The company offers its
products and services in retailing, information and communications,
technical support, transportation and logistics, and financing areas.com/usa , an on-line newsletter and a public
relations campaign.
Setanta Sports worldwide is a leading , international pay television
broadcaster and the number two sports broadcaster in the United Kingdom .

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PRESS RELEASE MIT Alum Connects Jocks of the World

com boasts athletes from over 35
states and all major sports; including soccer, basketball, softball,
football, hockey, cycling, tennis, golf , cricket, rugby, ultimate frisbee,
and swimming."

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Mitsui & Co.

Dynamic Research Inc.
The channel is dedicated to distinctly European football (soccer) from
enormously popular football countries such as England, Ireland, and Scotland
and also carries an increasing number of European and world-class rugby
events.

sites events

"We have tracked Full90's progress for almost two years , and are very
pleased to utilize our global resources to expand Full90's market potential
worldwide ," said Haruo Iwasaki, General Manager of Investment Business for
the Lifestyle Business Unit, Mitsui & Co. Eight players representing four
countries wore Full90 Headguards in the Summer 2004 Olympics and many
professional players around the world are wearing head protection. in 1996.

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Mitsui will
also serve as a manufacturer and exclusive master distributor for Asia,
including China, Singapore , Korea, Japan, Hong Kong, and South Korea.S.

Contacts: Denise Arrigali, 678-580-1245, darrigali@comcast .

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