This online sample is not a probability sample.

About Witeck-Combs Communications, Inc.witeckcombs.S.

ice gay

com) 31 33 31
Hotels.g., Out Traveler, Genre , Passport) 25
Gay-specific reference books (e. Unfortunately, there are several
other possible sources of error in all polls or surveys that are probably more
serious than theoretical calculations of sampling error.com) is the
nation's premier strategic marketing communications firm , specializing in
reaching the gay and lesbian consumer market. The synergy between PowerBar and the ISSN will
further enhance our knowledge in the endurance nutrition arena," says Jose
Antonio , Ph.

skating international

Y.com did not vary much (45
percent of GLBs said they are likely to visit Expedia.harrispollonline .3675
or boyle@wyoming.

details rainbow

com when making hotel reservations, compared to 40 percent of
non-gay respondents . Close behind are national gay magazines (25%), such as
Passport, Genre, and Out Traveler, and gay -specific travel books (22%), such
as Damron and Odysseus guides.com 34 46 33
Hotel website (e. adult population of GLB adults.

These statements conform to the principles of disclosure of the National
Council on Public Polls. (http: //www.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application.org

About PowerBar
PowerBar Inc.

athletes society

About one-half (52%) of GLB respondents were likely to visit
Travelocity.g . Figures for age, sex, race, education, region and income were weighted
where necessary to bring them into line with their actual proportions in the
population.S.Y.

sports out

, Chief Executive Officer of ISSN .544.

skating lesbian

com, Marriot.harrisinteractive.com), Paris-based
Novatris (http://www.

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316

Kelly Gullo
Harris Interactive
585-214-7172

John Butler
Witeck-Combs Communications
202-887-0500 ext.

society gay

One third of GLB adults use gay-specific websites to learn about future
leisure travel destinations

ROCHESTER, N.g. GLB adult
population .com

PowerBar and the ISSN are also teaming up to supply the latest scientific
sports nutrition information to athletes via educational programs (Regional
Conferences), articles on the PowerBar website, newsletters and other means.

site boards

The online survey was conducted
between March 8 and 14, 2005 by Harris Interactive(R), a worldwide market
research and consulting firm, in conjunction with Witeck-Combs Communications,
Inc.S.S.

Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8 and 14, 2005, among a nationwide cross section of 2,630 adults
who are online, of whom 177 self-identified as gay, lesbian, or bisexual
(GLB). In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market.novatris.

details union

Forty-six percent of GLB respondents are likely to visit Orbitz.com
compared to 33 percent of non-gays. Partnering with the ISSN
enhances PowerBar's sports nutrition expertise by keeping us close to the
cutting-edge scientific community," said PowerBar nutritionist Eric Zaltas .
http://www. Komen Breast
Cancer Foundation, The Leukemia + Lymphoma Society's Team In Training (R),
Ironman North America Triathlons and the Chicago, Boston and ING New York City
Marathons.

membership message

, a strategic public relations and marketing communications firm with
special expertise in the gay market. In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured. offices and wholly owned
subsidiaries: London -based HI Europe (http://www.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide , a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate market research companies.

covers details

com 27 32 27
Cheaptickets. adult online
population., Washington Blade , Bay Windows,
Dallas Voice) 14
None of these 27

Note: Data within this table were weighted to reflect total U.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.D.com

For PowerBar media requests , please contact Kathleen Boyle at 781.

sport list

Outside of the assistance gays seek from friends and relatives (58%),
gay-specific websites (32%), such as Outandabout.hieurope. Backed by decades of sports nutrition experience,
PowerBar's product line includes a full spectrum of great-tasting food and
beverage options developed to meet the nutrition and energy needs of everyone
from athletes to individuals seeking healthy food choices. PowerBar, a division of Nestle SA, is supported by Nestle's
worldwide leadership in nutritional science research.

events issues

Gay and non-gay use of Expedia.


TABLE 1
Travel Websites and Hotel Reservations
"When making your hotel reservations, which of the following websites are you
likely to visit?"

Base: All Adults

Total GLB Heterosexual
(n=2,630) (n=177 ) (n=2,361)
% % %
Travelocity . With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.

issues details

com compared with 40% of
non-gays).com and Gay., The International Society of
Sports Nutrition (ISSN), the only non-profit society dedicated to the study
and application of sports nutrition, is pleased to announce a partnership with
PowerBar, creator and leader of the energy bar category.

athletes society

, Gay.S. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.
One goal of this relationship is to help athletes who already enjoy PowerBar
to achieve more through smart nutrition.

events gay

, According to a recent nationwide
survey, gay, lesbian and bisexual (GLB) adults who are online are more likely
to book hotel reservations through online portals than heterosexual online
adults.com 41 52 40
Expedia.g."

The Mission of the International Society of Sports Nutrition is to be
recognized as the leading professional organization in the study and
application of sports nutrition.

rainbow figure

com 40 45 40
Orbitz.com 28 41 27
Priceline.com 15 21 15
Other 7 12 7
I don 't make travel reservations online 34 18 35

Note: Data within this table weighted to reflect total U.com, outandabout. It is impossible to quantify the errors that may result from these
factors. (http://www. The ISSN is dedicated to promoting and
supporting the study, practice, education, research and development of sports
nutrition and the sports nutrition profession .

athletes bisexual

com) 32
Gay-specific magazines (e.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc.

bisexual site

S.
Many GLB online consumers rely on gay-specific travel expertise when
queried on the type of resources used when planning destination travel.g. Propensity score weighting was also used to adjust for
respondents' propensity to be online for the question in table 2, and those
figures are representative of the general U.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage points. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results . 12
Jbutler@witeckcombs.
"This is a mutually-beneficial relationship. is committed to helping enhance the health and wellness of
active individuals by providing convenient nutritional products and sound
nutrition information.

transgendered sports

These are the results of a survey of 2,630 U.com , top the list
of resources gays use to learn about future leisure travel destinations they
consider visiting.com 22 24 22
Hotwire.


TABLE 2
Future Leisure Travel Plans
"Which of the following do you use to learn about future leisure travel
destinations you are considering visiting?"

Base: GLB Adults

GLB
(n=177)
%

Friend/ Relative/ Personal Experience 58
Gay-specific websites (e. adult online population. They include refusals
to be interviewed (nonresponse), question wording and question order and
weighting.com. The agreement names
PowerBar as the official Endurance Nutrition Sponsor of the ISSN organization,
and the exclusive Endurance Nutrition sponsor for the 2005 ISSN National
Annual Meeting in New Orleans, Louisiana (June 16-18) and the series of 2005
ISSN Regional Conferences.
"We are very excited to work with PowerBar because of their leadership in
the endurance nutrition arena.sportsnutritionsociety.

For more information about membership or the ISSN Conferences, please
contact:

Maelu Fleck
Executive Director of ISSN
600 Pembrook Drive
Woodland Park, CO 80863
Ph 866-472-4650
Fax 719-395 -5615
fleck@fleckcorporation.

figure union

New National Study Shows Gays More Likely Than Non-Gays to Book Travel Online

When making leisure travel destination
decisions, GLB travelers are seeking direction on how they can spend their
dollars on both gay-friendly travel channels and destinations ," said John
Butler, Senior Marketing and Communications Strategist for Witeck-Combs
Communications .
Witeck-Combs Communications, Inc. EOE M/F/D/V
To become a member of the Harris Poll Online (SM) and be invited to
participate in future online surveys, visit http://www. WOODLAND PARK, Colo .

details boards

While fully 35 percent of heterosexual respondents said they don't
book travel online, fewer than one in five (18%) GLB respondents said they did
not. adults, of whom 177 were
self-identified as gay, lesbian or bisexual. Hilton. Sampling error for GLB adults
(177) is plus or minus 9 percentage points. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.com.

covers ice

"Clearly, the honeymoon with online travel sites is likely to grow as more
gay and lesbian consumers flock to specialized media and other gay-specific
travel and tourism resources., Odysseus , Damron) 22
Gay-specific newspapers (e.
Figures for table 1 were not propensity weighted and are representative of the
total U.

About Harris Interactive(R)
Harris Interactive Inc. PowerBar proudly
fuels world-class athletes including Lance Armstrong and Michael Phelps and
sponsors premier organizations and events including the Susan G.

bisexual events

com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.

The International Society of Sports Nutrition Partners with PowerBar

"And, our presence at the ISSN conferences provides PowerBar -- and our
colleagues at Nestle -- with a forum to contribute to the organization.

list details

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)