Ms.com and PlanetOut.

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"Wrigley, with the help of OMD Chicago and San Francisco-based EVB,
developed an on-line campaign that took our mainstream messages and made them
more relevant for an important consumer demographic.com Advertising Award Winners

Best Gay and Lesbian Interactive Campaign: General Motors, Saturn
(agency: GM Planworks )
Best Branding Campaign: NIVEA FOR MEN (agency: RDA International)
Best Rich Media Campaign: Wrigley, Eclipse
(agency: OMD Chicago and San Francisco-based EVB)
Automotive Industry Category Leadership Award: Scion (agency: ATTIK San
Francisco)
Best DTC Creative Execution: Glaxo Smith Kline, Paxil (agency: Beyond
Interactive)
Best Overall DTC Campaign: Bristol -Myers Squibb, Sustiva and Reyataz
(agency: mOne Worldwide)
Best Direct Response Campaign: AOL (agency: Digitas)

With over 3.com Travel. PlanetOut, based in San Francisco, offers
FORTUNE 500 advertisers access to what it believes to be the most extensive
network of gay and lesbian people in the world. Gay.com.

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PHILADELPHIA, On Tuesday, April 5, 2005 the
Liberty City Democrats endorsed Lynne Abraham for the Democratic nomination
for District Attorney. "The winning advertisers
successfully leveraged engaging creative and the mass reach of our network to
positively impact their brands within the gay community."
Wrigley won the Best Rich Media campaign award for their cowboy-themed
Eclipse advertising execution."
Scion won the Automotive Industry Category Leadership award, with one of
their winning ads playing off the acronym LGBT (Lesbian, Gay, Bisexual and
Transgender), also the PlanetOut Inc. "We are very pleased with the results of our online
marketing program and look forward to the future of online and LGBT
marketing. Online advertising is seen as an effective way to reach
gay consumers because of low CPM rates, impression tracking and demographic
targeting .com, PlanetOut.

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Liberty City is a Philadelphia organization that represents
30,000 registered Lesbian , Gay, Bisexual and Transgender Democrats.3 million
active members worldwide through a comprehensive group of branded businesses
featuring diverse chat, news, entertainment, travel, dating, personal finance,
career, shopping and community services at Gay.S.

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PlanetOut Inc. Names Gay Media Advertising Award Winners

"This
award is a positive recognition of Wrigley's commitment to reaching our
consumers with meaningful and on-target advertising. Scion is the first car
company to use LGBT-specific ads on the PlanetOut Inc. websites. The company serves its growing base of more than 3.

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Abraham is grateful to Liberty City for this
endorsement.

(Nasdaq: LGBT), a global online media company serving the gay and lesbian
market, today announced the winners of the annual PlanetOut Advertising
Awards, which honors companies showing innovation and excellence in
advertising within the gay and lesbian community.
"The quality of gay advertising has taken a giant leap forward this year ,"
said Mark Elderkin, PlanetOut's president. ticker symbol."


The Gay.3 million active registered members, the PlanetOut network is
a leader in gay media.
PlanetOut Inc. is a leading global online media company offering consumer
services, news and entertainment to the lesbian, gay , bisexual and transgender
(LGBT) community.com,
Kleptomaniac.

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Lynne Abraham Endorsed by Liberty City Democrats

SAN FRANCISCO, PlanetOut Inc.
"Scion is proud to be among the companies who are successfully reaching
out to the LGBT community," said Brian Bolain, Scion's national sales
promotions manager.

About PlanetOut Inc.com and Gay.com ranked number one,
among all websites measured, for average time spent per visitor in September,
October and December 2004, according to Nielsen//NetRatings' Loyalty
Stickiness Report for at-home visitors in the U.

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We couldn't be happier
with the results," said Tierney Monaco, Wrigley's marketing manager. For more information,
please visit http://www.planetoutinc.

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