"
Scion won the Automotive Industry Category Leadership award, with one of
their winning ads playing off the acronym LGBT (Lesbian, Gay, Bisexual and
Transgender), also the PlanetOut Inc.com Advertising Award Winners

Best Gay and Lesbian Interactive Campaign: General Motors, Saturn
(agency: GM Planworks )
Best Branding Campaign: NIVEA FOR MEN (agency: RDA International)
Best Rich Media Campaign: Wrigley, Eclipse
(agency: OMD Chicago and San Francisco-based EVB)
Automotive Industry Category Leadership Award: Scion (agency: ATTIK San
Francisco)
Best DTC Creative Execution: Glaxo Smith Kline, Paxil (agency: Beyond
Interactive)
Best Overall DTC Campaign: Bristol -Myers Squibb, Sustiva and Reyataz
(agency: mOne Worldwide)
Best Direct Response Campaign: AOL (agency: Digitas)

With over 3. In this study, 119 adults
were self-reported GLB respondents and there was an additional over-sample of
341 self-reported lesbians. We feel that all public health awareness campaigns conducted
by the CDC or the U.
Callen-Lorde's commitment to the health and wellness of lesbians includes
gynecological services and comprehensive women's health focused primary care.

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"
Wrigley won the Best Rich Media campaign award for their cowboy-themed
Eclipse advertising execution.com ranked number one,
among all websites measured, for average time spent per visitor in September,
October and December 2004, according to Nielsen//NetRatings' Loyalty
Stickiness Report for at-home visitors in the U. Figures for age, sex, race, education
and number of adults in the household were weighted where necessary to bring
them into line with their actual proportions in the population. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market.

Nancy Wong,
Harris Interactive
585-214-7316

Meka Lloyd,
Witeck-Combs Communications
202-887-0500 ext.com

Colleen Dermody,
Witeck-Combs Communications
202-887-0500 ext.

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"The winning advertisers
successfully leveraged engaging creative and the mass reach of our network to
positively impact their brands within the gay community.

Like every American, their health may depend on
it.
Witeck -Combs Communications, Inc.

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About PlanetOut Inc.
* There is a higher incidence of smoking among lesbians (42%) and GLB
adults overall (38%) compared to heterosexuals (24%) or all adults
(25%).

TABLE 1
BODY MASS INDEX (BMI)

Base: All U.

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websites.
"Scion is proud to be among the companies who are successfully reaching
out to the LGBT community," said Brian Bolain, Scion's national sales
promotions manager.

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com, PlanetOut. Propensity
score weighting was also used to adjust for respondents ' propensity to be
online.harrisinteractive.

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* Half of the lesbians (51%) surveyed say they exercise regularly,
compared to 38% of all GLB adults, 43% of all women and 47% of adults
overall. 25
mlloyd@witeckcombs.com

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ticker symbol. is a leading global online media company offering consumer
services, news and entertainment to the lesbian, gay, bisexual and transgender
(LGBT) community.3 million
active members worldwide through a comprehensive group of branded businesses
featuring diverse chat, news, entertainment, travel, dating, personal finance ,
career, shopping and community services at Gay. It is, without a doubt, one of our nation's top
health concerns," said Colleen Dermody, Vice President of Witeck-Combs
Communications.

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(Nasdaq: LGBT), a global online media company serving the gay and lesbian
market, today announced the winners of the annual PlanetOut Advertising
Awards, which honors companies showing innovation and excellence in
advertising within the gay and lesbian community.S.
"It is encouraging that among lesbians there is some self-awareness about
body weight," said Dr.S.

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3 million active registered members, the PlanetOut network is
a leader in gay media.com.
* About the same percentages of lesbians and heterosexuals (42%) and all
adults (43%) said that they overeat while just over half of GLB adults
(53%) say they overeat.

About Harris Interactive(R)
Harris Interactive Inc.

Sites offering scholarship opportunities for gay, lesbian, bisexual and transgendered students.

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PlanetOut, based in San Francisco, offers
FORTUNE 500 advertisers access to what it believes to be the most extensive
network of gay and lesbian people in the world., Over three-quarters of lesbian
adults (77%) describe their body weight as overweight while 67% of all female
adults surveyed describe their body weight as overweight., for
likely voters). This online survey is not a probability sample.

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"The quality of gay advertising has taken a giant leap forward this year,"
said Mark Elderkin, PlanetOut's president. 17% of all women surveyed.
Among lesbians, smoking was the number one choice of contributors (29%) while
overeating was the top contributor among GLB adults (45%) and all women (35%). Unfortunately, there are
several other possible sources of error in all polls or surveys that are
probably more serious than theoretical calculations of sampling error.novatris .com.

About Callen-Lorde Community Health Center
Callen-Lorde Community Health Center (http://www.

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In addition, lesbians and
women describe themselves as fit or very fit in similar numbers -- 19% of
lesbians vs.

Smoking and Diet Contribute to Lack of Fitness
Among all adults and heterosexuals who said they were somewhat or not fit,
overeating (35%), eating fast food (25%), and smoking (16%) ranked as the top
three factors that respondents felt contributed most to their lack of fitness. Among the overall
sample 1,165 were women, and 2,024 heterosexual.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results have a statistical precision of plus or
minus two percentage points of what they would be if the entire adult
population had been polled with complete accuracy.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.

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"Wrigley, with the help of OMD Chicago and San Francisco-based EVB,
developed an on-line campaign that took our mainstream messages and made them
more relevant for an important consumer demographic."


The Gay.
PlanetOut Inc. For more information,
please visit http: //www.

Lesbian Body Image Differs From That of Women Overall New U.S. Survey Finds

adults

All Adults GLB Lesbian Heterosexual All Women
(n= 2,209) (n=119) (n=341) (n= 2,024) (n=1,165)

Overweight 63 61 77 64 67
Underweight 3 8 * 3 3
Average/
Just right 30 29 23 30 27
Not sure 3 2 - 3 3


TABLE 3
LEVEL OF PHYSICAL FITNESS
"How would you describe your level of physical fitness?"

Base: All U.g. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.hieurope.

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SAN FRANCISCO, PlanetOut Inc. Scion is the first car
company to use LGBT-specific ads on the PlanetOut Inc. Department of Health and Human Services should include
messages specific to lesbians. Adults

All Adults GLB Lesbian Heterosexual All Women
(n= 2,209) (n=119) (n=341) (n= 2,024) (n=1 ,165)

Very fit 3 1 3 3 2
Fit 18 21 16 18 15
Somewhat fit 46 39 45 47 44
Not fit 30 35 36 30 38
Not sure 2 4 - 1 1


TABLE 4
"Do you ..
Welcoming to all, regardless of sexual orientation or insurance coverage,
Callen-Lorde offers primary and specialty medical services, including
comprehensive health services for lesbians, a continuum of HIV/AIDS care;
transgender health services, mental health services; case management; a health
education resource center and HOTT (Health Outreach To Teens), New York
State's only comprehensive program for the health and mental health care of
LGBT, homeless and other street youth.

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Online advertising is seen as an effective way to reach
gay consumers because of low CPM rates, impression tracking and demographic
targeting. Surprisingly,
however, when the body mass index (BMI) is applied to survey responses , the
percentage of overweight adult women (80%) is much closer to the proportion of
overweight lesbian women (84%).S. The survey was conducted by Harris Interactive(R),
a worldwide market research and consulting firm, in conjunction with Witeck-
Combs Communications, a strategic public relations and marketing
communications firm with special expertise in the lesbian, gay, bisexual and
transgender market; it was also conducted in conjunction with National LGBT
Health Awareness Week.S. They
include refusals to be interviewed (non-response), question wording and
question order, weighting by demographic control data and screening (e.

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com and PlanetOut. A dash
represents a value of zero.witeckcombs . (http://www.Y. 18
cdermody@witeckcombs.

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"We are very pleased with the results of our online
marketing program and look forward to the future of online and LGBT
marketing.planetoutinc. "What we don't yet know, and what we must
establish, is whether lesbian adults understand the health risks of being over
weight or obese. ?"
Base: All U.org) is New
York City's only medical facility dedicated to meeting the health care needs
of the lesbian, gay, bisexual and transgender (LGBT) communities and people
living with HIV/AIDS -- regardless of any patient's ability to pay .

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com,
Kleptomaniac. Gay. adults aged 18 or older
conducted online between January 11 and 16, 2005 . An
asterisk (*) signifies a value of less than one-half percent.

About Witeck-Combs Communications, Inc. Known for The Harris Poll(R) and for pioneering Internet-based
research methods , Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.

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The company serves its growing base of more than 3.
These are highlights of a new survey of 2,209 U. Adults

All Adults GLB Lesbian Heterosexual All Women
(n=2,209) (n= 119) (n=341) (n= 2,024) (n=1,165)

Eat fruits
and vegetables
Yes 92 89 94 92 93
No 8 11 6 8 7
Smoke
Yes 25 38 42 24 28
No 75 62 58 76 72
Exercise
regularly
Yes 47 38 51 47 43
No 53 62 49 53 57
Overeat
Yes 43 53 42 42 43
No 57 47 58 58 57


TABLE 5
CONTRIBUTES MOST TO LACK OF FITNESS
"Which of the following do you feel contributes most to your lack of fitness? "

Base: Somewhat or Not Fit

Total GLB Lesbian Heterosexual All Women
(n=1,812) (n= 95) (n=290) (n= 1,667) (n=998)

Overeating 35 45 28 35 35
Eating fast
food 25 16 18 25 26
Smoking 16 21 29 16 18
Exercising
regularly 7 3 10 7 6
Eating meat 6 6 5 6 5
Consuming too
much alcohol 3 8 6 3 2
Eating fruits
and vegetables 3 1 2 3 2
Obtaining yearly
medical checkups 2 1 * 2 3
Taking vitamins 2 - 1 2 3


Methodology
This survey was conducted online within the United States between January
11 and January 16 , 2005 among 2,209 adults. An over-sample of 341 self-
identified lesbians was also surveyed. (http: //www.

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com and Gay.com Travel. ROCHESTER, N. The sampling error for the
GLB sample was plus or minus 9 percentage points, and sampling error for
lesbians is plus or minus 6 percentage points.

These statements conform to the principles of disclosure of the National
Council on Public Polls .com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N .S.

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We couldn't be happier
with the results," said Tierney Monaco, Wrigley's marketing manager.Y.

In this survey, lesbians more accurately
perceived their body weight than women in general."

Some key findings from the survey include:
* Of the total lesbians surveyed, 13% fall within the recommended range on
the body mass index and of all women surveyed, 11% fall within the
recommended range.S.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application. EOE M/F/D/V

To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.

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"Being overweight may be the most significant contributor to our nation's
epidemic of heart disease, diabetes, cancer, and a number of other chronic or
life threatening illnesses. Percentages may not always add up to 100% because
of computer rounding or the acceptance of multiple answers from respondents
answering that question.S.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate market research companies.harrispollonline.callen-lorde.

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PlanetOut Inc. Names Gay Media Advertising Award Winners

"This
award is a positive recognition of Wrigley's commitment to reaching our
consumers with meaningful and on-target advertising. Dawn Harbatkin, Medical Director of the Callen-Lorde
Community Health Center in New York, a founding member of the National
Coalition for LGBT Health. adults 25 and older

Total GLB Lesbian Heterosexual All Women
(n= 1,961) (n=97) (n=322) (n= 1,804) (n=1,026)

Overweight 84 85 84 84 80
Within
Recommended
Range 10 13 13 10 11
Underweight 6 2 3 7 9


TABLE 2
DESCRIBE BODY WEIGHT
"How would you describe your body weight? "

Base: All U.. offices and wholly owned
subsidiaries: London-based HI Europe (http://www .com), Paris-based
Novatris (http://www.
In addition to routine care, experienced medical staff also provide
colposcopy, cryotherapy and LEEP, procedures designed to diagnose and treat
pre-cancerous changes of the cervix.

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"These results enable us to gauge where lesbians may be found
on the healthcare continuum."

Notes on reading tables:
The percentage of respondents has been included for each item.S. Of those adults surveyed, 119
were self-identified as gay, lesbian or bisexual (GLB). It is impossible to quantify the errors that may result from
these factors.com) is the
nation 's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market.

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