m.com compared with 40% of
non-gays).
"Clearly, the honeymoon with online travel sites is likely to grow as more
gay and lesbian consumers flock to specialized media and other gay-specific
travel and tourism resources.com 34 46 33
Hotel website (e. Hilton.com) 32
Gay-specific magazines (e.S.S.novatris.

Destination information related to the Middle East that offers information specifically to the gay, lesbian, and bisexual traveler.

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Business Editors/Travel Editors

BOTHELL, Wash.airfranceholidays.S.g. It is impossible to quantify the errors that may result from these
factors.harrisinteractive.

offers society

m.


com did not vary much (45
percent of GLBs said they are likely to visit Expedia.com 40 45 40
Orbitz. Figures for age, sex, race, education, region and income were weighted
where necessary to bring them into line with their actual proportions in the
population. They include refusals
to be interviewed (nonresponse), question wording and question order and
weighting.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide , a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate market research companies. 12
Jbutler@witeckcombs .

destinations travel

One third of GLB adults use gay-specific websites to learn about future
leisure travel destinations

ROCHESTER, N.com when making hotel reservations, compared to 40 percent of
non-gay respondents.com, Marriot., Out Traveler, Genre, Passport) 25
Gay-specific reference books (e.

About Witeck-Combs Communications, Inc.

About Harris Interactive(R)
Harris Interactive Inc. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.

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m.

About Air France Holidays

Air France Holidays is the tour division of Air France, providing
air -inclusive vacation packages for the independent-minded traveler. cities, Air France Holidays offers a wide
range of specially selected destinations in France and Europe.Y. adult online
population . This online sample is not a probability sample.harrispollonline.

destination lesbian


Operating from 125 U.
About one-half (52%) of GLB respondents were likely to visit
Travelocity. adults, of whom 177 were
self -identified as gay, lesbian or bisexual.


TABLE 1
Travel Websites and Hotel Reservations
"When making your hotel reservations, which of the following websites are you
likely to visit?"

Base: All Adults

Total GLB Heterosexual
(n=2,630) (n=177) (n=2,361)
% % %
Travelocity.com 27 32 27
Cheaptickets.g. Propensity score weighting was also used to adjust for
respondents' propensity to be online for the question in table 2, and those
figures are representative of the general U. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.

society east

, Gay.g.

Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8 and 14, 2005, among a nationwide cross section of 2,630 adults
who are online, of whom 177 self-identified as gay, lesbian, or bisexual
(GLB).

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc.hieurope.

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316

Kelly Gullo
Harris Interactive
585-214-7172

John Butler
Witeck-Combs Communications
202-887-0500 ext .

traveler gay

to 5:00 p.airfranceholidays.

New National Study Shows Gays More Likely Than Non-Gays to Book Travel Online

While fully 35 percent of heterosexual respondents said they don't
book travel online , fewer than one in five (18%) GLB respondents said they did
not. Forty-six percent of GLB respondents are likely to visit Orbitz.
These are the results of a survey of 2,630 U.com 22 24 22
Hotwire.com 15 21 15
Other 7 12 7
I don't make travel reservations online 34 18 35

Note: Data within this table weighted to reflect total U.


TABLE 2
Future Leisure Travel Plans
"Which of the following do you use to learn about future leisure travel
destinations you are considering visiting?"

Base: GLB Adults

GLB
(n=177)
%

Friend/ Relative/ Personal Experience 58
Gay-specific websites (e.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage points. (http://www.witeckcombs.com.

specifically destinations

----In debut of new
flights now departing out of Detroit, Michigan, Air France Holidays
introduces a variety of new Europe vacation packages titled "6-Night
Sale from Detroit." Destination choices for the "6-Night Sale from
Detroit" include Paris, Nice, Barcelona, Madrid and Rome.com and Gay.com, top the list
of resources gays use to learn about future leisure travel destinations they
consider visiting ., Odysseus, Damron) 22
Gay-specific newspapers (e. Unfortunately, there are several
other possible sources of error in all polls or surveys that are probably more
serious than theoretical calculations of sampling error.
Witeck-Combs Communications, Inc.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application.

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6-Night Europe Sale from Air France Holidays' New Detroit Gateway

For
rates, availability or other information, call 800-237-2623, Monday
through Friday, from 6:00 a. to 5:00 p.
Many GLB online consumers rely on gay-specific travel expertise when
queried on the type of resources used when planning destination travel. When making leisure travel destination
decisions, GLB travelers are seeking direction on how they can spend their
dollars on both gay -friendly travel channels and destinations," said John
Butler, Senior Marketing and Communications Strategist for Witeck-Combs
Communications.com, outandabout.g., Washington Blade, Bay Windows,
Dallas Voice) 14
None of these 27

Note: Data within this table were weighted to reflect total U.S. adult online population. With over nine years experience
in this unique market , Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.

gay that

(Pacific Time), or visit
www.com to book online. adult population of GLB adults.Y.

that traveler

com
compared to 33 percent of non-gays .g.com) 31 33 31
Hotels. Sampling error for GLB adults
(177) is plus or minus 9 percentage points. In addition, given the low incidence of
response from transgendered individuals , it is extremely difficult to draw
conclusions from the data captured.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market . In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics , market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market . (http://www.S.

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Space is
limited, so hurry and book today!

6-Night Sale from Detroit, MI, Vacation Package Choices
------------------------------------------------------
Madrid 6-Night Sale from Detroit: Price starts at $1069
Barcelona 6-Night Sale from Detroit: Price starts at $1139
Paris 6-Night Sale from Detroit: Price starts at $1179
Nice 6-Night Sale from Detroit: Price starts at $1239
Rome 6-Night Sale from Detroit: Price starts at $1329

Paris + Barcelona 6-Night Sale from Detroit: Price starts at $1219
Paris + Rome 6-Night Sale from Detroit: Price starts at $1319
Paris + Nice 6-Night Sale from Detroit: Price starts at $1329
Paris + Madrid 6-Night Sale from Detroit: Price starts at $1349


Package Inclusions:

-- Roundtrip air on Air France

-- 6-night hotel accommodations

- - Continental breakfast daily

-- Hotel taxes and service charges


Valid Travel Dates:

June 13, 2005 - September 6, 2005


Purchase Deadline:

June 2, 2005


For reservations, call 800-2FRANCE (800-237-2623) Monday through
Friday , 6:00 a.


Restrictions:

Please visit www. Gay and non-gay use of Expedia.com 28 41 27
Priceline.S.
Figures for table 1 were not propensity weighted and are representative of the
total U.com


bisexual middle

, a strategic public relations and marketing communications firm with
special expertise in the gay market. Close behind are national gay magazines (25%), such as
Passport, Genre, and Out Traveler, and gay-specific travel books (22%), such
as Damron and Odysseus guides.com 41 52 40
Expedia. GLB adult
population.

These statements conform to the principles of disclosure of the National
Council on Public Polls. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.com), Paris-based
Novatris (http://www.

travel offers

com to view restrictions.m., Pacific Time., According to a recent nationwide
survey, gay, lesbian and bisexual (GLB) adults who are online are more likely
to book hotel reservations through online portals than heterosexual online
adults.S. The online survey was conducted
between March 8 and 14, 2005 by Harris Interactive(R), a worldwide market
research and consulting firm, in conjunction with Witeck -Combs Communications,
Inc.
Outside of the assistance gays seek from friends and relatives (58 %),
gay-specific websites (32%), such as Outandabout. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.

gay traveler

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