com, Genealogy. AutoVIBES combines the online automotive research
expertise of Harris Interactive with targeted sampling from Kelley Blue Book's
popular Web site, kbb. Since 1926, car buyers and sellers have relied upon
Kelley Blue Book for authoritative and unbiased information to make

well-informed automotive decisions.

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(PHOTO: http://www.myfamilyinc.

AutoVIBES Demographic Reports are available for purchase by the individual
report, as a series or as an entire set.

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A Full 73 Percent of Americans are Intrigued by Their Family Roots

PROVO, Utah, The popularity of family history is
officially on the rise. Some have taken their
interest even further -- 15 percent of respondents have traveled to an
ancestral hometown or country and 11 percent have written a personal or family
history.

For
more information on MSI, visit http://www.marketstrategies. Results of the poll may be used in
print or broadcast media, provided credit is given to Market Strategies and/or
MyFamily.

About MyFamily.com, Inc. is the leading online network connecting families,
present and past .

About Harris Interactive(R)
Harris Interactive Inc.com.D. No other medium reaches more in-market
vehicle shoppers than kbb.

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Talking to a friend,
colleague or family member who was researching their family history got the
ball rolling for 29 percent.

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and included a census
proportionate representation of the U. MyFamily's tools, content and community empower individuals
to find the people most important to them -- and discover and share their
unique family stories.novatris.com; one in every three American car buyers complete
their research on kbb.com.

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(MSI), a national, research and strategic consulting firm and
MyFamily.

"Armed
with the comprehensive knowledge contained in these reports, manufacturers
will better understand the dynamic factors behind vehicle purchase decisions
among different ethnic backgrounds, and communications teams will be able to
more specifically tailor future messaging and advertising to effectively reach
desired target audiences. Long recognized by its
clients for delivering insights that enable confident business decisions, the
Company blends the science of innovative research with the art of strategic
consulting to deliver knowledge that leads to measurable and enduring value.

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Americans' Fascination with Family History is Rapidly Growing

newscom. Thirty-five percent have had their interest
piqued after attending a family reunion or family event.
Corporate headquarters for Market Strategies are located in Livonia, MI.
Vehicle shoppers from different ethnic heritages also own and consider
diverse makes:


African Americans Asian Americans Hispanic
Americans

Top Makes Owned Ford, Chevrolet, Toyota, Nissan , Ford, Chevrolet,
Nissan, Toyota, Honda, Ford, Toyota, Honda,
Honda Chevrolet Dodge

Top Makes Toyota , Nissan, Toyota, Honda, Toyota, Honda,
Considered Chevrolet Honda, Nissan, Acura , Ford Nissan,
Ford Lexus Chevrolet


The complete set of AutoVIBES Demographic Reports consists of 14 separate
reports under three series categories: Ethnicity, Generation and Vehicle
Consideration. This survey was conducted online in 2005 among
more than 20,000 adults 18 years and older who are in-market vehicle shoppers
and within 12 months of purchasing or leasing a new vehicle.

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The research for this study was conducted via a web-based methodology. Power and
Associates seven years in a row.

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The information in each
report is compiled from interviews with more than 20,000 in-market vehicle
shoppers during 2005 who are within 12 months of purchasing or leasing a new
vehicle, and provides detailed data and analysis regarding a variety of
purchase consideration factors.
When it comes to hybrid vehicles, the most likely group to consider a
vehicle in this category are Asian Americans (80 percent) while only
66 percent of African Americans are open to considering a hybrid.com/europe) and Asia offices, its wholly-owned
subsidiary Novatris in Paris, France (http://www.

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com, Inc. The study was conducted between
February 15 and February 23, 2005."

Study Findings:
Several differences can be found between different ethnic groups when it
comes to vehicle shopping. For more information about AutoVIBES
or any forthcoming series of reports this year, or to purchase reports, please
contact Kelley Blue Book Marketing Research at 949-268-2756 or Harris
Interactive at 877-919-4765.harrispollonline .

About Kelley Blue Book (kbb.com is America's most used and trusted vehicle
pricing, values and information resource.

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This figure
represents a 13 percent increase over a similar Maritz Poll that was conducted
in 2000, in which 60 percent of Americans said they were interested in
discovering their family history.7% for overall measures for the poll.com, Inc.
MyFamily.

Harris Interactive (R) Kelley Blue Book Release the 2006 AutoVIBES Ethnicity Series of Reports

The Generation series contains reports for Generation Y,
Generation X, Baby Boomers and Pre-Boomers and will be available in April
2006.harrisinteractive.

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com and RootsWeb.
Harris Interactive serves clients worldwide through its United States,
Europe (http://www. 1 automotive information site by Nielsen//NetRatings and J.

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com, Inc. "With more than 4 billion records
online today and more becoming available everyday , MyFamily is making it
easier for people to not only find their ancestors, but also discover the
stories and details of their lives. More than
35 percent have used the Internet to learn about their family history and
almost a third (29 percent) have created a family tree. Some want to create
a legacy to pass on to future generations (15 percent).
Market Strategies, Inc. Established in 1989, MSI goes above
and beyond in delivering unparalleled insight, innovative tools and unique ,
actionable solutions that positively impact clients' ability to succeed. For more information on MyFamily. Studies Reveal Vehicle Shopping Preferences Among African, Asian
and Hispanic Americans

IRVINE, Calif. The company also reports vehicle prices
and values via products and services, including the famous Blue Book(R)
Official Guide and software products.

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com/cgi-bin/prnh/20050609/LATH018-a )
(PHOTO: http://www.com/cgi-bin/prnh/20050609 /LATH018-b )
Questions and Ancestors
Is there royalty in my roots? When and where did these family traditions
begin? Who gave me my red hair and freckles? People have all sorts of
questions about their family history -- and many unique motivations to explore
it.
"People are going to the Internet in record numbers in order to find,
share and preserve their family history," said David Moon, chairman and chief
executive officer of MyFamily.
Many Americans simply want to learn about themselves and their family
heritage.com,
Ancestry.
"The AutoVIBES Ethnicity report series provides invaluable information for
automotive marketers by showing a complete picture of the influences and
issues affecting different ethnic groups," said Rick Wainschel, vice president
of marketing research and brand communications for Kelley Blue Book.

Each AutoVIBES Report contains detailed analysis of each group's:
* Make ownership, consideration and loyalty
* Vehicle segment ownership and consideration
* Reaction to new model launches: awareness , familiarity, favorability,
consideration, attribute ratings
* Key vehicle purchase decision factors
* Reliance on incentives: effects on timing of purchase, likelihood to
purchase in absence, dependency
* Effects of gas prices on purchase decision
* Hybrid engine attitudes
* Key safety factors
* Financial outlook for upcoming year
* Auto enthusiast level
* Detailed subgroup profile

AutoVIBES is a study resulting from a strategic alliance between Harris
Interactive and Kelley Blue Book Marketing Research, delivering timely and
insightful analysis tracking vehicle shopping trends on more than 30 new model
launches each month.com also has been named the
No.

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, the Internet's most popular and comprehensive family
history research and connection resource. Of the people surveyed, 65 percent said their interest is due to simply
hearing stories from relatives."

Digging Up Roots
Of those interested in discovering their family roots, 66 percent said
they've discussed their family history with other family members., visit
http://www.

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(MSI) is one of the largest national , full-service
custom and syndicated research and strategic consulting firms with extensive
experience across multiple industries.com.com., The AutoVIBES Ethnicity series of
reports now are available from online vehicle market research leaders Harris
Interactive(R) and Kelley Blue Book Marketing Research, providing significant
insight into the diverse vehicle shopping preferences among three different
ethnic groups: African, Asian and Hispanic Americans. These reports will be available in
May 2006. (http://www. Kbb.

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And 25 percent of respondents became interested
in family history after just searching for their surname online.com.

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com. The MyFamily network includes MyFamily. According to the 2006 study, African American
vehicle shoppers find low monthly payments as most appealing , while Asian and
Hispanic Americans see low finance rates as their most appealing incentive
option . The top-rated Web site provides the
most up-to-date pricing and values for thousands of new and used vehicles,
including the Blue Book(R) New Car Value, which reveals what people actually
are paying for new cars.

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lag texel

That's the outcome of a recent poll by Market
Strategies, Inc.

The Internet Makes It Easy
The Internet is fueling the growth of this popular hobby because it
simplifies the process of finding information and connecting with individuals
who share a common branch in their family tree.

About Market Strategies Inc.com, Inc.com), and through an
independent global network of affiliate market research companies.

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MyFamily also publishes Family
Tree Maker(R), the #1 selling family tree software, Ancestry Magazine,
Genealogical Computing Magazine , over 50 book titles and numerous databases on
CD-ROM. Overall
responses and results from African American (n=958) Hispanic (n=1378) and
Asian American (871) respondents were not weighted.harrisinteractive .com)
Kelley Blue Book's kbb.

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newscom.S. The Vehicle Consideration reports are offered by vehicle segment
including: Hybrid /Alternative Fuel Vehicles, SUV, Sedan, Truck, Minivan,
Luxury and Sporty /Performance/Convertible.

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That's what 30 percent of respondents claimed.
Sample was provided by Survey Sampling, Inc.
EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, go to http://www.

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According to the poll, 73 percent
of Americans are interested in discovering their family history. And still others are
enticed by the excitement of all they could discover (14 percent). Accuracy of survey results is within +/-
1.com .com), based in Rochester,
New York, is the 13th largest and the fastest-growing market research firm in
the world, most widely known for The Harris Poll(R) and for its pioneering
leadership in the online market research industry.

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