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Smith, Jr. has been named Divisional President of the Executive
Liability Division.com

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newscom. Mr. In addition to D+O, the Division specializes in
professional liability for non-profit associations, employment practices
liability and fiduciary liability insurance products.

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. Those who
register by March 1 can also take part in a live
personalization demonstration.
(Logo: http://www . He holds a Bachelor of
Science degree from Illinois State University's School of Business, with a
minor in Business Administration, and has achieved the Registered Professional
Liability Underwriter (RPLU) designation.

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Find out how real companies are
integrating this into their marketing strategy.

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Gadbois also has responsibility for Human
Resources and the Regulatory/Compliance functions of the Executive Liability
Division. Based in
Cincinnati, Ohio, the operations of Great American Insurance Group are engaged
primarily in property and casualty insurance, focusing on specialty commercial
products for businesses, and in the sale of annuities, supplemental insurance
and life products.

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CINCINNATI, Great American Insurance
Group announced the promotion of Michael D.

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. 8:15 - 9:45 a.

COST: AMA members: $25
Guest: $45
Student: $15

WHY: Whether you've started down the path of real 1-to-1 marketing,
or are just beginning to consider it for your business, learn
how to communicate directly with your customers in a way that
is the most individually relevant and impactful to them.

Great American Insurance Group Promotes Michael D. Pierce Bruce R. Smith and Kevin P. Gadbois

Pierce assumes the role of group reporting
officer for the Executive Liability Division, the Bond operations (Surety and
Fidelity/Crime) and the Foreign Credit Insurance business. He has over 22 years of experience in the property and
casualty insurance business. He holds dual Bachelor of Business
Administration degrees in Finance and Risk Management from the University of
Wisconsin in Madison, Wisconsin.

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Mr . Smith joined Great American's
Executive Liability Division in 1992 and prior to this promotion was Executive
Vice President of Underwriting for the Division. Gadbois also joined the Division in
1992 , leaving in 1996 to spend three years in the Bermuda market. (AFG), also based in
Cincinnati, Ohio .

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com/cgi-bin/prnh/20041208/CLW086LOGO )
Mr.

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mnama.

researcher speaking

REMINDER/Minnesota Chapter of American Marketing Association Announces March Program: ''Personalized Marketing: The Art and Science''

Mr.

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HOW: Registration is limited, so attendees are encouraged to reserve
their spot today at www . Prior to this
promotion, Mr. Pierce had been Divisional President of Great American's
Executive Liability Division since 2000. Pierce joined Great American in 1986 as an underwriter in the
Executive Liability Division, holding various positions of increasing
responsibility.
Kevin P.

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m.org or call the AMA Minnesota
Office 651-917-6241 for further information about mailing or
faxing a registration form.

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John Hansen, Western Region Sales Operations Manager ,
Hewlett-Packard's Indigo Digital Press business, and Bill
Konkol, Director of eCommerce Services, GLS, will discuss how
companies are using personalization technology today in B2B and
B2C marketing campaigns. He
returned to the Executive Liability Division in 1999.

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Mr. The members of the Great American Insurance Group are
subsidiaries of American Financial Group , Inc.AFGINC.

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m. He holds a Bachelor's degree in Business from Western Illinois
University, has a law degree from John Marshall Law School and is a Certified
Public Accountant. AFG's common stock is listed and traded on the New York
Stock Exchange ("NYSE") and Nasdaq under the symbol ("AFG") .

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Bruce R. The Division also has
regional offices in Chicago, New York and San Diego.

About Great American Insurance Group
Great American Insurance Group's roots go back to 1872 with the founding
of its flagship company, Great American Insurance Company.

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Assignment Desks/Business Editors
REMINDER. Gadbois has been promoted to Divisional Executive Vice President
of the Executive Liability Division.

About Executive Liability Division
Great American 's Executive Liability Division, based in Schaumburg,
Illinois, has been a prominent market for Directors ' and Officers' Liability
Insurance (D+O) since 1986.

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for Tuesday (

WHAT: American Marketing Association Monthly Program: "Personalized
Marketing: The Art and Science"

WHEN: Tuesday , March 8, 2005.

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(registration from
7:45 - 8:15 a. In addition to his role
as Chief Claims Officer, Mr.com
http://www.

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Pierce to corporate Senior Vice
President of Great American.

Web Sites: http://www.

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)

WHERE: GLS Headquarters, 6845 Winnetka Circle , Brooklyn Park, Minn. Smith is responsible for the underwriting, marketing,
claims and administration of the Division which specializes in corporate and
organization professional liability.GreatAmericanInsurance .