James Beckett, founder of the company will remain with Beckett
as an advisor.
Spectrum Equity Investors is a private equity investor specializing in
investments in companies in the media, information services,
communications, information technology and business services
industries.

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Controlled by Charles G.

ABOUT BECKETT PUBLICATIONS

Based in Dallas, Beckett Publications is the leading publisher of
sports and specialty market collectible products in the U. "Now that they have the discretionary income
to match their interests, the market for nostalgic, classic cars is
booming .

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com and
auction sites such as eBay, already a strategic partner of Beckett.

About Motor Trend

Motor Trend, a PRIMEDIA publication, was founded in 1949 and has a
circulation of 1.

This category covers sites which focus on books with a connection to the Napoleonic Wars, as well as the people who write, publish and/or sell them.

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"
Dr.com) is a
strategic management and investment company .

About PRIMEDIA

PRIMEDIA (NYSE: PRM) is the leading targeted media company in the
United States. With 2004 revenue of $1.

peninsular summarised

"We have many years of experience in enthusiast publishing. (NYSE:
PRM), Apprise Media acquires and builds businesses in the targeted
media and publishing sectors . The Land Rover brand has a rich heritage and we feel that the
readers of Motor Trend Classic will appreciate the history and legacy
of our products," said Natalie Bow, advertising/media manager, Land
Rover North America.

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beckett. (NYSE:
PRM) the country's leading targeted media company, today announced it
will launch Motor Trend Classic, a new magazine aimed at the classic
car enthusiast . The Motor Trend brand is comprised of motortrend. PRIMEDIA Business Information
has more than 60 publications in 18 market sectors.

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S. PRIMEDIA Consumer Guides is the
#1 publisher and distributor of free consumer guides, with Apartment
Guide, Auto Guide and New Home Guide.

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Beckett Publications , based in Dallas, Texas, publishes nine
monthly magazines plus periodic collectibles and trading card pricing
guides.
With an inaugural issue in August, Motor Trend Classic will have
aspirational yet accessible editorial coverage, offering readers
revealing personality pieces, untold stories and unique vehicle
comparisons.

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apprisemedia.spectrumequity. Beckett
operates Beckett. As the leading publisher of automotive magazines,
PRIMEDIA is leveraging the expertise and appeal of its venerable Motor
Trend brand with a bi-monthly magazine that captures the passion,
drive and zeal of classic car enthusiasts. Advertisers for the
inaugural issue will include Land Rover, Maserati and Bentley .

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The company also operates Beckett
Grading Services, a leading third-party professional sports card
grading service and Beckett.com), the leading online destination
for sports collectible enthusiasts, and is the premier publisher of
monthly sports collectibles magazines.

booksellers summarised

McCurdy, Chairman and CEO of Apprise Media, said, "For
more than 20 years, Beckett has dominated the market for print and
interactive collectible card guides, both in sports-oriented sectors
including baseball, football , basketball, hockey, and stock car
racing, as well as the anime area of entertainment such as Pokemon and
Yu-Gi-Oh.

PRIMEDIA To Launch Motor Trend Classic - New Publication Targeted To Classic Car Enthusiasts Extends PRIMEDIA's Leading Enthusiast Automotive Magazines -

PRIMEDIA Enthusiast Media includes more than 120 consumer
magazines, with well-known brands such as Motor Trend, Automobile,
Creating Keepsakes, In-Fisherman, Power + Motoryacht, Hot Rod,
Snowboarder, Stereophile and Surfer.

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We plan to continue to improve the company's electronic
information delivery platform and expand its focus on fee-based
specialty services like grading/certification, while seeking new
product and service segments. Those pamphlets led to annually published
price guides and were the forerunners of Beckett 's monthly
collectibles magazines. Our publication will provide this growing audience the best
source of both information and inspiration.

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"As the media company with the most comprehensive portfolio for
automotive enthusiasts, we are extremely well positioned to extend our
expertise to key growth markets," said Steve Parr, president of
PRIMEDIA's Automotive Group.

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The company was
founded in 1984 by Dr."
Motor Trend Classic is attracting upscale advertisers looking to
connect with an affluent enthusiast audience. "The most recent auction for classic cars
demonstrated both the size and the growth of this market, with $61
million in sales, up from $38 million last year.
Internationally recognized as the world's number one automotive
authority, Motor Trend is one of the leading brands in automotive
publishing.

whilst obscure

The company, to
be called Beckett Media LP, will provide Apprise with a platform for
continued growth in the sports and entertainment markets as well as
other enthusiast categories.com) have joined forces in an investment
initiative that has committed $175-$200 million of Spectrum's capital
for strategic investments in niche media and publishing businesses. Founded in 1994, Spectrum manages private equity funds
representing $3 billion in committed capital. James Beckett.

"Motor Trend Classic will appeal to this audience, led by
baby-boomers seeking to re-connect with the cars they loved in their
youth," Parr continued. The magazine will be oversized with high
production quality and a cover price of $5.1 million and a total readership of 7.

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Apprise Media Acquires Beckett Publications Leading Publisher in Sports and Entertainment Media; Establishes Platform in Enthusiast Publishing

Charles G. We see
great opportunity to broaden Beckett's products and audience reach
online as the sports and entertainment collectibles market continues
to grow online through direct sales sites such as Beckett. "I am
delighted to hand it over to Apprise Media, which has an excellent
track record in growing niche media businesses, both print and
interactive. Apprise and Spectrum Equity Investors
(www.

Business Editors

LOS ANGELES----PRIMEDIA, Inc.
"Land Rover is pleased to be a part of the launch of Motor Trend
Classic ."
Motor Trend Classic will publish two issues in 2005 with an
initial circulation of 200,000, and will increase frequency to
bi-monthly in 2006.

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beckett. "This company has had remarkable growth over the last
20 years, both in print and electronic media," he said.

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Titles include Beckett Baseball , Beckett Football, Beckett
Basketball, Beckett Hockey, Beckett Racing, Beckett Anime Collector,
and Neopets: the Official Magazine. The new publication will be
led by Motor Trend's current editor-in -chief, Angus MacKenzie and
group publisher Steven Rousseau.

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com), the leading online
destination for sports collectible enthusiasts. In the mid-1970s, while a
statistics professor at Bowling Green State University, he published
his first baseball card price guides as "free-upon-request" pamphlets
to, in his words, "bring order out of the chaos that existed" in the
baseball card industry.1 million.com;
Motor Trend Television; Motor Trend Radio; Truck Trend; Motor Trend
International Auto Shows; Motor Trend en Espanol; and the renowned
Motor Trend Car, Sport/Utility and Truck of the Year Awards program.3 billion, our properties
comprise more than 200 brands that connect buyers and sellers in more
markets than any other media company through our print publications,
Web sites , events, newsletters and video programs in four business
segments: Enthusiast Media, Consumer Guides , Business Information, and
Education.

summarised packed

com (www. Its flagship title is the popular Beckett Baseball Monthly. We are taking design cues from the current
Motor Trend format and combining them with real stories about people
and their classic cars.

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At
the same time," he added, "Beckett's proprietary , statistics-grounded
methodology for valuing collectibles has potential applications in a
wide range of popular collectibles, and we will work to exploit them.com (www.99 USD.

mst reproducing

Publishing Writers /Business Editors

NEW YORK----Apprise Media LLC, a
niche media company backed by Spectrum Equity Investors, today
announced that it acquired Beckett Publications, the leading publisher
of sports and entertainment market collectible guides."

ABOUT APPRISE MEDIA LLC

Formed in 2004, Apprise Media (www.
"The few magazines that cover this category feel old and
unimaginative," said MacKenzie. We want to take this segment by storm. PRIMEDIA Education
includes Channel One and other educational products.

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I am very confident that Apprise, working with the
Beckett Publications team , will take the company to the next level.
McCurdy, a co-founder and former President of Primedia Inc.

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Terms of the transaction were not
disclosed.
The company also operates Beckett Grading Services , a leading
third-party professional sports card grading service.

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Beckett, considered the world's
most trusted source in collecting, currently publishes nine monthly
magazines. Focusing on post -war cars from 1949 - 1989, the magazine
will also feature a broad cross-section of cars from 50s Chevys to 70s
Lamborghinis and everything of interest in between. "Motor Trend Classic will bring a
sharp, modern and exciting editorial approach that is unlike any other
magazine in this category .