SAN FRANCISCO, PlanetOut Inc. The company currently operates 592 Hot Topic stores in all 50
states and Puerto Rico, 76 Torrid stores, and Internet stores
www.

society places

For full details of the survey, visit www. Each year,
the JCOC presents a series of industry studies that focus on a topic
of special interest to the gem and jewelry industries.
For more detailed information on January sales results, please
call (626) 709-1209 to listen to a recorded commentary. The
conference call number is 800-370-0869, and will be accessible to all
interested parties.

exploration q

com," said Mark Elderkin, president, PlanetOut Inc. Additionally,
a conference call to discuss fourth quarter results, business trends
and other matters is scheduled for March 16, 2005 at 4:30 PM (ET).

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Every month, the
magazine throws a spotlight on the hottest, the freshest and the best -- in
entertainment, the arts, fashion, home design, automotive, technology, health
and fitness , grooming and travel. PlanetOut, based in San Francisco,
offers FORTUNE 500 advertisers access to what it believes to be the most
extensive network of gay and lesbian people in the world.

About GENRE
GENRE is published by Window Media, which also publishes several
progressive gay publications across the United States such as The New York
Blade, Washington Blade, 411 Magazine , Southern Voice, Express Gay News,
Houston Voice and David Atlanta.
While the study reveals high interest in religious jewelry within
the Hispanic community, it also indicates their strong desire for
diamonds and fashion jewelry -- including their feelings on right-hand
rings and three-stone diamond jewelry, as well as other cultural
imperative gift occasions that currently remain largely unaddressed by
the jewelry industry.5% 4.0% 8.

cultural topic

Almost 75 percent of respondents said they already own fine
jewelry, and more than 45% of them will spend more than $500 on a fine
jewelry purchase in the next twelve months. The survey covers fine jewelry buying habits, attitudes and
expectations , as well as where they shop, why they buy and how much
they have spent and plan to spend -- all valuable information that can
help the industry shape a strategy to reach this important and growing
fine jewelry demographic group.

by philosophy

5 million readers each and every month.

----There are 39
million Hispanic consumers in the US, and according to a recent online
research study conducted by the Jewelry Consumer Opinion Council
(JCOC) they are willing to spend large amounts of money on jewelry. These numbers add up to
one thing -- opportunity.----Hot
Topic, Inc. A replay will be available at 877 -519-4471,
pass code 5620263, for approximately two weeks. Torrid, the company's
second concept , provides plus-size fashion-forward apparel and
accessories that target young women principally between the ages of 15
and 29.

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com.jcoc. clients with fast,
efficient, effective and powerful market intelligence about their
jewelry products and their respective end use consumers.

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"We strive to provide our members with the best possible value when they
subscribe to Gay.

Business Editors

PASO ROBLES, Calif.

Business Editors/Apparel/Textile Writers/Fashion Editors

CITY OF INDUSTRY, Calif.7%

Fourth Quarter $211.

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com,
Kleptomaniac. Gay. For more information , please visit http://www. Along
with these other local gay media, GENRE is now a part of the most respected
and successful niche publishing company in the country.info.2 9% -6.4 %

The company also stated that it is comfortable with the current
consensus earnings estimate of $0.companyboardroom.

conflicts alternative

PlanetOut Inc. is a leading global online media company offering consumer
services, news and entertainment to the lesbian, gay, bisexual and transgender
(LGBT) community ., according to Nielsen//NetRatings' Loyalty Stickiness
Report. These statements
involve risks and uncertainties, including risks and uncertainties
associated with meeting expected financial results , management of
growth, relationships with mall developers and operators, the risk
that available cash or mall space will not be adequate for planned
expansion, fluctuations in sales and comparable store sales results,
risks and uncertainties with respect to new store openings including
risks associated with the company's new store concepts and Internet
stores, music and fashion trends, competition from other retailers,
uncertainties generally associated with specialty retailing, the
effect of economic conditions, the effect of severe weather or natural
disasters, political and/or social changes or events that could
negatively impact shopping patterns and/or mall traffic as well as
other risks detailed in the company's SEC reports, including its
Quarterly Reports on Form 10-Q and its Annual Report on Form 10-K for
the year ended January 31, 2004.

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The company serves its growing base of more than 3.com, PlanetOut.com consistently
ranks in the top five, among all Web sites measured , for average time spent
per visitor in the U.

Hot Topic Inc. Reports January Comp Store Sales Down 2.5%

is a national mall-based specialty retailer. Hot
Topic offers apparel, accessories and gifts to young men and women
principally between the ages of 12 and 22.

bisexual society

(Nasdaq:
LGBT), a global online media company serving the lesbian, gay, bisexual and
transgender community and parent company of Gay.38 per diluted share for the fourth
quarter of 2004.com. Historical results achieved are not
necessarily indicative of the future prospects of the company, and
actual results or circumstances could differ materially from the
forward-looking statements.

bisexual topic

PlanetOut Inc. and Window Media Form Marketing Alliance

"GENRE
is a great addition to our subscription service, which already includes a
suite of real-time connection and matchmaking tools, complete online access to
our OUT+ABOUT travel guides, plus other unique offers from our business
partners.6 14% -2.

society philosophy

5 million
active members worldwide through a comprehensive group of branded businesses
featuring diverse chat, news, entertainment, travel, dating, personal finance,
career, shopping and community services at Gay. The JCOC is
an Internet-based, niche market research service exclusive to the gem
and jewelry industries.

philosophy topic

com and OUT+ABOUT Travel.

social topic

com, announced today that it
has formed a marketing alliance with Window Media, publisher of GENRE
magazine, to offer a year-long subscription to GENRE with every new quarterly
and annual subscription to Gay.
The JCOC survey provides insight and understanding into the
Hispanic fine jewelry consumer that retailers will need to create
promotional and merchandising programs to target this group.torrid.

places wars

com. The Hispanic market is the fastest growing
consumer group in the country, and their jewelry-buying habits
indicate that their love for fine jewelry will continue to fuel
significant growth this year and in the future.9% 7.

history society

(Nasdaq:HOTT) today announced the following sales results
through the end of its fiscal January (ended January 29, 2005):

Net Sales Comparable Store
Sales % Change

Millions % Increase This Last
Year Year

January $37.4 15% -2. It will also be webcast at
www.com

In addition to the historical information contained herein, this
news release contains forward-looking statements, which include
statements relating to financial results, guidance, projections and
other financial performance, and managing growth.

exploration philosophy

"
"We chose to align ourselves with Gay.S.

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com because we believe it is the
biggest gay network in the world with the most extensive reach," said Steven
Guerrini, GENRE publisher and national sales director for Window Media.com offers us a way to extend brand awareness
and drive circulation growth. The JCOC is made up of a sampling panel of
consumers throughout North America representing all ages, genders,
income levels, buying categories and geographic regions.

exploration personages

"

About PlanetOut Inc.

Hispanic Consumers Will Spend $1.5 Billion on Fine Jewelry This Year -- Will You Get Your Share?

With the continued expansion of this population
segment into all geographic areas, it represents significant potential
for all retailers.

alternative topic

GENRE is the complete lifestyle sourcebook for gay men. With the addition of GENRE magazine, Window
Media now reaches more than 1.com
The Jewelry Consumer Opinion Council (JCOC) was founded in 2001
with the mission of providing MVI Marketing Ltd.

5%

Fiscal Year $656.

labor disasters

"For
a publication like GENRE, Gay.planetoutinc. The JCOC can
provide custom research studies on a full range of jewelry topics, and
can also be reached via email at info@mvimarketing.

history places

wars labor

The comprehensive study, entitled The Hispanic Jewelry Market in the
USA: The Hidden Giant, brings to light the fact that the Hispanic
jewelry market is an untapped market of tremendous potential.
Not surprisingly, the study indicated that as income increases,
the likelihood of fine jewelry ownership increases, although all
income groups have high purchase intent across a wide variety of price
points .
Hot Topic, Inc.