"We look forward to creating a fun event that will bring attention and
needed cash to Special Olympics Northern California.

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,
Clovis on North Willow, Visalia on Goshen Ave., and Santa Rosa on Sebastopol Rd.
NCOT's 2005 print ads, designed for travel and adventure magazines,
feature different people on the road to adventure than last year's ads but
retain the cheerful blue skies and sunshine yellow design.

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Nevada Commission on Tourism Launches '05 TV Ads Online 'Wide Open' Adventure Guide

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News Editors

PLEASANT HILL, Calif. Main St. S-Mart store is:
Lodi on Kettleman Ln.

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"The new ad shows people enjoying some of Nevada's many outdoor adventure
activities in beautiful mountain areas," Hunt, NCOT chair, said.
Since February 2004 when NCOT first entered the television market, the
"Wide Open" campaign has generated nearly 22,000 responses through the Web
site and toll-free telephone number.com

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Visit us at http://www.

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4 billion people .

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Food Max stores are: Salinas on N.travelnevada.

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Main.

florien pickett

Law Enforcement Officers Partner with Save Mart Supermarkets to Raise $90 000 for Special Olympics Northern California

The "Nevada: Wide
Open " campaign is in its second phase, having begun in February 2004 with the
release of the 107-page adventure guide and running of ads on cable television
for the first time.

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Champlain., Rohnert Park on
Rohnert Park Expressway and San Leandro on Lewelling.com/tv to order an
adventure guide and visitor guide.

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A sequence of adventure scenes show people
bicycling, running, kayaking, skiing , hiking and fishing as the announcer
says, "There's more to Nevada than you think. Print ads run in travel magazines in the United States,
Canada, Japan, and China, where Nevada is the only U.4 percent.

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, Tracy on W.

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February 5: Save Mart:
Modesto on Oakdale Rd. CARSON CITY, Nev.newscom."
The current spring season TV ads are running on eight channels: Animal
Planet, Discovery , Fox News, FX, National Geographic, Speed Channel, TBS and
the Travel Channel.

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" Selected locations will also
include radio remotes, and all locations will feature fingerprinting
and balloons for children, Special Olympics athletes selling T-shirts,
and more."

The adventure guide in a
pocketsize book is available to order free online. tourism entity fully
licensed by the Chinese government to advertise and promote tourism in that
country of nearly 1.

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, Fremont on
Fremont Blvd . "The
commercial delivers a simple message: there is much more to Nevada than the
glamour and excitement of gaming and entertainment, and the adventure guide
tells you where to find it."
"The online guide makes finding information about Nevada's great choice of
adventure activities fast and easy," Hunt said. It replaces NCOT's first online adventure guide with the
current "Wide Open" design and updated information.
"This campaign features Nevada's adventure activities with an attractive,
lighthearted, upbeat mood that has been extremely well received, not only in
the United States but internationally," NCOT Executive Bruce Bommarito said. Over the 11 months of TV advertising
last year, NCOT's Web site visits increased 12.

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S-Mart: Stockton on Pacific + Hammer., San Jose on McKee Rd. "Need a guide?"
asks an inviting female voice."
Nevada's Online Adventure Guide , found at http://www.
"We will continue to use technology that enables NCOT to track the success of
each TV ad in real time, measure the results and make changes if a market
doesn't meet our expectations.

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Lorraine Hunt announced today.newscom."
Adventure information includes a description of the activity, directions
for getting there, areas to find lodging, and telephone numbers and Web sites
to learn more.

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On January 29 and February 5, to raise awareness of the Torch Run
and Special Olympics Northern California, 14 stores will have law
enforcement officers bagging groceries with store employees, escorting
customers to their vehicles and encouraging customers to make
donations to their "Courtesy Cops. Gov.travelnevada.S.

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and Fresno on E.com/cgi-bin/prnh/20040114/NEVTOURLOGO
Photo: http://www.com, handily
accesses seven adventure categories: Hiking, Biking, Climbing , Backcountry,
Off-Roading, Water Sports and Air Sports.

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11th St.
"Special Olympics is a unique organization that Save Mart is
excited to partner with," said Sally Sanborn, director of marketing .
(Logo: http://www." The ad directs viewers to http://www. "Now, it's possible to access
the 'Wide Open' adventure guide from a hotel room, RV or virtually anywhere.travelnevada.

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----Special
Olympics Northern California is proud to partner with Save Mart
Supermarkets, S-Mart Foods, FoodMaxx Maximum Discount Supermarkets and
law enforcement officers in the Law Enforcement Torch Run "Bucks for
Badges " fundraising event. The interactive site lets visitors
choose an activity and area of the state: Northern, Southern, Rural Nevada or
All Areas; the level of difficulty: Beginner, Intermediate , Advanced, Any or
"Varies.

This category is for sites about Christmas light displays.

wonders manteca

In addition to their donation, consumers
will receive money saving coupons on Proctor and Gamble purchases., The Nevada Commission on
Tourism (NCOT) has launched the 2005 "Nevada: Wide Open" television
advertising campaign and posted the latest adventure guide online, Lt. You just have to know where to
look.

3 percent and calls to
800-NEVADA-8 to order adventure and visitor guides increased 45.

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lights lighted

Each of these locations has a goal to raise $5,000.
Stores with special events are: January 29: Save Mart: Manteca on
N.
Additionally, beginning January 19 through February 6 consumers
can purchase special Bucks for Badges icons for $1 at all
participating Save Mart Supermarkets, FoodMaxx Maximum Discount
Supermarkets and S-Mart Foods, with proceeds benefiting Special
Olympics Northern California.

com/cgi-bin/prnh/20030710/NEVADA )
The 30-second TV ad opens with a kayaker hoisting a bright yellow kayak to
his shoulder and walking along the Las Vegas Strip at night.

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- - kjjkjk

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