newscom.

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Research and Markets: What's Hot and What's Not When it Comes to Kids' Choices These Days

com/cgi-bin/prnh/20050606/NYM165 )

Who: Jason Alexander is an actor and comedian who has appeared in
countless films, television programs, and theatrical productions
over the course of his 20-year career.scholastic.

holidays familyeducation

"The students here represent a cross-section of scientific
endeavors from around the world," said Brenda Musilli, Intel
Corporation director of education.

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This year also saw a record number of 550 affiliated regional
science fairs participating in the process to select those who would
move on to the final event in Phoenix.D.intel.

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This category lists sites that focus on observing Father's Day with children and teenagers.

It includes sites for parents, educators, and youth.

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Students range in age from 13 to 20; the split
between females and males is almost even."

Intel ISEF Awards

The finalists will compete for a wide range of awards, including:

Intel Foundation Young Scientist Award: The top three
finalists each receive $50,000 college scholarships. In addition, a "Best of Category" award
of $5,000 and an Intel(R) Centrino(TM) mobile technology-based
notebook computer are presented to the top-scoring student in
each category.
Judging is conducted by more than 1,000 experts who volunteer
their time to judge projects.sciserv.

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"They have embarked on a great
scientific adventure that, when properly nurtured, can lead to
life-changing discoveries.s or
equivalent in one of the 14 scientific disciplines or at least six
years of related professional experience. For more information about
Science Service and the Intel ISEF, visit www.researchandmarkets .

Just in Time for Fathers Day Jason Alexander Reads and Signs Copies of His Children's Book Dad Are You the Tooth Fairy?

kids celebrating

Grand Awards: Grand Awards are presented in 15 categories,
including the team category. All Intel ISEF judges have Ph.org
Intel's sponsorship of the Intel ISEF is part of the Intel(R)
Innovation in Education initiative, a sustained commitment -- in
collaboration with educators and government leaders worldwide -- to
help today's students develop the higher-level thinking skills they
need to participate and succeed in a knowledge-based economy.intel. Kids will recognize his
voice from animated Disney features such as Aladdin and The
Hunchback of Notre Dame.

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Nearly one-third of the
projects are entered in the engineering or environmental sciences
categories, and 19 percent of the students have obtained or are in the
process of obtaining patents on their projects."

Where/When: Thursday, June 9th at 7:30 p.

About Scholastic
Scholastic Corporation (Nasdaq: SCHL) is the world's largest publisher and
distributor of children's books and a leader in educational technology.

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Business Editors/High-Tech Editors
2005 Intel International Science and Engineering Fair

PHOENIX----A record number of young
scientists and inventors arrive today to compete for $3 million in
scholarships and awards at the 2005 Intel International Science and
Engineering Fair (Intel ISEF), presented by Agilent Technologies.com/pressroom

Intel and Centrino are marks or registered trademarks of Intel
Corporation or its subsidiaries in the United States and other
countries. The Company distributes its products and services through a
variety of channels, including proprietary school-based book clubs, school-
based book fairs , and school-based and direct-to-home continuity programs;
retail stores, schools, libraries and television networks; and the Company's
Internet site, http://www.

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$3 Million in Awards up for Grabs as Record Number of Teens Compete in Intel International Science and Engineering Fair

For more
information , visit www.

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Seaborg Stockholm International Youth Science Seminar (SIYSS)
Award: Three individual Best of Category winners will be
selected to attend the SIYSS program and the Nobel Prize
Ceremonies in December. The perfect gift for all dads, this
picture book underscores the powerful bond between father and child.

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com/education
Intel, the world's largest chip maker, is also a leading
manufacturer of computer, networking and communications products.
Additional information about Intel is available at
www.
Information gives you the competitive edge in the kids' market .

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Representing 45 countries, regions and territories, 1,447 high
school students will spend the week meeting with senior scientists,
sharing ideas and presenting projects on such varied topics as
alternative fuels, water quality and organic compounds to fight
infection and disease. The finalists who will compete in
Phoenix began as part of a worldwide field of several million science
fair participants during the past academic year.
(Logo: http://www.
This updated report will provide information vital to developing effective
and "actionable" marketing strategies . You will learn:

-What's Hot + What's Not in your product category
-How to market products that meet needs of children / teen-agers
-Advertise through promotions / premiums

For more information visit
http://www.
Barnes + Noble The Grove
189 Grove Drive Suite K 30
Los Angeles, CA 90036
323-525-0270

About the Book
Based on an actual conversation Alexander had with his son, Gabriel, some
years ago, Dad Are You The Tooth Fairy? tells a heartfelt and imaginative tale
that will entertain kids and adults alike.

parents teenagers

Intel Foundation Achievement Awards: Selected by a panel of
Intel judges, up to 15 $5,000 Achievement Awards are given for
outstanding work in any field.
The fair has been administered for the past 56 years by Science
Service, a nonprofit organization whose mission is to advance the
understanding and appreciation of science around the globe through
publications and educational programs.com/cgi-bin/prnh/20040820/RESEARCH )
Want to know what 300 kids, ages 6- 11 had to say about food, clothing,
toys and more? KidTrends Report 2004, based on primary research provides
information that's vital to developing actionable marketing strategies. You will
learn what's hot and what's not in your product category and how to market
products that meet the needs of children (and their parents).m.

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DUBLIN, Ireland, Research and Markets
(http://www. It
explores consumer attitudes, lifestyles and purchasing behavior.

childfun youth

Intel ISEF Background

The International Science and Engineering Fair, sponsored by Intel
since 1997, is the world's largest multi-country celebration of
science showcasing the world's most promising young scientists and
inventors in grades 9 through 12.

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Some of the
areas covered include: kids ' hobbies, TV viewing patterns, toys, games,
computer usage, snack and food preferences, favorite restaurants, music,
fashion, and much more. He played the role of George Costanza on
the legendary NBC sitcom, "Seinfeld.

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Scholastic creates quality educational and entertaining materials and products
for use in school and at home, including children's books, magazines,
technology -based products, teacher materials, television programming, film,
videos and toys.

holidays make

researchandmarkets .

(Photo: http://www.com.

children special

The awards presented include:
$3,000 for first place , $1,500 for second, $1,000 for third
and $500 for fourth.com
Fax: +353 1 4100 980

youth days

IMPORTANT NOTE: All press must RSVP to the Scholastic contact noted
above .

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-- Other names and brands may be claimed as the property of
others.com/reports/c18904 ) has announced the addition
of KidTrends 2004 Report to their offering. NEW YORK,

What: Jason Alexander will read and sign copies of his children's book,
Dad Are You The Tooth Fairy?, at a bookstore event, June 9th, 2005.

make childfun

These finalists went
on to compete among 65,000 students at more than 500 regional Intel
ISEF-affiliated science fairs around the world to win the right to
participate at the Intel ISEF.

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childfun teens

Some of
the areas covered include: media trends, shopping patterns , software, toys,
entertainment and club membership.com/reports/c18904

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

kids observing

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- - kjjkjk

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