Respondents also said if they were dad, they would most like to receive a
homemade gift, followed by a night of peace and quiet and a night out on the
town. Unless the member calls to cancel during the trial, the
membership will be extended automatically for an entire year at the $89.

tributes dads

"Everybody knows that the key to Dad's heart -- or at least the best gift for
his special day -- is a gadget that brings out the guy in him," said Liza
Lovallo, director of Shoppers Advantage.. Shoppers Advantage offers member confidence
in buying with a 200 percent Low Price Guarantee (if a lower price is found
within 60 days of purchase, Shoppers Advantage will refund double the price
difference), 60-day product return policy if you don't like the product, and
product warranty extension for up to two years from date of purchase while
membership is active. Additionally, members may call toll free to
cancel at any time and receive a pro-rata refund of their current membership
fee. The
site provides content authored by experts and "real" Dads across a number of
categories that are intended to help Dads spend more time and build stronger
relationships with their kids. In addition to the content, AmericanDad.

cliparts gcards

66 on good old dad.com) is a leader in the
membership services and loyalty businesses, providing products and services
that touch the lives of millions of Americans.
Louis, Phoenix, and West Palm Beach .com
gives advertisers an opportunity to provide targeted ads to this active
consumer demographic .

adoptee customization

NORWALK, Conn.. Give the man in the house something to saw about:
* Cordless drill sets from Skil, Bosch and Buffalo Tools
* Cordless tool sets from DeWalt, Skil and Buffalo Tools
* Power washers
* Ladders including the popular Little Giant Ladder
* Saws, saws, saws .. Along with Progeny Marketing
Innovations, Trilegiant is part of Cendant Marketing Group. When you combine that statistic with
the fact that there are more than 66 million fathers in the U. I think it will lend a great deal of
credibility for Dads to be able to provide their thoughts and insights as well
as to read genuine feedback from other Dads. I truly feel the positive nature
and rich content of the site will prove successful from both a target audience
and advertising business model perspective. Demers
AmericanDad.

customization boogie

Dad doesn't
outdo Mom, however, when it comes to special days -- consumers spent $11.com CEO, Peter Demers, commented on the site launch, "75 % of
U. The site is a great way to
highlight the importance of Dads and the impact they have on their kids.

askmen reflects

AmericanDad.

adoptive daddy

give him the best in electronic gadgets:
* MP3 players, including the popular iPod
* XM Satellite Radio
* Digital cameras from Canon, Nikon, Olympus and Hewlett Packard
* Big screen TVs from JVC, Sharp, Samsung, and Toshiba
* Stereo equipment from Bose, Kenwood, Pioneer and RCA
* Cool portable GPS devises from Garmin and Magellan
3. The
few fatherhood sites on the Internet today narrowly focus on "worry" issues
such as family finances, custody and child support, or other legal issues.
Initially the site will also keep Dads abreast of specific activities and
travel destinations in the following cities , in addition to the general
activity content: Atlanta, Austin, Baltimore, Boston, Chicago, Columbus , OH,
Denver, Kansas City, Pittsburgh, Seattle, San Diego, Jacksonville, FL, St.S.

savers customization

Great Gifts for Dads Recent Grads: Electronics Sporting Goods + Tools for the Guy + Grad in Your Life

com announced today that it has
launched its website designed specifically to help today's Dads find and
exchange ideas and information on positive and practical content that can help
them be better informed and enjoy the time they have with their children. Dads are much more involved in sharing all aspects of parenting
than ever before.com is a site specifically designed for guys with kids.

boogie reflects

Electronics . To
accomplish this, AmericanDad. Categories on the site are all practical bits of information that range
from Parenting issues, Things-to-do to Travel to Finance, all the while
keeping the theme of Dads and kids. you have a
target audience with great potential.com than Father's day.ereleases .

reflects fanfare

Electronic games like Playstation 2, Portable Playstation and the X Box
5.

father tributes

So with a tip of the hat to dear dad, here are the Shoppers Advantage
coolest gift ideas:
1. help Dad be sporty with these
great sports brands:
* Golf Equipment from Taylor Made, Wilson , Dunlop and Titleist
* Bikes from Schwinn,+ Mongoose
* Camping gear from Coleman , Texsport and Bushnell
* Barbecue grills from Weber, Ducane and Coleman
2. Digital cameras from Canon, Nikon, Olympus and Hewlett Packard
3. MP3 Players + iPod
6.com will take the unique approach of mixing
content from experts and submissions from Dads themselves as they visit the
site.S.

abigail reflects

To get the pulse on Father's Day 2005 and to gauge what we think about our
dads, Shoppers Advantage tuned into what kids are saying. In terms of names, 79 percent call their father figure "Dad" or
"Daddy," only one percent said "Father" and three percent use dad's first
name. Sporting Goods + Outdoor Equipment . Shoppers Advantage provides members valuable benefits and low
prices on a large database of high-quality products from more than 1,200
manufacturers , including popular name brands such as Sharp, GE, Hewlett
Packard, Fisher Price and AT+T.
While important considerations, these do not help dads to be better dads. As the dynamic of the American family has changed, so has the
role of dads.

snack daddy

circular, table and compound miter saws from
Skil , Buffalo Tool, Power Glide and Bosch

For the recent grads on your list, consider:

1.com

This release was issued through eReleases(TM).

father stepfather

According to a
recent PBS Zoom TV survey, when asked to compare their dad to a famous dad,
Homer Simpson was tops with boys, and Mike Brady was tops with girls.. Site will Provide Activity, Service, and Product Related Content to Help
Today's Dads Spend Quality Time and Build Stronger Relationships With Their
Kids

BOSTON, AmericanDad. Guys with kids are an audience that is
underserved.com:
Peter F.

father reflects

"
Total Father's Day spending, according to a survey from the National
Retail Federation, will increase to $8.

stepfathers fanfare

With that in mind, the father fans
at Shoppers Advantage have cobbled together a list of the coolest gadgets for
dad -- and some great gift ideas for the recent grads on your list.com
AmericanDad.

fanfare father

, Summer is almost here, and that
means it's nearly time for Father's Day..com
617 259-1512
peter@AmericanDad.

daddy dad

Tools . The city navigation will be a helpful resource for
time-strapped Dads looking for upcoming activities and events in their area to
enjoy with their kids.

fatherhood observing

. Stereo equipment from Bose , Kenwood, Pioneer and RCA

Shoppers Advantage is a leading membership-based, toll-free/online
shop-at-home service, boasting the buying power of more than 1 million members
nationwide.

About Shoppers Advantage
Membership in Shoppers Advantage (1-800-526-4848) begins with a free
one-month trial that can be canceled anytime during the trial period by
calling toll free .

For more information,
visit http://www.

infoplease fatherhood

25
billion on Mother's Day this year.99
annual fee and automatically renewed annually upon expiration at the
then-current annual fee, billed to a credit card account, without the member
having to do anything further.

adoptee snack

households now have internet access. I couldn't think of a more appropriate day to be launching a
site like AmericanDad. The
most exciting feature of the site will be the contributions to the content
that everyday Dads will be encouraged to make in response to articles,
services, and product information.

customization greetings

04 billion
in 2004 . The survey
found that more than 70 percent would buy cards for their fathers -- and other
popular gifts include electronics or computer accessories, clothing, tools or
appliances, books or CDs and gift certificates and gift cards. Computers from Compaq and Hewlett Packard
2.trilegiant.

tributes fathers

"The hottest trends are sporting
goods, electronics, tools and more.23 billion this year from $8. On average, Americans will spend $85.. Trilegiant Corporation (http://www.
Keeping content fresh and timely is essential to the site's success.

For more information, contact:
At AmericanDad.

boogie infoplease

. Portable DVD players from Audiovox and Coby
4. As the site develops, new cities and
locales will be added.

cliparts savers

AmericanDad.com Launches Site for Today's Dads

"

About AmericanDad .com.