net .

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The VBMA also issued a formal call for marketers to end the use of
children under 16 to disseminate marketing messages in campaigns for
corporations and brands. Learn more at http://www.

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Festa is an important step toward protecting kids
from exploitation, and we encourage all of our word-of-mouth industry
colleagues to join us and take a stand on this critical issue."

About The Viral + Buzz Marketing Association
VBMA is the leading international association for viral and buzz
marketers.

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Its core aims are: to create international collaborations, swap
case studies and develop best practice in the field of viral, buzz and word of
mouth marketing; and to connect relevant brands , agencies, experts and
academics with each other to encourage constructive dialogue about the
industry .

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com .

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"Not only is the Web site creative and fun, it provides a wonderful
overview of the basic scientific concepts involved with electricity and
natural gas," said Gary Moss, DTE Energy education and community relations
supervisor.

Viral + Buzz Marketing Association Praises Festa Legislation Protecting Children From Marketing Exploitation

vbma.

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"
The new dtekids.
In addition to http://dtekids.

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It is a wonderful resource for any youngster who wants to
learn about energy .

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com , DTE Energy offers a wide range of
onsite programs for students from preschool through high school. "We believe the
legislation offered by Rep.

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dtekids.com Will Energize Student Learning

These pages include experiments teachers can
conduct with their students, as well as worksheets to gage student
comprehension. Association Sets 'No Minors Under 16' Standard

WINTER PARK, Fla. "Our standard goes even
further than the proposed legislation because, as marketers, we recognize the
inherent difficulties in verifying "parental consent" for children online.

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"It also has important safety messages that can prevent injuries
and save lives.

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com.

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Simply put, it's safer for kids -- and more honorable for marketers -- to quit
using kids in marketing efforts , period.

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The Act
requires marketers to obtain parental consent for children aged 15 or younger
who are employed to participate in a Sales Force Network, which includes word-
of-mouth marketing efforts ."
"The Massachusetts legislation is addressing the very concerns that the
VBMA's been raising for months," continued Clark.

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com Web site includes pages designed especially for
teachers, offering information and materials to supplement lesson plans on
electricity and natural gas., The Viral + Buzz Marketing
Association (VBMA), the premiere international trade organization for the
rapidly growing viral, buzz and word of mouth industries, today identified the
recruitment and use of minors to disseminate marketing messages as the most
serious issue facing the industry, and voiced its praise for legislation
proposed by Massachusetts State Representative Mike Festa, Vice Chair of the
Joint Committee on State Administration and Regulatory Oversight, to combat
the issue.

This subcategory is for sites which are either aimed at youth or those working with them, such as teachers or parents .

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DETROIT, DTE Energy has revamped and re-launched
its Web site for children, dtekids.

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The new site, geared for students in
third through seventh grade, is chockfull of information on electricity and
natural gas, and has loads of interactive features and animated games. The Web site also includes special sections for parents that
provide additional learning resources and activities they can do with their
children to teach them to stay safe around electricity and natural gas. More
information on these programs is available at http://dteenergy.
The proposed legislation, "An Act to Regulate Certain Employment Practices
in Connection with Children's Marketing Activities," is aimed at protecting
children from exploitation by youth marketers on the Internet.

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With over 100 members worldwide, it is the largest and only
association created and run for viral and buzz marketers, by viral and buzz
marketers.

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"We've been concerned about the issue of marketing on the backs of minors
for a long time," said VBMA President Brian Clark.