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WHERE: Toys "R" Us Times Square
1514 Broadway (at 44th Street)
Level Two

SUBWAY: 1, 9
N, R
A, C, E
All to 42nd Street Station

For more information, consumers can call the Toys "R" Us Times
Square Special Events Hotline: 646-366-8855 or log onto
www. Sanfaustino has been
enjoyed by Italians since 1894 and is now available in the United States.com ).

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Popular with bubble enthusiasts of all ages, The One and Only
Gazillion(R) Bubbles from Funrise is an effervescent line of
bubble toys bursting with a one-of-a-kind bubble solution and
great bubble blowing accessories.

WHEN: Saturday, March 19
Fan Yang Gazillion Bubble Show: 1 p.

About Sanfaustino:
All-natural Sanfaustino comes direct from a one-of-a-kind mountain spring
in Umbria, Italy, that generates a lightly effervescent water high in calcium. The survey
data were gathered via telephone interviews conducted in October and November
of 2004 and have a margin of error of plus or minus 4 percentage points.

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Calcium Water Promotes Alcohol-Free Entertaining This Prom + Graduation Season

1 reason for staying with their
primary financial services providers is . Trust, which ranked as the top reason for loyalty among
investors who are reliant upon advisors, was in the bottom half of the list at
just 8%.
When self-directed affluent investors were asked about the one thing they
would like to change about their primary providers, 47% chose "nothing.
Among the affluent market segments that are reliant upon advisors --
advisor dependent and advisor assisted -- taken together, 22% cited trust as
the top reason for provider loyalty.

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.
Advisor assisted 50% Regularly consult with advisor but make
most final decisions on their own.spectrem.

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, Sanfaustino , the Calcium Water,
has launched an initiative to promote alcohol-free entertaining for teens this
prom and graduation season.com/celebrate ). Additional information on Sanfaustino's health
benefits and comparisons to other products can be found on the Company's new
web site, http://www..
Nothing.

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com

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Fan Yang will be on-hand to introduce the 2005 line of
Gazillion Bubble products, with a spectacular 45-minute bubble
show.

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The centerpiece of the initiative is "The
Complete Alcohol-Free Entertaining Kit," a virtual booklet of party
strategies, parent/child communication tools and non-alcoholic "mock"tail
recipes that can be viewed on the company's web site
( http://www. The kit
also contains a "Party Communication Card" that gives parents a way to get the
facts of the celebration without seeming invasive.
"Self-directed investors are a sizable and important segment of the
affluent market and the apathy expressed about their primary financial
services providers is very significant. Just 10% selected "no reason.
"Future Trends in Financial Services" is part of the Spectrem Market
Insights (TM) series.

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Fan Yang Gazillion Bubble Clinic: 1:45-4 p.

The report, "Future Trends in Financial Services," is based on survey
responses from more than 500 affluent households .

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Calendar Editors/Business Editors/Toy Industry Writers
ADVISORY.. Look
for Sanfaustino at gourmet and natural foods stores and in the natural foods
section of grocers nationwide. This finding is surprising given that
48% of these investors have been with their primary providers for more than
10 years and another 18% between 6 and 10 years.

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The "mock"tail recipes,
which include "Watermelon Sparkle" and "Faux-jito," include easy preparation
instructions, and most use all-natural ingredients, including lightly
effervescent Sanfaustino to "add a little sparkle."
The kit will be available to families through the end of June 2005.
More than one-fifth (21%) of self -directed affluent investors cited "no
reason" when asked why they stay with their primary financial services
providers, according to the Spectrem Market Insights(TM) report "Future Trends
in Financial Services," released today." Similar to the self-directed segment,
however, 54% said they would change nothing about their primary providers.
Advisor dependent 17% Rely upon investment advisor to make
most, if not all, investment decisions.

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J.
(Photo: http://www.
Service (19%) and low fees (13%) were the next highest-scoring reasons for
provider loyalty.

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It suggests competing firms with
stronger capabilities are in a position to poach these clients with relative
ease.

Survey Respondents by Market Segment

Segment Percentage Attributes
Self-directed 33% Make investment decisions without
assistance of an advisor.

burkina reasons

com/cgi-bin/prnh/20041014/NYTH162 )
"Proms and graduation parties are rich with peer pressure and often pose
tempting situations for teens," noted Sanfaustino CEO Al Gever.sanfaustino .com . Financial services firms catering to self-directed investors should
take note -- their client bases are at risk," said Catherine S. It integrates proprietary research with expertise in
building business, marketing and M+A strategies.

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Fan Yang's performances
have been demonstrated at science centers and entertainment
venues around the globe and broadcast on television networks
worldwide. And Sanfaustino is sodium free.

Apathy Is No. 1 Reason Self-Directed Affluent Investors Stay With Financial Services Providers

About Spectrem Group
Spectrem Group is a strategic consulting firm specializing in the affluent
and retirement markets. Spectrem professionals have
held senior management positions at leading global companies.

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Those interested in purchasing the report should contact
Spectrem Group at 641 W.

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Suggests Significant Opportunity for Competing Firms

In Contrast, Investors Who Rely on Advisors Cite Trust, Service and Personnel
as Top Reasons for Staying With Their Providers

CHICAGO, For those affluent investors who make
their own investment decisions, the No. McBreen,
managing director of Spectrem Group. Lake Street, Suite 402, Chicago, IL 60661,
(312) 382-8284 ( http://www .

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Through his fascinating and unique performances, Fan Yang
demonstrates the art and science of creating amazing colorful
bubbles in different shapes and sizes. "Our goal is
to give parents and their kids fun alcohol-free alternatives together with
strategies to make these landmark events as memorable as they should be."
The strategic portion of the kit advises parents to know teens' plans in
advance; discuss how to deal with difficult situations; have a back-up
transportation plan; assure kids that you are awake, available and ready to
help if their plan changes; talk with other parents to ensure prom and
graduation activities are safe; show support for non-alcoholic entertaining by
offering kids, and parents, an alcohol-free menu at celebrations . In fact, drinking eight glasses of lightly effervescent Sanfaustino
provides up to 80% of the adult calcium RDA -- without the fat and calories of
other calcium sources. Next were service (17%) and personnel
(15%). Through a
collaborative process, they create and implement practical and profitable
strategies that fit the cultures of client firms.

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sanfaustino.

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for Saturday (

WHAT: Toys "R" Us Times Square, The Center of the Toy Universe(TM),
will host the kick-off celebration of Funrise Toy's National
Bubble Week and the launch of the 2005 line of Gazillion
Bubble toys and accessories featuring a performance by world
renowned bubble artist and eight-time Guinness World Record
holder, Fan Yang.newscom. To
download "The Complete Alcohol-Free Entertaining Kit," visit
http://www.com/celebrate .
Sanfaustino is the only bottled water deemed a "Good Source of Calcium" by the
FDA.

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ADVISORY/Funrise Toys and World Renowned Bubble Artist Fan Yang Kick-off National Bubble Week at Toys ''R'' Us Times Square

ToysrusTimesSquare. FAIRFIELD, N.

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." This
appears to underscore their overall sense of apathy. Affluent households are
defined as those with more than $500,000 in investable assets.

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