Subscribers will soon have access to The
Parent Tutor's entire database of tutorials, giving them the ability
to find relevant activities on specific reading, math, language arts
and science skills with which their child struggles.
School districts, such as the Plano Independent School District in
Texas, have joined Parent Tutor Corp . "We know that active parental involvement in a child's
education has a substantial impact on how a child will perform in
school.
Research shows that parental involvement greatly improves a
child 's academic success. "As we've grown
and changed, the scope of our offerings has also changed.

send day

When developing The
Parent Tutor, founder Bill Tudor consulted with hundreds of educators,
parents , and education experts to learn exactly what parents need to
give their children an "edge" to succeed in school.html

About Parent Tutor Corporation

Parent Tutor Corporation is based in Florida and publishes The
Parent Tutor, an electronic tutorial service that helps parents tutor
their children in grades K-8. Troops Can Customize Cards Online That Will Be Printed and Shipped
to Their Mothers

EMERYVILLE, Calif. troops serving in the Middle East.com will do the legwork to make it easy for U. We applaud them for helping troops stay in
touch with their families back home through this unique Mother's Day
opportunity.com's free Mother's Day card offer for the troops runs through
May 8."

Helping Companies Motivate + Inspire Their Variety of Audiences
With customized planning, communications, support services, program
management and measurement and analysis services, Hallmark Insights helps
companies create special incentive programs for a variety of audiences:

-- Consumer Incentive Solutions help companies reward consumers with
customized programs using the Reward Choice(TM) Certificate for
customer acquisition, loyalty or cross-sell programs, thank-you gifts,
and holiday/year -end customer gifts.

tribune unification

Gift Certificate Center Becomes Hallmark Insights.

MINNEAPOLIS , Gift Certificate Center today
announces its name change to Hallmark Insights. The Minneapolis -based
company, founded in 1990, is a wholly owned subsidiary of Hallmark Cards, Inc.

suggestions august

Becoming more closely aligned with the
parent brand was a natural next step for the company and we are proud to have
them operate under the Hallmark name. No longer does the
name Gift Certificate Center reflect all that we offer our clients. For more about Hallmark Insights, visit online at
http://www.

suggestions ties

com , select greeting cards online or create their own by
uploading a photo.
Since the launch of the America Supports You program last November, nearly
1.AmericaSupportsYou.
The name reflects the company's growing reputation as an innovator in the
incentive business, and builds on the equity of Hallmark Cards, a leader in
the greeting card and personal expression business.

-- Employee Incentive Solutions recognize and praise employees with
customized programs using the Premiere Choice(R) Award for employee
recognition and retention, service anniversaries , customer service
recognition, peer-to-peer recognition, safety awards and more. "It is yet another way that we create memorable,
insightful programs, now reflected by our name.

celebrating respect

Now each
week, parents can receive personalized reading suggestions tailored to
their child's interests and reading levels in grades K-8. The report can
be found at www.
Cardstore. In addition ,
award recipients are able to select from more than 350 merchants nationwide.

parents suggestions

"Reading should be part of a child's home life, not just an
activity for school. "The Plano ISD and the Plano PTA work hand-in-hand to give
our students the best opportunity to succeed in their education. We
feel The Parent Tutor is a valuable service that provides parents a
tool to help their child at home, " said Dr."
Parents may register for The Parent Tutor at www. Troops can
visit Cardstore.com will then print and mail the cards in time
for Mother's Day on and all for free."
Deputy Assistant Secretary of Defense Allison Barber said, "We are
thrilled that Cardstore.

preschool contends

Each week, The Parent Tutor includes a personalized reading
suggestion, as well as tutorial activities on the essential "building
block skills" a child must master at their grade level.com. "We're
very excited to say thanks in this special way.

respect recognition

Doug Otto, superintendent
of Plano ISD.nwrel.com for
more information .

mil to register the
activities and projects in their communities that show their support for
America's Armed Forces, especially those serving in harm's way.
CardStore.

tribune unification

Parent Tutor Expands NEA's Read Across America Day Beyond School Walls

----In honor of the
National Education Association's (NEA) Read Across America Day on
March 2, Parent Tutor Corporation is giving every parent in the United
States a free 30-day subscription to its tutorial service.parenttutor.
"As a company, Cardstore.
Hallmark Insights' Program Management Software offers an expanded selection of
reports with 30 standard reports in total.

mesa truth

Delivered weekly via email, The Parent Tutor can
help children reach their full academic potential. Additional resources include Teach + Tech,
where education experts answer parents' questions about the use of
technology or other learning issues, and a weekly article covering an
important education issue.S.

-- Sales Incentive Solutions keep sales teams motivated and selling with
the Premiere Choice Award for distributor preference awards , best
practices solutions and goal recognition programs.

tribune mesa

Business Editors/Education Writers

STUART, Fla. in its efforts to encourage
reading. Parents are encouraged to sign up by February 25 to
receive their first free issue prior to Read Across America Day. Hallmark
Insights better communicates the range of business solutions we offer
companies desiring incentive programs .
Recently, the company enhanced its state-of-the art Program Management
Software.HallmarkInsights .com .

ties parents

The "building
block skills" give students yet another edge toward academic success
-- in the classroom, on state and national tests, and in preparation
for college entrance exams. The report Parent Involvement in Education
states that parent involvement in a child's learning is positively
related to achievement and that the more intensively parents are
involved, the more beneficial the achievement effects. military
personnel serving overseas to remember mom on her special day.

com has joined the team and is supporting our military
men and women in the Middle East."
Cardstore .mil. "The whole incentive business is vastly
different than when we started out in 1990," says Fenhaus .

cards mesa

cardstore.com/cgi-bin/prnh/20060403/CGM006LOGO )

New Name Reflects "Vivid and Memorable" Approach to Incentive Programs
Homer Kay, vice president of greetings subsidiaries at Hallmark Cards,
Inc.

myung mom

parenttutor.5 million Americans, including individual citizens, businesses and
organizations , have logged onto AmericaSupportsYou.

strong classroom

The Parent Tutor is one way to help parents take a proactive
role to help ensure their child's academic success.com today joins
America Supports You, a nationwide Department of Defense program that
showcases America's support for the men and women of the Armed Forces. As part
of this initiative, Cardstore.

"The
incentive marketplace has become increasingly competitive, and Gift
Certificate Center sets itself apart by creating truly meaningful programs for
their clients," Kay says.

-- Health And Wellness Incentive Solutions helps companies overcome
escalating health care costs by encouraging employee participation in
wellness programs, producing positive outcomes for everyone in a
company.

unification ties

com is the leading online provider of personalized,
custom-printed greeting cards and post cards, helping people use the Internet
to manage business and personal relationships more effectively.com. This unique software provides clients with greater flexibility,
program management tools, control and ease for the user, whether they're human
resource managers at the corporate level or consumers redeeming certificates.

truth greeting

respect greeting

The Parent Tutor contains tutorial
activities for essential skills, reading selections tailored to each
child's grade level and interests, and informative articles by
teachers and other education experts. New Name Aligns Business with Parent Company Hallmark Cards, Inc.newscom."

New Name Reflects Insightful Business Approach
According to Keith Fenhaus, president of Hallmark Insights, the name
change also reflects the changing nature of the incentive industry, and the
role the company plays in it.

Technology Helps Create Insightful, Customized Programs
One area Hallmark Insights has invested heavily in is technology. As a
result, it has long offered a 24-hour award order and redemption for gift
cards and certificates through a fully automated online process."

Headquartered in Minneapolis, Hallmark Insights, a wholly owned subsidiary
of Hallmark Cards, Inc.

celebrating august

Visit www.S. "Their business approach and commitment to
innovation really fits within Hallmark's mission to help people communicate,
celebrate and connect with others -- a trademark that we have built our
reputation on for nearly 100 years.

rev august

The Northwest Regional Educational
Laboratory produced a series of research articles titled Research You
Can Use to Improve Results . For more information visit
http://www. provides meaningful, memorable and measurable
incentive solutions for employee reward and recognition programs, sales and
dealer programs, health and wellness programs and consumer programs. Hallmark
Insights solutions combine the convenience of Internet shopping with
easy-to-use service to promptly deliver personalized awards redeemable for
gift cards and gift certificates to more than 350 of the nation's leading
retailers, catalogs, restaurants , travel providers, entertainment companies
and more.

celebrating unification

Parents who want to help their child read more
may not know which books are appropriate.com
and enter "RAA" in the organization code box to initiate a free 30-day
subscription., Cardstore. The Company
is headquartered in Emeryville, CA.

recognition parents

Over 45 million children are expected to participate in Read
Across America and The Parent Tutor helps parents become proactively
involved in their child's reading. The Parent Tutor is an electronic
tutorial that gives parents tools and resources to help their child
succeed in school. They will find that The
Parent Tutor's weekly reading suggestions match their child's
interests and reading level to ensure their success and enjoyment of
reading," said Tudor.

Cardstore.com Offers Free Mother's Day Cards for Our Troops to Send to Their Mothers

Cardstore. The complimentary greeting card program is also timed for National
Military Appreciation Month this May.
(Logo: http://www.
"Our investment in technology allows us to offer clients a platform from
which they can grow and in a way they need it, option-by-option, and program
by program," says Fenhaus.

preschool parents

"We are paving the final mile between school and home for Read
Across America Day by helping parents find the most appropriate books
for their child -- personalized to their child's reading level and
interests to help spark a love of reading," said Bill Tudor, founder
and president of Parent Tutor Corp.org /scpd/sirs/3/cu6.com will provide free Mother's Day cards for
forward-deployed U.com wanted to show support for our troops abroad., indicates that Gift Certificate Center's name change to Hallmark
Insights aligns with the corporate positioning of its parent company.

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We decided to do what we do best, offer our greeting card services to troops
for free this Mother's Day," said Al Hulvey, CEO of Cardstore .
To learn more about America Supports You and the stories of Americans
supporting the troops, visit http://www.

myung greeting

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