For more information, please visit http://www.

Splash Into Water Safety -- Wear a Life Jacket
Childhood drownings are the second leading cause of unintentional injury-
related death for children 14 and under, but not enough parents and children
are practicing safe behavior around water by wearing a life jacket. Martin Eichelberger , president and CEO
of the National SAFE KIDS Campaign and director of Emergency Trauma Services
at Children's National Medical Center in Washington, D.

it lists


The conference call will be broadcast via live webcast and may be accessed
at http://investor.com, complemented by branded catalogs to
offer products as complete coordinated solutions.celebrateexpress.


CONTACT: Celebrate Express , Inc. Nearly 2.

special thanksgiving



Biking Safety: Use Your Head -- Wear a Helmet
Head injury is the leading cause of death in bicycle accidents.

days category


Celebrate Express is a leading online and catalog retailer of celebration
products serving families with young children.
Research shows that one in four children fails to cross at an intersection on
a busy street.

teens society

KIRKLAND, Wash.
safekids.

The National SAFE KIDS Campaign is the first and only national nonprofit
organization dedicated solely to the prevention of unintentional childhood
injury -- the number one killer of children ages 14 and under.

days special

The company utilizes its branded Web sites, BirthdayExpress.com,
Storybook . Johnson + Johnson has more than 200
operating companies in 57 countries around the world, selling products in more
than 175 countries.

It includes sites for parents, educators, and youth.

teens category

A replay of the call is available by dialing
1-888-286-8010, password 53427681. The company currently operates
three brands: Birthday Express, which markets children's party products;
Storybook Heirlooms, which offers girls' special occasion and specialty
apparel; and Costume Express, which markets children 's costumes and
accessories.

kids people

com and CostumeExpress.

Johnson + Johnson, with approximately 110,600 employees, is the world's
most comprehensive and broadly based manufacturer of health care products, as
well as a provider of related services, for the consumer, pharmaceutical and
medical devices and diagnostics markets.

parents society

The company will also hold
a teleconference and webcast later that day at 5:00 p. EST to discuss the
earnings results.

holidays sites

com. Parents must talk to their children about using crosswalks and
looking both ways for oncoming traffic before crossing.

teens society

org.

educators parents

Following the completion of the
webcast, a recorded replay will be available for 30 days at the same Internet
address.

"Summertime is a break from school, but children learn year-round by
observing their parents ," explains Dr.

observing youth

7 Million Children Will Be Rushed to Hospital Emergency
Rooms This Summer With Injuries from Accidents

Research Shows Parents Must Proactively Role Model Safe Behavior
During Outdoor Fun to Protect Children Riding Bikes, Playing
Around Water, and Crossing Busy Streets

WASHINGTON, As the weather warms and families head
outdoors for summertime fun, research shows it's critical that parents
proactively role model safe behavior in order to protect their children from
potentially serious injury.
Kids learn by example. "Injuries can be
prevented and lives can be saved if parents set the example. More than 300
state and local SAFE KIDS coalitions in all 50 states, the District of
Columbia and Puerto Rico comprise the Campaign.

category society

Summer Safety for Children Depends on Parents Being Effective Role Models

Research from the National SAFE KIDS Campaign and Johnson +
Johnson found that while 98% of parents agree it is important they are role
models for safe behavior for their children, the percentage of parents who
report actually practicing safe behaviors is significantly lower.

category educators



About Celebrate Express, Inc.com.7 million accidental injuries to children that
result in emergency room visits during the summer months. SAFE KIDS advises parents to model safe behavior
by wearing life vests while boating, and to actively supervise their children
around water." This is particularly important for children under age nine who are not
developmentally capable of judging critical road safety factors such as speed,
distance or sound.

youth parents

m.

Pedestrian Safety: Cross at a Crosswalk
Children are often outside walking during the warm summer months."
Information about summertime safety, as well as a copy of the SAFE
KIDS/Johnson + Johnson report Follow the Leader: a National Study of Safety
Role Modeling Among Parents and Children, can be found on the SAFE KIDS
website: http://www.


This category lists sites that focus on observing Thanksgiving with children and teenagers.

category that

Listeners may also access the call by dialing 1-800-901-5247 and
entering password 27482989.
Darin White (Investor Relations)
425-250-1064 x186
Invest@celebrateexpress .
SAFE KIDS advises parents: Use Your Head -- Wear a Helmet! Your children
will learn by your example, and be safer on bikes, scooters, skateboards,
rollerblades, and other wheeled toys. Summer safety
starts with them.

teenagers category

, Celebrate Express,
Inc.celebrateexpress.com

Katie Manning (Media Relations)
425-250-1064 x136
katiem@celebrateexpress.
By practicing safe behaviors themselves in such outdoor activities as
biking, playing around water, and crossing busy intersections parents may be
able to reduce some of the 2. Only 25% of parents always wear a bike helmet themselves which
according to SAFE KIDS, is a big reason why so few children wear one
themselves .

holidays category

(Nasdaq: BDAY), a leading online and catalog retailer of celebration
products for families, will announce its third quarter fiscal 2005 earnings
results on March 31, 2005, after the market close . The company's goal is to
help busy parents celebrate the special moments in their children's lives . Yet only
40% of children say they wear a helmet while biking -- leaving six out of
every 10 children unprotected and at risk for a traumatic brain injury or
worse, even from a low-speed fall or a quick ride to a friend's house down the
street. An
estimated 85% of boat-related drownings can be prevented with the use of a
properly fitting life vest.C.

holidays kids

Telling children what to do is not enough --
parents must also practice good safety behaviors themselves to teach kids how
to be safe.

kids teenagers

Celebrate Express to Announce Third Quarter 2005 Financial Results

com


Plus parents must
always do it themselves so their children see them literally "walking the
walk.

that youth

kids special

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