0.
The Iams Friends for Life Fund will support qualified non-profit
organizations caring for pets separated from their families or caretakers by
the disaster.

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companies, such as McDonald's, Burger King, and Wendy's,
have asked their egg suppliers to increase cage space, this announcement makes
Wild Oats the nation's first major chain to formally implement a cage-free
corporate policy for eggs.

The Humane Society of the United States is the nation's largest animal
protection organization with more than nine million members and constituents.

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S. The HSUS protects all animals through
education , investigation, litigation, legislation, advocacy, and field work.org.com .

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The HSUS is a mainstream voice for animals, with active programs in companion
animals and equine protection, wildlife and habitat protection, animals in
research and farm animal welfare. -- 100 Percent of Donations go to Relief --

DAYTON, Ohio, The thousands of dogs and cats left
homeless in the wake of Hurricane Katrina are getting additional relief thanks
to The Iams Company.

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In addition, The Iams Company will match contributions
collected via the Iams Friends for Life Fund with up to an additional $25,000
worth of product on top of the estimated $200,000 worth of Iams(R) and
Eukanuba(R) Dog and Cat Foods already donated. "We've established the Iams
Friends for Life Fund as a way for our employees and pet passionate people
worldwide to contribute to the cause.

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6 million cartons of eggs in
2004. This is a first of its kind celebrity/corporate
partnership to support companion animal relief efforts that guarantees 100
percent of all donations will go directly to organizations in and out of the
areas that are helping pets affected by Katrina.

About The Iams Company
For nearly 60 years, The Iams Company, a division of Procter + Gamble
(NYSE: PG), has enhanced the well-being of dogs and cats by providing world-
class quality foods and pet -care products.

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While responding to the needs of humans has been a top
priority of government agencies and volunteers, many people worldwide have
also expressed interest in helping pets orphaned by Katrina .

This category lists personal webpages devoted to animal welfare issues.

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Natural Foods Retailer Is First National Chain to Commit Exclusively to
Cage-Free Eggs for Its Approved National and Regional Product Lists

WASHINGTON, Today, The Humane Society of
the United States (HSUS) and Wild Oats Markets, Inc. "We are hopeful
that our decision not to approve egg farmers who use caged birds for our
national and regional product lists will encourage the egg industry to move in
the direction of phasing out its use of battery cages, and shifting toward
cage-free methods that take the animals ' welfare into account.
According to HSUS Factory Farming Campaign manager Paul Shapiro, "Birds in
battery cages suffer immensely.
Despite increasing regulation on the treatment of laying hens in the
European Union, virtually no laws exist in the United States to protect these
birds .
The non-profit organization is based in Washington and has field
representatives across the country .

(1) The poll of 1,204 adults nationwide was conducted in 2000 and had a
margin of error of +/- 3. In addition, The Iams
Company has made an initial shipment of 160,000 pounds of Iams and Eukanuba
Dog and Cat foods, enough to fill four truckloads.

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GCF will be accepting
donations intended for disaster relief until November 30, 2005.)
"Our deepest, heart-felt sympathies go out to all affected by Hurricane
Katrina," said Kelly Vanasse, The Iams Company.

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George Washington University
has stopped selling battery cage eggs in its school store, and food service
providers AVI and Bon Appetit are testing cage-free egg sales on campuses they
serve. "I'm
happy that Diane Keaton, The Iams Company, Saatchi + Saatchi, and all of us
are doing this together to raise awareness and funds for those animals who
need the help so desperately," says Arms."
Individuals interested in learning more about the Iams Friends for Life
Fund can visit the Iams Company homepage at http: //www.

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Wild Oats has taken a bold step by avoiding
the sale of eggs from caged birds, and we enthusiastically applaud their
efforts to help reduce animal suffering. these donations are tax deductible; outside the U.
Created pro bono by Saatchi + Saatchi NY, the PSA is scheduled to launch
nationally later this week.

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(1) Despite this, battery cage egg
production has increased over the last 50 years and bears no resemblance to
the idyllic barnyard setting of children's storybooks.

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"Demand for improving the welfare of farm animals has never been higher,"
said Perry Odak, President and CEO of Wild Oats Markets, Inc.S. To learn more about Eukanuba(R) and
Iams(R) Dog and Cat Foods and the Eukanuba Veterinary Diets(R) line of canine
and feline therapeutic diets or general pet care and nutrition information,
call the Iams Consumer Care Center at 1-800-863-4267.

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"
This historic announcement also supports The HSUS's No Battery Eggs
campaign, which is designed to encourage the egg industry to move away from
caged egg production. Donations can be made online via credit card or by check,
stock donations, and wire transfers between now and November 30, 2005, with
shelter distributions to be made as the funds are raised. You also can visit us on
the Web at http://www .

saving bits

Wild Oats Gives Chickens Something to Crow About: No More Cages

Egg-laying hens are exempted from the federal Animal Welfare Act and
the Humane Methods of Slaughter Act, and most states' anti-cruelty statutes
either explicitly exempt common farming practices, no matter how abusive, or
aren't ever applied to farm animals.hsus.S., please check
with your local tax authority.

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Every penny of every donation through
the end of November will go directly to help the pets in need.

cruelty saving

In response, Iams
has established the Iams Friends for Life Fund through the Greater Cincinnati
Foundation (GCF ) to give pet lovers worldwide the opportunity to assist with
relief efforts for our four-footed family members. An advisory group of
leading welfare organizations will help guide the distribution of funds to
organizations in need.

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dolphins wolves

Wild Oats sold 1."
"Wild Oats has made a savvy business decision by positioning itself as a
corporation sensitive to animal welfare concerns," said Wayne Pacelle , HSUS
president and CEO. To date, The HSUS has already enjoyed substantial
success through its efforts to encourage university food service providers to
switch to an exclusively cage-free egg supply.

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"Socially aware consumers want to know that animal
products sold at retail are produced in a humane and sustainable manner, and
with egg production, it is well established that raising birds outside of
cages is the most responsible production system.

The Iams Company Launches Friends for Life Fund to Offer Relief to Thousands of Pets Affected by Katrina

"The fact that 100 percent of the
funds will go to the animals and their care is especially meaningful.

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announced an historic
victory in the effort to combat intensive confinement systems in animal
agribusiness."
Approximately 98 percent of eggs sold in the United States come from birds
confined in barren "battery cages" so small they can't even spread their
wings, let alone engage in other natural behaviors such as nesting, foraging,
perching, and dust bathing -- a practice that 86 percent of Americans surveyed
by Zogby International find unacceptable.

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While some U."
As a means of kicking off the Iams Friends for Life Fund, Oscar-winning
actress Diane Keaton will be featured in a Public Service Announcement (PSA)
to tell pet lovers how and where donations can be made to support the rescue,
recovery, and placement efforts of the pets affected by Hurricane Katrina.

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(Note: In
the U.
Mike Arms, President of the Helen Woodward Animal Center and a leader in
animal welfare, was instrumental in bringing all of the parties together.com to be linked
to the Greater Cincinnati Foundation web site or call Iams Consumer Care at
1-800-863-4267.eukanuba.

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After multiple discussions with The HSUS, Wild Oats, one of the
nation's largest natural foods retail chains, agreed to avoid the sale of eggs
from caged birds in all of its 75 Wild Oats Natural Marketplaces, located in
23 states. On the web at http://www.iams.