com when making hotel
reservations, compared to 40 percent of
non-gay respondents.
"Clearly, the honeymoon with
online travel sites is likely to grow as more
gay and lesbian consumers flock to specialized media
and other gay-specific
travel and tourism resources.com 22 24
22
Hotwire.com) 32
Gay-specific magazines (e.
About Witeck
-Combs Communications, Inc.4 million active
members worldwide through a comprehensive group of branded
businesses
featuring diverse chat, news, entertainment, travel, dating, personal finance,
career
, shopping and community services at Gay. All statements in this release about the future
outlook
related to PlanetOut Inc. All forward-looking statements made in this press release
are made as of
the date hereof, and the company assumes no obligation to
update the forward-looking statements included
in this news release whether as
a result of new information, future events, or otherwise.
WHO:
West Hollywood City Council; leaders of the Gay, Lesbian,
Bisexual and transgender
community; supporters of same-sex
marriages.m.
bisexual campaigner
com 40
45 40
Orbitz., Odysseus, Damron) 22
Gay-specific newspapers
(e.com.
Forward Looking Statements
This news release contains forward-looking statements
within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the
Securities Exchange Act of 1934, as amended. The forward-looking
statements are based on current
expectations, estimates and projections made
by management..homophobia preference
, Washington Blade, Bay Windows,
Dallas Voice) 14
None of these
27
Note: Data within this table were weighted
to reflect total U. It is impossible to quantify the errors that may result from these
factors.
(http://www.witeckcombs.-based global research company that blends premier strategic consulting
with
innovative and efficient methods of investigation, analysis and
application. Known for The Harris
Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary
and public research
to help its clients achieve clear, material and enduring results.com
(Photo: http://www.newscom. "The
campaign depicts two men who overcome their political
division by finding a
personal connection as they debate their passionate viewpoints," she said.
S.
News Editors/Community Editors
ADVISORY. Duran, Mayor Pro Tempore Abbe
Land
, members of the West Hollywood City Council and
Equality California will celebrate a San
Francisco County
Superior Court Judge's ruling today that withholding
marriage
licenses from gays and lesbians is unconstitutional
at a news conference this afternoon
, March 14, 2005 at 5:30
p.transmitted gosling
One third of GLB adults use gay-specific websites to learn
about future
leisure travel destinations
ROCHESTER, N. While
fully 35 percent of heterosexual respondents said they don't
book travel online, fewer than one in
five (18%) GLB respondents said they did
not.g. This online sample is not a probability sample.
With over nine years experience
in this unique market, Witeck-Combs Communications has developed
respected
relationships throughout the community and serves as a bridge between
corporate America
and gay and lesbian consumers. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and
be invited to
participate in future online surveys, visit http://www.com."
"Come Together
" was produced by an internal creative team which included
Schaefer and graphic designers Ivan Vargas
and Donovan Smandra. and statements related to our ability to
further our Gay. Please refer to the
Company's Form 10-Q and other filings with the SEC for additional information
regarding risks
and uncertainties, including, but not limited to, the risk
factors listed from time to time in such
SEC reports.
horsfall consent
TABLE 2
Future Leisure Travel Plans
"Which of the following do you use to learn about future leisure
travel
destinations you are considering visiting?"
Base: GLB Adults
GLB
(n=177)
%
Friend/ Relative/ Personal Experience
58
Gay-specific websites (e. "We strongly believe that
gay people deserve to love, to
be together and to enjoy all the ideals and
privileges that the American flag represents.homophobia petitions
com
41 52 40
Expedia.
Harris Interactive combines
its intellectual capital, databases and
technology to advance market leadership through U. offices
and wholly owned
subsidiaries: London-based HI Europe (http://www.
"Gay issues were an emotional
and polarizing force in the last election,
and we wanted to speak to that very relevant experience
for our audience,"
said Christy Schaefer, director, Creative Services Group, PlanetOut Inc.hate homosexuality
com, outandabout
.
In theory, with a probability sample of this size, one can say with 95
percent certainty
that the results for the overall sample have a sampling
error of plus or minus 2 percentage points
. Sampling error for GLB adults
(177) is plus or minus 9 percentage points.
Additional
Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications
, Inc. (http://www.novatris.com/cgi-bin/prnh/20050301/SFTU069-b )
The landmark campaign, designed
to promote the Gay.com ranked number one, among all websites
measured, for average time spent per
visitor in September, October and
December 2004, according to Nielsen//NetRatings' Loyalty Stickiness
Report for
at-home visitors in the U.criticisms campaigner
We also think that this campaign
will elicit an emotional
response in gay and straight people alike. PlanetOut, based in San Francisco, offers FORTUNE 1000
advertisers
access to what it believes to be the most extensive network of gay
and lesbian people in the world
.affirm transmitted
Forty-six percent of GLB respondents are likely to visit Orbitz. adult online
population.
Methodology
Harris Interactive(R) conducted the study online within the United States
between
March 8 and 14, 2005, among a nationwide cross section of 2,630 adults
who are online, of whom 177
self-identified as gay, lesbian, or bisexual
(GLB).S. featuring two gay men who find understanding
, love and
comfort under the protection of the American flag.com brand, will be
featured on wallscapes
, billboards, and transit shelters and in gay-focused
print media in key markets including San Francisco
, New York, Los Angeles and
Boston, as well as in mid-sized markets including Houston, Dallas, Atlanta
and
San Diego.m. The legal milestone, if upheld on appeal,
would pave the way for California
to follow Massachusetts in
allowing same-sex couples to wed. In 1985, the
City became one of the first cities in the country to
establish a domestic partnership
registry and enacted the
Domestic Partnership Ordinance, which provides equal rights
for domestic partners and married couples. The City wants
to ensure that same
-sex married couples are given the same
rights as other married couples.consent hate
is a leading global
online media company offering consumer
services, news and entertainment to the lesbian, gay, bisexual
and transgender
community.inclusion transmitted
New National Study Shows Gays More Likely Than Non-Gays to Book Travel
Online
TABLE 1
Travel Websites
and Hotel Reservations
"When making your hotel reservations, which of the following websites are
you
likely to visit?"
Base: All Adults
Total GLB Heterosexual
(n=2,630) (n=177) (n=2,361)
% % %
Travelocity.g. Figures for age, sex, race, education, region and
income were weighted
where necessary to bring them into line with their actual proportions in the
population.com, PlanetOut.com are forward-looking statements.homosexuality inclusion
Many GLB online consumers rely
on gay-specific travel expertise when
queried on the type of resources used when planning destination
travel., Gay. Propensity score weighting was also used to adjust for
respondents' propensity to be
online for the question in table 2, and those
figures are representative of the general U.com), Tokyo
-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based
research
and consultancy firm ranked 25th largest in the world, and through an
independent global
network of affiliate market research companies.repression horsfall
Y., According to a recent nationwide
survey, gay
, lesbian and bisexual (GLB) adults who are online are more likely
to book hotel reservations through
online portals than heterosexual online
adults.
These are the results of a survey of 2,630
U.com 34 46 33
Hotel website (e.
Figures
for table 1 were not propensity weighted and are representative of the
total U.harrisinteractive
.S. Copies of these filings
are available through the SEC's electronic data gathering analysis and
retrieval system (EDGAR) at http://www.campaigned orientation
Gay and non-gay use of Expedia.com did not vary much (45
percent of GLBs said they are likely to visit Expedia.com 27
32 27
Cheaptickets.g. Although we
remain interested in the consumer attitudes
and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.com), the 15th
largest and fastest-growing market research firm
in the world, is a Rochester,
N. The campaign
was shot by San Francisco photographer Erik Butler
.
About PlanetOut Inc. The Company intends for the forward-looking statements to be
covered
by the safe harbor provisions for forward-looking statements.m.consent lgbt
S.com) 31 33 31
Hotels.
Witeck-Combs Communications, Inc.newscom.
"For our campaign, we chose the American
flag as the object of debate and the
hero.racism homophobia
The online survey was conducted
between March 8 and
14, 2005 by Harris Interactive(R), a worldwide market
research and consulting firm, in conjunction
with Witeck-Combs Communications,
Inc.com 15 21
15
Other 7 12 7
I don't make
travel reservations online 34 18 35
Note: Data within this table weighted
to reflect total U.g.com) is the
nation's premier strategic marketing communications firm, specializing
in
reaching the gay and lesbian consumer market.com), Paris-based
Novatris (http://www. (Nasdaq:
LGBT), and
its flagship site Gay. The company serves its growing base of more than 3.
---
-
News Conference to be held TODAY at 5:30 p.
Since its incorporation
in 1984, the City of West Hollywood
has championed the rights of same-sex couples.
WHEN: TODAY, March 14, 2005
5:30 p.Cultural, social and political issues about being
, becoming gay, lesbian or bisexual; about the effects the larger society has upon gay, lesbian or bisexual
individuals or groups; and the concerns of, for, and about the individuals or groups.
criticisms inclusion
adults, of whom
177 were
self-identified as gay, lesbian or bisexual.com and Gay. Words
such as "anticipates,
" "expects," "intends," "plans," "believes," "seeks,"
"estimates," or variations of such words are
intended to identify such
forward-looking statements.consent orientation
adult population of GLB adults. They include
refusals
to be interviewed (nonresponse), question wording and question order and
weighting.hieurope
.
Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316
Kelly Gullo
Harris Interactive
585-214-7172
John Butler
Witeck-Combs Communications
202-887-0500 ext.
"This is a message about inclusion
in an environment of exclusion," said
Lowell Selvin, chairman and CEO of PlanetOut Inc. Through
the next two executions, called
"Embody" and "Comfort," the men unite, finding love and companionship
.
hate homosexuality
, a strategic public relations and marketing communications firm with
special expertise
in the gay market. When making leisure travel destination
decisions, GLB travelers are seeking direction
on how they can spend their
dollars on both gay-friendly travel channels and destinations," said
John
Butler, Senior Marketing and Communications Strategist for Witeck-Combs
Communications. Hilton
.S. adult online population. in the West Hollywood City Hall lobby, 8300 Santa
Monica Boulevard
.horsfall repression
Close behind are national gay magazines (25%), such as
Passport, Genre, and Out Traveler, and gay
-specific travel books (22%), such
as Damron and Odysseus guides.g.
These statements conform
to the principles of disclosure of the National
Council on Public Polls.
About Harris
Interactive(R)
Harris Interactive Inc.com, today launched a major market print and outdoor
campaign
in the U. The story
of the campaign evolves through each of three executions.com and PlanetOut Inc
. Robertson Boulevard, West Hollywood.speakout hate
About one-half (52%) of GLB respondents were likely to
visit
Travelocity.
Outside of the assistance gays seek from friends and relatives (58%),
gay
-specific websites (32%), such as Outandabout., Out Traveler, Genre, Passport) 25
Gay-specific
reference books (e. In addition, given the low incidence of
response from transgendered individuals
, it is extremely difficult to draw
conclusions from the data captured.com. 12
Jbutler@witeckcombs
. In the first
execution, called "Anthem," two men stand defiant before the American flag,
strong
in their separate beliefs.com and
Kleptomaniac.gov.ADVISORY/City of West Hollywood Celebrates Ruling
by California Superior Court Judge That Same-Sex Marriages Are Protected by the United States Constitution
horsfall transmitted
com compared with 40% of
non-gays).com 28 41
27
Priceline. GLB adult
population.S. queried gay, lesbian,
bisexual and transgendered
(GLBT) self-identified respondents. In April 2003, American
Demographics magazine identified Bob
Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions
to the fields
of demographics, market research, media and trendspotting for their
pathbreaking
work on the gay and lesbian market.com/cgi-bin/prnh/20050301/SFTU069-a
http://www.preference homophobia
com
, top the list
of resources gays use to learn about future leisure travel destinations they
consider
visiting.com, Marriot.
affirm repression
S. Unfortunately, there are several
other possible sources of error in all
polls or surveys that are probably more
serious than theoretical calculations of sampling error.
Y. SAN FRANCISCO, In its latest provocative
advertising campaign, global media company PlanetOut
Inc."
The "Come Together" campaign is designed to make a strong, affirming
statement, as well
as to draw members and subscribers to Gay.sec.
WHAT: West Hollywood Mayor John J.
WHERE:
West Hollywood City Hall Lobby
8300 Santa Monica Boulevard
West Hollywood
Editor's Note: The press is invited to a "Wedding Cake and
Champagne Reception" immediately
following the news conference at The
Abbey Food and Bar, 692 N.racism horsfall
com
compared to 33 percent of non
-gays.S.harrispollonline.Gay.com Asks America to 'Come Together'
PlanetOut Inc. Gay. brand
identities and to attract members
and subscribers to Gay. The forward-looking
statements are subject
to risks and uncertainties that could cause actual
results to differ materially from those set forth
or implied by any forward-
looking statements..affirm suite101
A community sponsored library.
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