Coors Brewing Company, the Missouri
Beer Wholesalers Association and the beer industry worked with an interim
legislative task force led by Senator Gibbons to get this legislation passed.

moderation negatively

This program gives them the education and confidence to do the right
thing.

This category is for education, information, or even critique of programs on alcohol use or abuse.

sober tackles

The results were complied over three years from pre
and post surveys of 3,000 students.org.
Coors' support of the new Missouri legislation builds on the company 's
ongoing commitment to responsible use.

consume clarity

distilling pissed

pypm.

prohibition intoxication

Bush selected MADD's Protecting You/Protecting
Me curriculum as part of her Helping America's Youth initiative," said Glynn
Birch, MADD national president . PY/PM is available in Spanish and
has been culturally tailored for Native American students.
The legislation is the culmination of more than a year's work by Missouri
government officials , law enforcement, the beer industry, wholesalers,
community leaders, educators and parents.

Alcohol is a social issue from the standpoint of health, ecoonomics, family wellness, productivity and more .

intoxication sensible

The First Lady joined
Mothers Against Drunk Driving (MADD) National President Glynn Birch,
Albuquerque Public Schools and other leaders to view MADD's alcohol use
prevention curriculum, Protecting You /Protecting Me (PY/PM) and participate in
a roundtable discussion on preventing underage drinking . Albuquerque Public Schools is
the largest public school system to adopt the program, which is funded by the
Bernalillo County Commissioners.

Coors Brewing Company Applauds Missouri Legislation on Underage Drinking

The bill, which was signed into law on
July 13 by Missouri Governor Matt Blunt, builds momentum for other work that
is currently being done in Missouri to address underage drinking.

sober negatively

"
Under the new law, a minor can now be found guilty of a "minor in
possession" if he or she is visibly intoxicated or has a blood alcohol content
of more than . The bill also prohibits adults from allowing minors to
drink on their private property unless they are the minor's legal guardians
and requires school districts to create a policy detailing the consequences if
a student is found to either possess or drink alcohol on school property or at
school events. It is the third largest brewer in the U.

clarity honesty

today and observed 2nd grade
students learn "Stop and Think It Through"-an important lesson on making good
choices and how those decisions can keep them safe.
"It's important for states to bring proven-effective alcohol prevention
programs, like Protecting You/Protecting Me, to schools to help protect
children from the dangers of underage alcohol use," said Terry Huertaz , MADD
New Mexico executive director.

tackles intoxication

"The success of this program is due to a
collaborative effort , showing how local government, a school system and MADD
can come together for the health and safety of youth. The program is
implemented in 10 states and can be taught by adults or high school students
who are enrolled in a peer helping course.

anheuser prohibition

The
average age youth report drinking is 16 years old, although many take their
first drink as early as age 12. The company's
U.

pitchers drinking

We must all make an
investment in the future of children today by giving them the skills they need
to make smart and legal choices about alcohol."
PY/PM is the only curriculum of its kind that educates 1-5 grade children
about the impact of alcohol on the developing brain, decision-making and
safety skills, and how to protect themselves if riding with an alcohol-
impaired driver. Coors will continue to support initiatives aimed at
preventing underage drinking and encouraging responsible use of alcohol," said
Frits van Paasschen, president and chief executive officer of Coors Brewing
Company.
Coors' other responsibility initiatives include promoting only responsible
adult consumption within advertising and marketing; supporting effective
prevention, education and intervention referral programs; and working with its
distributors to promote responsible retailer practices -- such as server
training programs and use of Coors' responsibility point-of sale materials .

drinking pissed

, First Lady Laura Bush visited
Bel Air Elementary School in Albuquerque, N.M.

About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company,
(NYSE: TAP; TSX).

standpoint anheuser

"We are honored that Mrs.

prohibition repeal

"The passage of this new law reinforces that when public and private
groups work together, we can make real progress against underage drinking .

prohibition moderation

Bush Observes MADD's Protecting You/Protecting Me Alcohol Use Prevention
Program in Albuquerque

ALBUQUERQUE, N. For more
information, visit http://www.S .

anheuser pissed

"Teaching children decision-making skills when
they are young will help guide them when faced with the decision to drink
alcohol. MADD has helped save more than
300,000 lives since its founding 1980.madd.

tackles stimuli

Nationally, two out of three children killed in alcohol-
related crashes were riding with a drinking driver from 1997 to 2002. For more information, please visit
http://www.

intoxication underage

New Law Is the Culmination of Efforts by Missouri Government, Law Enforcement,
Community Leaders , Educators, Parents and Beer Industry

GOLDEN, Colo., Coors Brewing Company applauds the
significant underage drinking prevention legislation that was signed into law
in the state of Missouri last week.02. brands include Coors Light, Molson Canadian, Coors, Aspen Edge, Killian's
Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX.com.

consume pitchers

Alcohol is the No.
MADD's mission is to stop drunk driving, support the victims of this
violent crime and prevent underage drinking. For more information
on Molson Coors, visit the company's Web site, http://www.

precisely rewarding

M.
"It is a privilege to be in the beer business and with that privilege
comes responsibility.

moderation distilling

Evaluation results comparing students who participated in PY/PM and
students who did not showed that students' knowledge increased: four times
more on the importance of protecting their brains and that their brains
continue to develop through their mid 20s; five times more on vehicle safety
skills such as how to protect themselves if riding in a car with an alcohol-
impaired driver; and six times more on media literacy such as the portrayal of
alcohol in advertising.org. Senate Bill 402, sponsored by Senate
President Pro-Tem Mike Gibbons, changes penalties to address both possession
and consumption of alcohol by minors.S.molsoncoors.

emeritus standpoint

Mrs. 1 drug choice of our
nation's youth and kills more young people than all other illicit drugs
combined. Last month, Coors, PLAYERS INC, the
marketing and licensing subsidiary of the NFL Players Association, and Search
Institute launched MVParents, an initiative geared to helping parents address
underage drinking by nurturing strong, healthy kids.

moderation standpoint

"
PY/PM is taught in more than 30 Albuquerque elementary schools with nearly
400 teachers trained to implement the program.
PY/PM is a nationally recognized, research science-based curriculum, named
a Model Program by the Substance Abuse and Mental Health Services
Administration, Center for Substance Abuse Prevention. The campaign provides
parents with tools and information to support them in being the "most valuable
players" in their children's lives -- and so their children can thrive and
make healthy choices like not consuming alcohol.