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This issue-based report will allow you to pin-point unique trends in new
product development over the last six months revealing how new product
development strategies can help increase your product sales in light of the
kids and obesity epidemic.
Uncover the future in marketing to children strategies over the next three
years, with industry opinion from over 4000 senior executives in the global
food and drink industry and analyse unique in-depth case-studies from the
biggest players in food and drink: BBC Worldwide, McDonald's, Walkers and
Kraft foods revealing how they are working to change their marketing
strategies to children.

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Topics covered in the report include:

- Introduction to the Complex Issues of Targeting Kids, Health, Obesity,
Food and Drinks
- Marketing and Promotion - The Devil's Activity?
- Case Studies: Companies Working to Change their Marketing Techniques to
Children
- Tackling the Issues - The Industry and Consumers
- Taking The Pulse of The Industry

For more information visit
http: //www.

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SUVOA is a non-profit organization dedicated to supporting the rights and
serving the interests of 66 million SUV and light truck owners.

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08 BAC (blood alcohol content) standard.

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The report analyses the factors behind the rising
levels of obesity, revealing actionable alternatives to more responsible
marketing, promotion and new product development strategies.

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com/cgi-bin/prnh/20040820/RESEARCH )
Kids and Obesity: Health issues and ethical food and drinks marketing to
children under 16 years old examines the profit opportunities and threats that
companies which manufacture and market food and drinks products to children
face over the next 3 years.

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(Logo: http://www.com/reports /c17227

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets .suvoa.

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Research and Markets: Companies Working to Change Their Marketing Techniques to Children

SUVOA strongly supports initiatives that improve fuel economy and reduce
dependence on foreign oil, but offers a cautionary note: A long list of
studies confirms that downsizing following earlier rounds of federal fuel
economy mandates made vehicles less safe and less useful, while failing to
reduce oil imports.

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WASHINGTON, Against a backdrop of gas prices
exceeding $2.

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com/reports /c17227 ) has announced the addition
of Kids And Health: Obesity Issues And Ethical Food And Drinks Marketing To
Children Under 16 Years Old to their offering.
SUVOA supports rules that save energy without compromising safety or
utility.

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SUVOA Communications Director Ron DeFore, a former NHTSA official, is
available for comment.

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researchandmarkets.

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DUBLIN, Ireland, Research and Markets
(http://www.

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com
Fax: +353 1 4100 980

SUVOA Spokesman Available to Comment on Landmark Proposed Changes in Federal Fuel Economy Rules

50 a gallon, Sport Utility Vehicle Owners of America (SUVOA) is
available to comment on landmark changes in federal fuel economy standards
rules to be unveiled today. For more
information about SUVOA visit http://www.

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nhtsa sheet

The National Highway Traffic Safety Administration (NHTSA) will announce
fuel economy regulation reforms in Atlanta; Los Angeles; Washington, DC and
Cleveland on Tuesday and Wednesday. The 24,000 supporter consumer group will closely examine the
proposed new regulation to evaluate its effects.

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