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It's also a
food that almost every kid loves, so it's natural for Gold'n Plump to assume a
leadership role in advocating healthy eating and an active life-style with
young people. Schools can learn
more about the "Raised to be Gold'n" School Tour by calling toll-free 1-800-
328-2845 x 6290.

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Former FDA Commissioner , Respected Researchers Agree That Lack of
Physical Activity is Biggest Contributor to Childhood Obesity

WASHINGTON, Senator Tom Harkin's (D-IA) efforts
to ban food advertising to children is the latest example of how policymakers
are taking misguided approaches to address obesity.
Visit Gold'n Plump online at http://www.

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According to former FDA commissioner Mark McClellan, "actual levels of caloric
intake among the young haven't appreciably changed over the last twenty
years.
"There is simply no scientific evidence proving that food advertisements
contribute to childhood obesity, but there is an abundance of research showing
that a lack of physical activity does, and this is where our efforts should be
focused," said Center for Consumer Freedom senior analyst Dan Mindus. The program, aimed at children K-6, is free to schools and
features original songs, music, dances and activities -- all designed to
promote healthy eating, exercise and community action . We're just trying to create a fun, interactive way to bring
that message to Minnesota kids.

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" Even Kelly Brownell, Food
Fight author and CSPI scientific advisory board member admits, "There is only
circumstantial evidence that the ads cause poor eating. And only 21% of adolescents in America 's schools are enrolled in a
physical education class. Kids from 7-13 select two sports and complete a skills challenge
relating to each sport. Log on to
http://www.

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Gold'n Plump(R) Ahead of the Flock in the Fight Against Childhood Obesity

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Physical activity among teenagers has declined 13% since
1980.
Based in St.

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The Center for Consumer Freedom is a nonprofit coalition supported by
restaurants, food companies, and consumers, working together to promote
personal responsibility and protect consumer choice

, Gold'n Plump Poultry, with their
lovable mascot Cooper(R), is visiting schools across Minnesota this spring
with its "Raised to be Gold'n" School Tour, a fun and interactive pep-fest for
health designed to teach kids how to lead healthy, active lives.
"Obesity is a nationwide health issue of crises proportions.

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"
What, then, is to blame for our nation's supposedly overweight children?
Respected researchers arrive at a much different conclusion: the decline of
physical activity in children eclipses any increases in caloric intake. Cloud, Minn.

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New 'Raised to Be Gold'n' In-School Program Gives Kids the Ingredients to be
Their Best

SAINT CLOUD, Minn. "We have original songs and music, sets designed by
folks from Sesame Street and talent who have performed in programs for big
name companies like McDonald's and Target.

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Senator Harkin Barkin' Up the Wrong Tree

One recent article in the Journal of the Royal Society of Medicine found:
"Despite media claims to the contrary, there is no good evidence that
advertising has a substantial influence on children's food consumption and,
consequently, no reason to believe that a complete ban on advertising would
have any useful impact on childhood obesity rates.
The Gold'n Plump "Raised to be Gold'n" School Tour kicks-off at St. Paul's
Highwood Hill Elementary School on Monday, May 9. Participating schools also
receive free products such as Gold'n Plump Lil' Chicks(R) healthy chicken
nuggets and low-fat skim milk from Cass Clay(R), which they may serve for
lunch the day of the show., Gold'n Plump Poultry is a family-owned provider
of premium chicken products to retail, deli and foodservice customers
throughout the Midwest and in other parts of the country.

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Eating habits and activity levels are determined early in life, and
as a Minnesota-based food company, we think it's our responsibility to teach
kids to make healthy choices that will benefit them throughout their lives,"
said Susan Worwa, Gold'n Plump School Tour Director.com for more information on this free event.

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And, of course , there's Cooper,
Gold'n Plump's mascot.

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" Walking and biking trips among children have declined more than 60%
since the 1970's. Who doesn't love a giant lovable, hugable chicken?"
Every show wraps up with Cooper leading kids in the traditional Chicken Dance.

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The concern
in Minnesota is so great that Governor Pawlenty declared 2005 the 'Year of
Fitness'.goldnplump.

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"Chicken is a healthy,
low -fat protein choice and an important part of a healthy diet. Categories include football, baseball, soccer and
golf.

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Sponsors will be on site promoting healthy products for kids, and there
will be fun and interactive games for the entire family.

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Despite the presumptions
of Senator Harkin, the Center for Science in the Public Interest (CSPI), and
the Campaign for a Commercial-Free Childhood (CCFC), there is no science-based
evidence of a correlation between TV ads and overweight and obesity in
children. Grosch and the rest of the cast have performed in
dozens of shows for literally thousands of young people. The company employs
about 1,500 people and contracts with nearly 300 growers in Minnesota and
Wisconsin.

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"
This 45-minute program was produced, directed by and features Greta
Grosch, a seasoned performer and half of The Silly Sisters, a Minneapolis-
based theatrical company. In addition, every child receives a goodie bag
with health and fitness related activities and information to use in
classrooms, or to take home and share with family members .

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"This is a top-notch
performance," said Grosch.

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This entertaining and
educational program is produced and performed by some of the Twin Cities top
improv actors.
The "Raised to be Gold 'n" School Tour is free.com for information on
its full line of poultry products, as well as side -dish suggestions,
innovative chicken-based recipes, general cooking and safe handling tips,
chicken nutrition information, company history, background and more.

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In addition, a
Minnesota Twins baseball player, along with TC the Bear, will make special
guest appearances at three schools throughout the month of May.
The "Raised to be Gold'n" School Tour is one of several health and fitness
initiatives that Gold'n Plump is supporting for kids in 2005. The company is
also actively involved in the Minnesota Youth Sports Festival (MYSF), which is
a two-day sports challenge event held June 18-19 at the National Sports Center
in Blaine.

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