For more information, visit
http://www.phoenixprsa .

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nextenergy.
The National Public Relations Society of America encourages
professionals to participate in this career-building organization and
maintain a high level of knowledge of this profession.

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About NextEnergy Center
NextEnergy is a non-profit corporation founded to advance business and
community development by promoting technologies that strengthen the nation's
energy security and Michigan's economy. The state-of-the-art NextEnergy
Center and related energy infrastructure supports research, development,
education, and outreach through collaboration among automotive, military , and
energy company interests. "Pandemic planning needs to
address how schools, businesses, public agencies, faith-based organizations
and individuals participate in pandemic preparedness.
Secretary Leavitt outlined a series of in-state summits to address
pandemic preparedness December 5. HHS has also prepared tools to help with the
planning process, including a state and local checklist , a business checklist,
a guide for individuals and families, and a checklist for faith-based
organizations .gov.

News Editors

PHOENIX----The practice of
"Strategic Public Relations" is often misunderstood by business
leaders, so when a crisis occurs and management searches for someone
to help them rebuild their reputation, they can be overwhelmed with
advice from many disciplines.
Due to the laws that protect free speech, public relations
professionals cannot be licensed, but they can take tests to be
accredited by their peers and held to higher levels of professional
practice through that accreditaton.

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NextEnergy will work
collaboratively with state and local officials to develop a streamlined
permitting and approval process and a permitting guidebook for Michigan.

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Automakers partner with NextEnergy on Codes and Standards Project
for U.

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Department of Energy (DOE) Hydrogen
Fleet Demonstration and Validation Program grants, which were announced last
fall.
NextEnergy will facilitate the coordination of the following tasks in the
State of Michigan, with the goal of assisting the DOE in developing a template
of best practices that supports a unified, national approach to codes and
standards:

* NextEnergy will develop and maintain a database which will be used to
document experiences in securing permits for construction, operation and use
of publicly accessible hydrogen infrastructure facilities. The database will
serve as a resource for stakeholders responsible for the development of
hydrogen codes and standards. The local chapter offers
public relations planning to nonprofits through its members as well as
college internships and scholarships for students in public relations
programs.

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Top Federal Officials Join Governor Dave Heineman at Nebraska Pandemic Planning Summit

"
In the planning resolution, HHS commits to providing guidance and
technical assistance to Nebraska; an initial amount of financial assistance
for planning, $922,515; and agrees to review the state's plans for use,
storage and distribution of antivirals and notify it of its portion of the
federal stockpile of pandemic influenza antiviral drugs. These
skills are all crucial when building well-rounded, professional
counselors to assist business leaders," said Bilbrey.

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"We're pleased to partner with Detroit's Big Three to support the
development of codes and standards for commercial hydrogen infrastructure,"
said James Croce, CEO of NextEnergy."
Governor Heineman said, "In several ways, Nebraska has been preparing for
a possible pandemic flu outbreak for the last five years now. The state will also exercise its preparedness plan
within six months of today's summit.hhs.

Phoenix PRSA Trains Public Relations Professionals

Nationally, the 20,000 PRSA professionals provide leadership in
communication issues critical to business and government management.

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* NextEnergy will develop templates for hydrogen fueling station design,
maintenance, and emergency response.

NextEnergy will work with the Big 3 and DOE to host an annual conference
on hydrogen codes and standards issues, recommendations and progress that will
include reports from NextEnergy based on data collected and documents produced
through this project. WASHINGTON, Acknowledging that pandemics happen
and require a strong local response, Governor Dave Heineman, HHS Secretary
Mike Leavitt, and USDA Secretary Mike Johanns today addressed federal and
local public health officials, business and community leaders and the public
about pandemic flu preparedness. Secretary Leavitt is in Nebraska as part of a national tour
of states, as the federal government prepares the country for a potential
influenza pandemic .
The Phoenix Chapter of the Public Relations Society of America
(PRSA) recently elected its 2005 executive board, which includes
President Ellen Bilbrey, APR (Accredited in Public Relations);
President -elect Marsha Mardock, APR; Treasurer Elizabeth McRae, APR;
Secretary Johna Burke; Vice President of Communications Ann Videan,
APR; and Past President Kelly Taft, APR.

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"These partnerships will facilitate a
mutual sharing of ideas and expertise towards the development of an important
element of our nation's need for increased energy diversity.
"Pandemics are global in nature but their effects are always local, so I
am pleased that Governor Heineman is taking a leadership role to prepare
Nebraska for this threat," Secretary Leavitt said.

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In addition, training and education
programs for local officials, including emergency first responders will be
delivered in Michigan.

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pandemicflu.
Members have access to an extensive database for information exchange
forums, media contacts, online resources, a career reading room and a
job bank, and can utilize contacts among peers to gain advice on
critical issues.

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* NextEnergy will develop criteria for identifying key permitting
authorities at both the state and local levels and their responsibilities for
the permitting elements of hydrogen infrastructure . With this meeting, local
officials can identify needs specific to Nebraska communities, and Nebraskans
can learn what they can do to protect themselves and their families if a
pandemic occurs. In Arizona , that group of PR
professionals are members of the Phoenix Public Relations Society of
America and adhere to a broad array of ethical standards.org) or call 602-574-9769 for
details on training opportunities.

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After a few calls, a business leader may learn from counterparts
in business that there are public relations strategists that are
trained to manage the communication issues that occur both internally
and externally during a crisis.

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S.
"Career training for professional public relations counselors is
an ongoing process and should include issues such as ethics, crisis
management, research, PR measurement, media relations, high-tech
communications strategies, evaluation and strategic planning.

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The purpose of the Codes and Standards Project is to assist states in
preparing their government agencies to establish the foundation for permitting
and oversight of the hydrogen fuel used in the transportation sector.gov/news. The Phoenix
Chapter of PRSA includes 260 professional public relations counselors
within business and industry, counseling firms, independent practices ,
military, government, associations, hospitals, schools, professional
services firms and nonprofit organizations.

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We have a good plan, one that has been tested in drills and
exercises, one that is evolving every day.

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We've been doing
things that prepare us for any public health emergency, be it flu or
bioterrorism. Nebraska agrees to
assure that its operational plan for pandemic influenza response is an
integral element of the overall state and local emergency response plan and to
establish a Pandemic Preparedness Coordinating Committee representing all
relevant stakeholders. Invited guests include first responders,
business leaders, educators, health care providers, faith-based organizations ,
volunteer agencies, policy makers and others.

Note: All HHS press releases, fact sheets and other press materials are
available at http://www.

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Secretary Leavitt and other top HHS officials will participate in the meetings
over the next few months.
More information on pandemic flu readiness is available at
http://www. The Phoenix
Chapter conducts more than 35 professional training sessions in these
areas each year. These professionals stay abreast of the trends in new
tactics and communications strategies.

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The in-state summits will help
the public health and emergency response community in each state inform and
involve their political, economic and community leadership in this process.

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NextEnergy to Work with Detroit's Big Three on Hydrogen Infrastructure

Department of Energy Hydrogen Demonstration Program

DETROIT, NextEnergy, Detroit's alternative energy
R+D incubator, has signed agreements with DaimlerChrysler, Ford Motor Company
and General Motors to deliver a comprehensive Codes and Standards Project
which will support the implementation of commercial hydrogen infrastructure.
This Project is a part of the broader U. We must ensure that all reasonable
measures are taken to limit the spread of an outbreak within and beyond
community borders, and we must be sure to involve varied groups in the
planning for a pandemic, emphasizing the value of private preparedness. These leaders may not know these
professionals already exist in their companies , or they may seek out
accredited public relations professionals to handle a specific crisis.
Communications issues affect all aspects of a company's operations,
and audiences such as the employees and their families, the media, the
financial partners, stakeholders and supporters should all be
addressed with messages that fit their situations.
For more information about upcoming events, contact the Phoenix
Chapter of the PRSA (see www.

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org . Secretary Leavitt and Governor Heineman also
signed a planning resolution committing the state and federal government to
planning efforts. The guides were distributed at the summit. But it is the communications
professional that will write the overall plan that addresses all
audiences.