org

Nutrient Information
320 Calories
8 g Total Fat
4 g Saturated Fat
24 g Carbohydrates
37 g Protein
200 mg Calcium
320 mg Sodium
1 g Fiber

kelloggcompany .

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Healthy Eating Made
Easier.

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"This is a major concern because girls are drinking less milk , therefore
getting less calcium, at a time when calcium intake is critical to build peak
bone mass," said Garen.
One lucky participant in the "Simple Start to a Healthy Heart" initiative
will win a trip for two to the world famous Canyon Ranch Tucson's Healthy
Heart Week, or one of the many other options in Canyon Ranch's "Life
Enhancement Program.

With 2004 sales of nearly $10 billion, Kellogg Company (NYSE: K) is the
world's leading producer of cereal and a leading producer of convenience
foods, including cookies, crackers, toaster pastries, cereal bars, frozen
waffles, meat alternatives, piecrusts, and ice cream cones.

(1) Centers for Disease Control, 2001
(2) American Heart Association.

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Report Finds Children and Adolescents Do Not Get Enough Calcium

* Serve as a child's role model: Children establish healthy eating habits
early in life. The cereal has been
certified by the American Heart Association., author of "The Pennington Plan," noted
lifestyle expert and past medical director of the Discovery Health Channel.

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, Parents play a key role in
ensuring their children meet the daily requirements of calcium , according to a
recent report from the American Academy of Pediatrics.mealsmatter.
Discard any unused corn flake mixture after coating chicken.

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"Parents and caregivers need help getting enough calcium into their
children's diets," said Andrea Garen, a registered dietitian at Dairy Council
of California.3aday.

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Nearly Six Million Americans Hospitalized With Heart Disease Each Year(1)

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Yogurt
or hard cheeses are naturally low in lactose, and cheese is an
excellent snack during the day.

Chicken Crunchers

Ingredients
1 cup All-purpose flour
Salt
Pepper
4 Egg whites
1/2 cup Milk
1 1/2 cups Cornflakes
1 cup (4 oz.com to adopt a set of
realistic goals developed in concert with Dr.

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If a child is believed to be
sensitive to lactose, try lactose-reduced or lactose-free milk.
Garen added that Dairy Council of California's meal planning Web site
(http://www.

So, a vegan is a special type of vegetarian.

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Milk is a source of vitamin D,
which aids in calcium absorption. Set up three bowls with the
following: 1) flour mixed with a pinch of salt and pepper; 2) an egg-wash;
made by beating the eggs and milk together; 3) cornflakes mixed with cheese. Kellogg Responds to Critical Health Need With the Launch of Smart Start
Healthy Heart, the Only Nationally Distributed Cereal That Contains
Ingredients That Can Help Lower Both Blood Pressure and Cholesterol

BATTLE CREEK, Mich.

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At lunch or dinner add milk instead of water when making soup, or serve
pudding made with milk for dessert.

Building good calcium consumption habits in adolescents is especially
important, considering a recent 10-year study released in the February issue
of The Journal of Pediatrics revealed soda consumption among adolescent girls
almost triples as they become older, while milk consumption decreases by more
than 25 percent.

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Total Preparation Time: 15 to 30 minutes
Actual Cooking Time: 15 to 30 minutes
Number of Servings: 6
Origin: American
Special Features: Kids Love It
Nutrition Content: Good Source of Calcium
Source: http://www., Heart disease is
the leading cause of death in the United States(2). In response to this serious health crisis,
Kellogg has introduced Smart Start Healthy Heart, the only nationally
distributed cereal with oat bran, potassium and low sodium, ingredients that
can help lower both blood pressure and cholesterol. To commemorate the month, Kellogg is launching "Simple Start to a
Healthy Heart," an initiative aimed at increasing Americans' awareness of the
risks of heart disease and actions they can take to address those risks.

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Dairy Council of California Helps Parents Increase Their Children's Calcium
Intake

SACRAMENTO, Calif. If healthy eating is not important to a
parent, then it will not be important to the child either." Participants will learn how to embrace practical
strategies to improve their health and wellness through full health
assessments and consultation with nutritionists, lifestyle and fitness
experts.

A vegan is a person who does not eat or buy any products made from animals.

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Three
servings of low-fat milk, flavored milk, cheese or yogurt, or up to 1300
milligrams of calcium depending on age, are recommended each day to achieve
strong bone health.
"Smart Start Healthy Heart is an excellent choice for people trying to take
simple and immediate steps to improve their heart health.

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Most people who suffer
from heart disease are victims of its two principal risk factors: high blood
pressure and high cholesterol.

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Parents can try this
and other good-tasting recipes to help their children meet their daily calcium
requirements. This customization allows
consumers to make decisions considering their unique needs, resulting in
healthy food choices and contributing to optimal health.) Reduced-fat, shredded cheddar cheese
6 Chicken breast filets; cut into strips
Non-stick cooking spray

Preparation
Preheat oven to 375 degrees Fahrenheit.
Coat a 13 x 9-inch baking pan with non-stick cooking spray. Serve with ketchup,
BBQ sauce or plain yogurt for dipping if desired.
Kellogg Company's legacy is based on the philosophy that people can
improve their health by eating a balanced diet and exercising .D. For
more information, visit Kellogg's web site at http://www.com.

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There is also a "Calcium Quiz" interactive tool found on the site that
will help parents determine what their family's daily calcium intake is, and
provide tips on how to increase intake.simplestart2healthyheart.

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The report states most children and adolescents are at risk for bone
fractures and osteoporosis later in life due to low calcium intake. The research suggests that the fall-off in milk consumption
may reflect the decrease in eating breakfast or increase in meals eaten away
from home.
"When it comes to heart health, we can literally take our lives into our
own hands by making lifestyle changes that can help lower risks of heart
disease," said Andrea Pennington, M.
Smart Start Healthy Heart will be available nationwide in February, which
is Heart Health Month, a time when the nation focuses on ways to improve heart
health.

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Beginning on Valentine's Day, February 14 , and through March 13, 2005,
consumers can go to http://www.

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"

Garen's suggestions include:

* Find ways to work more dairy into the diet: During breakfast, offer a
child flavored milk, or encourage yogurt and cereal with low-fat milk. Andrea Pennington and the
Pennington Institute for Health and Wellness. Kellogg products are manufactured in
17 countries and marketed in more than 180 countries around the world.

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"
Smart Start Healthy Heart joins the Smart Start line-up, including Smart
Start Antioxidants and Smart Start Soy Protein, products that offer health
benefits for people who are actively seeking ways to improve their health.

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If parents drink soda during dinner, a child will soon
follow their parents' lead.

Dairy Council of California develops nutrition education programs that are
designed to be personally relevant to each user. Medical
experts agree that there are steps that people can take to reduce the risks of
heart disease , including making changes to their diets.

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"Since dairy foods provide 70 percent of calcium in the
Western diet, finding ways to include more dairy can make a difference in a
child's long-term wellness and bone health.

* Insist on family meals: Eating meals together at home as a family on a
regular basis will encourage consumption of higher amounts of important
nutrients such as calcium since parents have more control over what
their children eat.org) contains hundreds of free and easy, calcium-rich recipe
ideas, including Chicken Crunchers (recipe attached). Bake for 25
minutes, turning halfway through to ensure even browning.
The new cereal is a combination of lightly sweetened toasted oat bran flakes
and crunchy whole grain wheat and oat clusters.

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Dip chicken
pieces in flour, then into the egg-wash, then roll in the cheesy-flakes
mixture, coating the entire piece of chicken and place on the baking pan. The company's
brands include Kellogg's , Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain,
Rice Krispies, Murray, Austin, Morningstar Farms , Famous Amos, Carr's,
Plantation, Ready Crust, and Kashi.