Among the more interesting findings, the study revealed that males are 13%
more likely than females to say that having a boyfriend/girlfriend is
extremely important to their happiness. 15-17 year olds find friendships
moderately more important than 18 -22 year olds.com, thousands of single females would go
to extreme lengths to take advantage! Over half of 3,400 female respondents
(58%) asserted that they would give up sex for an entire year in exchange for
a Valentine's Day date with People Magazine's two-time Sexiest Man Alive.

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About Bolt
Bolt is a media company that brings together 4 million high school and
college kids each month at Bolt.lavalifemobile.

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About Bolt Research
Bolt Lab(TM) has built an opt-in research panel of over 1 million active
members who are eager to participate in surveys .

ABOUT Lavalife
Lavalife Corp."

About HarvestINFO, Inc.

In 2006, HarvestINFO , Inc.

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com Monthly Omnibus study. While being in a relationship was the third
most important contributor to male happiness, being in a relationship ranked
as only the fifth most important factor for happiness among females.
The least happy? Only 55% of guys 15-17 said they were happy.

Factors Extremely/Somewhat Important to Gen Y Happiness

Overall Males Females

Having good friends 96 % 96 % 96 %
Getting along with parents 84 % 80 % 87 %
Getting good grades 77 % 71 % 85 %
Having a boyfriend /girlfriend 72 % 79 % 65 %
Having money 71 % 69 % 72 %
Having sex 45 % 55 % 35 %

Friendship
Universally, friends are the most important factor contributing to
happiness, with 96% of respondents saying having good friends was somewhat or
extremely important to their happiness.

Parents
Getting along with parents is the next most important factor for both
males and females (84% say somewhat/extremely important).com.lavalife.

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That finding is counter to beliefs in
mainstream culture that females feel the need to be in a relationship while
men prefer to play the field. Although equally important
to males and females 15-17 years old , it increases in importance for females
18-22 and decreases in importance for males., a subsidiary of Vertrue Incorporated (Nasdaq: VTRU),
commissioned three separate surveys to gauge singles sentiments and
preferences as Valentine's Day approached. Additional discussion of these and other factors that could
cause actual results to differ from those intended is contained in Vertrue's
most recent Quarterly Reports on Form 10-Q and Annual report on Form 10-K as
filed with the SEC. celebrates its tenth year of providing leading
edge local search, online shopping, and online advertising technology
solutions for hundreds of media clients, representing 50 publishing groups,
worldwide.

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Other findings generated from the online poll, which was conducted the
week of January 17, 2005, include:

* Fifty-four percent of singles asserted that their ideal gift this
Valentine 's Day would be a plasma TV, followed by the newly released
iPod shuffle (24%) and the Motorola Razor V3 phone (14%)

* When asked about the sexiest film scenes to recreate this Valentine 's
Day, more than one third of respondents (36%) are raring to imitate
Mickey Rourke and Kim Basinger's kinky kitchen scene from "9 1/2 Weeks". Lavalife's open-minded approach to dating allows members to choose
how they want to "click" with other singles by offering three unique
categories: dating, relationships and intimate encounters.

Most of the sites listed are free to use .

This is not for dating or marriage services.

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Lavalife Poll Also Reveals the Sexiest Movie Scenes Singles Would Like to
Re-Create and This Year's Hottest Valentine's Gifts

NEW YORK, Brad Pitt recently became single again
and, according to a poll on Lavalife.
For more information on Lavalife -- and to review the results of other
sexy singles polls, please visit http://www.

Deal Storm allows consumers to search by keyword or category browse to
find relevant results from advertiser's ROP, display ads, and classified
liners. HarvestINFO's innovative
- - and more importantly,
relevant -- technology, coupled with prompt and attentive service, made
them the stand-out solution provider for our new shopping channel.

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19% of females, a 31%
difference.

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At Bolt, our business is helping young people find each other
and express themselves, and enabling brands to connect with our members.
Lavalife Corp. The polls generated over 40,000
responses . Lavalife has
attracted over 6 million unique members who exchange 1.

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A sampling error of +/- 4% (95% confidence level) is assumed for
statistics based on the total sample size.

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The company fuses journalism with
consumer-generated content to catalyze conversations about things young people
want and need to talk about -- music, movies, gaming, dating, activism and
technology.com/mediaroom .com/24-7 for consumers and advertisers in the
Colorado Springs market.

"With Deal Storm , ShopMountain, Click Lizard and Exchange
Tree, Gazette.
"24-7 increases exposure for our advertisers , while offering multiple
revenue opportunities for our newspaper franchise.

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While the
happiness impact of friendship and money are gender neutral, the importance of
relationships, grades, and sex are gender dependent.

(1) Source: Census Bureau/Statistics Canada

Any statements herein regarding the business of Lavalife that are not
historical are "forward looking statements " that are intended to qualify for
the safe harbor provisions from liability provided by the Private Securities
Litigation Reform Act of 1995. "The intent of Local
Marketplace Enterprise and its individual products, is to provide media
partners with multiple strategies for increasing traffic , driving revenue,
and leading the local market as THE source for local information.

Pages and services for penpals through email, snail mail or other.

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When differences are noted between
groups, these are based on statistically significant differences.

58% of Single Females Say They Would Give Up Sex for a Year for a Valentine's Day Date with Brad Pitt

The Gazette's newly launched "24 -7 Have It All
Mall" offers a fast and intuitive way to search online for the best local
deals using four of HarvestINFO's Local Marketplace Enterprise
solutions: Deal Storm, ShopMountain, Click Lizard, and Exchange
Tree.

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Females value
parental bonds more than males as they get older.
45 %).
Twenty-one percent of those surveyed claimed that they would go to work naked
to spend the holiday with Pitt.lavalife.lavalife. Forward looking statements include, but are not
limited to, any projections of earnings, revenues or other financial items;
any statements of the Company's plans , strategies or objectives for future
operations; statements regarding future economic conditions or performance;
and any statements of belief or expectation.
HarvestINFO, a leading provider of online
technology solutions for media publishers, and The Colorado Springs Gazette
have partnered to deliver a rich local deal search and online shopping
channel at www. Relevant results from HarvestINFO 's Click
Lizard keyword-based advertising and Exchange Tree online
classifieds are likewise integrated to round out the robust shopping
experience, as well as provide "create online" advertising tools for
private parties and businesses in the Colorado Springs market.

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Founded in 1987, Lavalife markets its web
and telephone products in over 66 markets across the United States, Canada and
Australia .

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3 million messages
every day. Through the same search, HarvestINFO's commission-based online
retail shopping portal, ShopMountain, integrates search-relevant
product results from top online retailers enabling consumers to compare
online and local deals.com.

Please add those sites to: Society: Relationships: Internet Dating

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This difference is less pronounced as girls get older.
Although 56% of respondents have had sexual intercourse, sexually active
young adults are no happier than their non-sexually active peers. Our ongoing and trusted
relationship with our members result in high-quality responses that are open
and honest.com/cgi-bin/prnh/20050208/NYTU082LOGO )
When asked what they would do for a date with Jennifer Aniston, single men
overwhelmingly responded (53% of over 3,500 males ) that they would shave their
heads completely bald. All forward-looking statements
rely on assumptions and are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations. Our
implementation on Gazette's shopping channel achieves that intent, and we
proudly look forward to tracking its success.

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com/corp and
http://www.

Local Marketplace EnterpriseHarvestINFO, Inc.harvestinfo .

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The
study also found young people are most happy in the "honeymoon period" of a
relationship (78%) compared to those in longer term (6+ months) relationships
(68%) and those who are not in relationships (63%).
Founded in 1996, Bolt is headquartered in New York City.
Other sexy movie moments topping the list for singles were the ceramics
lesson in "Ghost" (27%), and Sharon Stone's interrogation in "Basic
Instinct" (22%)

Lavalife's unique approach celebrates and enhances the single lifestyle,
rather than focus solely on relationships, and offers a personalized and
interactive social journey for young, trendy singles. Lavalife wants this
Valentine's Day to be a fun and stress-free holiday for the 68 million(1)
singles in North America. Lavalife is a subsidiary of Vertrue Incorporated (Nasdaq: VTRU).com has created a robust shopping channel that allows
local consumers to easily research the best deals, locally and online,"
said Susan Kelly-Gilbert , vice president, sales and marketing, Gazette.

People wanting to make friends around the world or just around the block.

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Turns out High School and College Kids Are Actually Pretty Happy

NEW YORK, While teen angst and the struggles of
adolescence is what grabs the headlines, it turns out that members of Gen Y
are generally happy, with 67% of 15-22 year rating themselves as happy or very
happy most of the time according to the Bolt. HarvestINFO delivers solutions that enable media clients to
strengthen their commitment of service to local advertisers and consumers,
and lead their local marketplace.

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For more information on Lavalife, visit http://www.gazette.

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(Logo: http://www.com."

"We are honored to have been selected by Colorado Springs to help realize
their revenue and service goals on '24-7 Have It All Mall,'" said Michael
Galamb , vice president of sales, HarvestINFO.

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35% of females say it is extremely/somewhat important to their
happiness).

PRESS RELEASE The Colorado Springs Gazette Launches '24-7 Have it All Mall' -- Online Shopping Classifieds Advertising and Local Deal Search Powered by Harv

For more information on HarvestINFO ,
please visit www.

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Bolt Releases First Survey on Youth Happiness

Sex
Not surprising , having sex is more important to guys than girls (55% of
males vs. 50% of
males 15-17 years old say sex is important vs.newscom., one of the leading providers of technology-based dating
services , allows its members anytime, anywhere access to like-minded singles
with revolutionary offerings like Lavalife(R) Mobile
(http://www.

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This differential is reduced to 13% for 18-22 year olds (58 % vs.com). Risks and
uncertainties that could affect the Company's future results include general
economic and business conditions, the level of demand for the Company's
products and services , increased competition and regulatory and legal matters
and uncertainties.com.