All
parents take pride in their children's accomplishments . For sponsorship
information, please call the Benefit Office at 310-575-0122.S.
They include: Preventing sex trafficking in East Europe and Asia;
Curing tuberculosis among women and children in Afghanistan; Helping
abused women in Macedonia; Helping HIV/AIDS orphans in Africa through
the work of local African Churches; Finding homes for displaced
Columbians.

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S.com between April 14 and Mother's Day, May 8.unicefusa.com/), the
philanthropic research and international grantmaking company that
specializes in arranging grants by America's wealthy private donors on
the basis of rigorous research and investigation of charitable
projects in Third World countries, said on the PBS television program,
"Wall Street Week With Fortune," that high net worth individuals
should look at making their charitable contributions with an investing
mentality.
Projects that Geneva Global selects for donors are wide-ranging
and fascinating.

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The U.. For
more information, please visit http://www.

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, publisher of Chopra's book , will donate an additional $1 for
each 100 Promises to My Baby book purchased on the Rodale Web site ,
http://www.org to support MNT will
be matched by BD, helping to protect mothers and their babies .
Mr.

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Chopra is generously donating 10%
of her net proceeds to benefit UNICEF's programs for children orphaned by
AIDS.aeglive. Fund for UNICEF for 20 years, will
donate $1. Fund for UNICEF the
opportunity to provide $1 million to help eliminate MNT.

ABOUT UNICEF
Founded in 1946, UNICEF helps save, protect and improve the lives of
children around the world through immunization, education , health care,
nutrition, clean water and sanitation. "We have very specific outcomes that are forecast , carefully
researched, competent, business grade due diligence, and then we
report back on what actually did happen," he said.

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Maternal and neonatal tetanus (MNT) is a
preventable disease, which takes the lives of 30,000 women and 180,000
newborns every year. Thurman, host Geoff Colvin interviewed Tim Stone, of the New
Tithing Group.

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and American Express, each time a donor uses their American Express(R)
Card to make an online gift at http://www. Says New Trend Called "Performance
Philanthropy " Is Based on Rigorous Investigation of Charities Showing
Proven Results

The CEO of Geneva Global, Inc.
Geneva Global has over 500 field experts in 90 developing
countries stationed strategically to investigate high-performing but
often little known grassroots charitable projects.

nurturing newborns

whether it 's their
first smiles, words or steps. UNICEF is non-partisan and its
cooperation is free of discrimination . (http://www. "Because if nothing changes, you've
wasted your money," Thurman told Colvin. Thurman explained that with performance philanthropy, private
donors are presented with specific in-depth research about specific
projects.

unicef newborns

HIV/AIDS has orphaned
15 million children, yet only a fraction of them receive appropriate services
and care.com/celine/ or call 1-877-4-CELINE.S.

Organizations , foundations and those involved in maintaining or improving the conditions of children in everyday life .

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UNICEF provides lifesaving immunizations, education, health care,
nutrition, clean water and sanitation to millions of children in 158 countries
and territories, to ensure that all children have a healthy childhood and that
they survive and thrive to adulthood. This dollar amount,
$1.

BD (Becton, Dickinson and Company) has generously offered to match
donations up to a total of $500,000 , giving the U.genevaglobal." When asked by Colvin how charities can be measured,
Thurman replied , "We think you can track it always to life change.
A transcript of Eric Thurman's interview on "Wall Street Week with
Fortune" can be found at:
http://www.

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Chopra's inspiring stories and essays are
compelling and human, and whether awaiting a baby, or already a parent, there
is something in this book for everyone.

Pier 1 Imports, a partner of the U.

This Mother's Day , throughout the month of May, American Express is
encouraging its millions of Cardmembers to contribute to UNICEF's lifesaving
immunization campaign to protect mothers and their babies from preventable
diseases.

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Pier 1 stores and at
pier1.org or call 1-800-4UNICEF.

educates underprivileged

Personal Finance Writers /Philanthropy Writers/Business Editors

WAYNE, Pa. If
people's lives are changed, you actually can measure that. You can say
how many people were affected and in what ways?"
A perfect example about this in the news, said Thurman, was the
recent New York Times story on the tsunami relief effort , in which the
Times correspondent in Banda Aceh reported little evidence that
outside assistance was having concrete results, despite $9 billion in
private donations and foreign aid.

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Giving has never been easier.20 for each $50 or more gift card sold in U. Geneva Global's
experience shows that many wealthy donors want to give - but they want
to give wisely, just as they want to invest wisely .org/wsw/tvprogram/20050422.

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Mallika Chopra Rodale Pier 1 Imports American Express BD AOL and Celine Dion Support UNICEF This Mother's Day

Rodale Inc.unicefusa. Each month, dozens of new projects are discovered.

nurturing seahawk

. "So just like you
get financial statements, you actually get to see what the yield was
on the investment you made.

proceeds nurturing

Celebrate Mother's Day on May 8 with Celine Dion, live in Las Vegas. Through an exclusive partnership between software provider Kintera
Inc.

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rodale. AOL has
generously supported UNICEF by sponsoring Dion's concert with a gift of
$25,000. "So when
you donate $30,000 to reopen some water systems or to reopen a school,
it's something that wouldn 't happen if you hadn't done it," he said. Along
with Mr.

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Each year, nearly 11 million children do not live to see their fifth
birthday, and more than 2 million children die needlessly from illnesses that
could have been avoided through immunizations.

Many Ways to Support UNICEF this Mother's Day

Mallika Chopra's timely book, 100 Promises to My Baby, celebrates the
timeless and loving commitment that parents make to their children.com, to the U.S.----

Eric Thurman of Geneva Global, Inc.

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Fund for UNICEF's Mother's Day Campaign, up
to $5,000 (from April 19th through October 19th). To purchase tickets to
Dion's show at the Colosseum at Caesars Palace, please visit
http://info.unicefusa.

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This year, celebrating Mother's Day can
lead to the advancement of women 's and children's lives for years to come.

orphaned orphanages

Whether participating in Mother's Day events, buying gifts from companies that
support UNICEF, or simply making a donation - there are a variety of ways to
support UNICEF this Mother's Day.20, is the cost of a life-saving vaccine to immunize a mother and her
newborns against tetanus.2%) of the contribution. In everything it does, the most
disadvantaged children and the countries in greatest need have priority.html#philanthropy.

orphanage orphans

S. Fund for UNICEF and its Partners Honor All Mothers By Making
Gift-Giving a Gift of Life

NEW YORK, On Mother's Day, loved ones can honor
their mothers by helping vulnerable children and mothers throughout the world. Funds raised will support UNICEF's efforts
to build a better world for women and children by providing mothers with
proper immunizations and nutrition and ensuring their children have a healthy
start in life. Ms. Dion
is performing a Mother's Day concert for Tsunami Relief with the theme of "A
New Day." Proceeds of tickets sales will go to fund recovery and
reconstruction efforts in the tsunami affected region.

"That's a terrible shame, to
have had good intentions and you put money out there, but nothing was
different."
Thurman explained that after potential donors are armed with this
vital information, they then can become its exclusive funder.pbs.

unicef orphans

org/amex, American Express
will match a percentage (. Between April 21 and
July 15, funds donated on-line at http://www.

CEO + Philanthropic Expert Appearing on PBS's 'Wall Street Week with Fortune ' Says ''Think About Charity the Way You Think About Investing ''

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Eric Thurman, CEO of Geneva Global, based in Wayne, Pennsylvania,
told host Geoff Colvin , on the program that aired on April 22nd, that
a new concept in charitable giving, a phrase coined by Geneva Global
called "Performance Philanthropy," is about giving based not only on
need, but also on proven results.