Of the yoga practitioners surveyed:

Gender:
* 77.

refereed bias

yogajournal.S.4 million people, have studied more than two years. Current
national advertisers include Toyota, Ford, Johnson + Johnson, Kraft, Pfizer,
Kellogg's and Columbia Sportswear .
Yoga Journal holds several conferences a year, including its annual
Colorado conference.

"
The magazine is published by Yoga Journal, LLC, based in San Francisco,
California.

epistemology leach

CONTACT:
LeapFrog Enterprises, Inc.
Eileen VanEss, 510-420-5361
ir@leapfrog .

addressing explain

m.5 Million

18-24 Age Group Grows 46% in One Year

SAN FRANCISCO , Yoga Journal (http://www.

refereed ethno

(NYSE: LF), a leading developer of innovative
technology-based educational products, will be presenting at the Credit Suisse
First Boston Global Services Conference in Phoenix , Arizona on Monday, March
14th, represented by LeapFrog's Chief Executive Officer, Tom Kalinske, and its
Chief Financial Officer, Bill Chiasson.5% of U.

constructivism dimension

is a leading designer, developer and marketer
of innovative, technology-based learning products and related proprietary
content, dedicated to making learning effective and engaging for all ages, at
home and in schools, around the world.S.

That the number of yoga practitioners
has grown so strongly in the last ten years shows that yoga is not a passing
fad but a genuine cultural phenomenon and an integral part of the wellness
trend in this country.

dimension critically

This presentation is
scheduled to begin at approximately 8:00 a. In addition, the company has created more than 35 stand-alone
educational products for ages six months to 16 years .S.

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About LeapFrog
LeapFrog Enterprises, Inc. The
LeapFrog SchoolHouse curriculum programs are currently in classrooms across
the U.5 million people, now
practice yoga, an increase of 5. Founded in 1975, it has tripled its
paid circulation in the past few years, to 325,000, and reaches more than
1,000,000 readers bimonthly.

justification alvin

consumer products are available in six
languages at major retailers in more than 25 countries around the world.S.9% are men.6% are 35-54. The magazine is the top-selling health and
fitness title at Barnes + Noble nationwide as well as at Whole Foods .

explain organises

Both presentations will be web cast and can be accessed at LeapFrog's
investor web site at http://www. "Yoga in America" is the first such study to quantify the yoga
market in the U.5 million people now practicing yoga, the fastest growing segment is
the 18-24 age group, which increased by a remarkable 46% in one year.

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m.
Data for this survey were collected by the Harris Interactive Service
Bureau (HISB) on behalf of Yoga Journal, which performed the survey design and
data analysis .7% or 7.

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About Yoga Journal: Yoga Journal (http://www.

feminist episteme

LeapFrog Presenting at Credit Suisse First Boston and Banc of America Conferences

Yoga Market Worth Nearly $3 Billion a Year

Number of Practitioners Increases to 16. adults, or 16. Of
the 16.

Age:
* 29.com) is the largest-
circulation yoga magazine in the country.

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epistemology constructivism

LeapFrog's award-winning U.1% are women, 22.

Analysis of the social aspects of knowledge production .

constructivism hierarchies

com.

Yoga Journal Releases 'Yoga in America' Market Study

dimension addressing

Emeryville, California-based LeapFrog
has developed a family of learning platforms that come to life with more than
100 interactive software titles, covering important subjects such as phonics,
reading, math, music, geography, social studies , spelling, vocabulary and
science. population.

leach assessed

com),
the country's premier yoga magazine, has just released its second annual "Yoga
in America" survey, a comprehensive study of the yoga market.95 billion a year on yoga classes and products,
including equipment, clothing, vacations and media (DVDs, videos, books and
magazines)."

The study also collected data on age, gender, and other demographic
factors.

Length of Practice:
* 35.

stanford refereed

S.com

According to the
study, Americans spend $2.

The growth in the yoga market is reflected in the growth of Yoga Journal.YogaJournal.

capacities refereed

, LeapFrog
Enterprises, Inc. with more than 200 interactive books and over 450 skill cards
representing more than 6,000 pages of educational content. The poll surveyed over 4700 respondents -- a statistically
representative sample of the total U.
The study revealed that 7.
Says John Abbott, president and CEO of Yoga Journal, "The fact that
Americans spend nearly $3 billion a year on yoga and yoga-related items shows
the financial vibrancy of the market .

dimension hps

In addition, the company will be presenting at the Banc of America Securities'
Consumer Conference in New York City on March 15th.leapfroginvestor.6% from the prior year and 43% from 2002.
* 44 .
Between 1998 (when John Abbott acquired Yoga Journal) and 2005, the paid
circulation of the magazine more than tripled, from 90,000 to 325,000.

consequent ethno

The LeapFrog presentation at the
conference is scheduled to begin at approximately 7:30 a.1% are 18-34, 41.9 million people, have studied yoga for under 1 year .

leach realism

(Eastern time).8%, or 5.

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EMERYVILLE, Calif. (Mountain time). It also produces many best-selling yoga books, videos and
DVDs, including "Yoga Journal's Yoga Step-by-Step: The Total Guide to
Beginning Your Home Practice"; "Yoga Journal and Lamaze(R) Present Yoga for
Your Pregnancy: Your Guide to Prenatal Fitness + a Healthy Birth," and "Yoga
Step-by-Step for Stress Relief.

alvin critically

In addition, almost one in seven non-practitioners, or about 25 million
people, say they intend to try yoga within the next 12 months.