(http://www."
Since 1985, Working Assets has generated over $47 million for progressive
nonprofits , including Greenpeace, Oxfam America, Rainforest Action Network,
Human Rights Watch, Planned Parenthood , ACLU and People for the American Way,
among many others.

Exposing the Social Problem of Harms Disguised as Moral Goods

heal thinking

brennan meaningful

"Our flowers are grown in a manner that is gentle on the environment and
safeguards the well being of farm workers, wildlife and ecology," said Organic
Bouquet CEO Gerald Prolman. "These principles are closely aligned with the
values of Working Assets members, who vote with their dollars to help make a
difference in the world. His plenary address will describe positive design
approaches to "Megacities: Urbanization in Asia.

fuse narrow

com
Press room: http://www. Examining the
complex public/private relationships that determine the growth and
development of urban areas, he will discuss the latest in city planning
and infrastructure-developments designed to optimize urbanization,
engage the environment in a positive way, and generate massive business
opportunities.

brennan feminist

S.S.

ecological explicit

* In "Megacities," McDonough will weigh the rapid rise and long -term
economic, social, and environmental implications of Asia's sprawling
urban centers and offer pragmatic ideas for city planners. The paradox
motivates individuals and social groups to disguise or represent harms as
moral goods to promote or preserve the goodness they believe their norms and
values represent. Walborn says that, "a key goal of the Society of Rational Well Being
is to motivate people to evaluate their material and spiritual goals in terms
of how some of these goals may be harms disguised as moral goods.

sze furthers

As a leading
voice in the organic movement, it is raising public awareness of critical
environmental issues, using sustainably grown flowers as a catalyst for
change.

ecofeminism amidst

organic market alone is estimated to grow to more than $30
billion by 2007.

* In "Crises," he will investigate the central role of design in
countering problems of increasing pollution and waste resulting from
poor design concepts.com

"
"When people disguise or represent harms as moral goods, they define
concepts such as fairness, justice and moral balancing in terms that favor
rights and wrongs that are politically, economically or culturally
advantageous to their own accepted norms and values.

ecology heal

Through its relationship with Organic Bouquet, Working Assets is now
offering a full line of eco-friendly flowers on its Web site,
FlowersForChange .
McDonough will head Forum sessions focusing on environmental challenges
and opportunities .

narrow hierarchical

SAN FRANCISCO, Working Assets, the long distance,
wireless and credit card company that donates a portion of its revenues to
progressive nonprofits, has partnered with Organic Bouquet Inc.com) pioneered the organic flower market.

briefings explicit

com is a fresh new idea that we think our customers and
organic -loving shoppers will appreciate," said Laura Scher, CEO of Working
Assets. Walborn, "rather than a stand-alone ethical system,
Rational Well Being is a series of principles, rules and concepts designed to
help people evaluate their moral decision-making in the light of how human
biology affects moral thought and action.

planetary explicit

"
Organic floral is the newest category in the $230 billion LOHAS
(Lifestyles of Health and Sustainability) market, in which there are
reportedly 50 million Americans who make environmentally based purchasing
decisions. sales of organic flowers in 2003 grew 52 percent , to $8
million.fortunechina.

furthers thinking

OrganicBouquet. He also will offer examples from the unique, cradle -to-cradle
design practice for which he and his companies are noted.mcdonough. This means
learning how to reach one's objects of support without harming others
(or self) and how to balance and distribute the benefits, risks and costs of
cooperating with others to maximize happiness and well-being.

implicit implications

com ), the world's first online organic florist., Environmental leader,
architect and designer William McDonough will deliver three presentations
detailing positive environmental solutions to world problems during the 2005
FORTUNE Global Forum: China and The New Asian Century, May 16-18 in Beijing,
China . More than 300 top international business, political and thought
leaders will gather to address concerns about issues related to maximizing
business opportunities in Asia, fostering business growth and assessing risk.com/fortunechina_global/program.com

CONTACT: Kyle Copas of William McDonough + Partners, +1-434-979-1111,
Fax: +1-434-979-1112, Email: kcopas@mcdonough.

sustainability meaningful

Organic Bouquet: Established in 2001, Organic Bouquet
(http://www. Every time members use one of Working Assets'
donation -linked services (Long Distance, Wireless and Credit Card), the
company donates a portion of their charges to nonprofit groups working to
build a world that is more just, humane, and environmentally sustainable.
Gregg Walborn, founder of http://www.

fuse yeuk

U.OrganicBouquet.html

For more information on William McDonough and his companies, visit:
http://www."
He continues by saying that resolving the problem of living an ethical
life will require ethical theorists to deal with the fact, as expressed by
Nobel Laureate Eric R.

sze ecological

Walborn asks a disheartening question: "In a
continuously modernizing world, does maintaining the moral legitimacy of one's
norms and values (and the possibility of an ethical life) require the power
and ingenuity to disguise certain harms as moral goods?"
According to Mr.

narrow ecology

OrganicBouquet.com/pressroom

" His two panels will consider
additional strategies of change in "Energy: Finding Fuel for Continued
Economic Growth," and "A Looming Environmental Crisis of Design?"
McDonough's presentations will draw on his rational , earth-friendly design
theories. Cradle-to-cradle design offers a framework in which the
effective, regenerative cycles of nature provide models to design
products that are effective , efficient and eliminate the concept of
waste -- a design approach perceived by business as the next step in the
Total Quality Management movement. PHOENIX, A new website uses neuroscience research
and a naturalistic approach to moral psychology to explain how the story of
civilizations is also the story of a biologically-induced moral paradox, the
paradox of the good, and how it endlessly shapes and reshapes the religious,
political and economic landscapes of the world.com and the Society
of Rational Well Being, explains that, "the paradox is the product of
biological processes that bias decision-making and behavior."
Mr.

implicit furthers

com. Sales are expected to grow 13 percent annually through 2008,
according to the Organic Trade Association.

ecology divinity

WorkingAssets. Its designs are
modeled on the effectiveness of those in nature to eliminate waste.rationalwellbeing.

furthers divinity

Working Assets Launches FlowersForChange .com with Organic Bouquet

Working Assets: Established in 1985, Working Assets (WorkingAssets .OrganicBouquet.com
About Working Assets: http://www. CHARLOTTESVILLE, Va.

furthers explicit

com)
helps busy people make a difference in the world through everyday activities
like talking on the phone.


Additional Resources:
About organic flowers: http://www.

For more information about the FORTUNE Global Forum, visit:
http://www."
From this perspective, Mr.

resulting implicit

William McDonough to Headline International Environmental Discussions at 2005 FORTUNE Global Summit in China

* In "Energy," he will describe viable and sustainable alternate energy
sources and product design advances that address oil-price uncertainty,
rising energy demands, and concerns over climate change."
For the Society's perspective on Christian ethics, see
http://www.

sustainability meaningful

What's more, two percent of the purchase price of the
flower orders will go to the nonprofit organizations Working Assets is
supporting in 2005, at no additional cost. She added, "Organic flowers are just one more way that Working Assets
is helping to make the world a cleaner, greener, more sustainable place to
live.
The U. McDonough will consider how cradle-to-cradle
design can go beyond tweaking damaging industrial systems and lead to
positive change.christianwellbeing .

ecological sustainability

"FlowersForChange. Kandel, "that everything the brain produces, from the
most private thoughts to the most public acts, should be understood as a
biological process.com .

ecology amidst

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