")

Creativity in the Business Context: Rigor is Good, as are Constraints
While Mr. by CDS Books in
association with Squibnocket Partners LLC. On August 10, the Kansas State Board of Education made a
preliminary decision to eliminate the theory of evolution from required
school curriculum.

hypatia holcot

"The
left, 'here and now' side of the business brain is alive and well; the right
side needs to be awakened and given room to roam.
So is the total absence of knowledge .

-- Remember that creativity comes from individuals or small groups - not
group -think. There is more in two heads than in one, and more in three
heads than in two. But, at some point, the effect is reversed. Several new
titles in the "Secrets" series are planned for 2005-6.

SECRETS OF THE CODE: The Unauthorized Guide to the Mysteries
Behind the Da Vinci Code
CDS Books/Squibnocket Partners LLC
$21.

-- Philosopher of science Michael Ruse describes the European reaction to
America's evolution "wars" and issues a call "to learn about the evolution-
creation dispute and to do what you can to serve the cause of truth and
morality."

-- Leading primatologist Frans de Waal illustrates primate-human
comparisons through compelling photographs and describes his interest in
primates and evolution by saying, "The more I learn about where we came
from, the more I appreciate what we are today and wonder about the larger
scheme of things.org.

hempel huemer

The computer mouse and Starbuck's and Coca -Cola's use of their
brands to get into music sales come from creativity.
"The future is at the intersection between rigorous creativity and creative
rigor.

hobhouse hippias

de Brabandere. "To remedy this, we need more divergent
thinking.
For instance:

-- Focus on questions, not just answers. If your car is stuck behind a
herd of sheep, don't just ask how do I get around these sheep; also ask
how I get the sheep behind the car. de
Brabandere.

About BCG
The Boston Consulting Group (BCG) is a management consulting firm.

holbach hutcheson

The second stroke is the familiar one. As Michelangelo said, "Art is born of constraint - and
dies from freedom. Cardinal Bertone
has set out to criticize what he sees as, in his opinion, the
dangerous and erroneous content of The Da Vinci Code.
"It is surprising to many that a Church leader like Cardinal
Bertone would suddenly be speaking out against this novel more than
two years after its publication, and so long after so many Catholic
readers have bought it, read it, and engaged in the discussion of it. There is a strict
prohibition on discussion of papal succession within the Vatican, but
the reality is that we have entered a period in Vatican politics that
is somewhat analogous to the Iowa caucuses in American presidential
contests. Nor is the call for a ban likely to put a
damper on The Da Vinci Code's sales, which will continue setting world
records, while feeding the intellectual hunger of many readers to
learn more about the ideas discussed in the book.
Secrets of Angels + Demons made its debut on The New York Times
bestseller list recently at #25.95/ISBN 1-59315-140 -3
www. Science & Spirit has long been
on the leading edge of the evolution vs.science-spirit .

heraclitus hempel

For instance, thinking of
and calling an office table or desk a "computer hardware support" might allow
one to switch budgets and move from the furniture budget line to the IT line,
therefore enabling one to get a new desk, he points out.
de Brabandere is one of Europe's best-selling authors on business innovation.

Bestselling 'Secrets of the Code' Author Dan Burstein Comments on the Case of 'The Cardinal vs. The Da Vinci Code'

"It is particularly ironic that Dan Brown's novels frequently call
attention to the suppression of ideas in Church history: The burning
and banning of works of "heretics;" the quashing of alternative
scriptures that have come to be known as the Gnostic Gospels; the fact
that the historical Mary Magdalene was mis-characterized for almost
1400 years by the Church as a prostitute; the epochal Church battle to
censor the great scientist Galileo.
"For the better part of five centuries, from the Inquisition into
the twentieth century, the Church maintained a semi-official list of
books that were to be banned and shunned. That seems
to me a much more reasonable position for a Church leader to take. In less than 10 days time, a debate that has been
smoldering since Tennessee schoolteacher John Scopes was prosecuted for
teaching evolution in 1925 had erupted once again, landing front and center
on the radar screen of the American public .

hutcheson holbach

A self-described "corporate philosopher," he specializes in
creativity applied to business.95/ISBN 1-59315-022-9
www.secretsofthecode.secretsofangelsanddemons. Larson takes us back to
Dayton , Tennessee, and walks us through the next 80 years, chronicling the
clash between science and religion, highlighting major court decisions and
legislation, and tracking public opinion on the matter.

huemer fei

But the first
stroke of the engine is the one that deserves attention - where the brain
imagines, dreams, suggests, opens horizons.

The September-October issue of Science & Spirit also examines American
universities' reluctance to address spiritual issues in the classroom,
despite students' eagerness to explore; spotlights the world's first
nonprofit drug company; and looks at an international gathering of
community groups dedicated to furthering the science-religion dialogue .

habermas thiry

To keep up with the world and the economy, innovation isn't enough;
creativity is also required , he says. To be creative
is to think about a new system," said Mr. Analyze them and use
them. Through strategic seminars with boards,
executive committees and management teams, Mr.

My experience with leading Catholic thinkers, from
professors at religious institutions to members of Opus Dei, is that
they have generally embraced the debate over this wildly popular
novel, and found a positive opportunity to criticize what they find to
be in error in The Da Vinci Code, while also obtaining a forum to
express their own views of religious history and theology.

herodotus hutcheson

"Changing reality -- innovation, that is - is a continuous process,
whereas changing perception - creativity -- is essentially sporadic. de Brabandere advocates and prescribes thinking that's more
free-ranging and less shackled, he makes the point that it still needs to be
disciplined and managed, especially in the business context. de Brabandere makes the point that:
-- Leaders need to take advantage of the constant "feedback" - data,
ability to listen - that the digital economy offers. For instance, if you
have no instruments to measure whether a pond's water quality is
improving, check for more fish.

The Author
Luc de Brabandere is a partner in the Paris office of The Boston
Consulting Group. Its primary focus is
corporate and business strategy , including operational and systems strategy.

PRESS RELEASE Evolution - Creationism

horkheimer huemer

This is
because a specific case or a precise example is easier to deal with than a
more general problem or generic one," Mr. "Philosophy makes numerous
contributions to management.
It has served companies in all major industries and developed countries and
also has offices and clients in several developing countries. Bush told a
group of reporters that he supports the inclusion of intelligent design
alongside evolution when public school students are taught about the
origins of life.

hippias hartshorne

de Brabandere, author of The
Forgotten Half of Change: Achieving Greater Creativity Through Changes in
Perception (Dearborn Trade Publishing, May 2005). de Brabandere discusses approaches to
changing perception and unleashing business creativity in the new economy.

-- When there's no data to analyze, create criteria .

Banned books over the years
have reportedly included works by Flaubert, Balzac, Voltaire ,
Stendahl, Swift, Locke, and Sartre. Secrets of the Code spent
more than twenty weeks on the New York Times bestseller list in 2004
and has been translated into more than 20 languages. Together , these two titles have over
a million copies in print worldwide.

trelawney fei

de Brabandere says. An absence of creativity may
lead a company to catastrophe; an excess may bring it to disaster," he says.
"Interestingly, at least one emerging leader of the Church,
Monsignor Jose Maria Pinheiro, recently nominated to be the Bishop of
Sao Paulo, one of the largest Catholic communities in the world, has
taken an explicitly different view about the Da Vinci Code from that
of Cardinal Bertone.S.com

thiry holcot

The New Frontier-Free Business World Requires a Two-Sided Brain Argues Boston Consulting Group (BCG) Partner

Business Leaders Remain Mired in the Existing Reality, the Left Brain; They
Need to Wake Up Their Right Brains

Companies and Leaders Who Want Real Change Must Change Twice - Reality and
Perception, According to The Forgotten Half of Change, a New Book by Luc de
Brabandere

BOSTON, Leaders need to wake up their right brains
-- the creative side -- and learn to perceive the world in different ways,
according to Boston Consulting Group (BCG) Partner Luc de Brabandere. It's the moment when the brain
selects , compares, sorts, plans - the moment of decision.

And There are Paths to Follow
In The Forgotten Half of Change, Mr.
"Among our goals at BCG is to ensure that business leaders are continually
asking what the world will inevitably need - and, importantly, to help our
clients see beyond what everyone else can see and perceive what could be
different and new," he said.
Dan Burstein and Arne de Keijzer are editors of two bestselling
books devoted to explaining fact, fiction , speculation, and
controversy in the works of novelist Dan Brown. Both books are published by Squibnocket Partners LLC
in association with CDS Books. However, by
calling for a ban of the book, the Cardinal inadvertently lends
credence to Dan Brown's thesis that powerful people in the Church
don't want the faithful to hear certain ideas.

mcgrew fei

A lack of creativity -- rather, an inability look beyond a
personal conception of information technology -- prompted the CEO of Digital
Equipment to say in 1977, "There is no reason that people should one day have
a computer at home," according to Mr."
According to news accounts, he specifically appealed to Catholic
bookstores -- including, presumably, the bookshop in the hospital
where Pope John Paul II has recently been treated, as well as others
bookshops right inside Vatican City and around the world -- to stop
selling The Da Vinci Code. Burstein and de
Keijzer's books, Secrets of the Code (about The Da Vinci Code) and
Secrets of Angels + Demons (about Dan Brown's "prequel" to Da Vinci
Code), each bring together a wide range of experts to comment on the
Dan Brown novels. As with most official critiques of books
and movies, Cardinal Bertone 's recent comments will probably have the
opposite of their intended effects, making even more people inside and
outside the Catholic Church interested in experiencing what he has now
suggested should be considered a forbidden fruit. He has recommended "prudence," encouraged readers
to distinguish "fact from fiction" in the Da Vinci Code, and suggested
that it is not necessary to prohibit reading of this novel.com

SECRETS OF ANGELS + DEMONS: The Unauthorized Guide to the
Bestselling Novel
CDS Books/Squibnocket Partners LLC
$23.
On August 1, President George W. It
is sold on newsstands and by subscription, and can be viewed online at
www.

hypatia thiry

"A lot of bad decisions are not due to a lack of information -- but rather
to the way our mind works," he said .

It's Hard to Keep the Right Brain Awake
The book drives home that white space is a difficult focal point.

-- Don't try to correct ambiguity and oxymorons. "It's our hope that The Forgotten Half of Change
can help business people prepare themselves to expand, change and explore
their perceptions.
In a statement issued today, Dan Burstein said, "I respect
Cardinal Bertone's opinion and his right to that opinion. All of these incidents in history
are integral to the plots of the Dan Brown novels.

holbach heraclitus

Creativity at Xerox
many years ago led to the computer mouse , but a lack of systems for innovation
let it lay there.
He added, "But we must remember that the brain is a two-stroke engine."

But Getting the Right Brain in Shape is Worth the Journey
"Just as becoming bilingual is an effort that may require years of work,
becoming 'bicerebral ' is a long adventure, during which you discover the art
of creating innovative teams, developing methods to spark imaginations and
even creating an ideas bank," he said."

Accordingly , Mr."
The author or co-author of nine books and a number of regular columns, Mr. It is
unfortunate , however, that he has seen a need to call for a ban on The
Da Vinci Code, which is clearly a work of pop culture fiction, not a
serious treatise on theology.

holbach thomistic

They need to know that if they want to take big steps that
really count and pay off, they need to change twice -- systems and process ,
and then how they think and see the world," said Mr. When it
comes to being inventive , vast multidisciplinary knowledge is a plus.
"Over the last two years, many Catholic scholars and theologians
have welcomed the discussion of the Da Vinci Code as an opportunity to
offer traditional Catholic viewpoints on controversial modern
questions.

mcgrew hypatia

And he
uses them, as well as cartoons and drawings, to illuminate barriers in the
business mind to creativity and perception change and to suggest recipes for
working around them.

Creativity and Innovation are Both Indispensable
The business world needs both halves of the brain."

-- It's important to use the right words. Sadly, Cardinal Bertone seems
to be suggesting a return to a time when Church leaders believed they
could win intellectual and philosophical debates by simply banning or
suppressing certain ideas. More than 75 world class experts
with widely varying viewpoints--historians, theologians, art experts,
scientists, philosophers, linguists, occultists, medievalists, Bible
text experts , and other specialists--have contributed articles,
interviews, and book chapters to the two "Secrets " books.

thiry habermas

De Brabandere invokes philosophers
and artists -- Heraclites, Francis Bacon, Victor Hugo and Michelangelo, for
instance -- to make the case for creativity through perception change.

-- Pay attention to weak signals in the marketplace, not just strong ones. de Brabandere helps BCG clients
develop and deploy creativity. He also contributes to creativity development
internally at BCG.

thiry hypatia

de Brabandere.
"Creativity and ideas need to be managed. One of these could be the need to use the
right word in the day-to-day language of the company, as the
philosopher is concerned with well-defined concepts," said Mr. This practice was apparently
discontinued in the 1960s -- around the same time the Vatican
acknowledged that Mary Magdalene should not be confused with the
repentant prostitute mentioned in certain Gospel passages. In its
September-October issue , the magazine, uniquely positioned to cover the
controversy delves even deeper, presenting multiple perspectives through
which readers can begin to understand the origin, ferocity, and
significance of the issue:

-- Pulitzer Prize-winning author Edward J."

-- Ernan McMullin, professor emeritus of philosophy at the University of
Notre Dame and a Catholic priest, makes the case that Saint Augustine's
ideas can help bridge the divide between scientific and theological
accounts of how life began.

Science + Spirit

Science & Spirit is published six times a year by Heldref Publications.

haldane hamann

"Life
in most companies doesn't leave much time to step back and reflect. (As Victor Hugo said , "Melancholy is happiness at being sad.

-- New ideas don't need new resources, and hardship is the fertile soil of
creativity. It was
founded in 1963 and now has 60 offices in 37 countries.bcg.

Religion Writers/Entertainment Editors/Book Editors

NEW YORK----Controversy continues
to swirl around The Da Vinci Code, even after two full years on the
bestseller list , more than 25 million copies sold worldwide, and the
creation of a multibillion dollar industry that includes everything
from Da Vinci Code tours of Paris to the upcoming Da Vinci Code movie
starring Tom Hanks. In the latest episode, Cardinal Tarcisio Bertone,
a powerful figure in the Vatican on matters of Church doctrine,
denounced the novel last week, calling on Catholics not to buy or read
the book, which he termed, "rotten food" and a "sack of lies. It has been on
bestseller lists in Germany, South Africa, Canada, France, and Poland. creationism debate.

hipparchia haldane

-- Remember that vast knowledge is good - as is a clean slate.
"This process of correcting past mistakes in Church history --
highlighted by recent Vatican efforts to right the wrongs committed in
the case of Galileo or with regard to the Jews in history -- is a
welcome trend in modern Church thinking.
"In short, I expect we will hear much more about this controversy
in the next few weeks, but don't assume it has all that much to do
with the actual novel.

herodotus herbart

Leaders
must internalize that much of the future isn't covered by continuity - and
should thus take steps to make perception change a bit less sporadic and a lot
more frequent."
In The Forgotten Half of Change, Mr. The book itself is something of an exercise for the
right brain."
Creativity can pay off in big and small ways. A
crowd doesn't invent anything.

-- Even as uncertainty increases, one still needs to anticipate and
prepare by organizing feedback.com, which contains a subscription service for
its publications.
This new swirl of controversy may have something to do with next
year's upcoming movie version of The Da Vinci Code, which will
inevitably be seen by many more people than even the millions who read
the book. (In our new book, Secrets of Angels + Demons, we present the
views of many different Vatican-watching experts on how the papal
succession process actually works, and who the most likely current
candidates are).

thomistic mcgrew

"Innovation is survival in the
perceived world - making something new in the existing system. Anti-lock brakes stem from
innovation . It's the time of exploration that
presages real change.
Paradoxes, serendipity, dissonance , boredom and minor defects shouldn't
be ignored; embrace them and run with them. Please visit
its website at http://www.
"The recent statements probably also have something to do with
Pope John Paul II's health and the widening discussion of Church
directions on policy and theology in the future."

Secrets of the Code and Secrets of Angels + Demons are
international bestsellers published in the U.