"360Advantage is a powerful new model, combining the expertise
and experience of the leading firms in government relations, corporate
public affairs and political advertising."
For over 20 years Russ Schriefer has been a successful political
strategist and media consultant.'s top
public affairs firms, providing strategic counsel , government
relations and communication services to a diverse group of leading
corporations, coalitions and trade associations. Quinn Gillespie + Associates was formed by
Democratic White House veteran Jack Quinn and Former Republican
National Committee (RNC) Chairman Ed Gillespie. CHICAGO, A new online voters' guide now provides
easy access to information about judicial candidates on the March primary
ballot and is delivering the sort of quality information Illinois voters want
and need to make informed choices when they cast a ballot in judicial
contests.
More than 350 IAFF members have graduated from the Political Training
Academy.

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Managing and consulting on campaigns
at every level, he has helped elect governors, U.
The IAFF, headquartered in Washington, DC , represents more than 267,000
full-time professional fire fighters and paramedics who protect 80 percent of
the nation's population.

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The IAFF has experience
35 consecutive years of membership growth.

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"360Advantage represents the next phase in the world of campaign
strategy," said Russ Schriefer. Bush's main image-makers.
Stuart Stevens is one of the nation's most successful political
strategists and media consultants.
In addition to their work in the U.
Under Ken Rietz, Burson -Marsteller has built the largest and most
comprehensive public affairs capability in Washington with a strong
history of winning issue campaigns.

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S. senators and
dozen's of members of Congress. The firm's seamless worldwide network consists of 45
wholly-owned offices and 49 affiliate offices, together operating in
57 countries across six continents.

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This includes Ed Gillespie,
Charlie Black, Jack Quinn, Ken Rietz, Richard Mintz, Bill Lee, Scott
Pastrick, Gary Koops, Mary Crawford , Terry Holt, Jason Meath, Craig
Veith and Dave DenHerder, among others.

CONTACT: David Morrison
312-335-1767

MEDIA: Harold Schaitberger, National Co -Chair of the Kerry-Edwards 2004
Campaign, Co-Chair of the AFL-CIO Labor 2004 Election Committee and the
General President of the first union to endorse Kerry in the primaries, along
with PTA students from the Washington Metropolitan area and across the U.

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"Having spent much of my life on the campaign trail, many of them
working with Russ and Stuart, I know what it takes to win high-stakes,
high -profile campaigns. We
are delighted to be a part of this exceptional team," said Ed
Gillespie , Quinn Gillespie + Associates, Co-Chairman., Schriefer and Stevens have
consulted on several landmark international campaigns including Vaclav
Havel's first campaign for Czech president as well as presidential
campaigns in Nigeria, the Philippines and the Congo. Seminars focus on developing
an effective campaign plan; targeting voters; recruiting volunteers; polling
techniques; fundraising and budgeting; message development; working with the
press; getting out the vote; and campaign finance laws.

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com .com), is a public affairs advocacy
advertising organization that focuses on building and executing
campaigns on high profile, complex and controversial issues. Candidates signing the code pledge not to
engage in character defamation, whispering campaigns or scurrilous
attacks on candidates and their families and to limit attacks on
opponents to legitimate challenges of the opponent's record. The IAFF was the first organization to endorse John
Kerry for president of the United States in September 2003 and its subsequent
"Fire Fighters for Kerry" campaign was credited as among the leading factors
in helping the candidate achieve his come-from-behind victories in Iowa and
New Hampshire.

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"
With a history of winning campaigns for candidates and for
companies , 360Advantage will draw from an experienced bipartisan pool
of senior political and communications professionals from within Quinn
Gillespie + Associates and Burson-Marsteller and its sister companies ,
BKSH + Associates and Direct Impact.S. 8th Annual Political Training Academy to Be Held in Baltimore , Feb. "Since staffing levels,
training and equipment are provided for them to do their jobs by lawmakers , we
believe our members should also know how to get lawmakers elected who will
provide them with what they need to effectively safeguard our communities. The Academy encompasses four days of hands -on political
training by campaign specialists and IAFF staff.

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360advantage.S.

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Business Editors

WASHINGTON----Tapping the best in
political campaign and issues management thinking from across the
political spectrum, Burson-Marsteller and Quinn Gillespie + Associates
today announced the launch of a new public affairs advocacy
advertising organization called 360Advantage, www.S.
senators than any other current Republican media consultant. It provides clients
with strategic thinking and program execution across a full range of
public relations, public affairs, advertising, and web-related
services.C. Most importantly, it contains the information most relevant to
voters when they think about what sort of person they want to see on the
bench.
"Our members know how to protect and serve when lives are on the line,"
says IAFF General President Harold A.

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It offers clients the best
of each in applying a political campaign mindset to corporate and
industry-wide public affairs and issues management.bm.com), established in 1953, is a leading
global public relations and public affairs firm. By that time, of
course, it's too late for voter education about the candidates and the issues.
The IAFF is one of the most effective lobbying organizations on Capitol
Hill and they are one of the most sought after endorsements by candidates
pursuing elective office.

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"
Thomas R. Nides, President + CEO Worldwide of Burson-Marsteller
said, "Strategic alliances, sharp insight , innovation and creativity
are what win political campaigns. He also co-produced the HBO series "K Street",
and wrote the first episode of the Emmy winning show "Northern
Exposure". Also involved in this new effort
will be BKSH + Associates, one of Washington's most influential
government relations firms, and Direct Impact, Washington's premier
grassroots mobilization firm.

ICPR Posts Judicial Candidate Information to Easy-to-Use Website

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Burson-Marsteller, Quinn Gillespie + Associates , BKSH + Associates
and Direct Impact are all part of WPP."
The IAFF Political Training Academy was designed to help IAFF members and
their family members enhance their political skills to help friendly
candidates get elected and to give fire fighters the skills to run for public
office themselves.

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It
will be led by Russ Schriefer and Stuart Stevens, two of the leading
advertising and campaign strategists from the Bush-Cheney '04
re-election campaign.
360Advantage is a joint venture between Burson-Marsteller and Quinn
Gillespie + Associates.

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illinoisvotersguide. "It includes a primer on the
state's court system, a map to help voters identify which candidates will be
on their ballot, and several links to web sites where voters can find more
information about the candidates , various bar associations, Illinois courts
and elections."
This is the third online voters ' guide created by ICPR and Justice at
Stake. ICPR is a non-profit, non-partisan public interest group that conducts
research and advocates reforms to promote public participation in government;
address the role of money in politics; and encourage integrity, accountability
and transparency in government.ilcampaign. Signing of the code, which is contained in state
statutes, is voluntary.

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About Burson-Marsteller

Burson-Marsteller (www. The firm brings a
bipartisan , multi-disciplinary approach to helping clients tackle
public affairs challenges.
Biographical information, questionnaire answers, as well as bar
association evaluations and endorsements can be found at
http://www.

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360advantage.

About Quinn Gillespie + Associates

Quinn Gillespie + Associates is one of Washington, D.

-- See where the candidates for governor stand on key election and
government reforms issues.iaff.

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As program director for the 2004
Republican National Convention he was credited with reinventing the
modern national political convention. "Many voters don't even know there are
judicial elections until they walk into the polling place.

org ) also contains other recent
updates for voters:

-- Find out which candidates did -- and did not -- sign the Code of Fair
Campaign Practices.org.

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CEO. With over 100 combined years of
political, government relations, advertising, public affairs and
grassroots experience by leaders in their field, we can draw on the
best minds in Washington to achieve results for our clients. He is also a frequent contributor to the New York Times,
Esquire, Outside Magazine, Men 's Journal and has written and published
five books. Burson-Marsteller is a part of
Young + Rubicam Brands, a subsidiary of WPP Group plc (NASDAQ: WPPGY),
one of the world's leading communications services networks.

Fire Fighters Prepare to Get Political at IAFF National Political Training Academy

6-10

WASHINGTON, Fifty members of the International
Association of Fire Fighters , the union for professional fire fighters and
paramedics across the United States and Canada, will participate in the 8th
Annual IAFF Political Training Academy at the Maritime Institute of Technology
and Graduate Studies just outside Baltimore, Maryland, February 6-10, 2005. The IAFF's Political Action Committee, FIREPAC, is currently
one of the top 25 PACs in the nation.

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" Schriefer has
also consulted and lectured on politics and media in the United
States, Russia and Cambodia. Stuart has gone on to help elect more governors and U. Schaitberger.

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Stuart and Russ know how to harness
these elements to produce winning campaigns and Burson-Marsteller is
excited to join forces with them and Quinn Gillespie + Associates, to
provide clients a team that delivers results. Over the past eighteen years
Stevens has been the lead strategist and media consultant for some of
the nation's toughest political campaigns and was called "a legendary
ad man" by the Washington Post for his work on the 2000 Bush-Cheney
presidential campaign.
"Typically, judicial campaigns are waged out of sight of most voters,"
said Cynthia Canary, Director of ICPR.
The ICPR homepage ( http://www. More than 2,900 affiliates protect nearly 6,000
communities in Canada and in every state in the U.

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"Winning advocacy campaigns today requires a new way of seeing
politics," said Ken Rietz, Burson-Marsteller , Vice Chairman and U. Justice at Stake is a non-partisan national
campaign to keep courts fair and impartial by educating the public and working
for reforms.

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Burson-Marsteller and Quinn Gillespie Join Forces To Launch New Campaign Strategy Organization 360Advantage

The New York Observer called the
event "the most meticulously produced campaign convention ever
televised and perhaps the most successful.S.

About 360Advantage

360Advantage (www.org , a web site of the Illinois Campaign for
Political Reform (ICPR). Visit us @ http://www.

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360Advantage sets a new standard for clients
seeking expert counsel on how to fight and win the tough battles." In addition, Schriefer has
worked at the national level for four presidential campaigns including
the 2000 and 2004 Bush -Cheney campaigns where New York Magazine named
Schriefer "one of George W. Both are part of WPP (NASDAQ: WPPGY), one of
the worlds leading communications services networks.
"The 2006 Illinois Voters' Guide is a good place for voters to begin to
learn about judicial candidates," Canary said . Nationwide, 315 IAFF members hold public office, including positions
as mayors, township supervisors , city council members, fire commissioners and
state legislators.,
will be available for interviews .S.

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