com also publishes daily features such as the Cool Site of the Day,
Joke of the Day, Fact of the Day, Quote of the Day, Question of the Day, Video
of the Day, and Gadget of the Day. The result: improved customer relationships.

Personal ads are covered elsewhere in the hierarchy.

are covered

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"Through our partnership, we also hope to add even more value to their
consumers ' experience by leading those single men who are in search of a
compatible relationship to TRUE.

One place to look is:
Directory Society: Relationships: Dating: Personals: Alternative Lifestyles

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"
To inquire about forming a marketing partnership with True.true. By partnering with Grand Central , Service
Objects customers, such as BASF, Wells Fargo Financial Services, Nationwide
Insurance and more, can easily integrate their solution with other existing
applications and services through a cost effective, risk-free, on demand
integration approach that scales beyond traditional point -to-point enterprise
software solutions.

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In exchange, AskMen.
"Statistics show that men are just as -- if not more -- active in online
dating as women, and our 'Dating and Love' and 'Sexuality ' sections are two of
the most visited resources on AskMen.58 percent market share of all Web surfers with an
interest in men's lifestyle content. By
offering integration as an on demand service, Grand Central and its partners
dramatically increase the success and eliminate the risk of business
integration, providing a better alternative to complicated, lengthy, and
expensive traditional software deployments.

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com, the leader in men's lifestyle content,
announced an exclusive partnership .serviceobjects.

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"
"With more than 6 million monthly readers that generate 65,000,000 page
views each month, AskMen.

With over 500,000 transactions per day, Service Objects' Web Services
validate, update, and enhance customer information in real-time to any
application.com for more information.

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Under the terms of the agreement, TRUE will serve as AskMen.

About AskMen . The annual "Top 99 Most Desirable Women"
feature is a popular draw on the site.

Service Objects Partners With Grand Central Communications to Offer Its Customers Award-Winning Integration On Demand Solution

the
leading provider of Web Services for CRM systems has announced that they have
partnered with Grand Central Communications, Inc.

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TRUE has clearly differentiated itself in this crowded industry via
its focus on science and security.402. With the help of proprietary research
and the industry 's most extensive team of scientists, relationship experts and
psychologists, TRUE also guides its members step-by-step through all stages of
the relationship-building process.
To find out more about how TRUE helps people around the world Live, Love
and Learn(TM), please visit http://www ., the leading provider of
Integration On Demand(SM) solutions to provide Grand Central's Business
Services Network to their customers.

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com, please
contact Pete Salcido at 972.

This category is for sites about relationships that are generally regarded as substantially outside the mainstream models of relationships.

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com hosts an active and popular online community with over
25,000 members. AskMen . "We maintain over one billion
pieces of information that can be used to supercharge any contact database,
and now through Grand Central's Business Services Network, sales and marketing
users have a risk-free, yet powerful solution for integrating our on demand
service into their CRM application ."

About Service Objects Incorporated
Service Objects provides its customers with value -added data services to
help them to improve customer relationships and identify new opportunities for
selling.
The company is headquartered in San Francisco, California.

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A recent competitive analysis by HitWise(TM) concluded that
AskMen.com has a 34.com has had content partnerships
with the likes of MSN, AOL, Netscape, CompuServe, Univision, Overture, Lycos
Asia, and more.

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com's
exclusive online personals partner.com
AskMen. Call
1-800-694-6269 or visit http://www.

regarded elsewhere

Salcido@true . Founded on an advanced, scientific compatibility
test uniquely endorsed by Psychology Today and independently certified by one
of the leading experts in tests and measurements -- Integrated Knowledge
Systems, Inc.

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com .grandcentral.

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com," said Ashkan Karbasfrooshan of
AskMen. This set of Web services allows companies to identify new
opportunities for selling by applying the power of demographic, firmographic,
and geographic content.
The company is headquartered in Santa Barbara, California .

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com will provide its
popular content on dating, love and sexuality to TRUE's site, further boasting
the online relationship service's "U" magazine, which already touts content
from TRUE 's team of psychologists, editorial staff and Psychology Today. Moreover, TRUE is the only site to
conduct single verification screening.

Grand Central's market-changing approach has received significant
recognition in the industry, including InfoWorld's Technology of the Year
Award for "Best Web Services Integration Solution" for 2004 and 2005, and
being named as a finalist in PC Magazine's 21st Annual Awards for Technical
Excellence in the category of Enterprise Software.

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Category Leaders Join Forces to Further Enhance Consumer Experience Via Shared
Content and Cross Promotional Opportunities

DALLAS, In an effort to bring forth the most up-to-
date content and resources to its site members, popular online relationship
service True.
Together with our community of on demand service provider and system
integrator partners, we enable enterprises to easily integrate and share
applications, data, and processes throughout the extended enterprise, without
installing, maintaining, or supporting costly hardware or software.

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com is clearly the first place that men turn to for
advice online, and we can't wait to bring their content to our members ," said
Pete Salcido, senior vice president of global business development for TRUE.4882 or Pete. -- to meet the Standards for Educational and Psychological
Testing, TRUE is the only online relationship service that actively seeks to
further protect the safety of its communicating members by conducting
extensive criminal background screenings.
"Businesses use our service to scrub, validate and enhance their customer
data for improved accuracy and more effective marketing campaigns," said
Geoffrey Grow, President at ServiceObjects.

alternative society

com(TM), and AskMen.com . Service Objects Selects Grand Central for Rapid and Risk-Free Integration of
CRM Enhancement Services

SANTA BARBARA, Calif., Service Objects, Inc.

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About TRUE
TRUE is safer, savvy, and the only scientifically-based, online
relationship service whose mission is to help singles find long lasting and
fulfilling relationships.

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com updates its
content daily and features over 200 new articles every month across a variety
of sections: Dating and Love, Sexuality, Celebrity Profiles and Interviews,
Health and Sports, Fashion and Lifestyle, Power and Money, and Entertainment.

About Grand Central Communications
Grand Central Communications provides Integration On Demand(SM) solutions
through its award-winning, subscription-based Business Services Network. Call
1-800-845-4313 or visit http://www.

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com. "We've been looking for an online personals partner that holds
itself to the same level of quality that we do, and TRUE was the obvious
choice.com is the leading Web site for men in the world, averaging over
5 million unique monthly readers.com for more information.

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True.com Forms Exclusive Partnership With AskMen.com

AskMen. In addition, Service Objects can transform their own on
demand offering into a best-of-breed, on demand application suite , by tapping
into Grand Central's rich and rapidly growing Business Services Directory to
easily assemble services into custom solutions.

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The
two companies will also work together on a series of cross-promotional events. A foremost content provider with an archive
of over 12,000 articles available for free online, AskMen.
AskMen.

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