Advertising Aims To Reach Primetime TV Viewers With Safer Sex Messages;
Personalize Devastating Effects of Unprotected Sex

PRINCETON, N.
"Consistent with our leadership position , we feel there is an urgent need
to articulate these important sexual health messages in a way that
personalizes the risks and, hopefully, forms the basis for changing behavior
so that consumers who are sexually active use condoms consistently," said Jim
Daniels, Vice President of Marketing for Trojan(R) brand condoms.
Subsequent ads will focus on other potential risks as well as specific
consumer segments.

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, The sobering fact that millions of
people may be taking unnecessary health risks is the catalyst for a new
advertising campaign from the makers of Trojan(R) brand condoms.

kaplanthaler. Known for its breakthrough
creativity and immediate results, its clients include AFLAC , Coldwell Banker,
Continental Airlines, Foxwoods Resort Casino, Panasonic, Pfizer (Celebrex and
Zoloft ), Procter + Gamble (Clairol Herbal Essences, Aussie, Infusium, Swiffer
and Dawn), Revlon, Trojan brand condoms and US Bank.

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The campaign also marks a first, in that some broadcast networks have
agreed to air the spots during primetime.com.com.

Forward-Looking Statements
Statements made in this release, other than those concerning historical
financial information, may be considered forward-looking statements, which are
subject to risks and uncertainties, including without limitation: (1) the
company's ability to continue to generate strong sales growth through its Web
site, (2 ) the availability of real estate that meets the company's criteria
for new and relocating stores , (3) the cost and timeliness of new store
openings and relocations, (4) consumer reaction to new store locations and
changes in the company's store design and merchandise, (5) the extent to which
customers respond to promotional financing offers and the types of promotional
terms the company offers, (6) effectiveness of the company's advertising and
marketing programs for increasing consumer traffic and sales, (7) the
ultimate outcome of the InterTAN litigation with RadioShack, any associated
costs, any change in competitive conditions, or any business disruption
resulting from rebranding of InterTAN's RadioShack-branded stores and dealer
outlets in Canada, and (8) the accuracy of the assumptions underlying the
company's projected 2006 results as discussed in connection with the fiscal
2006 outlook in this release.

This section is not intended to cover group sex.

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The campaign,
"Make a Difference," aims to help to reduce the incidence of STDs and HIV/AIDS
by creating urgency among sexually active men and women to practice safer sex
and use condoms..
Circuit City Stores , Inc. The company's international segment operates through
nearly 1,000 retail stores, dealers and other outlets in Canada.circuitcity.

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.3 percent

* capital expenditures, net of landlord reimbursements and sale leaseback
transactions, of approximately $205 million

This outlook is based on the following assumptions:

* the inclusion of the international segment for a full year and growth in
that segment

* 30 to 40 new and relocated store openings

* continued growth in our Circuit City Direct business

* more effective advertising and promotions

* an improved customer experience

* enhanced customer perceived in -stock levels and

* leverage in store expenses to be more than offset by investments in
information systems and innovation and the inclusion of the
international segment for the full year

A live Web cast of the presentations will be available on the company's
investor information home page at http://investor.
(Logo: http://www.

hows overlap

Key initiatives to upgrade the core business support our fiscal 2006
financial outlook and include the following:

* Store revitalization program

* Promotional effectiveness

* Product transition management

* Best sourcing

* Inventory management, including improved in-stock levels and reduced
net-owned inventory

* Collaborative vendor relationships

Key initiatives to evolve the core business include the following:

* Portfolio management of merchandise product categories, matching our
investments in merchandise product categories with the strategic intent
of the specific business

* Expanded service offerings , including the company's plan to expand its
technology services offering nationwide, beginning in the second quarter

* Continued investment in Circuit City brand awareness and in Circuit City
Direct marketing, ensuring a consistent multi-channel brand

* Improved customer experience led by associate engagement

* Reduction of performance gap between the best and the poorest performing
stores

Key initiatives to innovate include the following:

* Win in Home Entertainment -- be the retail destination for home
entertainment products and services

* Digital Home Services -- develop breakthrough consumer electronics
service offerings

* Multi-Channel -- move focus from transactions to relationships and
provide solutions to customers wherever they want them

The company reiterated the following guidance for fiscal 2006:

* total sales growth of 3 percent to 6 percent, including domestic
comparable store sales growth in the low single-digit range

* operating margin (earnings from continuing operations before income
taxes as a percent of sales) of 1 . (NYSE: CC) is a leading specialty retailer of
consumer electronics throughout the United States and Canada.

This section is not intended to cover affairs or 'cheating' either.

There is generally little overlap between the community that uses the term 'polygamy' and the community that uses the term 'polyamory'.

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By
airing during primetime hours as well, the message of the ads will reach a
much broader audience than in late night alone. Throughout this campaign, Trojan hopes to reach a broader
sexually active audience who might not consider their personal risk of STDs
and HIV/AIDS. A summary of
key points from the presentations follows.

Polyamory is the practice of having multiple, open, honest emotional and sexual relationships.

pearz disseminated

It's our
mission to make sure people understand potential risks and protect themselves
with responsible and consistent use of condoms, if they do not choose to be
abstinent.

About Trojan
Trojan brand condoms are America's #1 condom and have been trusted for
nearly 90 years. More Americans trust the
Trojan brand than any other condom .3 percent to 2.

gaea whys

"We believe the
combination of a breakthrough, message-driven campaign with first -ever
primetime exposure will make a huge difference. "As the market leader, one of our priorities
is to help decrease the incidence of STDs and unwanted pregnancies.
There are 26 varieties of Trojan brand condoms.

This is a pretty broad umbrella, which covers relationship styles that vary from group marriage to those that look very much like 'dating'.

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The Trojan(R) Sexual Health Monitor, an annual nationwide survey of men and
women 18 - 24 years old, found that 87 percent of women and 75 percent of
heterosexual men have had sex without a condom, and only 37 percent of women
say they always or often use a condom.newscom.

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We are extremely proud of this campaign
and with the decision to pursue airing these commercials on network television
during primetime. Discussion of additional factors that could
cause actual results to differ materially from management's projections,
forecasts , estimates and expectations is set forth under Management's
Discussion and Analysis of Results of Operations and Financial Condition in
the Circuit City Stores, Inc.

Additional details of what you may expect to find and not find under this topic:
This section is not intended to cover swinging , which is generally perceived as a style of multiple sexual relationships rather than a style of multiple romantic relationships.

swinging whys

J. other than abstinence, the only way to
protect yourself is to use a condom every time."
While sexually active adults claim they understand the risks of
unprotected sex , this understanding isn't always reflected in their behavior. We believe it is essential to take these
advertisements to a broader audience if we are to make a meaningful
difference," continued Daniels ."

The ads can be viewed by visiting http://www. A copy of
the annual report is available on the company's Web site at
http://www.

attractively unconditional

RICHMOND, Va.
announced that it is hosting an analyst conference today, featuring
presentations from several of the company's senior executives.
The company's strategy for improving its operations, financial performance
and shareholder value includes

* upgrading its processes, systems and talent to improve the core
business ,

* evolving the core business to generate incremental revenues and profits
and

* innovating to create new businesses, related to our core business, to
produce long -term growth.m.

paraphernalia monogamy

The tone of the advertising is
informational, providing facts and figures in a responsible manner that
effectively raises the viewers' consciousness and awareness about the
potential consequences of unprotected sex among those who are sexually active.

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" and ".
"We hope these ads will spark a much needed national dialogue about
responsible sexual behavior., Circuit City Stores , Inc.

There is therefore a separate listing for polygamy under Alternative Lifestyles : Polygamy, although the actual dividing line is arguable.

swinging polygamy

"This
campaign does just that -- it presents the facts in a responsible and
meaningful way that can't be ignored.
The first ad states that "40 percent of people who are HIV positive don't
tell their partners.

About The Kaplan Thaler Group
The Kaplan Thaler Group (http://www.com) has been ranked as
the fastest growing advertising agency in the U.S.com.

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..
Presentations are expected to begin today at 8:30 a.

liberated dividing

"In creating this campaign for Trojan, we knew we had to break new ground,
be provocative and reach people at the right time," said Linda Kaplan Thaler,
CEO and Chief Creative Officer of The Kaplan Thaler Group .

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While condom ads have run on network
TV in the past, they have been relegated to late night viewing times.circuitcity.

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The ads will begin airing this week. The campaign is comprised of various executions , all with a
poignant and sobering message in striking white type on a black background. EDT. The company
also operates a Web site at http://www. Annual Report on Form 10-K for the fiscal year
ended February 28, 2005, and in the company's other SEC filings.

For more information on swinging, see:
Society: Sexuality: Activities and Practices: Swinging.

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"
The "Make a Difference" campaign, created by award-winning advertising
agency The Kaplan Thaler Group, signals a distinct departure from the brand 's
past efforts.

Circuit City Stores Inc. Hosts Analyst Conference

com/cgi-bin/prnh/20010709/CCLOGO )

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The company's
domestic segment operates through 612 Superstores and five mall-based stores
in the United States.

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trojancondoms.com.

dim disseminated

New Trojan(R) Condoms Campaign Aims to Make a Difference and Strike Down Complacency About Unprotected Sex

" This is a bold reminder for
the need to take personal action in protecting oneself when sexually active. Trojan brand latex condoms are made from premium quality
latex to help reduce the risk of unwanted pregnancy and sexually transmitted
diseases . Each condom is electronically tested to help ensure reliability. The Web cast will
be archived and available for replay at the same location.circuitcity.

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About Circuit City Stores, Inc .