Moreover, because TRUE is able to segment its core
audience based on criteria such as income, location and hobbies, Oxygen Media
can reach its key audiences with tailored messages in places where TRUE's
members take the most action, including TRUE's home page, its search engine
and its popular online magazine, "U.com(SM) to introduce its
SureMatch Compatibility(SM) test and other online relationship
services to Latter-day Saint singles in Asia beginning May 2, 2005."
Created and developed by A.LDSPromise. Business operations include Forever
Living Products franchises in Japan and regional airlines in Hawaii.com are service marks of Promise
Companies International, LLC.

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Advertising Research Study Reveals How Men and Women See Love Differently-- Reasons for Differences Cited in Murray Qualitative Research Study

"
"In addition to finding that each gender has a tendency to derive
a different meaning from the same message," Dr. Women
take a holistic approach, interpreting body language, facial
expressions and the ad 's situational context. Both shows are modern twists on love and
romance," said Betsy Finston of Oxygen Media.

About TRUE
TRUE is safer, savvy, and the only scientifically-based, online
relationship service whose mission is to help singles find long lasting and
fulfilling relationships.

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com is working hard to promote two original shows that we are very
proud of, including Mr.

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The advertisements were for Four
Seasons Hotels and Resorts, Nautica sportswear, Levitra erectile
dysfunction drug, Bijan fragrances, and the campaign promising a
"Diamond Is Forever. Men are more
literal, creating meaning primarily from facial expressions. Murray has provided research and consulting
services to leading brands, Fortune 1000 corporations, international
non-profit organizations , and government agencies.

Promise Companies International Announces Joint Venture Agreement with Yamagata Corp. for Asian Relationship Service; SureMatch Compatibility Test to Help Asia

com is unlike traditional
picture-and-profile dating sites that are known for creating
environments where users may be vulnerable to dangerous predators. Users can
then choose to continue with the service for a monthly online
subscription price of $24.

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-- to meet the Standards for Educational and Psychological
Testing, TRUE is the only online relationship service that actively seeks to
further protect the safety of its communicating members by conducting
extensive criminal background screenings. "We all know that religion can be an important
variable in a relationship.D.LDSPromise.

Yamagata Corp.

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Advertising Writers /Business Editors/Marketing Writers

NEW YORK----A new study reveals that
men and women respond with very different ideas about love when they
look at advertisements featuring romantic couples , according to Dr."
Dr.com throughout Asia, while LDSPromise will provide
its compatibility-matching algorithms(SM), SureMatch test and other
areas of relationship expertise to the unique Asian market .

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Through TRUE's new service, Oxygen Media can target potential consumers by
demographic and geographic preferences and receive daily and weekly ad
performance reports as well as historical data on best performing dates and
visitor statistics."
"Oxygen."
Yamagata Corp., please call
801-225-9585, or visit the Web site online at www.

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We offer our
consumers unsurpassed differentiators like security and science, and we hope
to provide the same value to our business partners by offering unique services
like our new online advertising program," said Ruben Buell, President of TRUE. For instance, if a consumer reads an article on 'U'
magazine about appearance and first impressions, an advertiser like Oxygen
Media might want to run an advertisement about a show that touches upon
fashion tips and advice such as 'Life + Style. With the help of proprietary research
and the industry's most extensive team of scientists, relationship experts and
psychologists, TRUE also guides its members step-by-step through all stages of
the relationship-building process.
"It can be very difficult for Latter-day Saint singles in Asia to
find compatible partners with similar beliefs, and then build lasting
relationships," said Gary Judd, vice president of sales and marketing
for LDSPromise.

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True.com Signs Oxygen Media as Advertising Partner

com or the
joint venture agreement with Yamagata Corp.
Through its Web site -- www.com -- the company leverages
the 35-year career of Scoresby, noted family and child psychologist,
and celebrated author of numerous books. With its technology and
compatibility-matching algorithms, the company helps the LDS single
adult find "real confidence in the people you meet.

The SureMatch Compatibility Test and the compatibility -matching
algorithms of Promise Companies International, LLC are patent pending.

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true. and LDSPromise . will provide capital and marketing resources to
promote LDSPromise.

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as one of the top three online
dating sites for highest customer satisfaction, TRUE will continue its ongoing
commitment to its users' privacy and guarantees that no personal data will be
shared with an advertiser.

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Murray , "is that women had a much more favorable
response to the Levitra ad.' We're helping advertisers
make targeted links to consumers based on their habits, locations and
interests.

"We are happy to provide assistance to Asian Latter-day Saint
singles who are looking for other ways to meet someone they can build
a relationship with," said David Senior, president of Yamagata
Corp .

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, (212) 721-3624, e-mail:
peter@petermurray., a well-known
author and psychologist, LDSPromise .

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DALLAS, Broadening its services to enable
advertisers to more effectively tap into the lucrative online dating market,
True. Romance, which is sponsored by TRUE, and Confessions
of a Sociopathic Social Climber.
To find out more about how TRUE helps people around the world Live, Love
and Learn(TM), please visit http://www.

Business Editors/High-Tech Writers/Religion Editors

OREM , Utah----Promise Companies
International, LLC today announced that it has signed a joint venture
agreement with Yamagata Corp.LDSPromise.com

About LDSPromise

LDSPromise was formed in 2003 to help single members of The Church
of Jesus Christ of Latter-day Saints find compatible dating partners."

About Promise Companies International, LLC

Promise Companies International , LLC was formed in 2003 to help
single members of religious faiths in the process of developing
long -term love relationships.com), and unique technology, the company is able to
deliver relationship partners with more compatibility than other
online relationship services.

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Murray's research methodology adapts techniques developed for
clinical psychology and applies these to researching emotional
reaction to creative concepts such as advertising, packaging and new
product ideas. Moreover, TRUE is the only site to
conduct single verification screening.

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This study had men and women look at five print ads featuring
photographs of romantic couples. For more
information, contact Peter Noel Murray, Ph. "Given our core demographic of
young women, it's a natural fit for us to advertise on a well-trafficked and
respected online dating site like TRUE.

This section is for Relationship-related internet publications.

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Males responded positively when they thought the men
and women in the ads had a positive connection, but were likely to
suggest sex as the basis for the connection. In fact , every male made
a sexual comment about at least one of the advertisements. "The
irony," commented Dr.D.com .
There is no cost to take the SureMatch test, and individuals who
do so will learn about their strengths and possible blind spots and
weaknesses in dating relationships.95. Relationship skills are taught by
Scoresby, noted family and child psychologist of 35 years, and feature
valuable lessons needed to produce lasting results in online
relationships. is a private holdings group led by Gene Yamagata
and is based out of Las Vegas.

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Men,
on the other hand, recognized very little affection in the
advertisements. Murray continued, "the
study gave us insights about how this takes place.

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The Asian version of LDSPromise will also feature an events page,
relationship forum and other tools designed to help connect a
community of Latter-day Saint singles in Asia.com offers well-researched, unique e-learning
tools and a safer online environment designed to assist sincere LDS
singles in finding compatible dating and marriage partners.

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Peter Noel Murray, a New York City-based market researcher.
"The differences between the emotional responses of men and women
suggest how difficult it is for a single ad to communicate the same
message to both genders if romance is part of the sell," said Dr.
Murray.com(TM) today launched a multi-faceted online advertising program with
Oxygen Media as its first partner. "New challenges to communication call for new solutions,
and I am confident LDSPromise's technology can help couples come
together. Lynn Scoresby, Ph.
For more information about the LDSPromise, LDSPromise.

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Consumers are expected to spend over $13 billion on their
sweethearts for Valentine's Day, but selling products to satisfy
amorous desires may not be as easy as advertiser's think.

About Murray Qualitative Research.com

For more information on TRUE's new advertising
service, please send an email to Pete Salcido at pete . The SureMatch test has come along to
combine religion and technology and help LDS Church members throughout
Asia find someone compatible. They will also receive valuable
insights in 21 areas of compatibility such as communication
effectiveness, love and commitment and emotional competence . Using its different Web properties (such
as www.

About Yamagata Corp.

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"
The study showed that women responded positively when they
perceived couples in the ads expressing high levels of affection."
"Within six months of beginning to pair members last January, we already
had a million TRUE members on our site and today we're at nearly three
million, which is testament to the quality of our service.salcido@true. Founded on an advanced, scientific compatibility
test uniquely endorsed by Psychology Today and independently certified by one
of the leading experts in tests and measurements -- Integrated Knowledge
Systems, Inc.
Instead, LDSPromise.

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"What's different about our service is its ability to make a direct connection
with the consumer.

are welcome here.

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com .

Whether it's an email newsletter, a mailing list, or an e-zine, those publications which focus on topics such as: romance, marriage, divorce, singles, dating, relationship advice, etc.

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Since 1986, Dr ."
Recently ranked by Keynote Systems, Inc.

LDSPromise and LDSPromise.

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---

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