NOTE TO EDITORS: Multimedia Assets Available With This
Story Include Audio + Text News Release

----How far back can you trace your family tree?
Now imagine trying to trace the family tree for everyone in the world.
Public Relations veteran David Forman says, "Companies and
organizations that understand the importance of publicity are
generally more successful than those who use advertising alone to
reach their target audience .
Forman says you don't have to hire outside help to get publicity.

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You can reach the story directly by going to
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That's what The Genographic Project , a partnership between National
Geographic Society and IBM, hopes to accomplish in a five-year study .publicityprofessor.
"Newspapers, magazines and radio and television news programs are
filled with stories about businesses and organizations just like
yours.

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''Publicity Professor'' Presents Secrets to Getting News Coverage for Your Business or Organization

com) shows you how to give editors and
producers exactly what they're looking for to get your story covered
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ADVISORY.newstream .

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"Whether you have a SOHO (Small Office Home Office), a retail shop or
restaurant; if you're a youth club leader or a church pastor; a
nonprofit organization executive or an Internet entrepreneur , no one
knows your business like you.

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This multimedia news story is for free and unrestricted use on
your news information site (and for print or broadcast too). Publicity is
having others tell the world how great you are," Forman says.

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You simply have to reach the appropriate
person with your message in a format media professionals expect. Its
purpose is to reach news assignment desks with specifics about an
event in a way that entices editors or television news directors to
send a reporter or camera crew.

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Its main purpose is to get an editor or producer
interested in what you have to say or in what you are doing.

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Visit
http://www.com to download video, audio, text, graphics and
photos.

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please write to us at info@newstream."
"Advertising is telling the world how great you are.

These should be personal pages, not commercial in nature.

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Using real-world examples from two decades as a PR consultant to
individuals, nonprofit organizations and local, national and
international companies, Publicity Professor
(www.publicityprofessor.

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If you have any questions about the story, or about Newstream .
Publicity Professor includes easy-to-follow templates of press
releases, media alerts, feature stories and pitch letters; suggestions
on creating newsworthy special events and award programs; and
resources for contacting local, regional and national media.

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For example:
"The press release is your main vehicle for reaching any media
professional.

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Sites to submit here would include, the story of your romance, advice/stories/articles about relationships, your views on relationships (yours or others).

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Business Editors/Publicity Professor, a
just released workbook by a noted public relations expert, teaches
business owners, organization leaders, authors and speakers how to get
free news publicity."
Publicity Professor contains all of the basic, fundamental
information you'll need about the business of media publicity in order
to get results."
"A media alert is another tool for getting press coverage."
"There are dozens of other ways to get news coverage: placing
feature stories (just like this one), writing pitch letters that get
you called upon as an expert in your subject for quotes, on-air
interviews or even packaging your story as a news segment with your
own video.

Your story of how you met on the Internet should go here .

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Those who know how to present materials professionally to the
right people will get media coverage for free, while those who don't
understand how publicity works have to rely on large advertising
budgets to reach their audience, usually with less impressive
results," says Forman. It should
contain enough information, specifics and quotes that a story could be
written from it without a writer having to call you.

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com

"
For more information, call (866) NEWS-400 or visit
www.

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"If you
can get a news organization to report about your company or praise
something you're doing, you have gained an enormous amount of
credibility that simply couldn't be generated through paid
advertising.